Motorex
Motorex S.A. is a privately held Peruvian industrial equipment and supplies distributor serving mining, construction, fishing, and industrial manufacturing verticals with electric motors, HVAC systems, drive technology, and composites across proprietary Kraftmann and major international brands.
- Company typePrivate
- Founded1982
- HeadquartersMagdalena Del Mar, Peru
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Motorex does
Motorex S.A. is a privately held Peruvian industrial equipment and supplies distributor founded on March 25, 1982, headquartered in Magdalena del Mar, Lima. The company operates across three integrated product pillars: (1) Energy, Drive and Control (electric motors in IEC and NEMA standards, speed reducers, variable frequency drives, and electrical panels including capacitor banks); (2) HVAC and Ventilation (split wall, floor-ceiling, ducted, cassette and portable air conditioning, VRF systems, chillers, fan coils, air extractors, copper piping, and refrigerant gases); and (3) Plastics and Industrial Supplies (resins, gelcoat, fiberglass, dielectric oil, and auxiliary chemicals). Distribution combines an owned e-commerce storefront (motorex.com.pe) with a field sales team of commercial engineers who provide technical specification support and on-site plant visits, a physical storefront/warehouse at Pj. Minerales in Cercado de Lima, and shipping-agency partners for nationwide delivery within Peru (the company does not ship internationally). Pricing is quote-based via WhatsApp, phone, or sales contact, with free shipping for orders over $250 within the Lima Metropolitan area delivered within 48 hours.
The company serves industrial and commercial buyers across mining, construction, fishing, industrial manufacturing, and commercial/retail verticals, with mining and construction as primary segments. It distributes exclusively in Peru for a roster of major international principals including Midea, McQuay, York, WEG, LG, BASF, Soler & Palau, Siemens, and Bonfiglioli, alongside its own proprietary Kraftmann brand launched in 2008 that spans motors, reducers, VFDs, panels, extractors, copper pipes, and refrigerant gases. Revenue is generated through one-time industrial equipment sales augmented by pre-sale technical consulting services. Motorex has held ISO 9001 certification since 2006, recertified under ISO 9001:2015 in 2016, and operates with 51-100 employees across two Lima locations. Since 2012 the company has progressively layered chiller specialization, Samsung HVAC distribution, and digital quoting capabilities onto the original motors-import business.
Motorex firmographics
Firmographics- Name
- Motorex
- Legal name
- Motorex S.A.
- Website
- https://motorex.com.pe
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motorex S.A. is a privately held Peruvian industrial equipment and supplies distributor serving mining, construction, fishing, and industrial manufacturing verticals with electric motors, HVAC systems, drive technology, and composites across proprietary Kraftmann and major international brands.
- Ownership category
- akta.pro rank
Motorex industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where Motorex is headquartered
LocationHeadquarters
- HQ city
- Magdalena Del Mar
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
Motorex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Industrial Equipment Sales: Sale of motors, reducers, air conditioning, electrical panels, and industrial supplies through direct sales and e-commerce channels
- Technical Consulting Services: Pre-sale technical advice and project consultation for product selection and application engineering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold for Lima Metropolitan area |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Motorex product offering
Product offeringCore offering
Motorex S.A. is an industrial equipment and supplies distributor in Peru offering electric motors, speed reducers, variable frequency drives, electrical panels, HVAC systems (air conditioning, chillers, VRF, fan coils), ventilation equipment (extractors), copper pipes, refrigerant gases, and industrial plastics (resins, gelcoat, fiberglass, dielectric oil). The portfolio spans the Kraftmann proprietary brand and exclusive representations of Midea, McQuay, York, WEG, LG, BASF, and Soler & Palau, distributed via e-commerce, direct field sales, and physical storefronts with technical engineering consultation.
Product overview
Motorex is an industrial equipment and supplies distributor operating as a multi-category platform. The portfolio centers on three main pillars: (1) Energy, Drive & Control products including electric motors, speed reducers, variable frequency drives, and electrical panels; (2) HVAC (Heating, Ventilation, Air Conditioning) products including air conditioning units, extractors, copper piping, and refrigerant gases; and (3) Plastics & Industrial Supplies including resins, gelcoat, fiberglass, and dielectric oil. The company also distributes its own Kraftmann brand alongside third-party brands including Midea, McQuay, LG, York, Weg, BASF, and Soler & Palau. Product offerings span from residential consumer units (portable AC, split wall systems) to heavy commercial and industrial equipment (chillers, VRF systems, large motors).
Differentiator
Problem solved
Functional benefit
Brands
- Kraftmann: Proprietary brand created by Motorex for industrial equipment including electric motors, speed reducers, frequency inverters, electrical panels, copper pipes, and air extractors.
Products and services
- Electric Motors (Motores Eléctricos) Electric motors for industrial applications, available in single-phase and three-phase configurations, including IEC and NEMA standards. Targeted at industrial buyers needing reliable power transmission equipment.
- Speed Reducers (Reductores de velocidad) Speed reducers including worm gear (sinfín) and hypoid types for power transmission applications in industrial operations.
- Electrical Panels (Tableros Eléctricos) Electrical panels including capacitor banks and reactive energy compensation systems for power quality management in industrial and commercial facilities.
- Variable Frequency Drives (Variadores de frecuencia) Variable frequency drives (VFDs) for motor speed control and energy efficiency in industrial processes.
- Air Conditioning Systems (Aire Acondicionado)
Companies that use Motorex
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Motorex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Motorex partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SamsungcoreCommercial alliance formed in 2017 for distribution of Samsung air conditioning systems. Motorex markets Samsung HVAC products as part of their air conditioning portfolio.
- Paragon Internet Group LimitedminorWeb hosting service provider located in United Kingdom. Handles cloud processing, hosting, and data storage for motorex.com.pe.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Motorex competitors and assessment
Company assessmentDirect peers
- W.W. Grainger: US-headquartered MRO and industrial equipment distributor serving enterprise customers with broad product breadth, multi-channel sales, and technical service. Closely mirrors Motorex's product categories (motors, drives, HVAC) and field-sales-led GTM.
- Watsco: Largest US HVAC distribution company carrying Carrier and other premium brands through regional branches. Directly comparable to Motorex's HVAC distribution pillar (Midea, McQuay, York, LG, Samsung) targeting commercial and industrial customers.
- Würth: Germany-based global industrial supplies and fastening distributor with direct field-sales model, exclusive brand relationships, and own-label product lines. Highly comparable to Motorex in field-engineer-led GTM and proprietary brand strategy.
- Rexel: Global electrical, lighting, and HVAC distributor with strong multi-brand portfolio and enterprise customers. Comparable to Motorex's electrical panels, drives, and HVAC distribution business with Midea/York/McQuay.
- MSC Industrial Direct: Major US industrial supplies and MRO distributor with catalog, e-commerce, and field sales. Comparable to Motorex in product breadth (motors, drives, electrical, industrial supplies) and target customer (industrial/manufacturing B2B).
- Sonepar: World's largest B2B electrical distribution group with exclusives on major brands and field-sales-led motion. Aligns with Motorex's electrical panels, VFDs, and motor control distribution.
- Ferguson: US distributor of plumbing, HVAC, and industrial supplies with strong enterprise customer base. Overlaps with Motorex on HVAC and industrial supplies distribution, with a similar mix of branded and proprietary products.
Regional players
- Grupo Unima: Latin American industrial supplies and MRO distributor operating in Mexico and selected LATAM markets. Regionally comparable to Motorex as a multi-brand industrial supplies distributor in a similar emerging-market industrial context.
- Improven: Latin American HVAC and refrigeration equipment distributor with Midea and similar premium brand portfolios. Directly comparable to Motorex's HVAC pillar (chillers, VRF, AC, refrigerant gases) at a regional LATAM peer level.
- Comercializadora Ezar: Peruvian industrial equipment and supplies distributor serving the domestic market. Most directly comparable to Motorex as a home-market Peru peer in industrial distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Motorex social profiles
Digital presenceMotorex compliance and trust
Trust signalCompliance1 record
Motorex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorex leadership team
Management profileNumber of profiles
Motorex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorex
What does Motorex do?
Motorex S.A. is an industrial equipment and supplies distributor in Peru offering electric motors, speed reducers, variable frequency drives, electrical panels, HVAC systems (air conditioning, chillers, VRF, fan coils), ventilation equipment (extractors), copper pipes, refrigerant gases, and industrial plastics (resins, gelcoat, fiberglass, dielectric oil). The portfolio spans the Kraftmann proprietary brand and exclusive representations of Midea, McQuay, York, WEG, LG, BASF, and Soler & Palau, distributed via e-commerce, direct field sales, and physical storefronts with technical engineering consultation.
Is Motorex a public or private company?
Motorex is a private company. It is classified as family owned and is currently operating.
When was Motorex founded?
Motorex was founded in 1982. It employs 51 to 100 people.
Where is Motorex based?
Motorex is headquartered in Magdalena Del Mar, Peru, in the Latin America region.
How does Motorex make money?
Two revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are technical Consulting Services.
Who are Motorex's main competitors?
Direct peers on record are W.W. Grainger, Watsco, Würth, Rexel, MSC Industrial Direct, Sonepar and Ferguson. Regional players are Grupo Unima, Improven and Comercializadora Ezar.
Does Motorex have an API?
No public API is recorded for Motorex.
What industry is Motorex in?
Motorex's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 423740 and its SIC code is 5084.