Crawford Square

What Crawford Square does

Crawford Square Real Estate Advisors is a privately held, full-service commercial real estate firm founded in 2018 and headquartered in Birmingham, Alabama. The company specializes in retail and mixed-use assets across the Southeastern United States, offering a vertically integrated service stack that includes leasing (landlord and tenant representation), asset and property management, construction management and tenant coordination, acquisition advisory, and marketing services. Its managed portfolio comprises more than 10 million square feet across 65+ properties spanning 10 states — Alabama, Georgia, Florida, North Carolina, Kentucky, South Carolina, Tennessee, Texas, Virginia, and Louisiana — delivered through a regional office network in Birmingham, Asheville, Atlanta, Knoxville, Spanish Fort, and Louisville.

The firm serves two principal customer bases: (1) institutional property owners and capital allocators — investment managers, REITs, and private equity firms such as J.P. Morgan Asset Management, Heitman, Ares, Nuveen, LaSalle, Lone Star Funds, DRA Advisors, Fairway Investments, KPR, Riverstone, Bridge33, and Crow Holdings — for which it provides asset management, leasing, and construction oversight; and (2) retail and restaurant tenants (national and regional brands such as Nordstrom Rack, Walmart, Target, Publix, McDonald's, 7 Brew Coffee, Nothing Bundt Cakes) for which it provides tenant representation, site selection, market analysis, and lease negotiation. Crawford Square is an affiliate of Wicker Park Capital Management (WPCM), a Savannah-based boutique real estate investment manager, with CEO Sam Heide serving as Principal at both entities.

Revenue is generated through a mix of managed-services fees (property management) and professional-services fees (leasing commissions, acquisition advisory retainers, construction management fees). Pricing is quote-based and not publicly disclosed. The underlying technology stack is standard CRE tooling — CoStar, Crexi, Placer.ai, CRM, mapping, and demographic platforms — with no proprietary technology. The firm differentiates through regional domain expertise, a one-stop operating platform, deep institutional relationships, and an experienced leadership team with 30+ year veterans in property management, construction, and capital markets.

Name

Crawford Square

Legal name

Crawford Square Real Estate Advisors, LLC

Website

https://crawfordsq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Crawford Square is a privately held, full-service commercial real estate firm specializing in retail and mixed-use assets across the Southeastern US, serving institutional property owners (J.P. Morgan, Heitman, LaSalle, Nuveen) and retail tenants through leasing, property management, construction management, and acquisition advisory services across 10M+ square feet and 65+ properties.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Activities Related to Real Estate (5313)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Retail Property Management (BPAJAGAB), Retail Real Estate Asset Management (BPAJAMAF), Retail Tenant Representation (BPAJALAB)

Keywords

• Commercial real estate services
• Retail property management
• Tenant representation services
• Commercial leasing services
• Acquisition advisory real estate

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Full-service property management for retail and mixed-use assets across the Southeast, providing hands-on asset management, accounting, and operational services.
2. Leasing and Tenant Representation: Commercial leasing services for landlords and tenant representation for retail, restaurant, service, and medical sector clients seeking expansion in Southeast markets.
3. Construction Management and Tenant Coordination: Oversight of redevelopment projects of various sizes, providing tenant coordination services to ensure seamless alignment with schedule and budget goals.
4. Acquisition Advisory Services: Comprehensive acquisition advisory including market research, due diligence assistance, operational review, business planning, and valuation analysis for partners evaluating acquisition opportunities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crawford Square is a full-service commercial real estate firm that provides leasing, asset and property management, construction management and tenant coordination, acquisition advisory, tenant representation, and marketing services for retail and mixed-use assets. The firm manages a portfolio exceeding 10 million square feet across more than 65 properties in ten Southeastern US states on behalf of institutional property owners, REITs, and private equity investors.

Product overview

Crawford Square Real Estate Advisors is a full-service real estate firm offering a comprehensive suite of services including Leasing, Asset and Property Management, Construction Management & Tenant Services, Acquisition Advisory Services, Marketing, and Tenant Representation. The company specializes in retail and mixed-use assets throughout the Southeastern United States. Their integrated service offering is built around a team of experienced professionals who provide strategic, forward-thinking service to enhance and maximize asset performance for their clients. The portfolio includes over 10 million square feet of commercial properties across multiple southeastern states.

Differentiator

Problem solved

Functional benefit

Products and services

• Leasing Services Commercial leasing services providing innovative merchandising solutions, market-specific leasing strategies, and tenant coordination for retail property owners across the Southeast.
• Asset and Property Management Hands-on asset and property management for retail and mixed-use properties, providing ownership-perspective oversight, value-add initiatives, and operational management tailored to each client's objectives.
• Construction Management and Tenant Services Oversight of redevelopment projects of various sizes with tenant coordination services ensuring seamless processes aligned with schedule and budget goals.
• Acquisition Advisory Services Comprehensive acquisition advisory including extensive market research, due diligence assistance, operational asset review, business planning, and valuation analysis for partners evaluating acquisition opportunities.
• Marketing Services Promotional and strategic marketing support including branding, campaign strategy, traffic-driving events, and social media management to enhance brand awareness and drive sales for properties and tenants.
• Tenant Representation Representation of retail, restaurant, service, and medical sector clients across southeastern markets with services including market analysis, site selection, mapping, store planning, due diligence, and contract negotiation.
• Property Portfolio Management Managed portfolio of more than 10 million square feet of retail and mixed-use properties across the Southeastern United States including Alabama, Georgia, Florida, North Carolina, Kentucky, South Carolina, Tennessee, Texas, and Virginia.

Quantifiable outcome

• Successfully led acquisition and on-boarding efforts for more than 8 million square feet of commercial assets (Brandon Bowling)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SRS Real Estate Partners: National commercial real estate firm focused exclusively on retail services including leasing, property management, and tenant representation. Most directly comparable to Crawford Square given similar retail specialization, full-service platform, and institutional client base.
• The Shopping Center Group (TSCG): Boutique retail-specialized commercial real estate services firm offering leasing, property management, and investment sales for shopping centers. Closely comparable in scale, retail focus, and multi-office regional service model.
• Mid-America Real Estate Corporation: Retail-focused commercial real estate firm providing leasing, property management, and investment services across the Midwest and Southeast. Comparable boutique retail specialization and institutional client base.

Broad incumbents

• Phillips Edison & Company: Public retail REIT that internally manages its shopping center portfolio and offers third-party services. Comparable retail focus and Southeast exposure, though significantly larger in scale.
• Brixmor Property Group: Public retail REIT owning and operating open-air shopping centers across the country with in-house property management and leasing operations. Comparable retail asset class focus at a meaningfully larger scale.
• Regency Centers: Public retail REIT specializing in grocery-anchored shopping centers, with in-house leasing and property management. Comparable retail focus and significant Southeast portfolio overlap.
• Cushman & Wakefield: Global commercial real estate services firm with a dedicated retail practice covering leasing, property management, and valuation. Competes for the same institutional retail mandates at national scale.
• CBRE Group: Largest global commercial real estate services firm with dedicated retail real estate services practice. Competes with Crawford Square for institutional retail mandates across the Southeast.
• JLL: Global real estate services firm with dedicated retail brokerage and property management capabilities. Represents the largest scale of competition for institutional Southeast retail mandates.

Emerging players

• Marcus & Millichap: Specialized commercial real estate investment sales firm with retail brokerage focus. Overlaps with Crawford Square's acquisition advisory and tenant/landlord representation services at the deal-origination layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crawfordsquarerealestate
• Xx.com/CrawfordSquare
• Facebookfacebook.com/crawfordsquarerealestate
• LinkedInlinkedin.com/company/crawford-square-real-estate-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crawford Square