What FMG Consulting does

FMG Consulting Limited is a UK-based management consultancy headquartered in Congleton, Cheshire, founded in 2009, specialising exclusively in the sport and leisure sector. The firm serves local authorities, leisure trusts, national governing bodies, sports clubs, and heritage organisations across the UK and Ireland, delivering strategic planning, facility development, and management solutions from feasibility studies through to operator procurement and interim management. It is an approved Sport England Framework provider and holds established relationships with the Football Foundation, sportscotland, Public Health Scotland, the LTA, and major leisure operators including GLL and Serco. Documented engagements span council-level leisure strategies, multi-million-pound facility developments (e.g., an £18m leisure centre in Kirkby, a 50m pool in Derby, Gurnell Leisure Centre redevelopment in Ealing), energy efficiency reviews, and trust governance transformations.

The firm operates a professional services model with engagement-based, quote-driven pricing tailored to project scope, supplemented by a free initial consultation as a top-of-funnel entry point. Revenue derives from five core streams: strategic planning services, facility development services, management solutions, procurement services (under the Procurement Act 2023), and contract monitoring services. Marketing is content-led through an active blog, case study library (41 documented), testimonials, and LinkedIn presence, with the Sport England Framework status serving as a key credibility lever in public sector bids.

In June 2025, FMG launched a proprietary Economic and Social Value Model built on Sport England methodology and Active Lives data to quantify the societal and economic impact of sport and leisure projects, representing the firm's first productised analytical asset beyond pure consultancy time. Headcount sits in the 11–50 employee band; the company is privately held with no disclosed institutional investment, funding rounds, or acquisition activity. Geographic reach covers England, Wales, Scotland, and Ireland, with sector specialisation functioning as the primary competitive moat rather than technology or scale.

Name

FMG Consulting

Legal name

FMG Consulting Limited

Website

https://fmgconsulting.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FMG Consulting is a UK-based management consultancy, founded in 2009 and headquartered in Congleton, specialising exclusively in sport and leisure strategic planning, facility development, and management solutions for local authorities, leisure trusts, and sports organisations across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Sport and Leisure Management Consultancy

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Risk, Compliance & Internal Controls Consulting (BPAHACAJ), Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)

Keywords

• Sport leisure consultancy
• Facility development consulting
• Strategic planning services
• Leisure management solutions
• Public sector consulting

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Planning Services: Professional consulting services for strategic planning including needs assessments, market analysis, demand modelling, strategic frameworks, and business case development for sport and leisure facilities.
2. Facility Development Services: Expert planning and delivery support for high-performing sport and leisure facilities, including feasibility studies, business planning, design team coordination, and capital funding applications.
3. Management Solutions: Organisational development solutions including interim management services, governance support, contract procurement, and performance monitoring for leisure operators and local authorities.
4. Procurement Services: Leisure management contract procurement services including documentation, evaluation, negotiation support, and tender process management under the Procurement Act 2023.
5. Contract Monitoring Services: Ongoing contract monitoring services including performance review, independent assessment, and early identification of issues requiring intervention for leisure operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FMG Consulting provides strategic planning, facility development, and management/organisational development solutions to UK local authorities, leisure trusts, and sports organisations. Core services cover needs assessments, feasibility studies, business case development, design team coordination, capital funding applications, contract procurement, interim management, and contract monitoring. Specialist areas include playing pitch strategy, stadium and arena development, football, golf, energy efficiency, and active wellbeing strategy.

Product overview

FMG Consulting is a consultancy firm (not a software company) offering a portfolio of professional services for the sport and leisure sector. The core services are Strategic Planning, Facility Development, and Management Solutions, supported by specialist offerings including Active Wellbeing, Sport & Leisure, Stadium & Arena, Playing Pitch Strategy, Football, Golf, Energy Efficiency & Net Zero Carbon Solutions, and Interim Management. The company has also developed a proprietary Economic and Social Value Model tool for quantifying sport and leisure project impacts. These services are delivered directly by the consultancy team rather than through a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Insight-driven strategic planning services for sport and leisure projects, including needs assessments, market analysis, demand modelling, strategic frameworks, and business case development. Targeted at local authorities, leisure trusts, and sports organisations.
• Facility Development Expert planning and delivery support for high-performing sport and leisure facilities, covering feasibility studies, business planning, design team coordination, and capital funding applications. Targeted at local authorities and leisure operators.
• Management Solutions Organisational development solutions for leisure operators and local authorities, including interim management services, governance support, contract procurement, performance monitoring, and management fee renegotiation. Targeted at leisure trusts and local authorities.
• Active Wellbeing Strategic services to develop strategies that increase physical activity, health and wellbeing in communities, including the Active Glasgow Strategy developed with Public Health Scotland and sportscotland.
• Stadium & Arena Innovative solutions for stadium and arena development and management, including the procurement of GLL as operator for the LNER Community Stadium (York City Stadium), which opened in 2020.
• Playing Pitch Strategy Strategic planning services to protect and enhance outdoor sports facilities, identify where new or improved provision is required, and involve site assessments and club consultations (e.g., 60 site assessments and 27 club consultations for Cheltenham Borough Council).
• Football Facility Consultancy Football facility consultancy services including feasibility studies, business planning, facility development, and Football Hubs Programme scheme work with the Football Foundation.
• Golf Consultancy Golf business consultancy services including strategic planning and business plan development for golf facilities.
• Energy Efficiency & Net Zero Carbon Solutions Consultancy services ensuring stability, continuity, and performance in a rapidly evolving energy market, with focus on sustainability. Includes the Haringey Council Energy Review that identified circa 2,700,000 kWh of annual savings from electricity and gas.
• Interim Management Leadership services that improve performance and deliver effective results and solutions for sport and leisure organisations, including interim executive support for trusts and operators.
• Economic and Social Value Model A proprietary analytical model designed to capture the full impact of sport and leisure projects on both society and the local economy, estimating changes in participation and their resulting value including job creation, GVA, and wider societal benefits. Used as a standalone analytical deliverable within client engagements.

Quantifiable outcome

• Ashfield District Council achieved £1M annual revenue saving; management fee improved from £650,000 annual subsidy to £402,000 payment by operator; participation increased by 500,000+ visits per annum
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and notable.

• Progress Health PartnershipscoreStrategic or Co-development PartnerFMG Consulting collaborates with Progress Health Partnerships on strategic projects including the Active Glasgow Strategy (co-producing the city-wide physical activity strategy), the Beau Sejour Leisure Centre Sustainability Review for States of Guernsey, and other health and wellbeing-focused initiatives.
• National TrustnotableStrategic or Co-development PartnerFMG and Progress Health Partnerships were commissioned by the National Trust to support development of a masterplan for Ormesby Hall, a Grade I listed historic house and estate in Redcar and Cleveland. The project focused on balancing heritage with community health and wellbeing outcomes.
• Sport EnglandcoreChannel Partner/ Reseller/ DistributorFMG is an approved Sport England Framework provider, enabling the company to be engaged for public sector sport and leisure consulting projects. FMG also works with Sport England's methodology and frameworks including the Economic and Social Value Model and Strategic Outcomes Planning Guidance.
• Football FoundationcoreChannel Partner/ Reseller/ DistributorFMG has been appointed by the Football Foundation for multiple projects including the Football Hubs Programme, grass pitch pilots, and multi-sport priority identification. The company developed structure and financial modelling for the Football Hubs Programme scheme.
• GLL (Greenwich Leisure Ltd)notableChannel Partner/ Reseller/ DistributorFMG procured GLL as the operator for the York City Stadium (LNER Community Stadium). FMG has worked with GLL on multiple procurement and facility development projects.
• SerconotableChannel Partner/ Reseller/ DistributorFMG supported Oxford City Council with procurement of its leisure contract to Serco.
• Lawn Tennis Association (LTA)notableOthersFMG works within the padel facility development space where the LTA has established Quick Access loan schemes and court development targets. FMG provides feasibility and business planning for padel facilities that may align with LTA funding criteria.
• Public Health ScotlandcoreStrategic or Co-development PartnerFMG's Active Glasgow Strategy was developed using Public Health Scotland's Whole Systems-Based Framework. The collaboration positions Glasgow as a national leader in active wellbeing.
• sportscotlandcoreStrategic or Co-development PartnerFMG worked with sportscotland as a key partner in developing the Active Glasgow Strategy, ensuring alignment with national sports policy in Scotland.
• Cherwell DC and South Northants DCnotableChannel Partner/ Reseller/ DistributorFMG was commissioned by these neighbouring local authorities to carry out joint feasibility work and procurement for leisure facilities, demonstrating the company's capability in shared services and joint procurement models.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 4Global: UK-based sport and leisure consultancy offering strategic planning, participation data and economic impact analysis for public sector sport, with Sport England engagement. Direct peer given shared sport/leisure vertical, Sport England affiliation, and economic/social value modelling focus.
• Strategic Leisure: UK sport and leisure consultancy advising local authorities and trusts on facility strategy, procurement and operator tendering. Closely comparable on service mix (strategic planning, facility development, procurement) and target customer base (UK councils and leisure trusts).
• Max Associates: Specialist sport and leisure management consultancy supporting local authorities, trusts, and national governing bodies with strategy, performance improvement and operator procurement. Comparable on sector specialisation, public sector target market, and contract procurement focus.

Emerging players

• Two Circles: Sport-focused agency and consultancy working with rights holders, brands and governing bodies on commercial strategy, fan data and participation. Comparable due to sport vertical overlap, though more commercially focused versus FMG's public sector leisure facility remit.
• Place Services Ltd: Niche consultancy advising local authorities and public sector bodies on leisure, sport and community facility strategy, business case development and operator procurement. Directly comparable on service lines and UK public sector client base at a similar scale to FMG.

Broad incumbents

• Savills (Leisure & Public Sector): Global real estate advisory with a UK leisure and public sector practice covering leisure property valuation, feasibility and operator procurement. Comparable on facility feasibility and operator procurement services, but operates across wider commercial real estate rather than sport/leisure exclusivity.
• Knight Frank (Leisure): International real estate consultancy with a leisure and alternative assets team advising on leisure property investment, valuation and development. Overlaps with FMG on facility development feasibility work and operator procurement, but serves a much broader investment-grade client base.
• RPS Group (Sport & Leisure Advisory): Multidisciplinary consultancy with public sector advisory and planning practices that periodically support council leisure strategy, planning and procurement. Comparable on public sector consulting footprint though operating across broader sectors including environment, planning and infrastructure.

Others

• GLL (Greenwich Leisure Ltd): UK's largest social enterprise leisure operator. Not a competitor, but a customer/ecosystem participant: GLL was procured as operator by FMG for York City Stadium, illustrating the buyer side of the leisure procurement chain FMG advises on.
• Sport England: Non-departmental public body funding and advising grassroots sport in England. Not a competitor but a key ecosystem participant that operates the Framework FMG is on, sets methodology used in FMG's Economic and Social Value Model, and routes commissioning opportunities to FMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fmg-consulting-limited
• Xx.com/FMGConsultingUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMG Consulting