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Bonfire

Full company profile

uuid000nf8i

Namestring
Bonfire
Websiteurl
bonfire.com.au
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco. It operates with 51-100 employees under founder and CEO Clay Cook, who has led the company since inception. Publicly stated cultural values emphasize passion, empowerment, and action over talk.

The specific industry, product offerings, and technology stack are not disclosed in the available source material. The company maintains a.com.au domain, indicating an Australian market orientation, but no details on products, services, customers, pricing, or revenue model are present in the input data — one key source returned only a loading/verification page, and other structured fields are empty. As a result, the functional description of what Bonfire builds or sells cannot be determined from the provided data.

From an operational standpoint, Bonfire is a small-to-mid-sized founder-led private company that has sustained operations for 12+ years. No funding history, ownership structure, partnerships, certifications, regulatory actions, or strategic transactions are disclosed, leaving significant analytical blind spots around its business model, competitive position, and growth trajectory.

Short descriptiontext

Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco, employing 51-100 people under founder and CEO Clay Cook. Its specific products, customers, and business model are not disclosed in available data.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSubiaco, Australia
HQ citystring
Subiaco
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
company profile unavailable, no product evidence, Australian business, private company, limited public data
Product category
Undetermined — no product or industry category evidenced in the input
Cost components1 value
Personnel
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The input sources do not contain any specific information about Bonfire's core products or services. The available data consists of firmographic metadata (Australian company, founded 2012, 51-100 employees, private/for-profit, headquartered in Subiaco) and a loading/verification page that contains no substantive product details.

Differentiator
Functional benefit
Problem solved
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers8 records
1Reactive Media
TypeRegional player
Description

Australian digital agency offering web development, digital strategy, and marketing services. Comparable on service mix and target market as a similarly sized Australian digital services peer.

2Rock Agency
TypeRegional player
Description

Western Australia-based digital and creative agency. Direct regional peer to Bonfire competing for Perth-based clients across web, branding, and digital marketing services.

3Accenture Song (Australia)
TypeOthers
Description

Global digital creative and experience services arm of Accenture, with Australian operations. Comparable as a broader incumbent offering overlapping digital experience, marketing, and technology services, but at significantly larger scale and broader portfolio.

4Yell Creative
TypeRegional player
Description

Australian digital and creative agency serving mid-market clients across web, brand, and marketing. Comparable to Bonfire as a similarly sized Australian digital services peer competing for overlapping client budgets.

5Elto Creative Agency
TypeRegional player
Description

Perth/Western Australia-based digital agency offering web design, development, and digital marketing services. Direct regional peer to Bonfire given overlapping geography, service mix, and SMB/mid-market target client.

6Perth Web Agency
TypeRegional player
Description

Perth-based digital services firm focused on web design, development, and digital marketing for SMB and mid-market clients. Overlaps with Bonfire on geography, services, and customer profile.

7Charterpoint
TypeRegional player
Description

Australian digital agency providing web development, e-commerce, and digital strategy services. Comparable as another established Australian digital services firm targeting similar mid-market and enterprise clients.

8Isobar Australia
TypeBroad incumbent
Description

Part of dentsu's global digital experience network, Isobar Australia offers digital transformation, commerce, and creative services at scale. Comparable as an incumbent player in the same digital services category but operating with significantly larger scale and broader portfolio.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bonfire

Undetermined — no product or industry category evidenced in the inputbonfire.com.au

Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco, employing 51-100 people under founder and CEO Clay Cook. Its specific products, customers, and business model are not disclosed in available data.

What Bonfire does

Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco. It operates with 51-100 employees under founder and CEO Clay Cook, who has led the company since inception. Publicly stated cultural values emphasize passion, empowerment, and action over talk.

The specific industry, product offerings, and technology stack are not disclosed in the available source material. The company maintains a.com.au domain, indicating an Australian market orientation, but no details on products, services, customers, pricing, or revenue model are present in the input data — one key source returned only a loading/verification page, and other structured fields are empty. As a result, the functional description of what Bonfire builds or sells cannot be determined from the provided data.

From an operational standpoint, Bonfire is a small-to-mid-sized founder-led private company that has sustained operations for 12+ years. No funding history, ownership structure, partnerships, certifications, regulatory actions, or strategic transactions are disclosed, leaving significant analytical blind spots around its business model, competitive position, and growth trajectory.

Bonfire firmographics

Firmographics
Name
Bonfire
Website
https://bonfire.com.au
Company type
Private
Founded year
2012
Headcount range
51–100 employees
Short description
Bonfire is a privately held Australian company founded in 2012 and headquartered in Subiaco, employing 51-100 people under founder and CEO Clay Cook. Its specific products, customers, and business model are not disclosed in available data.
Ownership category
akta.pro rank

Where Bonfire is headquartered

Location

Headquarters

HQ city
Subiaco
HQ country
Australia
HQ region
Oceania

Markets served

Bonfire business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel

Bonfire product offering

Product offering

Core offering

The input sources do not contain any specific information about Bonfire's core products or services. The available data consists of firmographic metadata (Australian company, founded 2012, 51-100 employees, private/for-profit, headquartered in Subiaco) and a loading/verification page that contains no substantive product details.

Differentiator

Problem solved

Functional benefit

Companies that use Bonfire

Customer profile

Ideal customer profiles1 record

Bonfire technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Bonfire partnerships and signals

Strategic signal

Recent moves1 record

Bonfire competitors and assessment

Company assessment

Regional players

  • Reactive Media: Australian digital agency offering web development, digital strategy, and marketing services. Comparable on service mix and target market as a similarly sized Australian digital services peer.
  • Rock Agency: Western Australia-based digital and creative agency. Direct regional peer to Bonfire competing for Perth-based clients across web, branding, and digital marketing services.
  • Yell Creative: Australian digital and creative agency serving mid-market clients across web, brand, and marketing. Comparable to Bonfire as a similarly sized Australian digital services peer competing for overlapping client budgets.
  • Elto Creative Agency: Perth/Western Australia-based digital agency offering web design, development, and digital marketing services. Direct regional peer to Bonfire given overlapping geography, service mix, and SMB/mid-market target client.
  • Perth Web Agency: Perth-based digital services firm focused on web design, development, and digital marketing for SMB and mid-market clients. Overlaps with Bonfire on geography, services, and customer profile.
  • Charterpoint: Australian digital agency providing web development, e-commerce, and digital strategy services. Comparable as another established Australian digital services firm targeting similar mid-market and enterprise clients.

Others

  • Accenture Song (Australia): Global digital creative and experience services arm of Accenture, with Australian operations. Comparable as a broader incumbent offering overlapping digital experience, marketing, and technology services, but at significantly larger scale and broader portfolio.

Broad incumbents

  • Isobar Australia: Part of dentsu's global digital experience network, Isobar Australia offers digital transformation, commerce, and creative services at scale. Comparable as an incumbent player in the same digital services category but operating with significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Bonfire social profiles

Digital presence

Bonfire financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bonfire leadership team

Management profile

Number of profiles

Profiles1 record

Bonfire funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bonfire M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonfire

What does Bonfire do?

The input sources do not contain any specific information about Bonfire's core products or services. The available data consists of firmographic metadata (Australian company, founded 2012, 51-100 employees, private/for-profit, headquartered in Subiaco) and a loading/verification page that contains no substantive product details.

When was Bonfire founded?

Bonfire was founded in 2012. It employs 51 to 100 people.

Where is Bonfire based?

Bonfire is headquartered in Subiaco, Australia, in the Oceania region.

Who are Bonfire's main competitors?

Regional players on record are Reactive Media, Rock Agency, Yell Creative, Elto Creative Agency, Perth Web Agency and Charterpoint. Accenture Song (Australia) is listed as an others. Isobar Australia is listed as a broad incumbent.

Does Bonfire have an API?

No public API is recorded for Bonfire.

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