What Markertek Video Supply does

Markertek Video Supply, legally operating as Tower Products Incorporated, is a 100% employee-owned (ESOP) specialty distributor of professional broadcast, video production, and pro-AV equipment headquartered in Saugerties, New York. Founded in 1986 and operating a direct-to-consumer e-commerce storefront, the company catalogs more than 70,000 SKUs spanning video production mixers and switchers, PTZ cameras, intercom and IFB systems, video converters, SDI/HDMI fiber extenders, bulk and assembly cables, connectors and adapters, USB and KVM connectivity, and complementary categories including pro audio, surveillance, test and measurement, racks and cases, and home entertainment. In addition to resale, Markertek operates an in-house custom fabrication shop producing fiber and copper cables, cable reels, rack panels, and wall plates to customer specifications, with a custom panel design application supporting online configuration.

The business model is straightforward transactional distribution: revenue is generated through one-time per-unit product sales priced individually across a wide range (from sub-$50 accessories to multi-thousand-dollar professional gear), augmented by custom fabrication services and cable repairs. Distribution is exclusively through the company's owned e-commerce platform with free shipping on orders over $49, supported by dedicated account specialists organized around industry verticals and an international sales team serving cross-border customers. Marketing is digital-first, leveraging the website, how-to video and learning content, an email newsletter, and an active presence on LinkedIn, X, Facebook, YouTube, and Instagram. The customer base consists primarily of video production, broadcast, and media-entertainment professionals purchasing equipment and infrastructure for studio, live-event, and field-production workflows.

No AI/ML capabilities, public API, software platform, proprietary technology stack, or third-party integrations are disclosed; the company is positioned as a value-added hardware reseller and custom fabricator rather than a technology manufacturer.

Name

Markertek Video Supply

Legal name

Tower Products Incorporated

Website

https://markertek.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Markertek Video Supply is a 100% employee-owned (ESOP) specialty e-commerce distributor of professional broadcast, video production, and pro-AV equipment, offering over 70,000 SKUs plus in-house custom cable and panel fabrication services to media professionals in the United States and internationally.

Ownership category

akta.pro rank

Product category

Professional Broadcast Equipment Distribution

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Data, Communications & Fiber Optic Cable (IMADAMAD)

akta.pro secondary industry

RF & Microwave Connectors and Coaxial Assemblies (HDAHAOAD)

Keywords

• Broadcast equipment supply
• Video production gear
• Professional audio equipment
• Custom cable assemblies
• AV distribution

Headquarters

HQ city

Saugerties

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of professional video, audio, broadcast, and production equipment via their e-commerce platform. They also generate revenue through custom cable and connector fabrication services. Transaction-based sales model with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Markertek Video Supply is a 100% employee-owned distributor and reseller of professional broadcast, video production, and audio equipment, offering more than 70,000 products across categories such as PTZ cameras, production mixers, intercom systems, video converters, fiber extenders, cables, connectors, and AV peripherals. The company complements third-party brand distribution with an in-house custom cable fabrication shop producing fiber and copper cable assemblies, cable repairs, custom cable reels, and custom rack panels/wall plates to exact specifications.

Product overview

Markertek Video Supply is a 100% employee-owned professional broadcast and AV equipment distributor offering over 70,000 solutions. The company's portfolio centers on video production equipment (PTZ cameras, production mixers/switchers, video converters, video recorders), broadcast communication systems (intercoms and IFB), cable infrastructure (bulk cables, BNC cables, connectors & adapters, fiber extenders), and computer/networking gear (USB hubs, USB over fiber extenders, KVM switches, Ethernet extenders). The offering also includes complementary categories: Pro Audio equipment, Home Entertainment, Surveillance systems, Test & Measurement tools, Racks & Cases, and Expendables. Markertek provides custom manufacturing services including custom cables (fiber and copper), cable repairs, custom cable reels, and custom panel design via their in-house shop. New products highlighted include the Magewell Director Plus 4K production system, OMC Tech 8K60 HDMI 2.1 AOC cables, and wireless audio solutions. The company serves video production, audio recording, and media entertainment professionals with competitive pricing and expert support.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Mixers Professional video switchers and production mixers for live event and broadcast video production workflows.
• PTZ Cameras Pan-tilt-zoom cameras for professional video production and broadcast applications.
• Intercom Systems Professional intercom and IFB (Interruptible Foldback) systems for broadcast and live production communication.
• Video Converters Signal converters for video formats including SDI, HDMI, and other broadcast video standards.
• SDI Fiber Extenders SDI and HD-SDI over fiber extenders for long-distance video signal transmission.
• Connectors & Adapters Audio, video, data, and power connectors and adapters for professional broadcast and AV applications.
• Bulk Cable Bulk audio, video, data, power, and fiber optic cables for custom installations and production needs.
• BNC Cables BNC connector cables for video, broadcast, and RF applications.
• USB Over Fiber Extenders Fiber optic USB extenders enabling USB device connectivity over long distances from Black Box, BZBGEAR, Smart-AVI, StarTech, and Thor Fiber supporting USB 2.0 and USB 3.0 with ranges up to 1000 feet.
• USB Hubs USB hubs including industrial, bus-powered, and desktop variants from ATEN, C2G, Kramer, Tripp Lite, and other brands supporting USB 2.0 and USB 3.0 connectivity.
• RS232 Over Fiber Extenders Serial RS-232 extenders over fiber optic cable for remote control of AV devices from Artel, Fiberplex, and LYNX Technik.
• PC Keyboards & Mice Professional keyboards and pointing devices including rack-mount, wireless, and ergonomic options from Connectronics, IoGear, Kensington, Logitech, and others.
• Custom Cables Custom cable manufacturing service producing fiber and copper cables to exact specifications.
• Custom Fiber Custom fiber optic cable assemblies and solutions for professional broadcast applications.
• Cable Repairs Professional cable repair services for damaged or faulty cables.
• Custom Cable Reels Custom cable reel solutions for broadcast and production applications.
• Custom Panel Design App Custom panel design application for creating rack panels and wall plates to exact specifications.
• Magewell Director Plus Portable 7-inch all-in-one 4K production and streaming system with four HDMI and two USB AV inputs for live video production.
• OMC Tech AOCH-4130 Armored Detachable 8K60 HDMI 2.1 AOC Cable High-performance armored detachable 8K60 HDMI 2.1 active optical cable (AOC) spanning 98.4 feet for professional AV installations.
• Palmer Audio River Spree Active Stereo USB-C Media Direct Injection Box Active stereo USB-C media direct injection box for professional audio applications.
• Anchor Audio Liberty 3 Base Portable PA System Portable PA system with Bluetooth connectivity and included MIC-90P dynamic handheld microphone for live sound applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Sweetwater Sound: Leading U.S. e-commerce retailer of professional audio equipment, musical instruments, and recording gear. Comparable to Markertek in consultative sales model with dedicated account reps, free shipping threshold, and content marketing strategy, though focused on music/audio versus broadcast/AV.
• Adorama: Long-established New York-based e-commerce retailer of cameras, video, audio, and broadcast equipment serving professional and prosumer customers. Comparable to Markertek in product categories, customer base, and multi-channel marketing approach.
• B&H Photo Video: Largest U.S. e-commerce and B&M retailer of professional photo, video, audio, and broadcast equipment. Directly comparable to Markertek in target customer (broadcast/AV professionals), product mix, and DTC/B2B distribution model, though substantially larger in scale and assortment.
• Crutchfield: Major U.S. consumer electronics and home AV retailer with strong content marketing and consultative phone-sales model. Comparable to Markertek in deep product expertise, content-driven customer education, and free shipping policy.
• Full Compass Systems: Wisconsin-based distributor and retailer of professional audio, video, lighting, and musical instrument equipment targeting broadcast, recording, and live sound professionals. Closely aligned with Markertek's pro AV/broadcast distribution focus.
• Guitar Center: Largest U.S. retailer of musical instruments, pro audio, and live sound equipment. While focused on music rather than broadcast, it shares Markertek's customer-overlap with audio professionals and similar e-commerce-plus-content distribution approach.
• American Musical Supply: New Jersey-based e-commerce distributor of pro audio, musical instruments, and live sound equipment. Operates a similar e-commerce-led distribution model with specialized sales support, comparable in GTM and customer-relationship approach.

Regional players

• Thomann: Europe's largest musical instrument and pro audio equipment retailer. Operates a near-identical e-commerce distribution model with specialized sales support, but serves primarily European customers rather than competing directly in Markertek's U.S. core market.

Others

• Blackmagic Design: Leading manufacturer of broadcast video equipment (cameras, switchers, converters, capture cards) whose products are core SKUs in Markertek's catalog. Represents the manufacturer-side relationship that defines Markertek's distribution dependencies.

Broad incumbents

• Core SWX: Manufacturer of professional battery and power solutions for broadcast, cinema, and pro AV markets. Comparable ecosystem participant whose products Markertek resells; reflects the supplier-side of Markertek's distribution business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/markertek
• YouTubeyoutube.com/user/markertekvideosupply
• Facebookfacebook.com/markertek
• LinkedInlinkedin.com/company/markertek-video-supply
• Instagraminstagram.com/markertek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markertek Video Supply