tfg Loyalty

What tfg Loyalty does

tfg Loyalty is a private B2B loyalty rewards platform founded in 1999 (originally as TravelFlo) and headquartered in West Des Moines, Iowa. The company designs, implements, and manages customized loyalty reward programs for businesses of all sizes, with established depth in the dental and optical lab verticals and an explicit go-to-market expansion into additional industries. As of the input data, tfg Loyalty reports 192 active program sponsors and 18,370+ participants rewarded, with 68 million reward credits issued and 56 million redeemed cumulatively.

The core product is a cloud-based loyalty platform consisting of an online administration tool for program sponsors, a participant-facing self-serve portal (myrewards.tfgloyalty.com), a mobile application, and a Redemption Center offering access to over 12,000 name-brand merchandise items, hundreds of eGiftcards, and travel booking with concierge service. Technology is described as proprietary but no API, SDK, integrations, or AI/ML capabilities are documented. The platform supports a customer value calculator and monthly reward credit issuance workflows.

The business model is a sales-led, subscription-based B2B service with a freemium 90-day risk-free trial that includes program design, onboarding, and launch collateral. Specific pricing tiers are not publicly disclosed. The company employs 1-10 people, has no disclosed funding rounds or investors, and operates exclusively in the United States. Marketing relies on content (case studies, testimonials, eBooks, industry statistics) and direct sales outreach rather than paid acquisition.

Name

tfg Loyalty

Legal name

tfg Loyalty

Website

https://tfgloyalty.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

tfg Loyalty is a private B2B SaaS company founded in 1999 that designs and manages customized loyalty rewards programs for businesses, primarily in dental and optical labs, using a cloud-based platform with merchandise, gift card, and travel redemption.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• B2B loyalty platform
• Customer rewards program
• Loyalty program management
• Customer retention software
• Incentive program design

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Loyalty Program Services: B2B loyalty reward program design, implementation, and management services. Programs are customized for each business client and include platform access, reward fulfillment, and participant management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

tfg Loyalty designs, implements, and manages customized B2B loyalty reward programs for businesses of all sizes across multiple industries. The cloud-based platform enables program sponsors to issue reward credits, manage participants, and provide redemption options including over 12,000 name-brand merchandise items, hundreds of eGiftcards, and travel bookings with concierge service.

Product overview

tfg Loyalty is a B2B loyalty rewards platform that has operated since 1999, originally as TravelFlo. The platform enables businesses of any size to create customized loyalty reward programs that help grow and retain customers. The core platform includes an online administration tool for program sponsors, while participants access rewards through a dedicated web portal. The product portfolio consists of three main redemption categories: Merchandise (over 12,000 name-brand items), eGiftCards (hundreds of digital gift card options), and Travel (vacation booking with concierge service). The platform issues and tracks reward credits that participants can accumulate and redeem across the various reward categories.

Differentiator

Problem solved

Functional benefit

Products and services

• tfg Loyalty Rewards Platform B2B technology-driven loyalty rewards platform enabling businesses to create and manage customized loyalty reward programs. The platform handles program design, participant tracking, reward credit issuance and redemption, and provides an online administration tool for managing rewards.
• Merchandise Redemption Reward redemption category offering over 12,000 name-brand merchandise items including electronics and consumer goods. Participants can browse and redeem rewards through the online portal.
• eGiftCards Redemption Digital gift card redemption option offering hundreds of gift card choices for dining and shopping. Enables instant delivery of reward value to participants.
• Travel Rewards Redemption Vacation and travel booking redemption option allowing participants to book trips and travel experiences. Includes concierge service for assistance with booking and travel planning.

Quantifiable outcome

• 177% sales growth for Central One Optical Network
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Central One Optical NetworkcoreStrategic or Co-development PartnerCentral One Optical Network partnered with tfg Loyalty to reward their loyal network members through a customized loyalty rewards program. The partnership enabled 177% sales growth and provided network members with convenient access to rewards through tfg Loyalty's online administering tool.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tfg Loyalty