eMedia
Seattle-based eMedia Music Corporation, founded in 1994, publishes interactive audio-recognition music-instruction software (Guitar, Piano, Singing, Ukulele, Violin, Bass Methods) for Windows and Mac, selling direct-to-consumer downloads and CD-ROMs and Educational Editions to schools.
- Company typePrivate
- Founded1994
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What eMedia does
eMedia Music Corporation, founded in 1994 and headquartered in Seattle, Washington, is a privately held publisher of interactive music-instruction software for Windows and Mac. The company sells learn-at-home courses — flagship titles are eMedia Guitar Method (190+ lessons, 80+ songs), eMedia Piano and Keyboard Method (300+ lessons, 100+ songs), eMedia Singing Method (230+ lessons, 80+ songs), and supporting Ukulele, Violin, and Bass Methods — featuring proprietary audio-recognition technology (Instant Feedback, Performance Evaluation) that uses a computer microphone to detect correct notes and chords in real time, plus MIDI-keyboard evaluation for piano. The technology is delivered as a downloadable or CD-ROM desktop product, with no native iOS/Android/Chromebook support.
The company operates a direct-to-consumer go-to-market through a Shopify storefront (store.emediamusic.com) and a parallel academic channel selling Educational Editions with network installation and student progress tracking to schools and private instructors. Pricing is $49.99 for a download and $59.99 for a CD-ROM perpetual license; institutional pricing is custom. The company is small (1–10 employees), has never disclosed external funding, and ships to at least 11 countries across North America, Europe, Latin America, Oceania, and Africa without localized marketing investment. Its primary customer segment is individual self-learners, with a secondary institutional/education segment.
Revenue figures, headcount growth, leadership, ownership, and capital structure are not publicly disclosed; the company is privately held with no parent company, no venture capital or private equity backing evident, and no M&A or partnership activity on record. The most recent major product releases were Guitar Method v6 and Piano and Keyboard Method v3 in 2019.
eMedia firmographics
Firmographics- Name
- eMedia
- Legal name
- eMedia Music Corporation
- Website
- https://emediamusic.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seattle-based eMedia Music Corporation, founded in 1994, publishes interactive audio-recognition music-instruction software (Guitar, Piano, Singing, Ukulele, Violin, Bass Methods) for Windows and Mac, selling direct-to-consumer downloads and CD-ROMs and Educational Editions to schools.
- Ownership category
- akta.pro rank
eMedia industry classification
Industry- Product category
- Music Education Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)
- akta.pro secondary industries
- Online / Virtual Music Instruction & Platforms (EDAMANAI), Music Instruction (Instrumental & Vocal) (EDAMAAAE), Music (Instruments, Voice, Music Theory) (EDAAAGAC)
Keywords
Where eMedia is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
eMedia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Product Sales: One-time purchase software licenses sold as downloads (Windows/Mac) or CD-ROM. Products include Guitar Method, Piano and Keyboard Method, Singing Method, and other instrument learning software at $49.99 for downloads and $59.99 for CD-ROM versions.
- Academic/Institutional Licensing: Educational Editions available for schools and private group instruction with network installation, student progress tracking for students and instructors, and progress reports. License options designed for school needs and budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Windows/Mac Download |
| One time/ perpetual license | Pay-as-you-go | Windows/Mac CD-ROM |
| Licensing/ royalties | Multi-year contract | Educational Edition |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
eMedia product offering
Product offeringCore offering
eMedia Music Corporation develops and sells interactive music lesson software that teaches consumers how to play guitar, piano/keyboard, sing, ukulele, violin, and bass. Its products combine structured multi-chapter curricula, video instruction from credentialed faculty, and proprietary audio-recognition feedback that listens via microphone (or MIDI keyboard) to evaluate playing accuracy in real time. Software is delivered as Windows/Mac downloads or CD-ROM, with a separate Educational Edition offering network installation and student progress tracking for schools.
Product overview
eMedia Music Corporation provides interactive music lesson software for learning to play instruments at home. The product portfolio centers on three flagship Method products: eMedia Guitar Method, eMedia Piano and Keyboard Method, and eMedia Singing Method, supplemented by eMedia Ukulele Method. All products feature interactive feedback technology that uses audio recognition (microphone input) to detect correct playing/singing and provide real-time guidance. Products include built-in tools (tuner, metronome, recorder, chord/notation dictionaries) and are available in Windows/Mac Download and CD-ROM/DVD-ROM formats. An Educational Edition is available for academic institutions with network installation and student progress tracking.
Differentiator
Problem solved
Functional benefit
Brands
- eMedia Guitar Method: Award-winning learn-at-home guitar instruction software with interactive feedback technology, over 190 lessons, and over 80 songs. Features Kevin Garry, Ph.D. as on-screen instructor from University of Colorado-Boulder.
- eMedia Piano and Keyboard Method
- eMedia Singing Method
- eMedia Ukulele Method
- eMedia Violin Method
- eMedia Bass Method
Products and services
- eMedia Guitar Method Award-winning beginner guitar lesson software featuring over 190 structured lessons, 50+ videos, and 80+ songs taught by University of Colorado-Boulder professor Kevin Garry, Ph.D. Includes Instant Feedback, Animated Fretboard, chord dictionary, tuner, metronome, and recorder. Sold as Windows/Mac download ($49.99) or CD-ROM ($59.99).
- eMedia Piano and Keyboard Method Beginner piano and keyboard lesson software with over 300 lessons taught by Juilliard School instructor Irma Irene Justicia, M.A. Includes Animated Keyboard, 70+ split-screen videos, MIDI keyboard support with Interactive Evaluation Feedback, and 100+ songs from classical, pop, folk, rock, blues, and country.
- eMedia Singing Method Voice lesson software with over 230 vocal lessons from professional voice teacher Ory Brown, M.M. Features four vocal range options (High/Low Female/Male), microphone-based Interactive Feedback for pitch detection, 30+ videos and animations, and 80+ songs.
- eMedia Ukulele Method Beginner ukulele lesson software featuring interactive feedback, video instruction, and popular songs for learning ukulele at home.
- eMedia Bass Method Bass guitar instruction software designed to teach bass fundamentals and songs to beginners using the eMedia interactive learning approach.
- eMedia Violin Method
Quantifiable outcome
- Over 190 guitar lessons, 300+ piano lessons, and 230+ singing lessons in structured curriculum format
- +2 more outcomes
Companies that use eMedia
Customer profileSegments2 records
Ideal customer profiles2 records
eMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature11 records
eMedia partnerships and signals
Strategic signalScale indicators11 records
Recent moves4 records
Expansion highlights4 records
eMedia competitors and assessment
Company assessmentDirect peers
- Flowkey: Subscription-based piano learning app that listens to acoustic or digital pianos and provides real-time feedback on song playback. Flowkey competes head-to-head with eMedia Piano and Keyboard Method on the learn-at-home beginner segment, but on mobile and tablet platforms eMedia does not serve.
- ArtistWorks: Online music lesson platform offering video-based instruction from professional musicians across multiple instruments, including exchange-based feedback with instructors. ArtistWorks competes with eMedia on multi-instrument music instruction and curriculum depth, though its model emphasizes instructor video exchange rather than interactive audio feedback.
- Fender Play: Fender's subscription-based guitar learning platform offering structured lessons and song-based instruction for beginners through intermediate players. Fender Play directly competes with eMedia Guitar Method on the beginner/intermediate self-learner segment, with substantially larger marketing budget and brand backing.
- Simply Piano (JoyTunes): Mobile-first piano learning app with real-time audio recognition and gamified progression. JoyTunes/Simply Piano is a direct competitor to eMedia Piano and Keyboard Method on interactive piano instruction, with a subscription model and mobile-first delivery where eMedia lacks presence.
- Yousician: Subscription-based interactive music learning app for guitar, piano, bass, ukulele, and singing with real-time audio feedback on mobile and desktop. Yousician is the most direct competitor to eMedia in interactive feedback technology, target learner, and lesson-software positioning, but operates at venture scale and on mobile-first platforms where eMedia is absent.
- Skoove: Online piano lesson platform with interactive audio feedback and a structured curriculum of songs and technique lessons. Skoove overlaps directly with eMedia on interactive piano instruction, listener-based feedback, and self-paced learning for adult beginners.
- Playground Sessions: Interactive piano learning software co-created with Quincy Jones featuring MIDI keyboard integration and song-based curriculum. Playground Sessions is one of the closest direct peers to eMedia Piano and Keyboard Method, particularly on desktop software with MIDI integration and structured curriculum.
Emerging players
- Melodics: Desktop and iPad app focused on building drums, keys, and pad-controller skills through structured daily practice with feedback. Melodics targets the practice/feedback niche that eMedia's metronome and feedback features address, but is mobile-adjacent and instrument-specialized versus eMedia's broader scope.
Broad incumbents
- SmartMusic: Long-standing music education software used in schools for assessment, accompaniment, and instrument practice with feedback. SmartMusic is the closest broad-incumbent peer to eMedia's Educational Edition, competing in the same academic/institutional music education channel with a focus on assessment and ensemble repertoire.
- Ultimate Guitar: Large guitar tabs, chords, and lessons platform serving hobbyists and self-learners globally. While Ultimate Guitar is broader and largely free/subscription-supported for tabs rather than structured lessons, it overlaps with eMedia Guitar Method's self-learner audience and competes for the same aspirational guitar player.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
eMedia social profiles
Digital presenceeMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
eMedia leadership team
Management profileNumber of profiles
eMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eMedia
What does eMedia do?
eMedia Music Corporation develops and sells interactive music lesson software that teaches consumers how to play guitar, piano/keyboard, sing, ukulele, violin, and bass. Its products combine structured multi-chapter curricula, video instruction from credentialed faculty, and proprietary audio-recognition feedback that listens via microphone (or MIDI keyboard) to evaluate playing accuracy in real time. Software is delivered as Windows/Mac downloads or CD-ROM, with a separate Educational Edition offering network installation and student progress tracking for schools.
Is eMedia a public or private company?
eMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eMedia founded?
eMedia was founded in 1994. It employs 1 to 10 people.
Where is eMedia based?
eMedia is headquartered in Seattle, United States, in the North America region.
How does eMedia make money?
Two revenue lines are on record. Software Product Sales are the primary driver. The others are academic/Institutional Licensing.
Who are eMedia's main competitors?
Direct peers on record are Flowkey, ArtistWorks, Fender Play, Simply Piano (JoyTunes), Yousician, Skoove and Playground Sessions. Melodics is listed as an emerging player. Broad incumbents are SmartMusic and Ultimate Guitar.
Does eMedia have an API?
No public API is recorded for eMedia.
What industry is eMedia in?
eMedia's product category is Music Education Software. Its primary akta.pro industry code is MPAIAIAJ, Music Education & Practice Software (Ear training, tutors, metronome tools), with a secondary code of EDAMANAI, Online / Virtual Music Instruction & Platforms. Its NAICS code is 5132 and its SIC code is 7372.