What Rosenberg Financial Group does

Lifespan Wealth Management, Inc., operating as Rosenberg Financial Group (also d/b/a Lifespan Wealth Management and Lifespan Financial Management), is a private, independently owned wealth management firm headquartered at 2517 Moody Road, Suite 100, Warner Robins, Georgia, with a second office at 4875 Riverside Drive, Suite 201, Macon. The firm specializes in retirement planning and serves pre-retirees, retirees, and young professionals and their families, operating nationally across all 50 states while concentrating its physical presence in central Georgia. Securities and investment advisory services are delivered under an affiliation with Osaic Wealth, Inc. (member FINRA/SIPC), and the firm acts as a fiduciary.

The product surface combines fee-based financial planning at a flat fee, actively managed fee-based investment accounts, a range of retirement account types (Traditional, Roth, SEP, Simple, and Educational IRAs plus brokerage), and commission-eligible insurance products including fixed-rate, multi-year guaranteed, and indexed annuities, life insurance, and long-term care insurance. Two proprietary elements differentiate the offering: the RetireRelax Solution™, a disciplined investment methodology that includes an exit strategy when market risk is perceived as high, and My Life Book, a client-facing document organization tool designed to pre-plan estate matters and reduce post-death family conflict. Underlying technology is limited to an external client portal (raaequipt.com), FMG Suite content/marketing infrastructure, and an in-progress digital document program; there is no disclosed AI/ML, API, or proprietary software platform.

The business model blends subscription/recurring revenue (fee-based investment management, flat-fee financial planning) with one-time commissions from insurance and annuity placements. Go-to-market is sales-led and community-led: complimentary one-hour initial consultations feed a team-based advisory process, while top-of-funnel demand is generated through community seminars, a weekly Saturday "Your Money" radio broadcast on WMAZ AM 940 (archived on YouTube), recurring financial-planning segments on 13WMAZ (local CBS affiliate), a blog, special reports, and an email newsletter. The team comprises six staff—President Sherri L. Goss (CFP®), Vice President Hugh Randall (Randy) Goss (MBA), Financial Advisors Jonathan Eisner (CFP®, CLU®, ChFC®) and Cory Albrecht, plus executive assistants Cathy Fortson and Tia Albrecht—with the most recent producers hired from Northwestern Mutual (2023) and promoted internally (2024–2025).

Name

Rosenberg Financial Group

Legal name

Lifespan Wealth Management, Inc.

Website

https://retirerelax.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifespan Wealth Management, Inc. (DBA Rosenberg Financial Group) is a private Georgia-based wealth management firm offering fee-based retirement planning, actively managed investment accounts, and insurance products to pre-retirees, retirees, and young professionals across the United States.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Retirement planning
• Wealth management
• Financial advisory
• Investment management
• Estate planning

Headquarters

HQ city

Warner Robins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fee-Based Financial Planning: Charges a flat fee for comprehensive financial plans; analysis of income, expenses, debt, savings, and investment accounts to determine if retirement goals are achievable
2. Investment Management: Actively manages fee-based investment accounts with focus on avoiding large losses for clients taking distributions
3. Insurance Products: Offers fixed rate annuities, multi-year guaranteed annuities, indexed annuities, life insurance, and long-term care insurance
4. Retirement Account Management: Manages various retirement accounts including Traditional IRA, Roth IRA, SEP IRA, Simple IRA, Educational IRA, and Brokerage Accounts

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rosenberg Financial Group provides fee-based financial planning, actively managed investment portfolios, retirement account administration (Traditional IRA, Roth IRA, SEP IRA, Simple IRA, Educational IRA), and insurance product placement (annuities, life insurance, long-term care) for individuals. Services are grounded in its proprietary RetireRelax Solution investment methodology and the My Life Book estate-organization tool, delivered through fiduciary advisors under a broker-dealer affiliation with Osaic Wealth, Inc.

Product overview

Lifespan Wealth Management, Inc. (operating as Rosenberg Financial Group) offers a unified wealth management and financial advisory service rather than a modular software platform. The core offering combines financial planning, fee-based investment management, tax strategies, and estate planning delivered through personalized advisory relationships. Supporting services include retirement accounts (Traditional IRA, Roth IRA, SEP IRA, Simple IRA), insurance products (fixed and indexed annuities, life insurance, long-term care), My Life Book document organization, complimentary consultations, and educational content including a weekly radio broadcast. Services are offered primarily through two Georgia offices in Warner Robins and Macon.

Differentiator

Problem solved

Functional benefit

Brands

• RetireRelax Solution™: The firm's disciplined investment approach that includes an exit strategy when risk is high

Products and services

• Wealth Management and Financial Planning Comprehensive financial advisory service covering retirement planning, investment management, tax strategies, and estate planning for pre-retirees, retirees, and young professionals and families, delivered by a team of fiduciary advisors.
• Fee-Based Investment Management Actively managed fee-based investment accounts applying the firm's RetireRelax Solution methodology, with emphasis on avoiding large losses for clients taking retirement distributions to support their lifestyle; covers common stock, government securities, and brokerage accounts.
• Fee-Based Financial Planning Flat-fee financial planning service where advisors analyze a client's income, expenses, debt, savings, and investment accounts to determine if retirement goals are achievable and produce a projection of their retirement future.
• Retirement Accounts Investment and savings vehicles including Traditional IRA, Roth IRA, SEP IRA, Simple IRA, and Educational IRA accounts, administered in coordination with the firm's investment management services.
• Insurance Products Insurance offerings including fixed rate annuities, multi-year guaranteed annuities, indexed annuities, life insurance, and long-term care insurance, placed for clients as part of holistic retirement and legacy planning.
• My Life Book Proprietary document organization service that helps clients organize personal information, desires, wishes, and estate planning documents in a format useful to loved ones, intended to avoid family conflicts and trauma after death by pre-planning estate matters.
• Complimentary Consultation No-cost initial consultation analyzing a prospective client's income, expenses, debt, and savings to determine if their retirement goals are achievable and to recommend next steps.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreTechnology or IntegrationSecurities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. The firm operates as an independent practice under this registered broker-dealer relationship, providing regulatory oversight and custodial services for client accounts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edward Jones: Large national broker-dealer and RIA serving individual investors with financial planning, retirement, and insurance products; comparable to Rosenberg Financial because both target pre-retirees/retirees through a relationship-driven, advisor-led model across the US, though Edward Jones operates at vastly greater scale with thousands of branch offices.
• Raymond James Financial Services: National wealth management and investment firm with a large independent-advisor channel; comparable because independent advisors under its umbrella provide fee-based financial planning and retirement-focused advice to individuals, similar to Rosenberg Financial's offering through Osaic.
• Northwestern Mutual: Major US provider of life insurance, wealth management, and retirement planning through a captive advisor force; comparable because Rosenberg Financial hired a former 11-year Northwestern Mutual advisor and the firms share a focus on insurance-integrated retirement planning for individuals and families.
• Ameriprise Financial: Large diversified financial services company with a national independent-advisor channel offering financial planning, retirement, and investment management; comparable to Rosenberg Financial because both deliver fee-based planning to individuals via credentialed advisors under a broker-dealer affiliation.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting independent financial professionals; comparable because Rosenberg Financial operates through a similar independent-practice structure under Osaic Wealth, with both models focused on retirement and wealth planning for individuals.
• LPL Financial: Largest US independent broker-dealer supporting thousands of independent financial advisors offering retirement, investment, and insurance planning; highly comparable to Rosenberg Financial's Osaic-affiliated model in target client, service mix, and advisor-independence structure.
• Cambridge Investment Research: Independent broker-dealer supporting financial advisors with retirement, investment, and planning solutions; comparable to Rosenberg Financial because both are independent practices delivering fee-based planning under a larger broker-dealer umbrella.
• Waddell & Reed (now part of Macquarie Asset Management) / Riverbridge Capital Advisors: National wealth management platforms providing advisor-led financial planning and retirement strategies to individuals; comparable to Rosenberg Financial because both serve pre-retirees and retirees with fee-based planning, though at much larger institutional scale.
• Schwab Wealth Advisory: Charles Schwab's advisory and wealth management services for individuals, including retirement income planning; comparable because both compete for the same pre-retiree/retiree segment with fee-based investment and planning services, though Schwab operates at massive national scale with both digital and advisor channels.
• Goldman Sachs Personal Financial Management (now Ayco): High-end wealth and retirement planning services for individuals; comparable to Rosenberg Financial because both deliver fee-based holistic financial planning including retirement, tax, and estate strategies to affluent pre-retiree and retiree segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rosenberg-financial-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenberg Financial Group