Best of British

What Best of British does

Best of British is a privately held Australian specialty retailer founded in 2005 that imports and resells British and Irish food, confectionery, cleaning, health and beauty, and giftware products to consumers in Australia. The company is headquartered in Joondalup, Western Australia, and operates a dual-channel model: a walk-in retail store at 3/80 Winton Rd, Joondalup, and an e-commerce website (bestofbritish.com.au) that ships nationwide via Australia Post. The product portfolio spans over 3,049 SKUs across 15+ categories including Crisps & Snacks, Chocolates & Sweets, Pick N Mix, Groceries, Fresh and Frozen, Health & Beauty, Laundry, Cleaning, Gifts, Gift Boxes, Football merchandise, Scottish and Irish specialty lines, Vegan, and Bulk Buy packs, with brands such as Walkers, Cadbury, Galaxy, Barry's Tea, Pacdon Park, and Devonshire sourced direct from the UK and Ireland.

The underlying technology stack is a standard WooCommerce-style e-commerce storefront paired with point-of-sale operations in the physical store; no proprietary software, AI/ML features, or third-party integrations beyond the Australia Post shipping relationship are disclosed. The business has no mobile app, no public API, and no disclosed data or analytics infrastructure. Headcount is reported in the 11-50 employee range, consistent with a single-store retailer plus a small e-commerce operations team. The company is independent and privately held with no disclosed venture capital, institutional investment, or parent company.

Revenue is generated entirely through one-time retail product transactions on a pay-as-you-go, unit-priced basis, with items ranging from approximately A$2.80 for individual snack items to over A$80 for bulk 2kg packs. The customer base is horizontally segmented into British and Irish expatriates in Australia (primary), gift buyers, and British food enthusiasts, all served via the same direct-to-consumer channel. The company also engages in community marketing, including sponsorship of the British Film Festival and an active Facebook page (BestofBritishOZ), email newsletter, and content blog. No revenue, GMV, or active customer figures are disclosed in available source material.

Name

Best of British

Legal name

Best of British

Website

https://bestofbritish.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Best of British is a privately held Australian specialty retailer that imports and sells over 3,049 British and Irish food, confectionery, cleaning, and giftware products via a Joondalup, WA storefront and an Australia-wide e-commerce shop, primarily serving UK and Irish expatriates and gift buyers.

Ownership category

akta.pro rank

Product category

Specialty British and Irish Food Retail

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• British food retail
• Irish grocery distribution
• Specialty import foods
• Expatriate food shop
• UK confectionery retail

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of British and Irish food products, cleaning products, and giftware through both physical retail store and online e-commerce platform. Revenue generated from one-time product transactions across multiple categories including crisps, chocolates, sweets, groceries, fresh/frozen items, and gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Best of British is a specialty retailer that imports and distributes over 3,049 British and Irish food, confectionery, household cleaning, health and beauty, and giftware products to consumers in Australia. The business operates through a walk-in retail store in Joondalup, Western Australia, combined with an e-commerce platform delivering Australia-wide via Australia Post, targeting British and Irish expatriates and enthusiasts seeking authentic UK and Irish goods.

Product overview

Best of British operates as a dual-channel specialty food retailer offering British and Irish food products in Australia. The business combines an e-commerce online shop delivering Australia-wide via Australia Post with a physical retail store in Joondalup, Western Australia. The product portfolio spans over 3,049 items organized across 15+ categories including Crisps & Snacks (Walkers, Quavers, Wotsits), Chocolates & Sweets (Cadbury, Galaxy, toffees), Fresh and Frozen (Pacdon Park bacon and sausages), Groceries (Barry's Tea, Devonshire clotted cream), Health & Beauty (E45, Radox), Laundry (Ariel, Persil), Cleaning, Gifts, Football merchandise, Scottish and Irish specialty items, Vegan products, and Bulk Buy options. The store emphasizes direct imports from the UK and Ireland to ensure authenticity of British and Irish products.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisps and Snacks Range of British and Irish snack foods imported direct from the UK, including Walkers, Quavers, Wotsits, Skips, Twiglets, Mini Cheddars, and Bacon and Scampi Fries. Targeted at consumers seeking authentic UK snack brands.
• Chocolates and Sweets British and Irish confectionery including Galaxy chocolate, Cadbury Dairy Milk, toffees, and various sweet treats. Targeted at expatriates and confectionery enthusiasts.
• Pick N Mix Loose sweets sold by weight including Pontefract Cakes, Liquorice Allsorts, humbugs, and various retro sweets. Targeted at consumers seeking traditional British pick-and-mix confectionery.
• Groceries British and Irish grocery staples including Barry's Tea, haggis seasoning, Devonshire clotted cream, and breakfast cereals. Targeted at expatriates seeking pantry essentials from home.
• Fresh and Frozen Fresh and frozen British food products including Pacdon Park bacon and sausages, and other perishable items. Targeted at consumers seeking authentic British fresh meats.
• Health and Beauty British health and beauty products including Wrights coal tar soap, Atrixo, Astral Cream, E45, Radox, and Signal toothpaste. Targeted at consumers familiar with UK personal care brands.
• Laundry British laundry products including Ariel, Astonish, Bold, Comfort, and Persil. Targeted at households seeking UK laundry brands.
• Cleaning British cleaning products and household cleaning solutions. Targeted at consumers seeking UK cleaning brands.
• Gifts Gift items including British-themed merchandise, greeting cards, Paddington Bear plush toys, and football merchandise. Targeted at gift buyers seeking British-themed presents.
• Gift Boxes Pre-packaged gift boxes featuring British food products, suitable for special occasions. Targeted at consumers purchasing themed gift hampers.
• Football Merchandise English Premier League and British football merchandise including club scarves, gnomes, mugs, and memorabilia. Targeted at English football fans in Australia.
• Scottish Products Scottish food products and merchandise including haggis and Scottish specialty items. Targeted at Scottish expatriates and enthusiasts.
• Irish Products Irish food products and merchandise including Tayto crisps, Barry's Tea, and Irish specialty items. Targeted at Irish expatriates and enthusiasts.
• Vegan Vegan-friendly British food products including certain snacks and sweets. Targeted at vegan and plant-based consumers interested in British products.
• Bulk Buy Large quantity value packs of sweets and snacks including 2kg boxes of Lions sweets and bulk crisps. Targeted at bulk purchasers and value-seeking consumers.
• Specials Discounted and promotional items including sale crisps and reduced-price products. Targeted at value-seeking customers across all categories.
• E-commerce Online Shop Australia-wide online shopping platform where customers can browse and order British and Irish products for delivery across Australia via Australia Post. Targeted at consumers nationwide seeking British and Irish goods.
• Physical Retail Store Walk-in retail store located at 3/80 Winton Rd, Joondalup WA 6027, serving customers in Western Australia. Targeted at local Western Australian consumers seeking British and Irish goods.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australia PostoperationalOthersShipping and delivery partner for e-commerce orders. Australia Post handles nationwide delivery of online orders. Important operational note: Australia Post does not refrigerate parcels for chocolate delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BestofBritishOZ
• LinkedInlinkedin.com/company/best-of-british

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best of British