The Mana Crew

What The Mana Crew does

Mana Nutrition (legally Mana Nutritive Aid Products, Incorporated) is a 501(c)(3) nonprofit founded in 2010 and headquartered operationally in Fitzgerald, Georgia, with a secondary manufacturing facility in Savannah, Georgia. The organization produces a portfolio of Ready-to-Use Therapeutic Food (RUTF), Ready-to-Use Supplementary Food (RUSF), Lipid-Based Nutrient Supplements (LNS), and Humanitarian Supply Rations (HSR) — nutrient-dense, shelf-stable products based on a blend of milk, multivitamins, and peanut butter designed to treat severe acute malnutrition (SAM) and moderate acute malnutrition (MAM) in children. Its expanded 135,000 sq ft Fitzgerald facility, opened in spring 2024, produces up to 500,000 pounds of product per day — sufficient to feed 10 million children annually — and sources approximately 2 million pounds of peanuts monthly from local Georgia farmers.

The company operates a cost-plus nonprofit revenue model, selling RUTF at $40 per case (down from $56 in 2010) to a concentrated set of global institutional buyers including USAID, UNICEF, the World Food Program, World Vision, Save the Children, the US State Department, and Samaritan's Purse, with all profits reinvested into expanded production capacity. A social enterprise arm sells Good Spread peanut butter through domestic retail channels including Feeding America and Goodfortune Market to subsidize therapeutic food distribution. Since 2010, Mana reports reaching over 8 million children across 45+ countries with a 95% documented recovery rate for severe acute malnutrition.

Mana's go-to-market is enterprise field sales to international aid buyers, supplemented by donor-driven funding and an emerging domestic retail channel. Its marketing mix emphasizes donor storytelling, social media, community events (ManaFest), and a real-time shipment tracking dashboard for transparency. The organization is led by Co-founder & CEO Mark Moore and Co-founder & COO David Todd Harmon, with a leadership bench including CFO Chris Whitfield and operational directors for logistics, quality, and plant management across both Georgia sites.

Name

The Mana Crew

Legal name

Mana Nutritive Aid Products, Incorporated

Website

https://mananutrition.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Mana Nutrition is a 501(c)(3) nonprofit that manufactures Ready-to-Use Therapeutic Food (RUTF) and related lipid-based supplements at scale in Georgia, selling cost-plus to global aid organizations like USAID and UNICEF to treat severe acute malnutrition in children across 45+ countries.

Ownership category

akta.pro rank

Product category

Therapeutic Food Manufacturing

NAICS

Community Food Services (62421)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ)

akta.pro secondary industries

Nutrition-Specific Interventions (Micronutrients, Supplementation, Fortification) (BPADAJAB), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Ready-to-use therapeutic food
• Severe acute malnutrition treatment
• Lipid-based nutrient supplements
• Humanitarian food manufacturing
• Nonprofit nutritional products

Headquarters

HQ city

Matthews

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. RUTF Product Sales: As a nonprofit, Mana sells RUTF to global buyers at cost, plus a small margin. Any profits are reinvested into the production of more RUTF. This cost-plus model allows Mana to continue driving down the global cost of this lifesaving medicine.
2. Donations: Because Mana sells Mana to customers like UNICEF and USAID, they're able to reinvest profits into food production facilities, staff salaries, and office support. This allows 100% of donations to be dedicated to life-saving packets of RUTF.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mana Nutrition manufactures Ready-to-Use Therapeutic Food (RUTF) and complementary lipid-based nutritional products — including Ready-to-Use Supplementary Food (RUSF), Lipid-Based Nutrient Supplements (LNS), and a Humanitarian Supply Ration (HSR) — used to treat and prevent severe acute malnutrition in children. The nonprofit supplies these products to international humanitarian agencies and government health programs at a cost-plus price, and supports the work with a consumer-facing retail line, Good Spread peanut butter.

Product overview

Mana Nutrition produces a portfolio of ready-to-use therapeutic foods (RUTF, RUSF), lipid-based nutrient supplements (LNS) for malnutrition prevention, and humanitarian supply rations. The organization operates a 135,000-square-foot production facility in Fitzgerald, Georgia capable of producing 500,000 pounds of product per day. A social enterprise arm sells Good Spread peanut butter commercially to subsidize therapeutic food production. Products are distributed through global aid organizations including USAID and UNICEF.

Differentiator

Problem solved

Functional benefit

Brands

• RUTF (Ready-to-Use Therapeutic Food): Nutrient-dense food specially formulated to treat severe acute malnutrition in children ages six months and older.
• RUSF (Ready-to-Use Supplementary Food)
• LNS (Lipid-Based Nutrient Supplement)
• HSR (Humanitarian Supply Ration)
• Good Spread

Quantifiable outcome

• 95% of malnourished children recover and stay recovered from severe acute malnutrition with a few servings of Mana's RUTF per day
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• USAIDcoreStrategic or Co-development PartnerMajor global health partnership for delivery of therapeutic foods. Mana has partnered with USAID to deliver food to over 45 countries, leveraging USAID's infrastructure and experience for efficient global distribution.
• UNICEFcoreStrategic or Co-development PartnerPrimary distribution partner for RUTF products. UNICEF is a major buyer and global distributor of Mana's therapeutic foods for treatment of malnourished children worldwide.
• World VisioncoreStrategic or Co-development PartnerMajor international Christian humanitarian organization partnered for global distribution of therapeutic foods to communities in need.
• Save the ChildrencoreStrategic or Co-development PartnerInternational NGO focused on children's rights and welfare, partnered for distribution of RUTF to malnourished children globally.
• Samaritan's PursecoreStrategic or Co-development PartnerInternational relief and development organization partnered for global distribution of therapeutic foods.
• World Food ProgramcoreStrategic or Co-development PartnerUN agency focused on global food assistance efforts, partnered for distribution of RUTF to food-insecure regions.
• Food for FaminecoreStrategic or Co-development PartnerOrganization focused on combating hunger, partnered for global distribution of therapeutic foods.
• Mercy ShipsminorStrategic or Co-development PartnerInternational charity offering hope and healing through hospital ships, partnered for distribution of nutritional support.
• Feeding AmericacoreStrategic or Co-development PartnerPartnership to address domestic food insecurity in the U.S. through distribution of Good Spread peanut butter product, generating revenue to subsidize therapeutic food packets.
• Goodfortune MarketminorChannel Partner/ Reseller/ DistributorLocal retail partner for distribution of Good Spread peanut butter product in domestic markets, supporting income diversification while addressing food insecurity.
• George Washington Carver / Peanut LegacyminorStrategic or Co-development PartnerMana honors George Washington Carver's legacy by using peanuts to feed millions of malnourished children worldwide, continuing his spirit of agricultural innovation.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nutriset: French inventor of Plumpy'Nut and the dominant global RUTF producer. Directly comparable as a peanut-based RUTF manufacturer serving UNICEF, WFP, and USAID with the same WHO-standard formulation.
• Edesia Nutrition: US-based nonprofit RUTF manufacturer operating a plant in Rhode Island and distributing through the same humanitarian aid channels. Closest US peer in product, model (nonprofit), and customer base.
• Project Peanut Butter: Nonprofit producing RUTF with origins in Sierra Leone and US-based operations. Comparable therapeutic-food portfolio and donor-funded humanitarian distribution model.
• GC Rieber Compact: Norwegian manufacturer of RUTF (Compact Therapeutic Food) supplying UNICEF and other institutional buyers globally. Direct competitor in standardized RUTF production.
• Valid Nutrition: UK-based nonprofit RUTF producer with manufacturing operations in Africa. Comparable product line (RUTF, supplementary foods) and humanitarian distribution focus.

Broad incumbents

• dsm-firmenich: Dutch nutrition ingredients giant that supplies premix vitamins and minerals into RUTF/RUSF and runs humanitarian nutrition programs. Overlaps as a broader nutrition player serving the same end beneficiaries through institutional channels.

Regional players

• Hilfswerk International (or comparable EU humanitarian food manufacturer): European humanitarian organization with therapeutic-food manufacturing and food-aid programs. Comparable in mission and end-product focus, with primary distribution reach in EU/Eastern European aid corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ManaNutrition
• Facebookfacebook.com/ManaNutrition
• Instagraminstagram.com/mananutrition
• LinkedInlinkedin.com/company/mana-mother-administered-nutritive-aid-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mana Crew