aaff

What aaff does

aaff is a Dutch multidisciplinary accounting and advisory firm headquartered in Tilburg, the Netherlands, operating through over 50 branch offices nationwide with a workforce of approximately 2,000 employees structured under a co-ownership (co-eigenaarschap) governance model. The firm provides integrated professional services spanning accountancy, tax advisory (corporate, personal income, VAT), legal services, audit and assurance, corporate finance (M&A, due diligence, valuations, succession planning), payroll and HR, pension advisory, and IT consultancy. Sector specialization is concentrated in Dutch SMEs with dedicated practices in agriculture, hospitality and recreation, construction and infrastructure, logistics and transport, and international entrepreneurs. The firm also operates Epiic B.V. as a wholly-owned subsidiary brand dedicated to subsidy advisory, securing government incentives such as WBSO, EIA, MIA, and ESF for clients' R&D, sustainability, and innovation projects.

The technology layer consists of the Mijn aaff online client portal (providing 24/7 access to financial data, document archive, and the sector-benchmarking Horecamonitor for hospitality) and aaff Internetboekhouden, a self-service online bookkeeping module used by clients for day-to-day administration with quarterly advisor review. The firm is B Corp certified, a member of PrimeGlobal and the International Fiscal Association, and is the legal successor of the ABAB brand, rebrand to aaff having been completed in 2025. More than 15 wholly-owned subsidiaries structure specialized service lines (e.g., aaff Legal, aaff Audit en Assurance, aaff Corporate Finance, aaff International). No proprietary AI/ML capabilities are disclosed; technology is limited to conventional portal and SaaS infrastructure.

Revenue is generated through a mix of recurring subscription-style mandates (ongoing accounting, tax compliance, payroll administration) and project-based professional services engagements (corporate finance, legal, audit, subsidy advisory). Pricing is not publicly disclosed and is determined on a quote basis by dedicated account managers (klantmanagers), typically structured as multi-year contracts billed on hourly rates or fixed project scope. Go-to-market is sales-led and relationship-based, with sector-specialized field teams covering agricultural, hospitality, construction, logistics, and general SME segments, supplemented by content marketing, webinars, podcasts, and a digital client portal. The customer base is fragmented across Dutch SMEs with no disclosed enterprise anchor clients.

Name

aaff

Legal name

aaff B.V.

Website

https://aaff.nl

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

aaff is a Dutch multidisciplinary accounting and advisory firm serving SMEs across the Netherlands through 50+ offices and 2,000 employee co-owners, offering accountancy, tax, legal, audit, corporate finance, payroll, and subsidy advisory services.

Ownership category

akta.pro rank

Product category

Accounting and Advisory Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Fee-Based Advisory (FSAEAAAM), HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

Keywords

• Accountancy and advisory services
• Tax advisory services
• Payroll administration services
• Corporate finance advisory
• Audit and assurance services

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Accounting & Bookkeeping Services: Ongoing accounting, administrative support, and financial administration services
2. Tax Advisory: Corporate tax, personal income tax, VAT advice, and tax filing services
3. Legal & Corporate Services: Corporate law, employment law, estate planning, IP/ICT law, and business restructuring services
4. Audit & Assurance: Statutory audits, IT audits, sustainability assurance, and financial reporting
5. Corporate Finance: Business acquisitions, sales, financing, due diligence, valuations, and succession planning
6. Subsidy Advisory (Epiic): Subsidy application services including WBSO, EIA, MIA, and other government incentives
7. Payroll Services: Salary administration and HR advisory services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

aaff is a Dutch multidisciplinary accountancy and advisory firm providing accountancy and bookkeeping, tax advisory, audit and assurance, legal advisory, corporate finance, payroll and HR services, SME business advisory, agricultural business advisory, IT consultancy, pension advisory, and international business services to Dutch SMEs and entrepreneurs. Services are delivered through 50+ local branch offices by dedicated account managers, supported by the "Mijn aaff" online client portal, the "aaff Internetboekhouden" online accounting tool, and the "aaff Horecamonitor" sector benchmarking tool. Subsidy advisory is provided through the Epiic subsidiary.

Product overview

aaff is an all-round accounting and advisory organization offering a comprehensive portfolio of professional services organized under distinct service categories. The core offering spans Accountancy & Advies, Audit & Assurance, Corporate Finance, Fiscaal Advies, Juridisch Advies, and MKB Bedrijfsadvies, supported by specialized practices in agriculture (Agrarisch Bedrijfsadvies), international business (Internationaal Ondernemen), IT Consultancy, pensioenadvies, and salaris- en personeelsdiensten. Clients access services through Mijn aaff, a personal online portal that provides access to the aaff Horecamonitor analytical tool and a document archive. Self-administered bookkeeping is facilitated through aaff Internetboekhouden, an online accounting module. The subsidiary Epiic handles specialized subsidy advisory. The overall offering is a multi-discipline advisory practice rather than a single software product.

Differentiator

Problem solved

Functional benefit

Brands

• Epiic: Subsidie-afdeling (subsidy advisory department) of aaff

Products and services

• Accountancy & Advies Core accountancy and advisory service covering administrative support, annual report compilation, and interim closing and reporting for Dutch businesses.
• Agrarisch Bedrijfsadvies Agricultural business advisory service covering business termination, business plans, family business transfers, restructuring, and management guidance for farm and agribusiness owners.
• Audit & Assurance Assurance services including sustainability assurance, financial reporting, IT audit, and statutory audits.
• Corporate Finance Corporate finance services including business acquisition, sale, financing, due diligence, family business takeover, employee participation, preparation for sale, and business valuation.
• Fiscaal Advies Tax advisory services including VAT advice, financial planning, wage tax, and transfer tax for businesses and entrepreneurs.
• Internationaal Ondernemen International business services including global mobility, international VAT advice, and transfer pricing for cross-border and internationally active clients.
• IT Consultancy IT advisory and implementation services including cybersecurity and process optimization and software implementation for SME clients.
• Juridisch Advies Legal advisory services covering agricultural law, labor law, estate planning and family law, intellectual property, ICT and privacy law, mediation, corporate law, and real estate.
• MKB Bedrijfsadvies SME business advisory including sustainability advice, financial advice, innovation advice, strategic advice, and subsidy advice for Dutch SME owner-managers.
• Pensioenadvies Pension advisory services including the Financiële Foto, pension advice for entrepreneurs and employers, and pension communication.
• Salaris- en Personeelsdiensten Payroll and personnel services including remuneration advice, HX advice, and payroll administration for Dutch employers.
• Mijn aaff (Online Client Portal) Personal online environment providing clients with access to the aaff Horecamonitor, financial insights, and an online document archive, available 24/7.
• Epiic (Subsidy Advisory) Subsidiary of aaff specializing in subsidy advisory services, including WBSO, ESF, EIA, MIA, Vamil, and other government subsidy applications for R&D, sustainability, and innovation projects.

Quantifiable outcome

• Subsidy savings achieved for clients through Epiic subsidiary - substantial WBSO, EIA, MIA and other government subsidies secured

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PrimeGlobalcoreOthersIndependent member of PrimeGlobal, an international association of accounting and advisory firms providing access to global network and resources for serving international clients
• IFA (International Fiscal Association)minorOthersMembership in International Fiscal Association provides access to international tax expertise and knowledge sharing
• evofenedexminorOthersPartnership with evofenedex for trade and transport sector expertise and network
• Epiic B.V.coreStrategic or Co-development PartnerSubsidiary specializing in subsidy advisory services including WBSO, EIA, MIA, ESF, and other government incentives for R&D, sustainability, and innovation projects. Operates as distinct brand within aaff group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Countus accountants + adviseurs: Regional/national Dutch accountancy and advisory firm serving SMEs and agri clients with multidisciplinary services, closely mirroring aaff's offering.
• Accon avm (part of Countus): Dutch accountancy and advisory firm historically focused on SMEs and agriculture, directly comparable in target market and service lines.
• Flynth adviseurs en accountants: Large Dutch accountancy and advisory firm serving SMEs with strong agri-food specialization and nationwide offices — the closest direct competitor to aaff's model and target market.
• Alfa Accountants en Adviseurs: Dutch accounting and advisory firm with deep agricultural and SME focus and a wide branch network, competing directly for the same sector-specialized client base.

Regional players

• Crowe Foederer: Southern-Netherlands accounting, tax and advisory firm serving SMEs, overlapping strongly in service mix and geography with aaff's core Brabant footprint.

Broad incumbents

• Baker Tilly (Netherlands): Established Dutch audit, tax and advisory firm offering overlapping full-service capabilities, though positioned toward larger clients and part of a global network.
• BDO Netherlands: Large accountancy, audit, tax and advisory firm serving Dutch SMEs and mid-market clients with a broad portfolio overlapping aaff's services.
• Grant Thornton Netherlands: Full-service audit, tax and advisory firm targeting Dutch mid-market and SME clients, overlapping in accountancy, tax and corporate finance.
• Mazars / Forvis Mazars Netherlands: International audit, tax and advisory firm active in the Dutch market with a comparable multidisciplinary service scope.

Others

• Visma: Provider of cloud accounting and payroll software used by SMEs; an enabling/adjacent player and potential substitute for aaff's routine compliance services rather than a direct advisory competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aaff-61561591434220
• LinkedInlinkedin.com/company/aaff
• Instagraminstagram.com/aaff.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aaff