Broadmoor Products

What Broadmoor Products does

Broadmoor Products Inc. (BPI) is a West Michigan-based specialty chemical manufacturer founded in 1980 and headquartered at 4201 Brockton Drive SE, Grand Rapids. The company formulates and supplies custom-tailored chemicals for industrial and commercial production and maintenance across six product categories: Water Treatment (cooling water, boiler water, thermal fluids including Dowfrost and Dowtherm SR-1, plus equipment and analytical services); Metal Finishing & Industrial Process (iron phosphate and non-phosphate treatments, cleaners/degreasers, corrosion inhibitors, low/no-VOC solvents); Brewery & Food Process (USDA-approved CIP cleaners, sanitizers, alkaline cleaners); Transportation (spray arch, brush soap, target cleaning products); Waste Water Treatment (coagulants/flocculants, odor control, oil-water separation, foam control, sludge dewatering); and Specialty Adhesives (cyanoacrylates, thread lockers, water and solvent-based adhesives).

Operationally, BPI manufactures products to order from a vast raw materials inventory, which it claims enables cost-effective production with extended shelf life, and distributes through its own hazardous-materials-licensed trucking fleet for direct delivery. The company is ISO 9001 certified and routes customer inquiries through phone (616.285.6440) and email, with a stated 24-to-48 hour technical-service response window. Pricing is custom and quote-based rather than tiered, reflecting the bespoke nature of formulations. Customers are industrial and commercial buyers in water-intense operations — manufacturing plants, food/beverage processors, vehicle wash operators, breweries, and assembly shops — primarily across West Michigan and the broader Midwest.

On October 27, 2025, DuBois Chemicals acquired Broadmoor as part of a strategic plan to expand its Water Solutions business in the U.S. and Canada; the company now operates as a subsidiary under strategic-acquirer ownership while preserving its customer relationships and service culture. Revenue, customer concentration, and pricing details are not publicly disclosed.

Name

Broadmoor Products

Legal name

Broadmoor Products Inc.

Website

https://broadmoorproducts.com

Company type

Private

Founded year

1980

Operating status

Acquired

Headcount range

11–50 employees

Short description

Broadmoor Products Inc. is a West Michigan-based specialty chemical manufacturer that formulates and delivers custom-tailored water treatment, metal finishing, food process, transportation, wastewater, and adhesive chemicals to industrial and commercial customers, operating since 1980 and now a DuBois Chemicals subsidiary.

Ownership category

akta.pro rank

Product category

Specialty Industrial Chemicals

NAICS

Other Chemical Product and Preparation Manufacturing (3259), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Water Treatment & Process Specialty Chemicals (IMAEABAN)

akta.pro secondary industries

Specialty Surfactants & Performance Additives (IMAEABAL), Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK), Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI)

Keywords

• Specialty chemical manufacturing
• Industrial water treatment
• Metal finishing chemicals
• Food processing sanitizers
• Specialty industrial adhesives

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Specialty Chemical Product Sales: Broadmoor Products manufactures and sells specialty chemicals for industrial and commercial production and maintenance. Products are custom tailored for specific customer applications and manufactured from a vast raw materials inventory. Revenue is generated through direct product sales to customers across multiple industry segments including water treatment, metal finishing, food processing, transportation, and specialty adhesives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Broadmoor Products manufactures and sells custom-tailored specialty chemicals for industrial and commercial production and maintenance across six product categories: water treatment, metal finishing and industrial process, brewery and food process, transportation, waste water treatment, and specialty adhesives. Products are made-to-order from a vast raw materials inventory and delivered using the company's own hazardous-materials-licensed trucking fleet.

Product overview

Broadmoor Products Inc. is a West Michigan-based specialty chemical manufacturer established in 1980, providing custom-tailored specialty chemicals for industrial and commercial production and maintenance. The company operates a vast raw materials inventory enabling rapid, cost-effective product manufacturing with extended shelf life, and maintains its own hazardous materials-licensed trucking fleet. The product portfolio is organized into six main categories: (1) Water Treatment covering cooling water, boiler water, and thermal fluids (Dowfrost, Dowfrost HD, Dowtherm SR-1) with associated equipment and testing services; (2) Metal Finishing & Industrial Process including iron phosphate treatments (Paint Lok, Metal Guard), non-phosphate treatments (NXP-17, Phos Seal), cleaners/degreasers (Moor Clean, Moor Spray), corrosion inhibitors (Incorr, Additive Z, Moor X-Rust, Evapo-Rust), and solvents/strippers (Moor Solv, Moor Strip, Moor Ecosolv); (3) Brewery & Food Process - USDA Approved CIP cleaners (Moor Acid, Moor IO-LOF, MC Safe Chlor), iodine and quaternary sanitizers, and alkaline cleaners (Moor Clean CC, Moor Clean 44, Moor Clean BEV); (4) Transportation products including Spray Arch formulations, Brush Soap, and Target Cleaning products; (5) Waste Water Treatment covering liquid-solids separation, odor control, oil-water separation, foam control, and sludge dewatering; and (6) Specialty Adhesives including cyanoacrylate, thread lockers, and variable flex bond products for furniture, automotive, electronics, and transportation markets.

Differentiator

Problem solved

Functional benefit

Brands

• Moor Acid: Specialty acid product for brewery and food process cleaning
• Moor IO-LOF
• MC Safe Chlor
• Moor Clean
• MC Smokehouse
• Moor Spray
• Incorr
• Moor Solv
• Moor Strip
• Moor Ecosolv
• Paint Lok
• NXP-17
• Dowfrost
• Dowfrost HD
• Dowtherm SR-1

Products and services

• Water Treatment Chemicals and Service Custom-formulated cooling water, boiler water, and thermal fluid chemicals (including Dowfrost, Dowfrost HD, and Dowtherm SR-1 thermal fluids) with associated equipment and analytical testing services for industrial and commercial facilities.
• Metal Finishing and Industrial Process Chemicals Iron phosphate and zirconium-based non-phosphate conversion coatings, cleaners and degreasers, corrosion inhibitors, low/no-VOC solvents and strippers, and process aids for metal pretreatment and finishing operations.
• Brewery and Food Process Chemicals (USDA Approved) USDA-approved CIP cleaners, iodine and quaternary sanitizers, alkaline cleaners, acid cleaners, conveyor lubricants, and egg/fruit and vegetable wash products for breweries, meat processing, and produce washing operations.
• Transportation Cleaning Chemicals Spray arch wash chemistry, brush soaps, and targeted cleaning products (tire cleaner, vinyl protector, rubber dressing, metal and trim brightener, high-pressure detergent, engine and wheel degreaser) for vehicle wash tunnels and fleet cleaning.
• Wastewater Treatment Chemicals Chemistry and application systems for liquid-solids separation (coagulants, flocculants), odor control (hydrogen sulfide neutralization), oil-water separation, foam control, and sludge dewatering for industrial wastewater operations.
• Specialty Adhesives Cyanoacrylates, thread lockers, variable flex bonds, and water- and solvent-based adhesives in roll-on, brush-on, and spray-on formats for furniture, assembly, automotive, electronics, and transportation markets.

Quantifiable outcome

• Technical services respond to inquiries within 24 to 48 hours

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Solenis: Global specialty chemical manufacturer serving water-intensive industries including pulp/paper, food/beverage, and industrial water. Overlaps with Broadmoor's water treatment, wastewater, and food process chemistries at significantly greater scale.
• Henkel: Global manufacturer of industrial adhesives (Loctite, Bonderite) and specialty cleaners used in automotive, electronics, and metal finishing. Comparable to Broadmoor's specialty adhesives and metal finishing chemistries, with far broader product lines.
• DuBois Chemicals: Specialty chemical company with deep water treatment and cleaning product portfolio across the U.S. and Canada. Now Broadmoor's parent; a clear comparable for water solutions, metal finishing, and food process chemistries, with substantially broader geographic reach.
• Quaker Houghton: Global leader in industrial process fluids including metalworking, metal finishing cleaners, and corrosion inhibitors. Directly comparable to Broadmoor's metal finishing product category with broader global reach and deeper R&D resources.
• Nalco Water (Ecolab): Ecolab's water and process services division providing industrial water treatment, cooling/boiler chemistry, and on-site digital service. Comparable in product categories to Broadmoor's water treatment business, though vastly larger and globally deployed.
• Lubrizol: Berkshire Hathaway-owned specialty chemical manufacturer with industrial cleaning, metalworking, and water treatment product lines. Comparable to Broadmoor's specialty chemical portfolio across multiple verticals at meaningfully greater scale.
• ChemTreat (Veolia): Industrial water treatment subsidiary of Veolia serving cooling, boiler, and process water applications across North America. Comparable to Broadmoor's water treatment core offering with significantly larger scale, broader product line, and national field service footprint.

Direct peers

• Zinkan Enterprises: Ohio-based specialty chemical manufacturer focused on water treatment for industrial and commercial customers, including cooling, boiler, and wastewater chemistries with on-site service. Closely matches Broadmoor's water treatment vertical and direct-service model.
• Hubbard-Hall: Connecticut-based specialty chemical manufacturer serving metal finishing, water treatment, and industrial process customers with custom formulations and on-site service. Directly comparable to Broadmoor in product portfolio breadth and custom-tailored direct-to-customer model.
• Cortec Corporation: Minnesota-based specialty chemical manufacturer producing corrosion inhibitors, metalworking fluids, and water treatment chemistries. Closely comparable mid-size peer with similar direct-to-customer service model and overlapping industrial product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broadmoor-products-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadmoor Products