SMAK Certifiering

What SMAK Certifiering does

SMAK Certifiering AB is a Swedish third-party certification body founded in 1953 and headquartered in Lund, Sweden. The company issues accredited certifications across the agricultural and food value chain — IP Sigill, KRAV, EU Organic, GLOBAL G.A.P., RIP, Climate Certification, Natural Grazing Meat, Working Conditions, and Horse Certification — serving Swedish farmers and horticultural producers, food processing and trading companies, restaurants and institutional kitchens, and horse businesses. It operates as one of only six bodies accredited by Swedac for KRAV and is an approved EU control body under Regulation 2018/848 for organic production. SMAK is a wholly-owned subsidiary of Stiftelsen Potatisbranschen (Potato Industry Foundation), whose members include LRF, ICA, COOP, Sveriges Potatishandlares Riksförbund, Axfood, GRO, and SLU.

The company's core technology consists of cloud-based customer and certification management platforms. In February 2026 it transitioned from its legacy Nova portal to the new Freja system, which provides customers with access to certificates, invoices, non-conformance handling, and audit reports, while Nova remains active for IP self-revision submissions. A public certificate search tool at smak.se/sok-certifikat enables verification of issued certificates. Operations rely on a nationwide network of regionally placed auditors — physically present across all of Sweden and extending into Finland and Denmark — who conduct on-site audits and serve as the primary customer relationship layer.

SMAK generates revenue primarily through recurring annual certification fees structured by enterprise size, acreage, turnover, or animal count, plus revision fees (on-site audit and administrative review fees on alternate years), system fees remitted to standard owners such as Sigill, and license fees to KRAV. Pricing is not publicly disclosed; existing customers access fee schedules via the customer portal while prospects receive quotes on request. Distribution is conducted via inside sales (website forms, phone, email with 1–2 business day response) supplemented by the regional auditor field force. Customer segments are highly fragmented across SMBs, with no large enterprise anchors and a reported base spanning roughly 4,000 IP certificates, ~1,200 IP food certifications, and 1,000+ KRAV-certified restaurants and large kitchens in Sweden.

Name

SMAK Certifiering

Legal name

SMAK Certifiering AB

Website

https://smak.se

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

SMAK Certifiering AB is a Lund-based, Swedac-accredited Swedish certification body issuing IP Sigill, KRAV, EU Organic, GLOBAL G.A.P., and related certifications to farmers, food companies, restaurants, and horse businesses across Sweden, Finland, and Denmark.

Ownership category

akta.pro rank

Product category

Agricultural and Food Certification Services

akta.pro primary industry

Accredited Certification Bodies (CBs) – ISO 22000/FSSC 22000/BRCGS/SQF (AFALACAA)

akta.pro secondary industries

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN), Social Compliance & Labor Standards Certification (SMETA/SA8000) (AFALAMAM), Pre-Assessment, Gap Assessment & Certification Readiness Services (AFALACAE)

Keywords

• Agricultural certification
• Organic food certification
• IP Sigill certification
• GLOBAL G.A.P. audits
• KRAV certification services

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Third-Party Certification Services: SMAK Certifiering charges fees for auditing and certifying agricultural, food processing, restaurant, and horse businesses against multiple standards (IP Sigill, KRAV, EU Organic, GLOBAL G.A.P., RIP, Horse Certification). Revenue consists of annual certification fees, revision fees (on-site audit fees and administrative review fees for alternate years), system fees to standard owners (e.g., Sigill), and license fees (e.g., KRAV). Fees are structured by enterprise size, acreage, turnover, or animal count.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SMAK Certifiering AB is a Sweden-based third-party certification body that audits and certifies agricultural producers, food processing companies, restaurants, large kitchens, and horse businesses against standards including IP Sigill, KRAV, EU Organic, GLOBAL G.A.P., RIP, and horse quality certification. Services include on-site audits, annual reviews, self-revision processing, and issuance of certificates recognized by Swedish retailers, the Swedish Food Agency, the Swedish Board of Agriculture, and international markets. The company operates a nationwide network of regional auditors across Sweden, Finland, and Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Sigill Certification Third-party certification of agricultural and horticultural producers under the IP standard, including sub-modules for crop production, livestock, fruit and vegetables, beekeeping, working conditions, climate, and natural grazing meat.
• KRAV Certification Certification of organic and sustainable production under KRAV rules, available to farmers, food processors, and restaurants. Restaurant certification is offered in bronze, silver, and gold levels.
• EU Organic Certification Certification of organic production under EU Regulation 2018/848 for Swedish farmers, food processors, and importers. Authorizes use of the EU Organic logo on certified products.
• GLOBAL G.A.P. Certification Farm assurance certification under GLOBAL G.A.P. (now AGRAYA GmbH) modules including Fruit & Vegetables, Flowers & Ornamentals, GRASP, Chain of Custody, and PLUS add-on for Swedish, Finnish, and Danish producers.
• RIP Certification

Quantifiable outcome

• 100% customer satisfaction rate reported on the homepage
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Martin & ServeraminorGTM or Marketing Partner · 1 January 2016Martin & Servera, along with Axfood/Dagab and AxFoundation, co-initiated the development of the IP Working Conditions (Arbetsvillkor) module in 2016. The initiative was launched by Sigill Kvalitetssystem to address the lack of a Swedish equivalent to Fairtrade or GLOBAL G.A.P. GRASP for working conditions.
• Axfood / DagabminorGTM or Marketing Partner · 1 January 2016Axfood/Dagab co-initiated the IP Working Conditions module alongside Martin & Servera and AxFoundation in 2016. Several large retail chains (Axfood, COOP, ICA, Martin & Servera) now require suppliers to be certified according to IP Working Conditions.
• AxFoundationminorGTM or Marketing Partner · 1 January 2016AxFoundation co-initiated the IP Working Conditions module as part of its sustainability work within the Axfood group.
• Sigill Kvalitetssystem ABcoreStrategic or Co-development PartnerSigill Kvalitetssystem AB owns the IP Standard and develops IP Sigill, IP Basic, and related certification modules (Climate Certification, Natural Grazing Meat, Working Conditions). SMAK Certifiering is one of the accredited certification bodies authorized to issue IP certificates. The partnership is fundamental to SMAK's service offering — IP certification represents a major share of the company's business.
• KRAVcoreStrategic or Co-development PartnerKRAV is Sweden's leading eco-label for food, setting certification rules for organic and sustainable production. SMAK Certifiering is one of six accredited certification bodies authorized to issue KRAV certificates. SMAK also participates in KRAV's rule review processes and sends representatives to KRAV events.
• WWF Sweden (Världsnaturfonden)minorStrategic or Co-development PartnerWWF Sweden collaborated with Sigill to develop the Natural Grazing Meat (Naturbeteskött) certification add-on within the IP Standard. The certification aims to preserve Swedish natural pastures and biodiversity.
• Sverigemärkning ABminorGTM or Marketing PartnerSMAK Certifiering performs spot-check audits on behalf of Sverigemärkning AB to verify compliance with the Från Sverige (From Sweden) labeling scheme.
• Hästnäringens Nationella Stiftelse (HNS)coreStrategic or Co-development PartnerHNS (Horse Industry National Foundation) together with LRF Häst initiated the voluntary horse certification scheme (Kvalitetsmärkt Hästverksamhet). SMAK Certifiering is the authorized certification body for this scheme.
• LRF Häst (Lantbrukarnas Riksförbund Häst)coreStrategic or Co-development PartnerLRF Häst co-initiated the Kvalitetsmärkt Hästverksamhet certification together with HNS. LRF Häst promotes the certification and provides information and support to horse businesses.
• Hästnäringens Yrkesnämnd (HYN)coreStrategic or Co-development PartnerHYN (Horse Industry Professional Board) developed the Quality-Certified Horse Upper Secondary School (Kvalitetsmärkt Hästgymnasium) certification as an adapted addition to Kvalitetsmärkt Hästverksamhet. HYN also facilitates a network partnership between certified horse schools and industry representatives.
• LivsmedelsföretagenminorStrategic or Co-development PartnerLivsmedelsföretagen (the Swedish Food and Drink Industries federation) collaborated in the development of the new IP Food Environmental and Climate module (IP Livsmedel – Miljö & Klimat) alongside other industry actors including Spendrups, Menigo, Systembolaget, and Viking Malt.
• Stiftelsen Potatisbranschen (Potato Industry Foundation)coreOthersSMAK Certifiering AB is a wholly-owned subsidiary of Stiftelsen Potatisbranschen. The foundation's members include LRF, ICA, COOP, Sveriges Potatishandlares Riksförbund, Axfood, GRO, and SLU. The foundation oversees SMAK's governance and strategic direction.
• SwedaccoreOthersSwedac is the Swedish national accreditation body. SMAK Certifiering is accredited by Swedac (ISO/IEC 17065) to issue certifications for IP, KRAV, EU Organic, GLOBAL G.A.P., RIP, and Horse certifications. Swedac regularly audits SMAK's operations to ensure compliance.
• EU (European Commission)coreOthersSMAK Certifiering is an approved control body under EU Regulation 2018/848 for organic production. The company enforces EU organic rules and issues certificates that allow the use of the EU Organic logo (EU Leaf) on products.
• GLOBAL G.A.P. (now AGRAYA GmbH)coreStrategic or Co-development PartnerGLOBAL G.A.P. (renamed AGRAYA GmbH in 2025) is a global farm assurance standard. SMAK Certifiering is accredited by Swedac for several GLOBAL G.A.P. modules including Fruit & Vegetables (FV), Flowers & Ornamentals (FO), GRASP, and Add-on PLUS. SMAK performs annual announced audits and unannounced spot-check audits in Sweden, Finland, and Denmark.
• Livsmedelsverket (Swedish Food Agency)coreOthersLivsmedelsverket is the Swedish regulatory authority overseeing food safety. SMAK Certifiering reports to and works with Livsmedelsverket on matters related to organic certification and import controls.
• Jordbruksverket (Swedish Board of Agriculture)coreOthersJordbruksverket is the government agency responsible for agricultural policy and the organic farming support system in Sweden. SMAK Certifiering works with Jordbruksverket on approval for organic certification and is an approved control body.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Bureau Veritas: Global testing, inspection, and certification (TIC) firm with a Nordic presence. Comparable because it offers accredited food safety, organic, and sustainability certification across Europe and competes for the same retailer-mandated standards SMAK services in Sweden.
• SGS: One of the world's largest TIC companies providing agricultural, food, and sustainability certification globally. Comparable to SMAK as an accredited certification body servicing food supply chains and retailers with multi-standard offerings.
• DNV: Global assurance and certification provider with food, agriculture, and sustainability schemes. Comparable to SMAK through accredited food chain certification and overlapping standards (e.g., GLOBALG.A.P., organic, sustainability).
• Intertek: International TIC company with food safety, agricultural, and sustainability certification offerings across Europe. Comparable to SMAK as a multi-standard accredited CB servicing retailers and food manufacturers.
• Eurofins: Global food testing and certification group with significant Nordic operations. Comparable to SMAK through its food, agricultural, and supply-chain assurance services addressing the same retailer-driven compliance needs.
• TÜV SÜD: Global certification body offering food safety, organic, and sustainability certification across Europe. Comparable to SMAK as an accredited CB serving food manufacturers, retailers, and producers with multi-standard audit services.

Direct peers

• Kiwa: European accredited certification body with strong Nordic and food/agriculture operations. Directly comparable to SMAK as an accredited CB issuing organic, sustainability, and food-chain certificates in Northern Europe, often in head-to-head competition for the same Swedish customers.

Others

• RISE (Research Institutes of Sweden): Swedish research institute whose climate/emissions data is cited by SMAK and which performs certification-adjacent sustainability measurement and verification work. Comparable as an enabling/thematic actor in the Swedish certification and sustainability ecosystem rather than a direct competitor.
• GLOBALG.A.P. (AGRAYA GmbH): Standard owner of the GLOBALG.A.P. farm assurance scheme that SMAK certifies against. Comparable as the scheme owner with whom SMAK has a strategic certification partnership, shaping the demand pool for its accredited audits.
• Sigill Kvalitetssystem AB: Owner of the IP Standard and developer of IP Sigill, IP Basic, and modules including Climate Certification and Natural Grazing Meat. Comparable as the standard owner on whose governance and product roadmap SMAK's IP business is fundamentally dependent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smakcertifieringab
• LinkedInlinkedin.com/company/smak-certifiering-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMAK Certifiering