Willow Brook
Willow Brook Christian Communities is a nonprofit, faith-centered senior living operator running three continuing care retirement communities in Central Ohio, delivering independent living through skilled nursing and rehabilitation to older adults in the Columbus and Delaware markets.
- Company typePrivate
- Founded1973
- HeadquartersDelaware, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Willow Brook does
Willow Brook Christian Communities is a nonprofit, faith-centered senior living organization headquartered in Delaware, Ohio, operating three continuing care retirement communities (CCRCs) in Central Ohio: Willow Brook Home in Columbus, and Willow Brook Village and Willow Brook Run in Delaware. Founded in 1973 and active for over 52 years, the organization delivers a full continuum of care including Independent Living, Transitional Living, Assisted Living, Memory Care (Passages), Long-Term Care, and Rehabilitation, with associated Life Enrichment, Dining, and Companion/Transportation services. The CCRC model allows residents to transition between care levels without changing communities.
The organization runs on a direct-to-consumer go-to-market motion: prospective residents and their families engage through campus tours, online inquiry forms, a 'Schedule a Visit' call-to-action, and content marketing (blog, 'Reflections' newsletter, Facebook, Instagram, YouTube). Pricing is quote-based and not publicly disclosed, and revenue is derived from a mix of private-pay resident fees, Medicare, and Medicaid (per compliance documentation). The underlying technology stack is non-differentiated — standard CMS, newsletter distribution, online scheduling, and JotForm-based job applications — with no disclosed AI/ML capability, proprietary platform, APIs, or integrations.
Willow Brook's competitive positioning rests on its faith-centered mission, 52-year operating history, 5-star Medicare.gov ratings, perfect Ohio Department of Health survey scores, and top-decile Ohio Department of Aging satisfaction rankings. It operates as an independent nonprofit with no parent company, private equity, or venture capital backing, and is supported in part by charitable giving through a referenced Willow Brook Foundation. The operating footprint is regional, concentrated in Central Ohio, with no disclosed expansion beyond the existing three campuses.
Willow Brook firmographics
Firmographics- Name
- Willow Brook
- Legal name
- Willow Brook Christian Communities
- Website
- https://willow-brook.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willow Brook Christian Communities is a nonprofit, faith-centered senior living operator running three continuing care retirement communities in Central Ohio, delivering independent living through skilled nursing and rehabilitation to older adults in the Columbus and Delaware markets.
- Ownership category
- akta.pro rank
Willow Brook industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Affordable / Middle-Market CCRCs (HLADAEAJ)
- akta.pro secondary industries
- Multi-Campus / Regional CCRC Networks (HLADAEAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Willow Brook is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Willow Brook business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Distribution channels3 records
Marketing channels6 records
Willow Brook product offering
Product offeringCore offering
Willow Brook Christian Communities operates three faith-centered continuing care retirement communities (CCRCs) in Central Ohio, providing a full spectrum of senior living services including independent living, transitional living, assisted living, memory care, long-term care, and rehabilitation. The organization serves older adults across three campuses—one in Columbus and two in Delaware, Ohio—under a Christ-centered model with award-winning dining and life enrichment programs.
Product overview
Willow Brook Christian Communities is a faith-centered senior living provider operating three distinct continuing-care retirement communities (CCRCs) in Central Ohio: Willow Brook Home (Columbus) and Willow Brook Village and Willow Brook Run (both in Delaware). The organization offers a full spectrum of care levels including Independent Living, Transitional Living, Assisted Living, Memory Care (Passages), Long-term Care, and Rehabilitation. Services are bundled with life enrichment programs, dining services, transportation (Companion Services), and spiritual care. Each community maintains its own brand identity while sharing the organization's faith-centered mission and values.
Differentiator
Problem solved
Functional benefit
Brands
- Willow Brook Home: Five-star skilled care center offering Assisted Living, Long-Term Care, and Rehabilitation services in Columbus, Ohio
- Willow Brook Village
- Willow Brook Run
- Passages Memory Care
- Centrum Assisted Living
- Water's Edge Restaurant
- The Courtyard Restaurant
- Café 100
Products and services
- Willow Brook Home Five-star skilled care center located in Columbus, Ohio offering assisted living, long-term care, and short-term rehabilitation services with award-winning dining for older adults.
- Willow Brook Village Continuing care retirement community in Delaware, Ohio offering independent living, assisted living, long-term care, memory care (Passages), and rehabilitation services for older adults.
- Willow Brook Run Continuing care retirement community in Delaware, Ohio offering independent living, transitional living, assisted living, and memory care services for older adults.
- Independent Living Maintenance-free living for active, healthy seniors who want to maintain their independence while enjoying a social environment and convenient services, available at Willow Brook Village and Willow Brook Run.
- Assisted Living Personalized support with daily activities including medication management, hygiene, grooming, dressing, and 24-hour healthcare and personal services access for older adults across all three Willow Brook communities.
- Memory Care (Passages) Specialized dementia and Alzheimer's care environment at Willow Brook Village (Passages) and Willow Brook Run promoting dignity, wellness, and reduced stressors for residents with memory impairments.
- Long-term Care Nurturing long-term care services at Willow Brook Home and Willow Brook Village providing a loving environment filled with joy, laughter, and engagement for residents requiring ongoing skilled nursing care.
- Rehabilitation Short-term recovery care after illness, injury, or hospital stay featuring physical, occupational, and speech therapy with physician-directed care plans at Willow Brook Home and Willow Brook Village, including a 50-bed skilled care center.
Quantifiable outcome
- 5-star Medicare rating and perfect scores from Ohio Department of Health
- +2 more outcomes
Companies that use Willow Brook
Customer profileSegments5 records
Ideal customer profiles4 records
Willow Brook technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Willow Brook partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Willow Brook competitors and assessment
Company assessmentBroad incumbents
- Life Care Services: One of the largest CCRC and senior living management companies in the U.S. Comparable to Willow Brook in service mix (full CCRC continuum) and resident segments, but operates nationally with far greater scale and a for-profit/contract-management model.
- Atria Senior Living: Major U.S. operator of independent living, assisted living, and memory care communities. Comparable to Willow Brook in assisted living and memory care service lines, though for-profit and much larger; competes for similar resident segments in Ohio markets.
- Trinity Health Senior Communities: National faith-based nonprofit CCRC and senior living operator. Comparable to Willow Brook in mission (Catholic faith-based care), service mix (full continuum), and nonprofit structure, but operates at significantly larger scale across multiple states.
- Presbyterian SeniorCare Network: Faith-based nonprofit senior living and care provider serving Pennsylvania and Ohio with CCRCs, assisted living, memory care, and skilled nursing. Comparable to Willow Brook in faith-inspired model, full continuum, and nonprofit governance.
- Brookdale Senior Living: Largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing. Comparable to Willow Brook in service breadth but operates as a publicly traded for-profit at significantly larger scale and broader geographic footprint.
Direct peers
- National Church Residences: Faith-based, nonprofit senior living and CCRC operator headquartered in Columbus, Ohio. Directly comparable to Willow Brook in mission, geographic market, service mix (independent living, assisted living, memory care, skilled nursing), and faith-centered positioning.
- Ohio Living: Largest nonprofit senior living provider in Ohio, operating CCRCs, assisted living, memory care, and home health across the state. Comparable to Willow Brook in service breadth, nonprofit structure, and Ohio geographic focus.
- Friendship Village of Dublin: Central Ohio-based nonprofit life plan community offering independent living, assisted living, memory care, skilled nursing, and rehabilitation in the Dublin/Columbus market. Directly competes with Willow Brook for the same regional CCRC residents.
- Otterbein SeniorLife: Ohio-based nonprofit senior living organization operating multiple CCRCs and life plan communities across Ohio (including Central Ohio). Closely comparable to Willow Brook in faith-inspired mission, regional scale, and full continuum of care.
Regional players
- Crown Pointe Care Center / Continuing Healthcare Solutions: Ohio-based operator of skilled nursing, assisted living, and rehabilitation facilities. Comparable to Willow Brook in skilled nursing/rehabilitation service lines but operates without the same faith-based positioning or full CCRC continuum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Willow Brook social profiles
Digital presenceWillow Brook compliance and trust
Trust signalCompliance3 records
Willow Brook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willow Brook leadership team
Management profileNumber of profiles
Profiles1 record
Willow Brook subsidiaries and ownership
Company hierarchySubsidiaries3 records
Willow Brook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willow Brook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willow Brook
What does Willow Brook do?
Willow Brook Christian Communities operates three faith-centered continuing care retirement communities (CCRCs) in Central Ohio, providing a full spectrum of senior living services including independent living, transitional living, assisted living, memory care, long-term care, and rehabilitation. The organization serves older adults across three campuses—one in Columbus and two in Delaware, Ohio—under a Christ-centered model with award-winning dining and life enrichment programs.
Is Willow Brook a public or private company?
Willow Brook is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Willow Brook founded?
Willow Brook was founded in 1973. It employs 11 to 50 people.
Where is Willow Brook based?
Willow Brook is headquartered in Delaware, United States, in the North America region.
Who are Willow Brook's main competitors?
Broad incumbents on record are Life Care Services, Atria Senior Living, Trinity Health Senior Communities, Presbyterian SeniorCare Network and Brookdale Senior Living. Direct peers are National Church Residences, Ohio Living, Friendship Village of Dublin and Otterbein SeniorLife. Crown Pointe Care Center / Continuing Healthcare Solutions is listed as a regional player.
Does Willow Brook have an API?
No public API is recorded for Willow Brook.
What industry is Willow Brook in?
Willow Brook's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAJ, Affordable / Middle-Market CCRCs, with a secondary code of HLADAEAF, Multi-Campus / Regional CCRC Networks. Its NAICS code is 623311 and its SIC code is 8050.