Name

Maxilia

Legal name

Maxilia B.V.

Website

https://maxilia.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rhenen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Printed Merchandise Sales: One-time transaction sales of branded promotional products including pens, mugs, bags, drinkware, textiles, and office supplies. Revenue generated per order with volume-based staffelprijzen (tiered pricing) where larger quantities yield lower per-unit costs. No subscription component; customers pay per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maxilia operates a B2B e-commerce platform for custom-printed promotional merchandise (relatiegeschenken), offering 1,500+ customizable products including pens, notebooks, mugs, water bottles, bags, textiles, gadgets, powerbanks, USB sticks, towels, and safety vests. Customers configure products with logo printing or laser engraving through a digital proof workflow, with order quantities ranging from small runs of 10-25 units to large volumes at tiered pricing. The company emphasizes sustainable sourcing with B Corp certification and a proprietary Max Responsibility Score (MRS) for product impact transparency.

Product overview

Maxilia is a B2B promotional gifts platform offering custom-printed merchandise across 1,500+ products. The platform operates as a unified e-commerce service combining product catalog and printing services. Core product categories include office supplies (pens, notebooks, USB drives), bags (cotton, paper, various materials), drinkware (mugs, water bottles, travel cups), textiles (t-shirts, jackets, towels), and gadgets (powerbanks, chargers, speakers). Key services include printing and laser engraving on products. The company emphasizes sustainable products with recycled materials, FSC certification, and B Corp certification, offering filtering by sustainability criteria. Products range from budget-friendly giveaways to premium corporate gifts, with minimum order quantities starting as low as 6-25 pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-printed Pens (Pennen) Custom-printed pens including metal pens, touch pens, sustainable pens, luxury pens, and full colour pens, available with various printing and engraving techniques. Targets businesses ordering branded writing instruments for promotional use.
• Custom-printed Notebooks (Notitieboekjes) Notebooks and notepads including notepads, memo blocks, A6 notebooks, Correctbooks, and eco notebooks made from recycled materials. For businesses ordering branded paper goods for events, onboarding, or office use.
• Custom-printed Mugs (Mokken) Custom-printed mugs including ceramic, porcelain, enamel, stainless steel, thermos, glass, and photo mugs, available in various sizes with multiple printing techniques. For corporate gifts, events, and customer appreciation.
• Custom-printed Water Bottles (Waterflessen) Reusable water bottles including Doppers, luxury bottles, sustainable bottles, and large format bottles with custom printing. For sustainability-focused corporate gifting and event giveaways.
• Custom-printed Bags (Tassen) Promotional bags including cotton bags, paper bags, canvas bags, jute bags, non-woven bags, and reusable shopping bags in various sizes and materials. For retail, events, and sustainable brand activations.
• Custom-printed Textiles (Textiel) Custom-printed textiles including t-shirts, polo shirts, sweaters, hoodies, jackets, caps, hats, gloves, socks, and workwear. For staff uniforms, sports clubs, and team merchandise.
• Custom-branded Powerbanks Custom-branded powerbanks including wireless, solar, high capacity, and luxury options for tech-oriented corporate gifts. For ICT and technology sector clients and event giveaways.
• Custom-printed Gadgets Promotional gadgets including wireless chargers, headphones, earbuds, speakers, phone holders, USB hubs, webcam covers, and desk organizers. For tech-sector clients and modern event giveaways.
• Custom-printed USB Sticks Custom-printed USB drives including engraved, wooden, and various capacity options. For technology sector clients and corporate data distribution.
• Custom-printed Towels (Handdoeken) Custom-printed towels including guest towels, bath towels, beach towels, and sports towels in various sizes. For hospitality, sports clubs, and hotel branding.
• Custom-printed Safety Vests (Veiligheidshesjes) Custom-printed safety vests including adult and children's versions with reflective strips for visibility, REACH compliant. For construction, events, and safety-conscious organizations.
• Laser Engraving Service for Corporate Gifts (Relatiegeschenken Graveren) Laser engraving service for luxury pens, elegant keychains, and practical drinkware to create personalized corporate gifts. Provides permanent, premium-quality branding alternative to print methods.

Quantifiable outcome

• 40% of products printed in social workshops
• +2 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor.

• DopperminorOthersEcological water bottle brand featured in Maxilia's sustainable product assortment. Part of the brands portfolio carried for promotional merchandise.
• JBLminorOthersAudio equipment brand whose products are available for customization through Maxilia's branded merchandise range.
• StanleyminorOthersPremium drinkware brand featured in Maxilia's collection of luxury water bottles for promotional purposes.
• BICminorOthersWriting instruments brand whose pens are available for custom printing through Maxilia.
• ParkerminorOthersLuxury pen brand available for laser engraving through Maxilia's pen customization service.
• AdidasminorOthersSportswear and athletic brand whose products are available for promotional customization.
• The North FaceminorOthersOutdoor apparel brand featured in Maxilia's outdoor and adventure-themed merchandise selection.
• Tony ChocolonelyminorOthersFairtrade chocolate brand available for custom wrapping with company logos for promotional gifting.
• AviraminorOthersSecurity software brand (consumer products) whose merchandise is available through Maxilia.
• Circular&CominorOthersSustainable consumer goods brand focused on circular economy products, featured in Maxilia's eco-friendly assortment.
• FjällrävenminorOthersSwedish outdoor clothing and gear brand available for promotional customization.
• HerschelminorOthersBackpack and bags brand whose products are available for printing through Maxilia.
• CamelBakminorOthersHydration products brand featuring water bottles and packs available for promotional use.
• ThuleminorOthersPremium outdoor equipment brand whose bags and cases are available for brand customization.
• SproutminorOthersSustainable lifestyle brand featured in Maxilia's eco-friendly merchandise collection.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vistaprint (Cimpress): Vistaprint / Cimpress is a large, publicly listed custom printing and marketing products platform. It competes across Maxilia's categories (drinkware, apparel, accessories, stationery) via online configurators and serves both SMB and enterprise customers globally, making it the closest large-scale analogue.

Direct peers

• 4imprint: 4imprint is a UK-headquartered, publicly listed promotional products distributor offering custom-branded merchandise across pens, bags, drinkware, apparel and more. Same B2B model, similar product breadth, and a directly overlapping customer base of SMB and mid-market buyers.
• Discount Mugs: Discount Mugs is a US promotional products specialist focused on custom drinkware (mugs, water bottles, travel tumblers). It is a direct competitor in Maxilia's mug and bottle categories with the same printing-on-blank model and SMB orientation.
• Quality Logo Products: Quality Logo Products is a US-based promotional products e-commerce platform offering custom-branded items across categories overlapping with Maxilia (pens, drinkware, bags, apparel). Comparable self-serve online ordering and B2B customer focus.
• Pens.com (formerly National Pen): Pens.com is a US specialist in custom-printed and engraved pens for B2B marketing, with adjacent categories including drinkware and office supplies. Directly comparable to Maxilia's "Pennen" category, which is one of the company's core product lines.
• IGO Promo: IGO Promo is a Dutch online distributor of promotional products and business gifts, with a comparable catalog (pens, mugs, textiles, gadgets) and B2B customer base. Directly competes with Maxilia in the Netherlands and is one of the closest local comparables.
• BrandNew: BrandNew is a Dutch promotional products supplier offering custom-branded merchandise across apparel, drinkware, and accessories. Comparable product breadth and SMB-to-mid-market customer focus to Maxilia in the same Dutch market.
• Crestline Promotional Products: Crestline is a US-based promotional products distributor offering custom-branded merchandise across categories overlapping Maxilia's assortment. Operates a similar B2B model serving corporate and institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Maxilia_nl
• LinkedInlinkedin.com/company/maxilia

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxilia