GENO Broker
GENO Broker is a Frankfurt-based online securities broker and wholly owned subsidiary of DZ BANK AG, providing trading and savings plan depots to retail customers of Germany's 800+ cooperative banks (over 30 million account holders) via web and mobile platforms.
- Company typePrivate
- Founded2015
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GENO Broker does
GENO Broker GmbH is a Frankfurt-based online brokerage founded in 2015 and operating as a 100% subsidiary of DZ BANK AG, the central institution of Germany's cooperative banking group (Genossenschaftliche FinanzGruppe). Its core function is to provide retail securities trading and savings plan execution to the customers of the group's 800+ cooperative partner banks (Genossenschaftsbanken), who collectively represent a captive funnel of over 30 million account holders. Customers must hold an existing cooperative bank account to open a GENO Broker depot, and trades settle against that same account, making the broker an embedded digital extension of the cooperative banking relationship rather than a standalone brokerage.
The product portfolio is organized around five depot models: GENObasis/GENOprofi for variable/frequent traders, GENOplan for long-term ETF and stock savings plans (over 2,000 products), meinDepot for customers up to age 30 with subsidized pricing, meinDepot für Kids targeting minors, and Gemeinschaftsdepot for joint accounts. The technology stack is delivered primarily through Atruvia AG, the cooperative financial group's shared IT provider, which builds and maintains the eBrokerage web platform, the GENO Broker mobile app on iOS and Android (TÜV Rheinland certified for data protection and security), and integrates authentication via the shared VR-NetKey and SecureGo Plus (push-TAN) infrastructure used across the cooperative banking network. Additional features include real-time market data, watchlists, price alerts, myTradingDesk for high-frequency traders, the Fit4Trading educational video and podcast series, and an AI-powered FAQ chatbot deployed on the website for customer self-service.
Revenue is generated almost entirely through per-order transaction fees, with rates varying by depot model and trading venue: 0.19% of order volume for active traders on GENObasis/GENOprofi (min €9.95, max €49.95) or 0.25% otherwise, a flat €4.95 per order via Tradegate/Quotrix for meinDepot customers, and €0.95 per savings plan execution on GENOplan. Depot custody is free across all models. Customer acquisition is non-traditional: there is no independent sales force; instead, the cooperative partner bank branch network drives awareness and referral, while ongoing trading and account management are fully self-service via web and mobile, supplemented by telephone brokerage and email support.
GENO Broker firmographics
Firmographics- Name
- GENO Broker
- Legal name
- GENO Broker GmbH
- Website
- https://genobroker.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GENO Broker is a Frankfurt-based online securities broker and wholly owned subsidiary of DZ BANK AG, providing trading and savings plan depots to retail customers of Germany's 800+ cooperative banks (over 30 million account holders) via web and mobile platforms.
- Ownership category
- akta.pro rank
GENO Broker industry classification
Industry- Product category
- Online Retail Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Options Brokerage (FSAEACAI)
Keywords
Where GENO Broker is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GENO Broker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Securities Trading Commissions: GENO Broker charges transaction-based fees per securities order executed. Fee rates vary by depot model: GENObasis/GENOprofi charges 0.19% of order volume (min €9.95, max €49.95) for active traders with at least one order per quarter, or 0.25% otherwise; meinDepot charges a flat €4.95 per order via Tradegate/Quotrix; GENOplan charges €0.95 per savings plan execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | GENObasis/GENOprofi Online-Depot — variable-rate trading for active traders |
| Unit Pricing | Pay-as-you-go | GENOplan Sparplan-Depot — cost-effective savings plan depot for long-term investors |
| Transaction based/ take rate | Pay-as-you-go | meinDepot — free depot for customers up to age 30 |
| Unit Pricing | Monthly | Working student rate for debt collection management in securities and depot operations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
GENO Broker product offering
Product offeringCore offering
GENO Broker operates a self-serve online brokerage offering securities trading (stocks, ETFs, funds, certificates, warrants) and savings plans via a web platform and mobile app, directly linked to the customer's existing cooperative bank account. Customers choose among multiple depot models (active trader, long-term saver, under-30, joint, and kids) with tiered transaction-based pricing, while free depot management and access to over 2,000 savings plan products drive volume. Trading is supported by real-time market data, AI-powered customer service, and integration with DZ BANK research and the cooperative banking authentication ecosystem.
Product overview
GENO Broker is a pure online securities broker and 100% subsidiary of DZ BANK AG, founded in 2015 and based in Frankfurt am Main. It operates as part of the cooperative financial group (Genossenschaftliche FinanzGruppe), offering a multi-product portfolio organized around depot models and trading platforms. The core product suite comprises five depot models: GENObasis/GENOprofi (Online-Depot for variable traders), meinDepot (for customers up to age 30 with reduced fees), meinDepot für Kids (for children and young investors), GENOplan-Depot (for long-term savings plans), and Gemeinschaftsdepot (joint depot). Trading is executed via the Online Brokerage (eBrokerage) web platform and the GENO Broker mobile App (iOS/Android), with professional tools like meinTradingDesk available for high-frequency traders. Customer self-service is supported by an AI-powered FAQ-Bot, while education is provided through the Fit4Trading video series and podcast. The ecosystem includes complementary services like VR-SecureGo Plus (two-factor authentication), the 'Bulle & Bär' newsletter, DZ BANK Webkonferenz, Trader Daily, and Börsennewsletter, as well as promotional offerings such as Aktions-ETFs and DZ BANK-Derivate-Deals. Integration with partner platforms like VR-Profibroker, dzbank-wertpapiere.de, and genossenschaftliche Partnerbanken extends the functional scope.
Differentiator
Problem solved
Functional benefit
Brands
- GENObasis/GENOprofi: Online-Depot for variable trading with competitive costs, targeting active traders.
- GENOplan-Depot
- meinDepot
- meinDepot für Kids
Products and services
- Online Depot (GENObasis / GENOprofi) Variable-rate online securities depot for active traders at cooperative bank customers, with tiered pricing of 0.19% of order volume (min €9.95, max €49.95) for high-frequency traders and 0.25% otherwise; free depot maintenance with at least one exchange order per quarter.
- meinDepot Free online depot for customers up to and including age 30, with flat-rate trades from €4.95 via Quotrix or Tradegate and free savings plan execution from a minimum rate of €10.
- meinDepot für Kids Online depot for young investors aged 1 to 30 years (children and minors under parental custody), with free depot maintenance, free savings plan execution, and reduced trading fees for early-stage investors; online closable for children.
- GENOplan-Depot Savings plan depot for long-term investors using ETF or stock savings plans, offering free depot maintenance for pure savings plan depots, execution cost of €0.95 per savings plan, and access to over 2,000 products including zero-cost Action ETF plans until December 2026.
- Gemeinschaftsdepot
Companies that use GENO Broker
Customer profileSegments4 records
Ideal customer profiles4 records
GENO Broker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
GENO Broker partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Genossenschaftliche Partnerbanken (Cooperative Partner Banks)core800+ Genossenschaftsbanken (cooperative banks) across Germany serve as the primary customer acquisition and referral channel. Customers must hold an existing account at a partner bank to open a GENO Broker depot. The partner bank branch remains the central point of contact for all banking queries, and securities trades are settled against the customer's cooperative bank account.
- Atruvia AGcoreAtruvia AG is the shared IT services provider for the cooperative banking group. It develops and maintains the GENO Broker App (iOS/Android) and the underlying eBrokerage technology platform on behalf of GENO Broker. Atruvia operates as a data processor in accordance with GDPR, working exclusively on behalf of the cooperative banks.
- Atruvia AG (VR Banking App / SecureGo Plus)coreThe GENO Broker platform integrates with the cooperative banking group's VR Banking App ecosystem, including SecureGo Plus for push-TAN authentication of trades and logins. This shared authentication infrastructure is used across the entire cooperative banking network.
- ETF Partners (Amundi ETF, Invesco, LGIM, WisdomTree, Vanguard, Xtrackers)minorSix major ETF providers participate in GENO Broker's action ETF program (Aktions-ETFs), offering savings plan executions without execution costs until December 2026. This promotional partnership drives savings plan volume and positions GENO Broker as a cost-effective ETF platform.
- DZ BANK (Derivate-Deals)minorDZ BANK Premium Partner derivatives (DZ BANK-Derivate-Deals) are offered for direct trading without exchange or order fees through GENO Broker, as a promotional campaign. This drives derivatives trading volume on the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GENO Broker competitors and assessment
Company assessmentDirect peers
- Trade Republic: German commission-free online broker offering stocks, ETFs, savings plans, and derivatives trading via mobile app. Directly competes with GENO Broker for German retail brokerage customers, particularly younger and price-sensitive segments.
- Scalable Capital: Munich-based digital broker and wealth manager offering stocks, ETFs, funds, and crypto via the Scalable Broker and Scalable Wealth platforms. Competes head-to-head with GENO Broker in the German retail brokerage market.
- Smartbroker+: German online broker offering multi-exchange trading, savings plans, and a broad product range with flat-rate pricing. Targets the same active-trader and DIY investor segments as GENO Broker.
- DKB Broker: Online broker offered by DKB (Deutsche Kreditbank) providing securities trading, ETFs, and savings plans to German retail customers. Closely comparable online-only brokerage experience targeting similar DIY investor segments.
- flatexDEGIRO: Frankfurt-headquartered online broker operating flatex and DEGIRO brands across Europe with low-cost multi-asset trading. Competes directly with GENO Broker for German retail customers seeking low-cost execution.
Broad incumbents
- Baader Bank: Munich-based bank offering capital markets services, brokerage, and trading infrastructure for retail and institutional clients. Comparable multi-asset brokerage platform with a B2B/B2C hybrid model.
- Consorsbank (BNP Paribas): German online broker subsidiary of BNP Paribas offering multi-asset trading, savings plans, and full banking services. Direct retail brokerage competitor with broader banking footprint than GENO Broker.
- Comdirect (Commerzbank): Online brokerage subsidiary of Commerzbank offering securities trading, savings plans, and banking products to German retail customers. Larger incumbent with broader product portfolio, competing with GENO Broker for the same retail segment.
- ING-DiBa Broker: Brokerage offering from Germany's largest direct bank. Provides securities trading and savings plans to its large retail deposit base, competing with GENO Broker for similar German DIY investors.
Others
- Union Investment: Asset management arm of the cooperative banking group and sister company to GENO Broker. Comparable in that it serves the same cooperative customer base via sister products (mutual funds), and its funds are distributed and tradeable through GENO Broker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GENO Broker social profiles
Digital presenceGENO Broker compliance and trust
Trust signalCompliance3 records
GENO Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENO Broker leadership team
Management profileNumber of profiles
Profiles4 records
GENO Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENO Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENO Broker
What does GENO Broker do?
GENO Broker operates a self-serve online brokerage offering securities trading (stocks, ETFs, funds, certificates, warrants) and savings plans via a web platform and mobile app, directly linked to the customer's existing cooperative bank account. Customers choose among multiple depot models (active trader, long-term saver, under-30, joint, and kids) with tiered transaction-based pricing, while free depot management and access to over 2,000 savings plan products drive volume. Trading is supported by real-time market data, AI-powered customer service, and integration with DZ BANK research and the cooperative banking authentication ecosystem.
Is GENO Broker a public or private company?
GENO Broker is a private company. It is classified as corporate owned and is currently operating.
When was GENO Broker founded?
GENO Broker was founded in 2015. It employs 11 to 50 people.
Where is GENO Broker based?
GENO Broker is headquartered in Frankfurt, Germany, in the Europe region.
How does GENO Broker make money?
One revenue line is on record: securities Trading Commissions.
Who are GENO Broker's main competitors?
Direct peers on record are Trade Republic, Scalable Capital, Smartbroker+, DKB Broker and flatexDEGIRO. Broad incumbents are Baader Bank, Consorsbank (BNP Paribas), Comdirect (Commerzbank) and ING-DiBa Broker. Union Investment is listed as an others.
Does GENO Broker have an API?
No public API is recorded for GENO Broker.
What industry is GENO Broker in?
GENO Broker's product category is Online Retail Brokerage. Its primary akta.pro industry code is FSAEACAI, Options Brokerage. Its NAICS code is 5231 and its SIC code is 6200.