Diverted River Technology
Diverted River Technology builds Takoha, an integration platform that unifies cashless, POS, booking, and attraction systems for family entertainment centers. It serves FEC operators primarily in the US through direct sales and manufacturer channel partnerships.
- Company typePrivate
- Founded2022
- HeadquartersTerre Haute, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Diverted River Technology does
Diverted River Technology LLC is a privately held software company founded in 2022 by Zack Johnson (CEO) and Chris Magee following their successful exit from esports software company ggCircuit. Headquartered in Terre Haute, Indiana, the company builds Takoha, an Integration Platform as a Service (IPaaS) that connects the fragmented software stacks used by family entertainment centers (FECs) — including cashless card systems (Semnox Parafait, Intercard, Embed, Sacoa), POS platforms (Square), booking and reservation tools (SevenRooms, Tripleseat), and attraction-specific systems (Jersey Jack Pinball, Champ Throw, Lucky Putt, VARBox, Batbox). Takoha runs with a physical presence on venue local area networks and syncs to a cloud-hosted, venue-owned user database, enabling unified guest accounts, cross-attraction gamification with XP and leaderboards, digital waiver collection, custom-branded mobile apps, and a centralized administrative dashboard.
The company's revenue model combines recurring platform licensing for Takoha (provisioned on Diverted River-managed infrastructure or the venue's AWS account) with professional services revenue from custom software development, mobile app builds, and end-to-end integration implementation, the latter deliverable in as little as one month. Pricing is quote-based under multi-year contracts, with no publicly disclosed tiers. Go-to-market combines direct enterprise sales to FEC operators, industry event presence (notably IAAPA 2024), and channel partnerships with attraction manufacturers and cashless system providers that embed Takoha into new venue installations globally. The company serves a primary vertical of FECs (arcades, bowling, mini golf, laser tag, axe throwing, VR) and an emerging sports entertainment vertical (baseball simulators via the Batbox partnership).
As of November 2024, Diverted River had announced strategic partnerships with Semnox Solutions, Creative Works, Jersey Jack Pinball, Batbox, and Champ Throw, and was preparing to launch the co-developed Pinball XP attraction package in early 2025. The company remains at a very early commercial stage with 1-10 employees, no disclosed funding rounds, and no disclosed revenue figures.
Diverted River Technology firmographics
Firmographics- Name
- Diverted River Technology
- Legal name
- Diverted River Technology LLC
- Website
- https://divertedriver.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Diverted River Technology builds Takoha, an integration platform that unifies cashless, POS, booking, and attraction systems for family entertainment centers. It serves FEC operators primarily in the US through direct sales and manufacturer channel partnerships.
- Ownership category
- akta.pro rank
Diverted River Technology industry classification
Industry- Product category
- Venue Integration Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Streaming & Pub/Sub Platforms (HDAEAIAD)
- akta.pro secondary industries
- Venue Management, Booking & Membership Platforms (Software for LAN Centers) (MPAFALAJ), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where Diverted River Technology is headquartered
LocationHeadquarters
- HQ city
- Terre Haute
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Diverted River Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing (Takoha): Takoha platform is provisioned on infrastructure managed by Diverted River on behalf of venues, or can be deployed to existing AWS accounts. This represents the recurring platform subscription component.
- Implementation and Integration Services: Professional services for integrating Takoha with venue systems, custom software development (mobile apps, booking systems, dashboards), and deployment. Implementation can be completed in as little as one month.
- Custom Software Development: Custom-branded mobile apps, administrative dashboards, and specialized integrations developed for individual venue needs, often bundled with platform deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Diverted River Technology product offering
Product offeringCore offering
Diverted River Technology develops and sells Takoha, an Integration Platform as a Service (IPaaS) that unifies disparate software systems inside family entertainment centers. Takoha connects on-premise venue systems (cashless card systems such as Semnox Parafait, Intercard, Embed, Sacoa; POS systems such as Square; booking platforms such as SevenRooms; and attraction-specific platforms such as Champ Throw, Jersey Jack Pinball, Lucky Putt, and VARBox) into a single venue-controlled user database, enabling unified guest accounts, cross-attraction gamification, custom mobile apps, digital waivers, and a centralized administrative dashboard.
Product overview
Diverted River Technology offers a unified platform architecture centered on Takoha, its Integration Platform as a Service (IPaaS). Takoha acts as a central integration hub that connects venue cashless systems (Semnox Parafait, Intercard, Embed, Sacoa), booking platforms (SevenRooms, Tripleseat), POS systems (Square), and attraction-specific systems (Champ Throw, Jersey Jack Pinball, VARBox, Lucky Putt) into a single ecosystem. The platform enables venues to create a unified user database under venue control, develop custom-branded mobile apps, implement venue-wide gamification with XP progression and leaderboards, and provide staff with centralized administrative dashboards. Add-on modules include the custom Pinball Connect software for pinball machine integration, digital waiver systems, booking platforms, and gamification features. Professional services include technology strategy consulting, software solutions implementation, and ongoing technical support.
Differentiator
Problem solved
Functional benefit
Brands
- Takoha: Integration Platform as a Service (IPaaS) that unifies operations for family entertainment centers by connecting attractions, POS systems, booking platforms, waivers, and mobile apps into a single user-controlled database.
Products and services
- Takoha Integration Platform Cloud-based Integration Platform as a Service (IPaaS) that runs with a physical presence on a venue's local area network to communicate with on-premise systems (cashless card systems, POS, booking platforms, attractions) and syncs information with cloud server instances. Creates a centralized, venue-controlled user database and enables real-time data flow between all integrated systems for family entertainment centers.
- Pinball XP Pinball XP is a turn-key FEC attraction package that bundles five premium Jersey Jack Pinball machines with 65-inch live-playfield displays, the Takoha-driven XP progression and leaderboard system, skill-based digital ticket awards, and compatibility with major cashless arcade systems. Targeted at family entertainment centers seeking a modern, gamified pinball experience.
- Pinball Connect Custom-built software application that runs on Jersey Jack Pinball machines and communicates with the Takoha platform, enabling digital ticket awards, XP progression, leaderboard integration, and cashless card usage based on cumulative player performance. Targeted at FEC operators running Jersey Jack Pinball machines who want unified gamification.
- Custom Mobile App Development Custom-branded mobile application development service for venues integrated with the Takoha platform, enabling guests to order food, check attraction wait times, track gameplay progress, earn rewards, and access venue-wide gamification features from a single app. Targeted at FEC operators who want a branded guest-facing mobile experience.
- Takoha Administrative Dashboard Web-based operator dashboard providing real-time visibility into all attractions, guest activity, booking status, and payment processing across every integrated system from a single interface. Targeted at FEC operators and their staff for centralized venue management.
- Takoha Booking and Waiver System Custom booking and digital waiver completion platform integrated with SevenRooms and Tripleseat, automatically creating individual guest profiles, tracking waiver status, and integrating with attraction access systems. Targeted at FEC operators and sports entertainment venues (e.g., GoodSurf, Sandbox Social) that need automated reservation and liability documentation flows.
- Takoha Gamification System Venue-wide progression system enabling guests to earn XP, level up, compete on leaderboards, unlock game modes, and earn digital tickets based on performance across all integrated attractions. Targeted at FEC operators seeking cross-attraction loyalty and engagement programs.
- Technology Strategy Consulting Consulting services to help family entertainment venues develop technology roadmaps and integration strategies for their digital ecosystems, including platform recommendations for new FEC builds. Targeted at FEC operators planning new venue builds or major system overhauls.
- Implementation and Integration Services Professional services for deploying and integrating the Takoha platform with a venue's existing systems, including custom software development (mobile apps, booking systems, dashboards) and on-premise network setup. Implementation can be completed in as little as one month, with Diverted River managing the entire integration process. Targeted at FEC operators purchasing the Takoha platform.
- Technical Support and Maintenance Ongoing technical support and maintenance services for implemented Takoha integrations and custom software solutions, ensuring continued platform reliability and integration health. Targeted at FEC operators with active Takoha deployments.
Quantifiable outcome
- Implementation can be completed in as little as one month with Diverted River managing the entire integration process
Companies that use Diverted River Technology
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Diverted River Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Diverted River Technology partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Champ ThrowcoreIntegration between Takoha platform and Champ Throw's live interactive throwing games. Enables integrated booking and digital waiver systems, cashless payment integration, digital score tracking, and connection to venue-wide gamification systems. Champ Throw provides projection-based interactive throwing systems for FECs.
- Jersey Jack PinballcorePinball XP attraction development combining Jersey Jack Pinball's premium machines with Takoha platform. Features include 65-inch displays showing live playfield action, skill-based digital ticket awards, XP progression system with leaderboards, and seamless integration with major cashless systems. Launch scheduled for early 2025.
- Creative WorkscoreStrategic partnership for Lucky Putt mini golf attraction. Combines Creative Works' mini golf course design and manufacturing with Diverted River's Takoha integration platform to create seamless digital-first entertainment experiences. Enables venues to integrate Lucky Putt with venue-branded mobile apps and existing cashless systems.
- BatboxcoreStrategic partnership to create a comprehensive digital ecosystem for Batbox baseball simulator venues. Includes customized booking system with SevenRooms integration, custom mobile app development, cashless systems integration (Semnox, Intercard, Embed, Sacoa), and enhanced gamification elements.
- Semnox SolutionscoreIntegration partnership between Takoha platform and Semnox's Parafait cashless system. Enables venues to offer guests a fully connected digital experience with single venue accounts, multi-card management, real-time credit purchasing, and venue-wide gamification features. Semnox is a global leader in FEC technology with 2800+ sites across 60+ countries.
- SquaresupportingPOS system integration within the Takoha platform. Sandbox Social case study demonstrates Square POS integration with centralized payment processing and financial reconciliation.
- SevenRoomssupportingBooking platform integration for venues like GoodSurf. Takoha provides enhanced waiver collection capabilities that integrate with SevenRooms' booking flow, automatically creating guest profiles and tracking waiver status.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Diverted River Technology competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Diverted River Technology social profiles
Digital presenceDiverted River Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diverted River Technology leadership team
Management profileNumber of profiles
Profiles3 records
Diverted River Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diverted River Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diverted River Technology
What does Diverted River Technology do?
Diverted River Technology develops and sells Takoha, an Integration Platform as a Service (IPaaS) that unifies disparate software systems inside family entertainment centers. Takoha connects on-premise venue systems (cashless card systems such as Semnox Parafait, Intercard, Embed, Sacoa; POS systems such as Square; booking platforms such as SevenRooms; and attraction-specific platforms such as Champ Throw, Jersey Jack Pinball, Lucky Putt, and VARBox) into a single venue-controlled user database, enabling unified guest accounts, cross-attraction gamification, custom mobile apps, digital waivers, and a centralized administrative dashboard.
Is Diverted River Technology a public or private company?
Diverted River Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diverted River Technology founded?
Diverted River Technology was founded in 2022. It employs 1 to 10 people.
Where is Diverted River Technology based?
Diverted River Technology is headquartered in Terre Haute, United States, in the North America region.
How does Diverted River Technology make money?
Three revenue lines are on record. Platform Licensing (Takoha) is the primary driver. The others are implementation and Integration Services and custom Software Development.
Does Diverted River Technology have an API?
No public API is recorded for Diverted River Technology.
What industry is Diverted River Technology in?
Diverted River Technology's product category is Venue Integration Software. Its primary akta.pro industry code is HDAEAIAD, Event Streaming & Pub/Sub Platforms, with a secondary code of MPAFALAJ, Venue Management, Booking & Membership Platforms (Software for LAN Centers). Its NAICS code is 7131 and its SIC code is 7900.