Atomized Products Group

What Atomized Products Group does

Atomized Products Group (APG) is a privately held, family-owned specialty manufacturer founded in 1996 and headquartered in Garland, Texas. The company produces two core product lines: TEXEX® brand Negative Expanders, a critical additive used in lead-acid battery plates, and a range of powdered metals including lead, tin, antimony, and various alloy powders produced to specified particle sizes. APG operates two North American production facilities — Garland, TX (ISO 9001:2015 certified, the powdered-metals and expander site) and Chesapeake, VA (IATF 16949:2016 certified, built in 2014 and located near two deep seawater ports for efficient global export).

The company's customers are global automotive and industrial lead-acid battery manufacturers, with end-applications spanning automotive SLI batteries, industrial motive power (forklifts, mining, locomotives), standby power (UPS, telecom, solar), military (submarines, tanks, aircraft), and advanced battery technologies such as AGM and EFB. Beyond batteries, APG's powdered metals serve oil and gas exploration, radiological shielding, industrial X-ray, airport security, and anti-friction products (bearings, bushings). Products are exported to over 20 countries.

The business model is direct B2B manufacturing sales: customized hardware orders (formulation and packaging) sold to enterprise customers, with a documented sales-led go-to-market, no public pricing, and no disclosed revenue. APG markets through its corporate website and direct customer contact, and leverages its WBENC Women Business Enterprise certifications on both entities to support supplier-diversity procurement at large industrial buyers. The firm is family-owned across two generations, maintains 11-50 employees, and reports no external funding, parent company, or M&A activity.

Name

Atomized Products Group

Legal name

Atomized Products Group, Inc.

Website

https://atomizedproductsgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Atomized Products Group is a family-owned manufacturer of TEXEX® Negative Expanders and powdered metals (lead, tin, antimony, alloys), operating two certified North American facilities and exporting to over 20 countries to serve global lead-acid battery and industrial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Negative Expander Sales: Manufacturing and sale of TEXEX brand Negative Expanders for lead-acid batteries used in automotive, industrial, standby power, military, and advanced applications.
2. Metal Powder Sales: Manufacturing and sale of powdered metals including lead powder, tin powder, antimony powder, and various alloy powders in a wide range of particle sizes for industrial applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Atomized Products Group manufactures and sells TEXEX® brand Negative Expanders (for lead-acid batteries) and powdered metals (lead, tin, antimony, and alloy powders). The company operates two North American production facilities in Texas and Virginia, customizes every order down to formulation and packing size, and exports to over 20 countries serving major global automotive and industrial lead-acid battery manufacturers.

Product overview

Atomized Products Group is a family-owned manufacturing company offering two core product lines: TEXEX® Negative Expanders and Powdered Metals. The company operates two North American facilities (Garland, TX and Chesapeake, VA) and exports to over 20 countries. TEXEX® Negative Expanders are used by major global automotive and industrial lead-acid battery manufacturers across automotive, industrial, standby power, military, and advanced technology applications. Powdered Metals (lead, tin, antimony, and alloy powders) serve oil and gas, radiological safety, industrial shielding, and automotive part manufacturing sectors. The production process enables customization of formulations and packaging to meet specific customer requirements.

Differentiator

Problem solved

Functional benefit

Brands

• TEXEX®: TEXEX® brand Negative Expander used by automotive and industrial lead-acid battery manufacturers globally.

Products and services

• TEXEX® Negative Expander

Quantifiable outcome

• Products exported to over 20 countries serving many of the largest global automotive and industrial lead-acid battery manufacturers

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sandvik: Swedish engineering group with an additive manufacturing / metal powders division producing gas-atomized powders. Overlaps with APG on atomized metal powder technology and industrial customer base, though focused on higher-end alloys for AM and PM applications.
• Höganäs: Swedish-headquartered world leader in metal powders (iron, stainless, alloy) for powder metallurgy. Comparable to APG's powdered-metals business line in technology (atomization) and customer segments (bearings, automotive parts), but at vastly larger scale and with different chemistry focus.
• Ametek: U.S. electronic instruments and electromechanical manufacturer with a Specialty Metal Powders division producing nickel, cobalt, and specialty alloy powders via atomization. Comparable manufacturing technology to APG's metal powder line, serving similar industrial end uses.
• Sakai Chemical Industry: Japanese specialty chemicals producer with a battery materials portfolio including lead-acid battery additives and inorganic chemicals. Comparable to APG in product overlap (expander-adjacent chemistries) but operates as a much larger diversified chemical manufacturer.
• Borregaard (Penox): Norwegian specialty chemicals group whose Penox division manufactures battery additives, expander materials, and lignosulfonate-based products for lead-acid batteries. Larger and more diversified than APG, with global reach into the same OEM customer set.

Emerging players

• US Zinc: U.S.-based producer of zinc products including zinc powders and recycled zinc materials. Comparable to APG as a North American non-ferrous metal powder manufacturer serving industrial customers, with overlap in atomized powder technology and industrial end markets.
• Gravita India: Indian-listed company specializing in lead recycling and lead-based products including lead oxides and lead powders. Comparable to APG on lead powder manufacturing capability and lead-acid battery industry exposure, though with a primary focus on recycled feedstock.

Others

• East Penn Manufacturing: Largest privately held lead-acid battery manufacturer in North America and a likely major APG customer. Listed here as a reference downstream player that illustrates the customer ecosystem APG serves rather than a direct competitor.
• Doe Run Company: U.S. integrated lead producer (mining, smelting, and lead product manufacturing). Comparable to APG as a U.S.-based lead industry participant but positioned upstream as a lead metal supplier rather than downstream as a powder/additive formulator.

Direct peers

• Hammond Group: U.S.-based manufacturer of lead-acid battery additives including negative expanders, battery oxides, and specialty chemicals — the most direct head-to-head competitor to APG's TEXEX® expander business, serving the same global lead-acid battery OEM customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomized Products Group