The Mana Crew
Mana Nutrition is a 501(c)(3) nonprofit that manufactures Ready-to-Use Therapeutic Food (RUTF) and related lipid-based supplements at scale in Georgia, selling cost-plus to global aid organizations like USAID and UNICEF to treat severe acute malnutrition in children across 45+ countries.
- Company typePrivate
- Founded2010
- HeadquartersMatthews, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Mana Crew does
Mana Nutrition (legally Mana Nutritive Aid Products, Incorporated) is a 501(c)(3) nonprofit founded in 2010 and headquartered operationally in Fitzgerald, Georgia, with a secondary manufacturing facility in Savannah, Georgia. The organization produces a portfolio of Ready-to-Use Therapeutic Food (RUTF), Ready-to-Use Supplementary Food (RUSF), Lipid-Based Nutrient Supplements (LNS), and Humanitarian Supply Rations (HSR) — nutrient-dense, shelf-stable products based on a blend of milk, multivitamins, and peanut butter designed to treat severe acute malnutrition (SAM) and moderate acute malnutrition (MAM) in children. Its expanded 135,000 sq ft Fitzgerald facility, opened in spring 2024, produces up to 500,000 pounds of product per day — sufficient to feed 10 million children annually — and sources approximately 2 million pounds of peanuts monthly from local Georgia farmers.
The company operates a cost-plus nonprofit revenue model, selling RUTF at $40 per case (down from $56 in 2010) to a concentrated set of global institutional buyers including USAID, UNICEF, the World Food Program, World Vision, Save the Children, the US State Department, and Samaritan's Purse, with all profits reinvested into expanded production capacity. A social enterprise arm sells Good Spread peanut butter through domestic retail channels including Feeding America and Goodfortune Market to subsidize therapeutic food distribution. Since 2010, Mana reports reaching over 8 million children across 45+ countries with a 95% documented recovery rate for severe acute malnutrition.
Mana's go-to-market is enterprise field sales to international aid buyers, supplemented by donor-driven funding and an emerging domestic retail channel. Its marketing mix emphasizes donor storytelling, social media, community events (ManaFest), and a real-time shipment tracking dashboard for transparency. The organization is led by Co-founder & CEO Mark Moore and Co-founder & COO David Todd Harmon, with a leadership bench including CFO Chris Whitfield and operational directors for logistics, quality, and plant management across both Georgia sites.
The Mana Crew firmographics
Firmographics- Name
- The Mana Crew
- Legal name
- Mana Nutritive Aid Products, Incorporated
- Website
- https://mananutrition.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mana Nutrition is a 501(c)(3) nonprofit that manufactures Ready-to-Use Therapeutic Food (RUTF) and related lipid-based supplements at scale in Georgia, selling cost-plus to global aid organizations like USAID and UNICEF to treat severe acute malnutrition in children across 45+ countries.
- Ownership category
- akta.pro rank
The Mana Crew industry classification
Industry- Product category
- Therapeutic Food Manufacturing
- NAICS
- Community Food Services (62421)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ)
- akta.pro secondary industries
- Nutrition-Specific Interventions (Micronutrients, Supplementation, Fortification) (BPADAJAB), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where The Mana Crew is headquartered
LocationHeadquarters
- HQ city
- Matthews
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Mana Crew business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- RUTF Product Sales: As a nonprofit, Mana sells RUTF to global buyers at cost, plus a small margin. Any profits are reinvested into the production of more RUTF. This cost-plus model allows Mana to continue driving down the global cost of this lifesaving medicine.
- Donations: Because Mana sells Mana to customers like UNICEF and USAID, they're able to reinvest profits into food production facilities, staff salaries, and office support. This allows 100% of donations to be dedicated to life-saving packets of RUTF.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RUTF institutional pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Mana Crew product offering
Product offeringCore offering
Mana Nutrition manufactures Ready-to-Use Therapeutic Food (RUTF) and complementary lipid-based nutritional products — including Ready-to-Use Supplementary Food (RUSF), Lipid-Based Nutrient Supplements (LNS), and a Humanitarian Supply Ration (HSR) — used to treat and prevent severe acute malnutrition in children. The nonprofit supplies these products to international humanitarian agencies and government health programs at a cost-plus price, and supports the work with a consumer-facing retail line, Good Spread peanut butter.
Product overview
Mana Nutrition produces a portfolio of ready-to-use therapeutic foods (RUTF, RUSF), lipid-based nutrient supplements (LNS) for malnutrition prevention, and humanitarian supply rations. The organization operates a 135,000-square-foot production facility in Fitzgerald, Georgia capable of producing 500,000 pounds of product per day. A social enterprise arm sells Good Spread peanut butter commercially to subsidize therapeutic food production. Products are distributed through global aid organizations including USAID and UNICEF.
Differentiator
Problem solved
Functional benefit
Brands
- RUTF (Ready-to-Use Therapeutic Food): Nutrient-dense food specially formulated to treat severe acute malnutrition in children ages six months and older.
- RUSF (Ready-to-Use Supplementary Food)
- LNS (Lipid-Based Nutrient Supplement)
- HSR (Humanitarian Supply Ration)
- Good Spread
Quantifiable outcome
- 95% of malnourished children recover and stay recovered from severe acute malnutrition with a few servings of Mana's RUTF per day
- +3 more outcomes
Companies that use The Mana Crew
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
The Mana Crew technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Mana Crew partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- USAIDcoreMajor global health partnership for delivery of therapeutic foods. Mana has partnered with USAID to deliver food to over 45 countries, leveraging USAID's infrastructure and experience for efficient global distribution.
- UNICEFcorePrimary distribution partner for RUTF products. UNICEF is a major buyer and global distributor of Mana's therapeutic foods for treatment of malnourished children worldwide.
- World VisioncoreMajor international Christian humanitarian organization partnered for global distribution of therapeutic foods to communities in need.
- Save the ChildrencoreInternational NGO focused on children's rights and welfare, partnered for distribution of RUTF to malnourished children globally.
- Samaritan's PursecoreInternational relief and development organization partnered for global distribution of therapeutic foods.
- World Food ProgramcoreUN agency focused on global food assistance efforts, partnered for distribution of RUTF to food-insecure regions.
- Food for FaminecoreOrganization focused on combating hunger, partnered for global distribution of therapeutic foods.
- Mercy ShipsminorInternational charity offering hope and healing through hospital ships, partnered for distribution of nutritional support.
- Feeding AmericacorePartnership to address domestic food insecurity in the U.S. through distribution of Good Spread peanut butter product, generating revenue to subsidize therapeutic food packets.
- Goodfortune MarketminorLocal retail partner for distribution of Good Spread peanut butter product in domestic markets, supporting income diversification while addressing food insecurity.
- George Washington Carver / Peanut LegacyminorMana honors George Washington Carver's legacy by using peanuts to feed millions of malnourished children worldwide, continuing his spirit of agricultural innovation.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
The Mana Crew competitors and assessment
Company assessmentDirect peers
- Nutriset: French inventor of Plumpy'Nut and the dominant global RUTF producer. Directly comparable as a peanut-based RUTF manufacturer serving UNICEF, WFP, and USAID with the same WHO-standard formulation.
- Edesia Nutrition: US-based nonprofit RUTF manufacturer operating a plant in Rhode Island and distributing through the same humanitarian aid channels. Closest US peer in product, model (nonprofit), and customer base.
- Project Peanut Butter: Nonprofit producing RUTF with origins in Sierra Leone and US-based operations. Comparable therapeutic-food portfolio and donor-funded humanitarian distribution model.
- GC Rieber Compact: Norwegian manufacturer of RUTF (Compact Therapeutic Food) supplying UNICEF and other institutional buyers globally. Direct competitor in standardized RUTF production.
- Valid Nutrition: UK-based nonprofit RUTF producer with manufacturing operations in Africa. Comparable product line (RUTF, supplementary foods) and humanitarian distribution focus.
Broad incumbents
- dsm-firmenich: Dutch nutrition ingredients giant that supplies premix vitamins and minerals into RUTF/RUSF and runs humanitarian nutrition programs. Overlaps as a broader nutrition player serving the same end beneficiaries through institutional channels.
Regional players
- Hilfswerk International (or comparable EU humanitarian food manufacturer): European humanitarian organization with therapeutic-food manufacturing and food-aid programs. Comparable in mission and end-product focus, with primary distribution reach in EU/Eastern European aid corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mana Crew social profiles
Digital presenceThe Mana Crew compliance and trust
Trust signalCompliance2 records
The Mana Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mana Crew leadership team
Management profileNumber of profiles
Profiles6 records
The Mana Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mana Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mana Crew
What does The Mana Crew do?
Mana Nutrition manufactures Ready-to-Use Therapeutic Food (RUTF) and complementary lipid-based nutritional products — including Ready-to-Use Supplementary Food (RUSF), Lipid-Based Nutrient Supplements (LNS), and a Humanitarian Supply Ration (HSR) — used to treat and prevent severe acute malnutrition in children. The nonprofit supplies these products to international humanitarian agencies and government health programs at a cost-plus price, and supports the work with a consumer-facing retail line, Good Spread peanut butter.
Is The Mana Crew a public or private company?
The Mana Crew is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mana Crew founded?
The Mana Crew was founded in 2010. It employs 51 to 100 people.
Where is The Mana Crew based?
The Mana Crew is headquartered in Matthews, United States, in the North America region.
How does The Mana Crew make money?
Two revenue lines are on record. RUTF Product Sales are the primary driver. The others are donations.
Who are The Mana Crew's main competitors?
Direct peers on record are Nutriset, Edesia Nutrition, Project Peanut Butter, GC Rieber Compact and Valid Nutrition. dsm-firmenich is listed as a broad incumbent. Hilfswerk International (or comparable EU humanitarian food manufacturer) is listed as a regional player.
Does The Mana Crew have an API?
No public API is recorded for The Mana Crew.
What industry is The Mana Crew in?
The Mana Crew's product category is Therapeutic Food Manufacturing. Its primary akta.pro industry code is AFAKAJAJ, Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition), with a secondary code of BPADAJAB, Nutrition-Specific Interventions (Micronutrients, Supplementation, Fortification). Its NAICS code is 62421 and its SIC code is 2000.