Munson
Munson, Inc. is a family-owned specialty construction company headquartered in Glendale, Wisconsin, serving Southeastern Wisconsin since 1955 across three integrated divisions: fencing, asphalt paving and concrete, and athletic facility construction including tennis, pickleball, and running track surfaces.
- Company typePrivate
- Founded1955
- HeadquartersGreendale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Munson does
Munson, Inc. is a family-owned specialty construction company headquartered in Glendale, Wisconsin, operating three integrated service divisions since its founding in 1955 (fence division) and 1963 (paving division). The company serves commercial, residential, municipal, institutional, and industrial customers across Southeastern Wisconsin, delivering commercial and residential fencing, asphalt paving and seal coating, concrete flatwork, and athletic facility construction including tennis courts, pickleball courts, running tracks, and futsal courts. The sports construction division deploys proprietary specialty surfacing systems — notably StreetPrint stamped asphalt and DuraTherm thermoplastic coatings — that extend the addressable surface into decorative, branding, and traffic-calming applications beyond conventional paving outputs.
The company employs approximately 50-65 personnel operating union-trained installation crews across its three divisions. Go-to-market is project-based and regionally concentrated, relying on direct field sales representatives, website lead capture, and competitive bidding across commercial property managers, homeowner associations, schools, municipalities, and industrial sites. Revenue mechanics are contract-driven, with project values ranging from residential fencing installations to multi-acre commercial paving lots and athletic facility construction, priced per scope rather than under subscription or recurring contracts. Industry association memberships across the American Fence Contractors Association, American Sports Builders Association, and Wisconsin Asphalt Pavement Association support technical capability and customer referral networks.
The company has expanded via targeted M&A, including the May 2023 acquisition of Frank Armstrong Paving and Sports Surfacing, and has been recognized on the BizTimes Future 50 list in both 2022 and 2024, indicating sustained growth performance within its regional market. Operating model is multi-generational family ownership without disclosed outside capital, and there are no public financials.
Munson firmographics
Firmographics- Name
- Munson
- Legal name
- Munson, Inc.
- Website
- https://munsoninc.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Munson, Inc. is a family-owned specialty construction company headquartered in Glendale, Wisconsin, serving Southeastern Wisconsin since 1955 across three integrated divisions: fencing, asphalt paving and concrete, and athletic facility construction including tennis, pickleball, and running track surfaces.
- Ownership category
- akta.pro rank
Where Munson is headquartered
LocationHeadquarters
- HQ city
- Greendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Munson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Asphalt Paving Services: One-time project-based revenue from asphalt paving, seal coating, and repair services for commercial and residential properties. Services include parking lot installation, trench patching, and full-depth repairs.
- Fencing Installation and Repair: Project-based revenue from commercial and residential fence installation, repair, and maintenance services including chain link, ornamental, PVC, and automated gate systems.
- Sports Court Construction: Specialized construction services for tennis courts, pickleball courts, running tracks, and sports surfaces combining paving and fencing expertise.
- Professional Services: Consultation, site evaluation, and project management services as part of installation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial Asphalt Paving - Project-based pricing |
| Unit Pricing | Pay-as-you-go | Residential Asphalt Paving - Project-based pricing |
| Unit Pricing | Pay-as-you-go | Commercial Fencing - Project-based pricing |
| Unit Pricing | Pay-as-you-go | Sports Court Construction - Custom project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Munson product offering
Product offeringCore offering
Munson, Inc. is a family-owned construction services company that installs and maintains commercial and residential fencing, asphalt paving, seal coating, pavement repair, stamped concrete, and sports surfaces such as tennis courts, pickleball courts, running tracks, and futsal courts. The company operates three dedicated divisions—Fence, Paving (Munson-Armstrong), and Sports Construction—serving commercial, municipal, and residential clients throughout Greater Milwaukee and Southeastern Wisconsin.
Product overview
Munson Inc. is a family-owned fencing, asphalt paving, and sports construction company operating three distinct divisions. The FENCE DIVISION (established 1955) provides commercial and residential fencing solutions including chain link, PVC, composite, aluminum, and ornamental wrought iron-style fencing, along with gates, automated access control systems, and temporary fencing. The PAVING DIVISION (Munson-Armstrong Paving, established 1963) specializes in asphalt and concrete paving services for commercial parking lots and residential driveways, offering seal coating, crack repair, infrared repair, and decorative options like StreetPrint and stamped concrete. The SPORTS CONSTRUCTION DIVISION builds award-winning tennis courts, pickleball courts, running tracks, and futsal facilities, combining the company's paving and fencing expertise. In 2023, Munson acquired Frank Armstrong Paving and Sports Surfacing, reuniting the companies 46 years after their 1977 split and adding sports surfacing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Munson Fence Division: Fencing solutions division offering commercial and residential fencing installation since 1955.
- Munson-Armstrong Paving Division
- Munson Tennis Court Division
Products and services
- Commercial Fencing Installation of industrial chain link fencing, automated gates, decorative wrought iron-style fences, and security fencing for commercial and industrial properties in Milwaukee and Southeastern Wisconsin.
- Residential Fencing Installation of PVC, composite, and aluminum extruded fencing that mimics the look of wood, along with traditional wood and ornamental fencing for residential properties.
- Temporary Fencing
Quantifiable outcome
- Tennis courts should be re-colored every 5-7 years and cracks filled as necessary to prolong lifespan
- +2 more outcomes
Companies that use Munson
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Munson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Munson partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Continental Diamond Tool (CDT)coreStrategic partnership where CDT will represent DR. KAISER products throughout North America while DR. KAISER will offer CDT's grinding wheels across Central Europe and Turkey. S.L. Munson (which had represented DR. KAISER for 30 years) is exiting to enable seamless customer transition to CDT. Both companies specialize in precision grinding and dressing technology for advanced manufacturing.
- Frank Armstrong Paving and Sports SurfacingcoreMunson Inc. acquired Frank Armstrong Paving and Sports Surfacing, reuniting the two entities 46 years after they split in 1977. The acquisition added equipment, staff, and expanded service capabilities, strengthening Munson's regional presence in Butler, Wisconsin. Approximately 15 employees joined the Munson workforce, enhancing capabilities in asphalt paving, fencing, and sports court construction.
- American Sports Builders Association (ASBA)minorMember association providing professional standards and networking for sports construction industry. ASBA Certified Builder Program available.
- United States Tennis Association (USTA)minorIndustry association membership providing credibility and connection to tennis sports industry standards.
- Wisconsin Asphalt Paving Association (WAPA)minorState industry association for asphalt paving contractors providing best practices and industry standards.
- American Concrete Institute (ACI)minorProfessional association for concrete industry providing certification and standards.
- Association of Corporate Growth (ACG) MilwaukeeminorBusiness networking organization for corporate growth professionals.
- Metropolitan Milwaukee Association of Commerce (MMAC)minorRegional chamber of commerce supporting local businesses in Milwaukee area.
- Wisconsin Transportation Builder Association (WTBA)minorTrade association for transportation construction industry in Wisconsin.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Munson competitors and assessment
Company assessmentDirect peers
- Tennis & Track Company: Regional sports construction contractor specializing in tennis courts, running tracks, and athletic surfaces in the Midwest. Comparable to Munson's Sports Construction division in scope and customer type, though operating at smaller geographic scale.
- American Asphalt of Wisconsin: Wisconsin-based asphalt paving, sealcoating, and pavement maintenance company serving commercial and residential customers. Closely comparable to Munson's Munson-Armstrong Paving Division in services, geography, and customer mix.
- Sport Court: National sports surfacing and court construction company with a residential and commercial franchise/dealer network. Directly comparable to Munson's Tennis Court / Pickleball / Running Track division in product offering (modular and post-tension courts) and target customer (schools, municipalities, athletic clubs).
- Premier Fence: Commercial and industrial fencing contractor with chain link, ornamental, automated gate, and access control offerings. Directly comparable to Munson's Fence Division in product mix, installation model, and commercial customer base.
Regional players
- Badger Daylighting / Regional Site Work Contractors: Hydrovac excavation and site work contractors serving the Midwest construction market. Comparable to Munson on the broader site preparation / earthworks dimension adjacent to paving projects, though not a direct competitor in finished paving or fencing.
Broad incumbents
- Master Halco: North America's largest wholesale distributor of fencing products with a national branch network. Comparable as a fencing ecosystem counterpart to Munson's Fence Division, though Master Halco operates on a distribution model rather than installation services.
- Payne & Dolan (Walbec Group): Large Wisconsin-based heavy/highway and asphalt paving contractor owned by the Walbec Group. Comparable to Munson's Paving Division for commercial paving and municipal work, but with a much broader footprint, larger equipment fleet, and parent-company resources.
- Stark Pavement Corporation: Established regional asphalt paving and pavement maintenance contractor serving Wisconsin. Directly comparable to Munson's commercial asphalt paving, seal coating, and repair services for commercial property managers and municipalities.
Emerging players
- Accurate Pavement Striping: Specialty pavement marking, ADA-compliant striping, and seal coating contractor. Comparable to the seal coating and striping component of Munson's service portfolio, with overlap on commercial parking lot customers.
- ASBA-Certified Regional Court Builders: Other American Sports Builders Association (ASBA) certified builders — the same credential Munson holds — that compete for tennis, pickleball, and running-track projects in overlapping regional markets across the U.S.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Munson social profiles
Digital presenceMunson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Munson leadership team
Management profileNumber of profiles
Munson subsidiaries and ownership
Company hierarchySubsidiaries1 record
Munson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Munson M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Munson
What does Munson do?
Munson, Inc. is a family-owned construction services company that installs and maintains commercial and residential fencing, asphalt paving, seal coating, pavement repair, stamped concrete, and sports surfaces such as tennis courts, pickleball courts, running tracks, and futsal courts. The company operates three dedicated divisions—Fence, Paving (Munson-Armstrong), and Sports Construction—serving commercial, municipal, and residential clients throughout Greater Milwaukee and Southeastern Wisconsin.
Is Munson a public or private company?
Munson is a private company. It is classified as family owned and is currently operating.
When was Munson founded?
Munson was founded in 1955. It employs 11 to 50 people.
Where is Munson based?
Munson is headquartered in Greendale, United States, in the North America region.
How does Munson make money?
Four revenue lines are on record. Asphalt Paving Services are the primary driver. The others are fencing Installation and Repair, sports Court Construction and professional Services.
Who are Munson's main competitors?
Direct peers on record are Tennis & Track Company, American Asphalt of Wisconsin, Sport Court and Premier Fence. Badger Daylighting / Regional Site Work Contractors is listed as a regional player. Broad incumbents are Master Halco, Payne & Dolan (Walbec Group) and Stark Pavement Corporation. Emerging players are Accurate Pavement Striping and ASBA-Certified Regional Court Builders.
Does Munson have an API?
No public API is recorded for Munson.