NOVAYA GAZETA

What NOVAYA GAZETA does

Novaya Gazeta (Новая газета) is an independent Russian investigative newspaper founded in 1993 and headquartered in Moscow, with a stated headcount of 51–100 employees. Its functional role is to deliver investigative journalism, human-rights documentation, and coverage of political persecution to Russian-speaking readers inside Russia and across the diaspora. The publication has shifted from print to a digital-first model following the revocation of its print media registration certificates: products now include the novayagazeta.ru website, a weekly self-published PDF edition titled 'Та самая Новая газета' (Ta samaya Novaya gazeta), a paid magazine sub-brand (Novaya Gazeta. Zhurnal) sold via bookmerchshop.ru, and a YouTube video channel branded 'НО!' (NO!).

The underlying technology is a standard independent digital publishing platform with PDF distribution; there are no disclosed proprietary AI/ML systems, APIs, or SDKs. Distribution is multi-channel — website, Telegram (@novaya_no, 5,000+ subscribers), YouTube, and downloadable PDFs — supplemented by branded merchandise e-commerce. The revenue model is a mix of recurring reader donations through the 'Стать соучастником' (Become a co-conspirator) support mechanism, one-time magazine and merchandise sales, and ancillary charitable proceeds (notably the $103.5 million auction of editor Muratov's Nobel medal, donated to UNICEF). The customer segment is a single, broad persona of Russian-speaking readers seeking uncensored news, particularly on human rights and government misconduct.

The business has operated under intensifying government pressure since Russia's 2022 invasion of Ukraine: most staff have fled into exile, editor Dmitri Muratov (Nobel Peace Prize, 2021) was designated a 'foreign agent' in 2023, the Moscow office was subjected to a 13-hour security service raid in April 2026, and investigative journalist Oleg Roldugin was placed in pre-trial detention in April 2026 on charges carrying a potential 10-year sentence. The publication has no disclosed PE/VC backing, no public listing, and no subsidiaries.

Name

NOVAYA GAZETA

Legal name

Novaya Gazeta (Новая газета)

Website

https://novayagazeta.ru

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Novaya Gazeta is a Moscow-based independent Russian investigative newspaper founded in 1993, publishing via website, weekly PDFs, magazine, and YouTube to Russian-speaking readers; it relies on reader donations, has no disclosed investors, and operates under heavy government pressure including journalist arrests.

Ownership category

akta.pro rank

Product category

Independent News and Journalism

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industries

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH), News & Content Aggregation Portals (BPAMAAAI), News Magazine & Investigative Journalism Channels (MPABAIAG)

Keywords

• Independent journalism
• Investigative reporting
• Digital news publishing
• Print newspaper
• Human rights coverage

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Reader donations and support: The newspaper operates a support mechanism ('Стать соучастником') where readers can contribute financially to sustain the publication's operations.
2. Magazine and merchandise sales: Sale of Novaya Gazeta. Zhurnal (magazine) and branded merchandise through bookmerchshop.ru
3. Charitable proceeds: Nobel medal proceeds of $103.5 million were auctioned and donated to UNICEF for Ukrainian refugee children

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Novaya Gazeta is an independent Russian investigative newspaper that publishes news articles, investigative reports, and commentary on Russian politics and society. The publication distributes content via its website, weekly PDF editions, a print magazine (Novaya Gazeta. Zhurnal), a YouTube video channel, and a Telegram channel, targeting Russian-speaking readers seeking uncensored journalism and human rights coverage.

Product overview

Novaya Gazeta operates as an independent Russian newspaper offering investigative journalism and news coverage. The publication has transitioned primarily to digital formats, including a weekly PDF edition (labeled as '«Та самая Новая газета»'), a quarterly magazine format ('Новая Газета. Журнал'), and a YouTube video channel ('НО!'). Following the revocation of its print media registration certificates, the newspaper now publishes mainly through digital channels including PDF, web, and video platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Новая газета. Журнал (Novaya Gazeta. Zhurnal): Digital magazine version of Novaya Gazeta published in PDF format, available weekly

Products and services

• Novaya Gazeta (Новая газета) Independent Russian investigative newspaper offering news articles, investigations, and commentary on Russian politics and society, targeted at Russian-speaking readers seeking uncensored journalism.
• «Та самая Новая газета» (PDF Edition) Digital PDF version of the newspaper published weekly, serving as the primary format after print registrations were revoked by authorities.
• Новая Газета. Журнал (Novaya Gazeta. Zhurnal) Magazine format publication featuring in-depth stories, cultural commentary, and long-form journalism, sold as individual issues with delivery across Russia.
• Видеоканал «НО!» (Video Channel NO!) YouTube-based video content channel featuring news videos, documentary content, and video journalism from Novaya Gazeta, targeted at Russian-speaking audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UNICEFminorOthers · 1 January 2022Nobel Peace Prize laureate Dmitri Muratov auctioned his Nobel medal for $103.5 million and donated the proceeds to UNICEF for Ukrainian refugee children. This represents a charitable relationship where Muratov directed his personal award proceeds to humanitarian assistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radio Free Europe/Radio Liberty (RFE/RL): U.S.-funded international broadcaster with a major Russian Service providing independent news to Russian-speaking audiences. Broader incumbent with multilingual scope, but the Russian Service is directly comparable in audience and editorial mission.
• BBC Russian Service: BBC's Russian-language news operation blocked inside Russia. Comparable as a major international brand producing independent Russian-language journalism for diaspora audiences, though backed by a far larger institutional structure.

Emerging players

• Novaya Gazeta Europe: European offshoot launched by exiled Novaya Gazeta journalists. Closely tied to the parent brand and team, providing a directly relevant comparison point for diaspora digital publishing strategy.
• Mediazona: Independent Russian outlet focused on courts, prisons, and political prosecutions. Comparable niche overlap with Novaya Gazeta's coverage of political prisoners and human rights, with a similar reader-donation funding model.

Direct peers

• IStories (iStories Media): Independent Russian investigative journalism outlet labeled 'undesirable' and 'foreign agent' in Russia. Directly comparable on investigative focus, digital-first delivery, and operating under intensified Russian government pressure.
• Meduza: Latvia-based Russian-language independent news outlet covering Russian politics and society. It is the closest functional peer — investigative journalism for Russian-speaking audiences funded by reader donations, operating in exile after being declared 'undesirable' in Russia.
• TV Rain (Dozhd): Independent Russian TV channel and online publisher that was blocked in Russia after the 2022 invasion and relocated to Amsterdam. Directly comparable as a leading independent Russian media brand pivoting to digital distribution and diaspora audiences.
• The Insider: Russia-focused investigative outlet labeled 'undesirable' in Russia. Comparable on investigative reporting niche, reliance on exile-based operations, and donor-supported funding model for Russian-language independent journalism.
• The Moscow Times: Russia-focused independent news outlet that relocated to Amsterdam after being declared 'undesirable' in Russia. Directly comparable on coverage of Russian politics, English/Russian bilingual distribution, and donor-supported business model.
• Proekt Media: Russian investigative outlet declared 'undesirable' in Russia. Comparable on investigative scope and target audience, though operating primarily in exile rather than inside Russia like Novaya Gazeta continues to attempt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novaya_gazeta
• YouTubeyoutube.com/channel/novayagazeta
• Facebookfacebook.com/novgaz
• LinkedInlinkedin.com/company/novaya-gazeta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVAYA GAZETA