Carolina Country Club

What Carolina Country Club does

Carolina Country Club (CCC) is a privately held, member-owned country club located at 2355 Carolina Country Club Rd in Spartanburg, South Carolina. Founded in 1984 and operating with an 11-50 employee team, CCC serves affluent individuals and families in the Upstate South Carolina market through a tiered private membership model (Full Privilege, Athletic, and Social) granting graduated access to an 18-hole Tom Jackson-designed championship golf course, a 30,000 square foot clubhouse with renovated lake-view dining, seven Har-Tru clay and three hard tennis courts, a Precor-equipped fitness center, an eight-lane Junior Olympic-size swimming pool, and event/wedding venues.

The club's core offering is a subscription-based membership program (annual billing cadence) that produces recurring dues revenue. Ancillary revenue streams are layered on top of membership: à la carte golf lessons ($50-$80 per session), personal training ($60-$100 per session), the Operation 36 Ladies Academy ($370 per semester), guest golf passes ($75-$80 per pass in bulk), cocktail classes, and hosted golf outings and tournaments. Go-to-market is direct-to-consumer, with prospective members submitting inquiries through thecarolinacountryclub.com and being contacted by membership staff; word-of-mouth, community engagement, and a Facebook presence for weddings and events supplement acquisition. The technology stack is non-proprietary — bookings run through ForeUp software and the club has no app, API, or disclosed integrations.

Differentiation rests on the Tom Jackson-designed course (rated among the best in the Upstate, extending over 7,000 yards with six tee sets), elite instruction talent — notably PGA Director of Instruction Kevin Britt (Golf Digest Best in State 2026-2027, GRAA Top 100, coach of Dustin Johnson) and Director of Racquet Sports Anthony Stewart (35+ years of experience, South Carolina Male Player of the Year 2003) — and a broad amenity mix under one roof. Leadership is anchored by General Manager Mary "MT" Thomson, whose prior tenure at The Cloisters at Sea Island and The Cliffs signals an elevated service positioning. Customer base is a distributed pool of individual and family members rather than enterprise accounts, with no disclosed revenue, membership counts, or institutional ownership.

Name

Carolina Country Club

Legal name

Carolina Country Club

Website

https://thecarolinacountryclub.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Country Club is a private membership country club in Spartanburg, SC offering an 18-hole Tom Jackson championship golf course, tennis, fitness, swimming, dining, and event hosting across three annual membership tiers for affluent Upstate families.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreational Amenities

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private country club
• Golf course membership
• Tennis and racquet sports
• Fitness and swimming amenities
• Event and wedding venue

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private Club Memberships: Carolina Country Club generates revenue primarily through membership fees. The club offers three membership tiers: Full Privilege Membership (complete access to golf, fitness, tennis, swimming, dining, and events), Athletic Membership (access to fitness, tennis, swimming, and dining without golf), and Social Membership (access to dining and events). Membership provides recurring annual revenue from member dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carolina Country Club is a private membership club offering an 18-hole Tom Jackson-designed championship golf course, tennis and pickleball facilities, fitness center, swimming pool, and dining venues. Revenue is generated through tiered annual memberships (Full Privilege, Athletic, Social) plus a la carte services including golf and tennis instruction, personal training, dining, and private event hosting for weddings and corporate gatherings.

Product overview

Carolina Country Club is a private country club offering a comprehensive suite of recreational and hospitality services. The core offerings include an 18-hole Tom Jackson-designed championship golf course, tennis and pickleball facilities (7 Har-Tru clay courts and 3 hard courts), a fitness center with Precor equipment, an 8-lane Junior Olympic-size swimming pool, and fine/casual dining at The Grille. Supporting services include professional golf instruction led by PGA Director Kevin Britt, personal training, Operation 36 Golf Academies for juniors and ladies, Camp Carolina for youth, and comprehensive racquet sports programming. The club also provides wedding and event venue services in its 30,000 square foot clubhouse, and offers tiered membership programs (Full Privilege, Athletic, and Social) granting graduated access to these facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thornblade Club: Private country club in Greer, SC (Upstate region) offering an 18-hole Tom Fazio-designed championship golf course, tennis, fitness, dining, and pool amenities on a similar scale to CCC. Directly comparable on geography, amenity mix, and member demographic.
• Chanticleer Golf & Country Club: Private member-owned country club in Greenville, SC featuring a 1928-era course, tennis, pool, fitness, and dining. Same regional Upstate SC private club competitive set with comparable Full Privilege membership model.
• Greenville Country Club: Established private country club in Greenville, SC with golf, tennis, swimming, fitness, and dining. Closest large-scale established peer in the same Upstate SC market for member recruiting and pricing benchmarks.
• Country Club of Spartanburg: Historic private country club located in Spartanburg, SC. Direct local competitor for CCC's membership base with golf, tennis, dining, and social amenities in the same city.
• The Preserve at Verdae: Private golf and country club in Greenville, SC with Arthur Hills-designed course, tennis, pool, fitness, and dining. Comparable full-amenity private club competing for the same Upstate SC member pool.
• Daniel Island Club: Private member-owned club in Charleston, SC featuring two golf courses, tennis, pool, fitness, and dining. Comparable full-service private country club in the Carolinas, broader geography but similar operating model.

Broad incumbents

• The Cliffs at Keowee Falls: Larger upscale private club community in the Upstate SC region with golf, marina, and resort-style amenities. Comparable on amenity breadth but at a higher price point and with real-estate-driven membership model.
• Kiawah Island Club: Premier private club community in Kiawah Island, SC offering multiple courses, tennis, pools, and dining. Regional peer at the high end of the Carolinas private club market with a different scale and resort-style positioning.
• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the U.S., managing hundreds of clubs across multiple states. Represents the scaled multi-club operator benchmark against which single-site clubs like CCC are measured on operating efficiency.

Regional players

• Musgrove Mill Golf Club: Private golf club in Clinton, SC (Upstate region) with a Willard Byrd-designed course and full club amenities. Regional Upstate SC peer at the golf-centric end of the private club spectrum, useful for dues and instruction benchmarking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCarolinaCountryClub
• Xx.com/thecarolinaclub
• LinkedInlinkedin.com/company/the-carolina-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Country Club