Bonfire
Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco, employing 51-100 people under founder and CEO Clay Cook. Its specific products, customers, and business model are not disclosed in available data.
- Company typePrivate
- Founded2012
- HeadquartersSubiaco, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bonfire does
Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco. It operates with 51-100 employees under founder and CEO Clay Cook, who has led the company since inception. Publicly stated cultural values emphasize passion, empowerment, and action over talk.
The specific industry, product offerings, and technology stack are not disclosed in the available source material. The company maintains a.com.au domain, indicating an Australian market orientation, but no details on products, services, customers, pricing, or revenue model are present in the input data — one key source returned only a loading/verification page, and other structured fields are empty. As a result, the functional description of what Bonfire builds or sells cannot be determined from the provided data.
From an operational standpoint, Bonfire is a small-to-mid-sized founder-led private company that has sustained operations for 12+ years. No funding history, ownership structure, partnerships, certifications, regulatory actions, or strategic transactions are disclosed, leaving significant analytical blind spots around its business model, competitive position, and growth trajectory.
Bonfire firmographics
Firmographics- Name
- Bonfire
- Website
- https://bonfire.com.au
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 51–100 employees
- Short description
- Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco, employing 51-100 people under founder and CEO Clay Cook. Its specific products, customers, and business model are not disclosed in available data.
- Ownership category
- akta.pro rank
Where Bonfire is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Bonfire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Bonfire product offering
Product offeringCore offering
The input sources do not contain any specific information about Bonfire's core products or services. The available data consists of firmographic metadata (Australian company, founded 2012, 51-100 employees, private/for-profit, headquartered in Subiaco) and a loading/verification page that contains no substantive product details.
Differentiator
Problem solved
Functional benefit
Companies that use Bonfire
Customer profileIdeal customer profiles1 record
Bonfire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bonfire partnerships and signals
Strategic signalRecent moves1 record
Bonfire competitors and assessment
Company assessmentRegional players
- Reactive Media: Australian digital agency offering web development, digital strategy, and marketing services. Comparable on service mix and target market as a similarly sized Australian digital services peer.
- Rock Agency: Western Australia-based digital and creative agency. Direct regional peer to Bonfire competing for Perth-based clients across web, branding, and digital marketing services.
- Yell Creative: Australian digital and creative agency serving mid-market clients across web, brand, and marketing. Comparable to Bonfire as a similarly sized Australian digital services peer competing for overlapping client budgets.
- Elto Creative Agency: Perth/Western Australia-based digital agency offering web design, development, and digital marketing services. Direct regional peer to Bonfire given overlapping geography, service mix, and SMB/mid-market target client.
- Perth Web Agency: Perth-based digital services firm focused on web design, development, and digital marketing for SMB and mid-market clients. Overlaps with Bonfire on geography, services, and customer profile.
- Charterpoint: Australian digital agency providing web development, e-commerce, and digital strategy services. Comparable as another established Australian digital services firm targeting similar mid-market and enterprise clients.
Others
- Accenture Song (Australia): Global digital creative and experience services arm of Accenture, with Australian operations. Comparable as a broader incumbent offering overlapping digital experience, marketing, and technology services, but at significantly larger scale and broader portfolio.
Broad incumbents
- Isobar Australia: Part of dentsu's global digital experience network, Isobar Australia offers digital transformation, commerce, and creative services at scale. Comparable as an incumbent player in the same digital services category but operating with significantly larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Bonfire social profiles
Digital presenceBonfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonfire leadership team
Management profileNumber of profiles
Profiles1 record
Bonfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonfire
What does Bonfire do?
The input sources do not contain any specific information about Bonfire's core products or services. The available data consists of firmographic metadata (Australian company, founded 2012, 51-100 employees, private/for-profit, headquartered in Subiaco) and a loading/verification page that contains no substantive product details.
When was Bonfire founded?
Bonfire was founded in 2012. It employs 51 to 100 people.
Where is Bonfire based?
Bonfire is headquartered in Subiaco, Australia, in the Oceania region.
Who are Bonfire's main competitors?
Regional players on record are Reactive Media, Rock Agency, Yell Creative, Elto Creative Agency, Perth Web Agency and Charterpoint. Accenture Song (Australia) is listed as an others. Isobar Australia is listed as a broad incumbent.
Does Bonfire have an API?
No public API is recorded for Bonfire.