Wellbeing People

What Wellbeing People does

Wellbeing People Ltd is a UK-headquartered workplace wellbeing provider founded in 2006 as a division of Water Wellbeing Ltd and spun off as an independent company in August 2019. It is based in Maidstone, Kent with a regional office in London and operates a hybrid model combining hardware (the Interactive Health Kiosk), software programmes (Habits for Health® and the proprietary Wellbeing Age® algorithm), and human-delivered services including accredited Mental Health First Aid training, health screenings, webinars, workshops, and one-to-one consultations. The kiosk is a self-service, step-on health station with embedded sensors and a pre-installed 4G connection that measures blood pressure, heart rate, BMI, and body fat, and runs the proprietary Wellbeing Age® scoring built on chronic inflammation and longevity research.

Revenue is generated through three mechanisms: hardware hire (kiosk rentals from £1,500+VAT per engagement), annual subscriptions (Habits for Health® from £600 for up to 100 employees), and per-session professional services (webinars from £575, workshops from £730, MHFA training from £1,600-£2,995+VAT). The company serves organisations across the UK, Ireland, and Western Europe, with named enterprise customers including Heathrow, Royal Albert Hall, KP Snacks, Metroline, Golding Homes, and Foster & Partners. The offering is structured to address employers of all sizes, from micro-businesses (1-9 employees) through to mid-market and enterprise tiers (250+ employees).

The company is privately held with no disclosed external investment. It is led by founder and Managing Director Ben McGannan and operates with approximately 13 named team members. In September 2019 it acquired DayOne Wellness, adding the Recalibrate Wellbeing® programme, which was subsequently rebranded to Habits for Health® during the 2020 pandemic-led pivot to online delivery. That pivot also closed the Marden office and extended the offering to individual consumers, establishing a direct-to-consumer subscription channel alongside the B2B base.

Name

Wellbeing People

Legal name

Wellbeing People Ltd

Website

https://wellbeingpeople.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing People is a UK-based workplace wellbeing provider offering hardware (Interactive Health Kiosk), software programmes (Habits for Health, Wellbeing Age), and human-delivered services (MHFA training, screenings, webinars, workshops) to employers across the UK, Ireland, and Western Europe.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Workplace wellbeing programmes
• Employee health assessments
• Interactive health kiosks
• Mental health training
• Wellbeing coaching services

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Interactive Health Kiosk Rental/Hire: Flexible rental solutions for the Interactive Health Kiosk with packages starting from £1,500 +VAT. Hire durations include 1 week, 1 month, or 3+ months. For extended hires, users can set up secure online accounts to track health data over time.
2. Habits for Health® Programme Subscription: Year-round employee wellbeing programme priced from £600 for up to 100 employees. Provides 24/7 on-demand access, monthly wellbeing webinars, bespoke onboarding, and dedicated account management.
3. Wellbeing Webinars: Live 60-minute webinars delivered via Zoom or Teams starting from £575 per session. Includes pre-session discovery call, recording for internal use, and interactive features.
4. Wellbeing Workshops: Face-to-face interactive workshops at client locations starting from £730 per session. Delivered by experienced wellbeing coaches with pre-session consultation.
5. Mental Health First Aid Training: Accredited MHFA training courses: 2-day course at £2,995 +VAT (up to 16 delegates), 1-day Champion course at £2,100 +VAT (up to 16 delegates), and 4-hour Refresher at £1,600 +VAT (up to 25 delegates). Includes 3 years of access to MHFAider Support App®.
6. Wellbeing Champion Training: Training to create a network of Wellbeing Champions. Priced at £2,520 +VAT for up to 9 online participants, or £400 per individual. Includes 12 hours of learning across four workshops and quarterly development sessions for 3 years.
7. Health Screening Services: 15-minute health screening consultations testing blood pressure, heart rate, strength, balance, and body mass distribution. Prices start from £995 +VAT for up to 20 screenings per day per Wellbeing Coach.
8. Advanced Wellbeing Age Assessment: One-to-one 20-minute assessment with Wellbeing Coach. Prices start from £995 +VAT. Includes detailed report and actionable feedback across key wellbeing areas.
9. Personal Wellbeing Consultations: 30-minute one-to-one consultations involving assessment, personalised discussion, and goal setting. Virtual consultations from £695 +VAT, onsite consultations from £995 +VAT. Includes testing of key health metrics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wellbeing People provides workplace wellbeing programmes to organisations and individuals, combining a self-service Interactive Health Kiosk, the proprietary Wellbeing Age® algorithm, online behavioural-change programmes (Habits for Health®), accredited Mental Health First Aid training, live webinars, onsite workshops, health screenings, and one-to-one wellbeing consultations. Offerings are sold through rental, subscription and unit-priced service models aimed at improving employee engagement, resilience and productivity across UK and Western Europe.

Product overview

Wellbeing People is a workplace wellbeing company offering a portfolio of interconnected products and services designed to engage, educate, and empower employees across the UK and Europe. The core product is the Interactive Health Kiosk, a self-service health assessment station that measures blood pressure, weight, heart rate, BMI, body fat content, and calculates a proprietary Wellbeing Age score. This is complemented by assessment services including Health Screening (evaluating five key metrics) and the Advanced Wellbeing Age Assessment (a 20-minute coach-led evaluation). Education and behaviour change are delivered through the Habits for Health Employee Wellbeing Programme (an online 24/7 platform with coaching videos and monthly webinars), Wellbeing Webinars (live online sessions at £575), and Wellbeing Workshops (face-to-face sessions at £730). Training solutions include Mental Health First Aider Training (with 2-day, 1-day, and refresher courses) and Wellbeing Champion Training. Personal support is provided through Personal Wellbeing Consultations. The company operates a platform-plus-services model where the Interactive Health Kiosk serves as an engagement entry point, with deeper interventions delivered through programmes, workshops, and one-to-one consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Habits for Health: A comprehensive employee wellbeing programme providing 24/7 on-demand access to health and wellbeing resources covering sleep optimisation, nutritional guidance, positive lifestyle choices, and mindset resilience.
• Wellbeing Age
• Recalibrate Wellbeing

Products and services

• Interactive Health Kiosk Self-service step-on health kiosk for organisations, providing employees with 24/7 confidential health assessments (blood pressure, weight, heart rate, BMI, body fat content, and Wellbeing Age®) in around 8 minutes. Features pre-installed 4G connectivity, instant printouts, and aggregated anonymous employer reporting.
• Wellbeing Webinars Live 60-minute expert-led wellbeing webinars delivered online via Zoom or Teams for hybrid and remote teams, including pre-session discovery call, interactive features (polls, chat, Q&A), and a recording for internal use. Priced from £575 per session.
• Mental Health First Aider Training Accredited Mental Health First Aid training courses including a 2-day MHFAider course (£2,995+VAT, up to 16 delegates), a 1-day MHFA Champion course (£2,100+VAT, up to 16 delegates) and a 4-hour Refresher course (£1,600+VAT, up to 25 delegates), each including three years of access to the MHFAider Support App.
• Habits for Health® Employee Wellbeing Programme Online employee wellbeing programme providing 24/7 on-demand access to health and wellbeing resources covering sleep optimisation, nutrition, positive lifestyle choices and mindset resilience, with guided coaching videos, monthly webinars, bespoke onboarding and programme insights reporting. Priced from £600 for up to 100 employees on annual billing.
• Advanced Wellbeing Age Assessment A 20-minute one-to-one wellbeing assessment with a Wellbeing Coach, evaluating physical metrics (balance, strength, movement, blood pressure, heart rate) and lifestyle factors (sleep, smoking, sitting, stimulants, social engagement, stress) to generate a personalised Wellbeing Age® score and detailed report. Priced from £995+VAT.
• Health Screening A 15-minute onsite health screening service evaluating five key metrics: blood pressure, heart rate, strength (grip and calf), balance, and body mass distribution, delivered by a Wellbeing Coach with personalised recommendations and a digital Guide to Health and Optimal Wellbeing. Priced from £995+VAT for up to 20 screenings per day per coach.
• Personal Wellbeing Consultations 30-minute one-to-one wellbeing consultations comprising an initial assessment, personalised discussion, and goal setting, with optional testing of key health metrics (blood pressure, heart rate, BMI) during onsite delivery. Virtual consultations start from £695+VAT and onsite consultations from £995+VAT.
• Wellbeing Champion Training Training programme that equips employees as Wellbeing Champions using the Roots and Wings approach, comprising 12 hours of learning across four interactive 3-hour workshops and three years of quarterly development sessions. Priced at £2,520+VAT for up to 9 online participants or £400 per individual.
• Wellbeing Workshops Interactive face-to-face workshops delivered at client locations covering topics such as stress management, sleep, nutrition and resilience. Each 60-minute session includes a pre-session consultation to tailor content and is priced from £730 per session.

Quantifiable outcome

• KP Snacks achieved 85% engagement rate (exceeding 40% expectation) with Health Kiosks deployed at all production sites
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellbeingpeople
• Facebookfacebook.com/wellbeingpeopleuk
• LinkedInlinkedin.com/company/wellbeing-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing People