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National Optronics

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uuid000nef6

Namestring
National Optronics
Legal namestring
National Optronics Incorporated
Company typeenum
Private
Founded yearint
1979
Descriptiontext

National Optronics, founded in 1979 in Charlottesville, Virginia and now headquartered in Garland, Texas, manufactures patented tabletop dry-edging equipment for organic lens processing in the ophthalmic industry. The company's core products are the 10 Series (10Edge edger, 10Block blocker, and 10Trace tracer) and the standalone QM-X4 edger, complemented by a consumables and tools line (cutters, blades, accessories). Its patented dry-cutting technology eliminates water consumption, coolants, plumbing, and waste-water contamination during lens edging — a structural cost and ESG advantage versus competing wet-edging systems — while the tabletop form factor enables in-store and in-house finishing for space-constrained optical retail and lab environments.

The company operates as a private subsidiary of EssilorLuxottica, having been acquired by Essilor in 2005, with DAC Vision serving as exclusive distributor since 2018 out of Garland, Texas. Revenue is generated primarily through hardware sales (quote-based equipment pricing, 4–6 week lead times), recurring consumables and parts (sold via online stores with same-day shipping), paid Academy training programs ($500–$2,995 per person), and field service and phone support. Go-to-market combines direct sales, channel distribution through DAC Vision, event-driven demand generation at SECO and Vision Expo, and a horizontal customer mix spanning independent optical laboratories, eye care practices, multi-location retailers, and government facilities.

National Optronics is described as the only tabletop dry-edging manufacturer in the market, a positioning reinforced by 45+ years of continuous technology development and a technical support team with over 200 combined years of optical industry experience. Customers report multi-decade relationships and equipment lifespans of 19+ years, indicating high embeddedness in lab workflows. The company's strategic posture is that of a mature, niche specialty equipment OEM within a large parent group — prioritizing product reliability, service depth, and incremental product refresh over aggressive expansion.

Short descriptiontext

National Optronics manufactures patented tabletop dry-edging equipment for organic lens processing, serving optical laboratories, eye care practices, and multi-location retailers in the US market as a subsidiary of EssilorLuxottica.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersGarland, United States
HQ citystring
Garland
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
lens edging equipment, optical finishing systems, tabletop lens edgers, ophthalmic lab equipment, dry edging technology
NAICS code1 code
  • Ophthalmic Goods Manufacturing339115
SIC code2 codes
  • Optical Instruments & Lenses3827
  • Special Industry Machinery, Nec3559
Product category
Ophthalmic Lens Finishing Equipment
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Lens Finishing Equipment Sales
TypeHardware Sales
Description

Sale of tabletop dry-edging equipment including edgers (10Edge, QM-X4), tracers (10Trace), and blockers (10Block). Equipment sold directly and through distribution network.

nationaloptronics.com
2Parts and Consumables
TypeHardware Sales
Description

Replacement parts, cutters (carbide, coated, diamond), blades, and consumables for lens processing equipment sold through online stores and direct ordering.

nationaloptronics.com
3Training Services
TypeProfessional Services
Description

Academy training programs including Tech Training ($2,995/person, 3 days) and Basic Operator Training ($500/person, 1 day) at DAC Vision office in Garland, Texas.

nationaloptronics.com
4Service and Support
TypeProfessional Services
Description

Technical support including phone support, field service visits, and remote diagnostics. Installation and standard training included with equipment purchase.

nationaloptronics.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing details4 tiers
1Tech Training - Comprehensive 3-day equipment training
ModelOtherBilling cadenceMulti-year contract
Notes

$2,995 per person. Includes lunch and tablet with training material. 3-day course (8:00 AM - 5:00 PM). Covers QM-X4 Edger, 7Ex Edger/4Tx Tracer/3Bx Blocker, and 10 Edge/Trace/Block systems. Up to 4 people per class. Available in English and Spanish.

nationaloptronics.com
2Basic Operator Training - 1-day introductory course
ModelOtherBilling cadencePay-as-you-go
Notes

$500 per person. Includes lunch. 1-day course covering machine basic function and calibration. Available multiple dates throughout 2025.

nationaloptronics.com
3Equipment - Quote-based pricing
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

No pricing listed publicly. Request a Quote form available. Phone: 262-250-2333 or 800.800.1550. Typical lead-time 4-6 weeks.

nationaloptronics.com
4Parts and Accessories
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Prices available through online stores. Same-day shipping for orders placed by 4PM Central/5PM Eastern.

nationaloptronics.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
110 Series
Description

Next-generation tabletop finishing line including lens edger (10Edge), blocker (10Block), and tracer (10Trace) designed for optical lens processing.

nationaloptronics.com
Core offering1 text field

National Optronics designs, engineers, and assembles patented tabletop dry-edging finishing equipment for the ophthalmic industry, including lens edgers (10Edge, QM-X4), a 3D frame and lens tracer (10Trace), and a semi-automatic lens blocker (10Block). The company also supplies replacement parts, cutters, blades, and consumables, along with training and technical support for optical laboratories and eye care practices.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • First 7E edger still operating after 19 years of use
+2 more records
Product overview1 text field

National Optronics offers a portfolio of tabletop dry-edging finishing equipment for optical labs, designed primarily around their patented dry-cutting technology. The product lineup includes the 10 Series (10Trace tracer, 10Block blocker, and 10Edge edger) as an integrated finishing system for lens processing, plus the standalone QM-X4 edger for complex lens shapes. All equipment uses dry-edging technology that eliminates water consumption and coolants while ensuring high performance. The company also provides consumables and tools including cutters and blades designed for use with their equipment.

Product and service5 records
110Trace
CategoryOptical Lens Finishing Equipment
Description

Automatic 3D frame and lens tracer designed for a wide variety of frame styles and curves including wraps and small frames; features cloud-based software, remote diagnostics, and 2,000 point resolution encoder for precise dual-eye tracing.

210Block
CategoryOptical Lens Finishing Equipment
Description

Semi-automatic lens blocker with high-resolution digital imaging that delivers precise lens positioning for optimal edging results; includes ergonomic design and Ethernet transmission for seamless communication and software updates.

310Edge
CategoryOptical Lens Finishing Equipment
Description

High-performance tabletop lens edger that drills and grooves in a single seamless process; features an advanced cutting system for roughing, finishing, polishing, grooving, and safety beveling, plus an intuitive color touchscreen and fast Ethernet connectivity.

4QM-X4 Lens Edger
CategoryOptical Lens Finishing Equipment
Description

Tabletop lens edger that processes complex lens shapes, shelving, milling, and drilling; features an innovative dual diamond blade design, variable angle drilling capabilities, and environmentally friendly dry edging.

5National Optronics Academy Training
CategoryProfessional Training Services
Description

Paid training programs (Tech Training at $2,995/person for 3 days; Basic Operator Training at $500/person for 1 day) covering operation and calibration of QM-X4 Edger, 7Ex Edger/4Tx Tracer/3Bx Blocker, and 10 Edge/Trace/Block systems, conducted at DAC Vision office in Garland, Texas.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2018-01-01
Description

DAC Vision, a global leader in manufacturing and distribution of ophthalmic supplies, became the exclusive distributor of National Optronics products in 2018. Located in Garland, Texas, DAC Vision manages distribution, customer service, spare parts logistics, and Academy training operations.

Strategic tierMinorTypeOthers
Description

National Optronics is listed as a subsidiary within the Satisloh AG and EssilorLuxottica group of companies in their privacy notice. Satisloh AG is incorporated in Switzerland with global operations.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Weco (A & E Optics)
TypeDirect peer
Description

Weco produces lens edgers, blockers, and tracers for optical retail and lab markets. Direct competitor to National Optronics with overlapping product positioning in tabletop and mid-volume finishing equipment.

TypeDirect peer
Description

South Korean manufacturer of optical lens edgers, blockers, and tracers for retail and lab finishing. Closest Asian competitor to National Optronics' tabletop product line with similar form factor and price point positioning.

TypeDirect peer
Description

Sister company under EssilorLuxottica, Satisloh manufactures industrial-scale lens processing and surfacing equipment for optical labs. Most direct peer: same parent, overlapping ophthalmic equipment portfolio, but Satisloh serves high-volume lab customers versus National Optronics' tabletop finishing niche.

TypeRegional player
Description

German manufacturer of precision optical lens processing equipment for industrial labs. Comparable product category (lens finishing/surfacing machinery) but primarily serves EMEA customers with high-end, large-format systems rather than tabletop retail.

TypeBroad incumbent
Description

Japanese global leader in ophthalmic and optical equipment, including lens edgers and finishing systems. Larger and more diversified than National Optronics but operates in the same lens finishing category as part of a broader portfolio.

TypeBroad incumbent
Description

ZEISS operates across the full ophthalmic value chain including lens manufacturing and finishing equipment. A broad incumbent with overlapping lens processing technology but vastly larger scope and premium positioning.

TypeDirect peer
Description

Coburn supplies ophthalmic lens processing equipment (edgers, blockers, tracers, generators) to labs and retailers. Directly comparable to National Optronics as a US-headquartered specialty equipment maker serving the same customer base.

TypeDirect peer
Description

Japanese ophthalmic equipment manufacturer producing lens edgers, patternless edgers, and finishing systems for opticians and labs. Direct competitor in tabletop finishing equipment with broader ophthalmic diagnostic portfolio.

TypeBroad incumbent
Description

Essilor's instruments division (now largely integrated with Satisloh) sells lens finishing and refraction equipment globally. Sister organization within EssilorLuxottica group, comparable product lines but broader international distribution and higher-end positioning.

TypeDirect peer
Description

Briot (also under EssilorLuxottica via Satisloh) makes lens edging, blocking, and centering equipment for opticians and small labs. Directly competes with National Optronics' 10 Series in the in-store/retail finishing segment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

National Optronics

Ophthalmic Lens Finishing Equipmentnationaloptronics.com

National Optronics manufactures patented tabletop dry-edging equipment for organic lens processing, serving optical laboratories, eye care practices, and multi-location retailers in the US market as a subsidiary of EssilorLuxottica.

What National Optronics does

National Optronics, founded in 1979 in Charlottesville, Virginia and now headquartered in Garland, Texas, manufactures patented tabletop dry-edging equipment for organic lens processing in the ophthalmic industry. The company's core products are the 10 Series (10Edge edger, 10Block blocker, and 10Trace tracer) and the standalone QM-X4 edger, complemented by a consumables and tools line (cutters, blades, accessories). Its patented dry-cutting technology eliminates water consumption, coolants, plumbing, and waste-water contamination during lens edging — a structural cost and ESG advantage versus competing wet-edging systems — while the tabletop form factor enables in-store and in-house finishing for space-constrained optical retail and lab environments.

The company operates as a private subsidiary of EssilorLuxottica, having been acquired by Essilor in 2005, with DAC Vision serving as exclusive distributor since 2018 out of Garland, Texas. Revenue is generated primarily through hardware sales (quote-based equipment pricing, 4–6 week lead times), recurring consumables and parts (sold via online stores with same-day shipping), paid Academy training programs ($500–$2,995 per person), and field service and phone support. Go-to-market combines direct sales, channel distribution through DAC Vision, event-driven demand generation at SECO and Vision Expo, and a horizontal customer mix spanning independent optical laboratories, eye care practices, multi-location retailers, and government facilities.

National Optronics is described as the only tabletop dry-edging manufacturer in the market, a positioning reinforced by 45+ years of continuous technology development and a technical support team with over 200 combined years of optical industry experience. Customers report multi-decade relationships and equipment lifespans of 19+ years, indicating high embeddedness in lab workflows. The company's strategic posture is that of a mature, niche specialty equipment OEM within a large parent group — prioritizing product reliability, service depth, and incremental product refresh over aggressive expansion.

National Optronics firmographics

Firmographics
Name
National Optronics
Legal name
National Optronics Incorporated
Website
https://nationaloptronics.com
Company type
Private
Founded year
1979
Operating status
Operating
Headcount range
51–100 employees
Short description
National Optronics manufactures patented tabletop dry-edging equipment for organic lens processing, serving optical laboratories, eye care practices, and multi-location retailers in the US market as a subsidiary of EssilorLuxottica.
Ownership category
akta.pro rank

Where National Optronics is headquartered

Location

Headquarters

HQ city
Garland
HQ country
United States
HQ region
North America

Offices3 records

Markets served

National Optronics business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Lens Finishing Equipment Sales: Sale of tabletop dry-edging equipment including edgers (10Edge, QM-X4), tracers (10Trace), and blockers (10Block). Equipment sold directly and through distribution network.
  2. Parts and Consumables: Replacement parts, cutters (carbide, coated, diamond), blades, and consumables for lens processing equipment sold through online stores and direct ordering.
  3. Training Services: Academy training programs including Tech Training ($2,995/person, 3 days) and Basic Operator Training ($500/person, 1 day) at DAC Vision office in Garland, Texas.
  4. Service and Support: Technical support including phone support, field service visits, and remote diagnostics. Installation and standard training included with equipment purchase.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractTech Training - Comprehensive 3-day equipment training
OtherPay-as-you-goBasic Operator Training - 1-day introductory course
One time/ perpetual licenseMulti-year contractEquipment - Quote-based pricing
Unit PricingPay-as-you-goParts and Accessories

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

National Optronics product offering

Product offering

Core offering

National Optronics designs, engineers, and assembles patented tabletop dry-edging finishing equipment for the ophthalmic industry, including lens edgers (10Edge, QM-X4), a 3D frame and lens tracer (10Trace), and a semi-automatic lens blocker (10Block). The company also supplies replacement parts, cutters, blades, and consumables, along with training and technical support for optical laboratories and eye care practices.

Product overview

National Optronics offers a portfolio of tabletop dry-edging finishing equipment for optical labs, designed primarily around their patented dry-cutting technology. The product lineup includes the 10 Series (10Trace tracer, 10Block blocker, and 10Edge edger) as an integrated finishing system for lens processing, plus the standalone QM-X4 edger for complex lens shapes. All equipment uses dry-edging technology that eliminates water consumption and coolants while ensuring high performance. The company also provides consumables and tools including cutters and blades designed for use with their equipment.

Differentiator

Problem solved

Functional benefit

Brands

  • 10 Series: Next-generation tabletop finishing line including lens edger (10Edge), blocker (10Block), and tracer (10Trace) designed for optical lens processing.

Products and services

  • 10Trace Automatic 3D frame and lens tracer designed for a wide variety of frame styles and curves including wraps and small frames; features cloud-based software, remote diagnostics, and 2,000 point resolution encoder for precise dual-eye tracing.
  • 10Block Semi-automatic lens blocker with high-resolution digital imaging that delivers precise lens positioning for optimal edging results; includes ergonomic design and Ethernet transmission for seamless communication and software updates.
  • 10Edge High-performance tabletop lens edger that drills and grooves in a single seamless process; features an advanced cutting system for roughing, finishing, polishing, grooving, and safety beveling, plus an intuitive color touchscreen and fast Ethernet connectivity.
  • QM-X4 Lens Edger Tabletop lens edger that processes complex lens shapes, shelving, milling, and drilling; features an innovative dual diamond blade design, variable angle drilling capabilities, and environmentally friendly dry edging.
  • National Optronics Academy Training Paid training programs (Tech Training at $2,995/person for 3 days; Basic Operator Training at $500/person for 1 day) covering operation and calibration of QM-X4 Edger, 7Ex Edger/4Tx Tracer/3Bx Blocker, and 10 Edge/Trace/Block systems, conducted at DAC Vision office in Garland, Texas.

Quantifiable outcome

  • First 7E edger still operating after 19 years of use
  • +2 more outcomes

Companies that use National Optronics

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

National Optronics technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

National Optronics partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

  • DAC VisioncoreChannel Partner/ Reseller/ Distributor · 1 January 2018DAC Vision, a global leader in manufacturing and distribution of ophthalmic supplies, became the exclusive distributor of National Optronics products in 2018. Located in Garland, Texas, DAC Vision manages distribution, customer service, spare parts logistics, and Academy training operations.
  • Satisloh AG / EssilorLuxotticaminorOthersNational Optronics is listed as a subsidiary within the Satisloh AG and EssilorLuxottica group of companies in their privacy notice. Satisloh AG is incorporated in Switzerland with global operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

National Optronics competitors and assessment

Company assessment

Direct peers

  • Weco (A & E Optics): Weco produces lens edgers, blockers, and tracers for optical retail and lab markets. Direct competitor to National Optronics with overlapping product positioning in tabletop and mid-volume finishing equipment.
  • Huvitz: South Korean manufacturer of optical lens edgers, blockers, and tracers for retail and lab finishing. Closest Asian competitor to National Optronics' tabletop product line with similar form factor and price point positioning.
  • Satisloh: Sister company under EssilorLuxottica, Satisloh manufactures industrial-scale lens processing and surfacing equipment for optical labs. Most direct peer: same parent, overlapping ophthalmic equipment portfolio, but Satisloh serves high-volume lab customers versus National Optronics' tabletop finishing niche.
  • Coburn Technologies: Coburn supplies ophthalmic lens processing equipment (edgers, blockers, tracers, generators) to labs and retailers. Directly comparable to National Optronics as a US-headquartered specialty equipment maker serving the same customer base.
  • Nidek: Japanese ophthalmic equipment manufacturer producing lens edgers, patternless edgers, and finishing systems for opticians and labs. Direct competitor in tabletop finishing equipment with broader ophthalmic diagnostic portfolio.
  • Briot: Briot (also under EssilorLuxottica via Satisloh) makes lens edging, blocking, and centering equipment for opticians and small labs. Directly competes with National Optronics' 10 Series in the in-store/retail finishing segment.

Regional players

  • Schneider Optical Machines: German manufacturer of precision optical lens processing equipment for industrial labs. Comparable product category (lens finishing/surfacing machinery) but primarily serves EMEA customers with high-end, large-format systems rather than tabletop retail.

Broad incumbents

  • Topcon Corporation: Japanese global leader in ophthalmic and optical equipment, including lens edgers and finishing systems. Larger and more diversified than National Optronics but operates in the same lens finishing category as part of a broader portfolio.
  • Carl Zeiss Vision: ZEISS operates across the full ophthalmic value chain including lens manufacturing and finishing equipment. A broad incumbent with overlapping lens processing technology but vastly larger scope and premium positioning.
  • Essilor Instruments: Essilor's instruments division (now largely integrated with Satisloh) sells lens finishing and refraction equipment globally. Sister organization within EssilorLuxottica group, comparable product lines but broader international distribution and higher-end positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

National Optronics social profiles

Digital presence

National Optronics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Optronics leadership team

Management profile

Number of profiles

Profiles7 records

National Optronics funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Optronics M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Optronics

What does National Optronics do?

National Optronics designs, engineers, and assembles patented tabletop dry-edging finishing equipment for the ophthalmic industry, including lens edgers (10Edge, QM-X4), a 3D frame and lens tracer (10Trace), and a semi-automatic lens blocker (10Block). The company also supplies replacement parts, cutters, blades, and consumables, along with training and technical support for optical laboratories and eye care practices.

Is National Optronics a public or private company?

National Optronics is a private company. It is classified as corporate owned and is currently operating.

When was National Optronics founded?

National Optronics was founded in 1979. It employs 51 to 100 people.

Where is National Optronics based?

National Optronics is headquartered in Garland, United States, in the North America region.

How does National Optronics make money?

Four revenue lines are on record. Lens Finishing Equipment Sales are the primary driver. The others are parts and Consumables, training Services and service and Support.

Who are National Optronics's main competitors?

Direct peers on record are Weco (A & E Optics), Huvitz, Satisloh, Coburn Technologies, Nidek and Briot. Schneider Optical Machines is listed as a regional player. Broad incumbents are Topcon Corporation, Carl Zeiss Vision and Essilor Instruments.

Does National Optronics have an API?

No public API is recorded for National Optronics.

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