L.POINT
L.POINT is a South Korean consumer loyalty point platform operated by Lotte Members Co., Ltd. under Lotte Group, enabling point earning, redemption, and financial services across the Lotte ecosystem via mobile app and web.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingServices
What L.POINT does
L.POINT is a consumer-facing loyalty point and membership platform operated by Lotte Members Co., Ltd. (롯데멤버스 주식회사), a subsidiary of South Korea's Lotte Group conglomerate. The platform enables individual consumers to earn, charge, convert, redeem, and donate loyalty points across multiple Lotte Group subsidiaries and partner merchants, consolidating fragmented loyalty programs into a single mobile and web interface. Core products include the L.POINT point platform, the Money+ (머니+) financial services module (cards, investment, automobile, insurance), the L.POINT Card co-branded credit card, an integrated Shopping module, and supporting features such as Coupon Wallet, automatic Change Accumulation, Donation, and a member Lounge.
The platform is built on a mobile-first architecture, accessible via the L.POINT application and the m.lpoint.com web portal, with a self-serve distribution model targeting South Korean consumers. It pursues a product-led growth motion, leveraging social media channels (Naver Blog, Facebook, Instagram) for top-of-funnel engagement. The underlying technology integrates point management with financial services functions, bridging point currency with payments and insurance products through a single sign-on experience.
L.POINT generates revenue through transaction fees on point charges, conversions, and partner transactions within the Lotte ecosystem. The service is free for consumers, with no publicly disclosed premium pricing tiers. The company is headquartered in Seoul, South Korea, at the Lotte Members headquarters, and operates exclusively within the domestic South Korean market. Revenue figures, ownership percentages, and founding dates are not disclosed in available sources.
L.POINT firmographics
Firmographics- Name
- L.POINT
- Legal name
- 롯데멤버스 주식회사 (Lotte Members Co., Ltd.)
- Website
- https://lpoint.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- L.POINT is a South Korean consumer loyalty point platform operated by Lotte Members Co., Ltd. under Lotte Group, enabling point earning, redemption, and financial services across the Lotte ecosystem via mobile app and web.
- Ownership category
- akta.pro rank
L.POINT industry classification
Industry- Product category
- Consumer Loyalty & Rewards
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where L.POINT is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
L.POINT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Point Transaction Services: Revenue generated through transaction fees on point charges, conversions, and partner transactions within the L.POINT ecosystem. The platform facilitates point accumulation and redemption across multiple Lotte group subsidiaries and affiliate partners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
L.POINT product offering
Product offeringCore offering
L.POINT is a consumer loyalty and rewards platform operated by Lotte Members Co., Ltd., part of the Lotte Group. It enables individuals to earn, accumulate, redeem, and convert loyalty points across affiliated retail, dining, and service brands, and bundles supplementary financial products such as Money+ and the L.POINT Card.
Product overview
L.POINT is a unified loyalty point platform operated by Lotte Members (롯데멤버스), offering a comprehensive ecosystem for point accumulation, redemption, and financial services. The core L.POINT platform integrates with multiple Lotte Group brands and partner merchants, enabling users to earn and redeem points across various touchpoints. The platform consists of a main loyalty system (L.POINT), a financial management module (머니+), a co-branded credit card (엘포인트카드), and an integrated shopping experience. Key features include point charging, transfer capabilities, coupon accumulation, automatic change accumulation, donation options, and exclusive member benefits through the Lounge.
Differentiator
Problem solved
Functional benefit
Brands
- 머니+ (Money+): Financial services platform offering investment, insurance, automotive financing, and card management services
Products and services
- L.POINT
Companies that use L.POINT
Customer profileSegments1 record
Ideal customer profiles1 record
L.POINT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
L.POINT partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
L.POINT competitors and assessment
Company assessmentBroad incumbents
- Starbucks Rewards: Starbucks Rewards is a benchmark mobile-first, tiered loyalty program with integrated payment; comparable on mobile-led engagement, point mechanics, and reward-shop fusion, even though its category is a single retailer.
- Samsung Rewards: Samsung Rewards is the broader conglomerate's points program tying mobile, electronics, and Samsung Pay activity to rewards; competes for the same Korean consumer attention and wallet share as L.POINT.
- Payback: Payback is a large multi-merchant coalition loyalty program with card-linked rewards across European retail and financial partners, comparable as a broad-utility loyalty platform outside Asia.
Direct peers
- Shinhwa Members (Shinsegae): Shinsegae's membership and point program operates inside one of Korea's largest retail conglomerates, offering points and benefits across department stores, malls, and online — a directly comparable Korean department store / conglomerate loyalty model.
- OK Cashbag (SK Planet): OK Cashbag is a multi-merchant Korean loyalty program affiliated with SK Group, allowing points to be earned and redeemed across a wide affiliate network — comparable to L.POINT's affiliate partner model within Lotte.
- Kakao Pay Membership: Kakao Pay's loyalty and coupon features bundle payments, financial services, and merchant rewards inside the KakaoTalk super-app — directly competitive with L.POINT's Money+ fintech and point ecosystem.
- Naver Plus Membership: Naver Plus is Naver's subscription-style rewards and cashback program integrated with Naver Pay, offering points and benefits across a broad online/offline merchant network — a competing Korean digital loyalty layer.
- Happy Point (GS Retail): Happy Point is GS Group's loyalty program anchored at GS25 convenience stores and GS affiliates in Korea, a directly comparable retail-anchored Korean points program.
- T Membership (CJ ONE): T Membership / CJ ONE is CJ Group's integrated loyalty program for South Korean consumers, mirroring L.POINT's role as a conglomerate-owned points ecosystem spanning retail, food service, and entertainment.
Regional players
- Rakuten Points: Rakuten Points is Japan's largest multi-merchant loyalty ecosystem within Rakuten Group, including Rakuten Card and Rakuten Pay; a regional comparable given L.POINT's similar conglomerate-anchored, multi-vertical loyalty structure.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
L.POINT social profiles
Digital presenceL.POINT financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.POINT leadership team
Management profileNumber of profiles
L.POINT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.POINT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.POINT
What does L.POINT do?
L.POINT is a consumer loyalty and rewards platform operated by Lotte Members Co., Ltd., part of the Lotte Group. It enables individuals to earn, accumulate, redeem, and convert loyalty points across affiliated retail, dining, and service brands, and bundles supplementary financial products such as Money+ and the L.POINT Card.
Is L.POINT a public or private company?
L.POINT is a private company. It is classified as corporate owned and is currently operating.
When was L.POINT founded?
L.POINT was founded in -1. It employs 51 to 100 people.
Where is L.POINT based?
L.POINT is headquartered in Seoul, South Korea, in the Asia region.
How does L.POINT make money?
One revenue line is on record: point Transaction Services.
Who are L.POINT's main competitors?
Broad incumbents on record are Starbucks Rewards, Samsung Rewards and Payback. Direct peers are Shinhwa Members (Shinsegae), OK Cashbag (SK Planet), Kakao Pay Membership, Naver Plus Membership, Happy Point (GS Retail) and T Membership (CJ ONE). Rakuten Points is listed as a regional player.
Does L.POINT have an API?
No public API is recorded for L.POINT.
What industry is L.POINT in?
L.POINT's product category is Consumer Loyalty & Rewards. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 525.