Motorex

What Motorex does

Motorex S.A. is a privately held Peruvian industrial equipment and supplies distributor founded on March 25, 1982, headquartered in Magdalena del Mar, Lima. The company operates across three integrated product pillars: (1) Energy, Drive and Control (electric motors in IEC and NEMA standards, speed reducers, variable frequency drives, and electrical panels including capacitor banks); (2) HVAC and Ventilation (split wall, floor-ceiling, ducted, cassette and portable air conditioning, VRF systems, chillers, fan coils, air extractors, copper piping, and refrigerant gases); and (3) Plastics and Industrial Supplies (resins, gelcoat, fiberglass, dielectric oil, and auxiliary chemicals). Distribution combines an owned e-commerce storefront (motorex.com.pe) with a field sales team of commercial engineers who provide technical specification support and on-site plant visits, a physical storefront/warehouse at Pj. Minerales in Cercado de Lima, and shipping-agency partners for nationwide delivery within Peru (the company does not ship internationally). Pricing is quote-based via WhatsApp, phone, or sales contact, with free shipping for orders over $250 within the Lima Metropolitan area delivered within 48 hours.

The company serves industrial and commercial buyers across mining, construction, fishing, industrial manufacturing, and commercial/retail verticals, with mining and construction as primary segments. It distributes exclusively in Peru for a roster of major international principals including Midea, McQuay, York, WEG, LG, BASF, Soler & Palau, Siemens, and Bonfiglioli, alongside its own proprietary Kraftmann brand launched in 2008 that spans motors, reducers, VFDs, panels, extractors, copper pipes, and refrigerant gases. Revenue is generated through one-time industrial equipment sales augmented by pre-sale technical consulting services. Motorex has held ISO 9001 certification since 2006, recertified under ISO 9001:2015 in 2016, and operates with 51-100 employees across two Lima locations. Since 2012 the company has progressively layered chiller specialization, Samsung HVAC distribution, and digital quoting capabilities onto the original motors-import business.

Name

Motorex

Legal name

Motorex S.A.

Website

https://motorex.com.pe

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Motorex S.A. is a privately held Peruvian industrial equipment and supplies distributor serving mining, construction, fishing, and industrial manufacturing verticals with electric motors, HVAC systems, drive technology, and composites across proprietary Kraftmann and major international brands.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Industrial equipment distribution
• Electric motors supply
• HVAC systems distribution
• Industrial plastics supplies
• Air conditioning distribution

Headquarters

HQ city

Magdalena Del Mar

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Equipment Sales: Sale of motors, reducers, air conditioning, electrical panels, and industrial supplies through direct sales and e-commerce channels
2. Technical Consulting Services: Pre-sale technical advice and project consultation for product selection and application engineering

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Motorex S.A. is an industrial equipment and supplies distributor in Peru offering electric motors, speed reducers, variable frequency drives, electrical panels, HVAC systems (air conditioning, chillers, VRF, fan coils), ventilation equipment (extractors), copper pipes, refrigerant gases, and industrial plastics (resins, gelcoat, fiberglass, dielectric oil). The portfolio spans the Kraftmann proprietary brand and exclusive representations of Midea, McQuay, York, WEG, LG, BASF, and Soler & Palau, distributed via e-commerce, direct field sales, and physical storefronts with technical engineering consultation.

Product overview

Motorex is an industrial equipment and supplies distributor operating as a multi-category platform. The portfolio centers on three main pillars: (1) Energy, Drive & Control products including electric motors, speed reducers, variable frequency drives, and electrical panels; (2) HVAC (Heating, Ventilation, Air Conditioning) products including air conditioning units, extractors, copper piping, and refrigerant gases; and (3) Plastics & Industrial Supplies including resins, gelcoat, fiberglass, and dielectric oil. The company also distributes its own Kraftmann brand alongside third-party brands including Midea, McQuay, LG, York, Weg, BASF, and Soler & Palau. Product offerings span from residential consumer units (portable AC, split wall systems) to heavy commercial and industrial equipment (chillers, VRF systems, large motors).

Differentiator

Problem solved

Functional benefit

Brands

• Kraftmann: Proprietary brand created by Motorex for industrial equipment including electric motors, speed reducers, frequency inverters, electrical panels, copper pipes, and air extractors.

Products and services

• Electric Motors (Motores Eléctricos) Electric motors for industrial applications, available in single-phase and three-phase configurations, including IEC and NEMA standards. Targeted at industrial buyers needing reliable power transmission equipment.
• Speed Reducers (Reductores de velocidad) Speed reducers including worm gear (sinfín) and hypoid types for power transmission applications in industrial operations.
• Electrical Panels (Tableros Eléctricos) Electrical panels including capacitor banks and reactive energy compensation systems for power quality management in industrial and commercial facilities.
• Variable Frequency Drives (Variadores de frecuencia) Variable frequency drives (VFDs) for motor speed control and energy efficiency in industrial processes.
• Air Conditioning Systems (Aire Acondicionado)

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorCommercial alliance formed in 2017 for distribution of Samsung air conditioning systems. Motorex markets Samsung HVAC products as part of their air conditioning portfolio.
• Paragon Internet Group LimitedminorOthersWeb hosting service provider located in United Kingdom. Handles cloud processing, hosting, and data storage for motorex.com.pe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W.W. Grainger: US-headquartered MRO and industrial equipment distributor serving enterprise customers with broad product breadth, multi-channel sales, and technical service. Closely mirrors Motorex's product categories (motors, drives, HVAC) and field-sales-led GTM.
• Watsco: Largest US HVAC distribution company carrying Carrier and other premium brands through regional branches. Directly comparable to Motorex's HVAC distribution pillar (Midea, McQuay, York, LG, Samsung) targeting commercial and industrial customers.
• Würth: Germany-based global industrial supplies and fastening distributor with direct field-sales model, exclusive brand relationships, and own-label product lines. Highly comparable to Motorex in field-engineer-led GTM and proprietary brand strategy.
• Rexel: Global electrical, lighting, and HVAC distributor with strong multi-brand portfolio and enterprise customers. Comparable to Motorex's electrical panels, drives, and HVAC distribution business with Midea/York/McQuay.
• MSC Industrial Direct: Major US industrial supplies and MRO distributor with catalog, e-commerce, and field sales. Comparable to Motorex in product breadth (motors, drives, electrical, industrial supplies) and target customer (industrial/manufacturing B2B).
• Sonepar: World's largest B2B electrical distribution group with exclusives on major brands and field-sales-led motion. Aligns with Motorex's electrical panels, VFDs, and motor control distribution.
• Ferguson: US distributor of plumbing, HVAC, and industrial supplies with strong enterprise customer base. Overlaps with Motorex on HVAC and industrial supplies distribution, with a similar mix of branded and proprietary products.

Regional players

• Grupo Unima: Latin American industrial supplies and MRO distributor operating in Mexico and selected LATAM markets. Regionally comparable to Motorex as a multi-brand industrial supplies distributor in a similar emerging-market industrial context.
• Improven: Latin American HVAC and refrigeration equipment distributor with Midea and similar premium brand portfolios. Directly comparable to Motorex's HVAC pillar (chillers, VRF, AC, refrigerant gases) at a regional LATAM peer level.
• Comercializadora Ezar: Peruvian industrial equipment and supplies distributor serving the domestic market. Most directly comparable to Motorex as a home-market Peru peer in industrial distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motorex-s-a-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorex