Cherubini Group
Cherubini Group is a privately held Italian manufacturer founded in 1947 that designs and produces electric motors, home automation systems, and manual accessories for sun protection applications, serving installers, distributors, OEMs, and end consumers globally through wholly-owned subsidiaries.
- Company typePrivate
- Founded1947
- HeadquartersBrescia, Italy
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cherubini Group does
Cherubini Group is a privately held Italian industrial manufacturer founded in 1947 and headquartered in Bedizzole (Brescia), Italy. The company designs, produces, and distributes electric motors, manual operation accessories, and home automation systems for sun protection applications including awnings, roller shutters, Venetian blinds, screens, and pergolas. Its portfolio spans tubular and electronic motors, manual cranks, and modular home-automation solutions such as the MAGO Bluetooth-based smartphone control system and the META platform—built on a patented dual-radio motor architecture (OPEN ZRX, ORA ZRX, REBIS ZRX) coordinated via the METAHome gateway and companion app, with voice-assistant integration for Google Home and Alexa. Manufacturing is carried out at a 14,500 sqm integrated production facility in Italy and a manufacturing subsidiary in Dongguan, China, with in-house capabilities in turning, tumbling, toothing, and thermo-lacquering across zamak, brass, aluminium, steel, and plastic components.
The group's commercial model is a hybrid B2B/B2C operation targeting installers and technicians, distributors and retailers, architects and general contractors, OEMs of sun protection systems, and private end consumers. Distribution combines direct branch offices and technical support centers in Italy, Spain, France, Germany, and a sales network extending to the UK, Portugal, Russia, Turkey, and Egypt (Cherubini Kemet Electromechanical Products LLC). Direct-to-consumer demand is supported by an online product configurator that calculates torque requirements and routes configuration requests through a contact form, plus the Cherubini Academy's training content, video tutorials, and downloadable catalogues. Group structure comprises the parent Cherubini S.p.A. with a fully paid share capital of €3,120,000 and five wholly-owned regional subsidiaries, and the group employed 283 permanent staff in 2023 with €2 million invested in technical R&D and €4,100,588 kWh of energy consumed that year (12.3% from renewables).
Revenue is generated primarily through hardware sales of motors, accessories, and home automation devices, supplemented by paid training services through the Cherubini Academy. No public pricing is disclosed. The company has secured ISO 9001 quality management certification for both Cherubini Electronics (2024) and Cherubini SpA (January 2025), offers a 10-year product durability guarantee, and has accumulated 31 industrial patents since founding. Most recently, Pierpaolo Bergomi was appointed General Manager to lead a new phase of strategy and vision for the group.
Cherubini Group firmographics
Firmographics- Name
- Cherubini Group
- Legal name
- Cherubini S.p.A.
- Website
- https://cherubini-group.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cherubini Group is a privately held Italian manufacturer founded in 1947 that designs and produces electric motors, home automation systems, and manual accessories for sun protection applications, serving installers, distributors, OEMs, and end consumers globally through wholly-owned subsidiaries.
- Ownership category
- akta.pro rank
Cherubini Group industry classification
Industry- Product category
- Motorized Sun Protection Systems
- NAICS
- Blind and Shade Manufacturing (33792), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Housewares & Fans (3634), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Motorized Shades, Blinds & Curtain Automation (HSAHADAD)
Keywords
Where Cherubini Group is headquartered
LocationHeadquarters
- HQ city
- Brescia
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
Cherubini Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Motors: Tubular motors and electronic motors for automated sun protection systems including roller shutters, venetian blinds, awnings, screens and pergolas.
- Manual Operation Accessories: Manual cranks and accessories for non-motorized sun protection applications.
- Home Automation Systems: MAGO and META home automation systems including motors, control devices, gateways and apps for integrated sun protection management.
- Academy and Training Services: Cherubini Academy provides video tutorials, instruction manuals, catalogues, brochures and training courses for technicians, installers and end users.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Cherubini Group product offering
Product offeringCore offering
Cherubini designs, manufactures, and distributes tubular electric motors and manual-operation accessories for automated sun protection systems, including roller shutters, venetian blinds, awnings, screens, and pergolas. It complements these hardware products with its own MAGO (Bluetooth) and META (dual-radio) home automation platforms, supported by gateways, mobile apps, and an online product configurator for installers, distributors, OEMs, and end users.
Product overview
Cherubini Group offers a comprehensive portfolio of motorized and manual solutions for sun protection systems. The core offering consists of electric motors and manual operation systems for rolling shutters, Venetian blinds, awnings, screens, and pergolas. The product range spans from basic mechanical motors to advanced home automation ecosystems. The MAGO system provides Bluetooth-based smartphone control for individual systems, while the META platform offers a more comprehensive modular home automation solution featuring dual-radio motors (OPEN ZRX, ORA ZRX, REBIS ZRX) controlled via the METAHome gateway and companion app. Both systems integrate with voice assistants including Google Home and Alexa.
Differentiator
Problem solved
Functional benefit
Brands
- MAGO: Bluetooth-based smartphone management system for home sun protection systems
- META
Products and services
- Electric Motors (Tubular Motors) Tubular motors and electronic motors for automated movement of sun protection systems including roller shutters, venetian blinds, awnings, screens and pergolas, sold to installers, distributors, retailers, and OEMs.
- Manual Operation Systems Manual cranks, gear systems, and accessories for non-motorised sun protection systems, offered alongside the motor line for installers, distributors, and end users.
- MAGO Home Automation System Bluetooth-based home automation system for controlling motorised sun protection devices via the MAGO mobile app, enabling custom groups, sequences, and environments as well as integration with lights, LEDs, household appliances, and air conditioning for residential and renovation projects.
- META Home Automation System (with OPEN ZRX, ORA ZRX, REBIS ZRX motors and METAHome gateway) Modular, open home-automation solution built on Cherubini's dual-radio motor patent, comprising OPEN ZRX, ORA ZRX, and REBIS ZRX motors, META devices, and the METAHome gateway with dedicated app for integrated control of sun protection systems, compatible with Google Home and Alexa voice assistants.
Companies that use Cherubini Group
Customer profileSegments5 records
Ideal customer profiles3 records
Cherubini Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Cherubini Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Cherubini Group competitors and assessment
Company assessmentDirect peers
- Selve: German manufacturer of tubular motors, electronic drives, and home automation for blinds and shutters. Comparable specialty motor maker with overlapping European installer/retail channels.
- Rollease Acmeda: Manufacturer of motorized window covering systems with the Automate line of motors, remote controls, and automation hubs. Direct competitor in tubular motors and shade automation globally.
- WAREMA Group: German manufacturer of sun shading systems (roller shutters, awnings, external venetian blinds) with proprietary motors and home-automation integration. Comparable end-product plus motor technology stack.
- Elero: German manufacturer of tubular motors, controllers, and home automation for roller shutters, awnings, and venetian blinds. Closely comparable product range and target customers as Cherubini in the European motors market.
- Gaposa: Italian motor manufacturer for awnings, roller shutters, and pergolas under the XT子和 Vario brands. Direct competitor with headquarters in Italy and similar end-markets.
- Somfy: French global leader in tubular motors for blinds, awnings, and roller shutters, plus an extensive smart-home ecosystem (TaHoma). Most direct comparable to Cherubini's motor + home automation portfolio for sun protection.
Broad incumbents
- Nice Group: Italian-listed home automation company focused on gates, garage doors, and sun shading, with motors and smart-home integrations. Comparable in motor/automation technology and European channel, though more weighted to access automation.
- Hunter Douglas: Global window coverings manufacturer with motorized blind/shade systems including PowerView automation. Comparable because it pairs finished shade products with the motor/automation technology that Cherubini supplies upstream to OEMs.
- Schneider Electric (Wiser): Global energy management and automation company with the Wiser smart-home platform that supports shading, lighting, and HVAC control. Adjacent competitor in the broader smart-home integration layer that overlays motorized shading.
- Legrand (Shading): Legrand offers shading, lighting, and smart-home control solutions through its Wattstopper and Shading Systems lines. Operates as a broader incumbent in electrical and digital building infrastructure, overlapping with Cherubini's METAHome gateway and motor-control category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cherubini Group social profiles
Digital presenceCherubini Group compliance and trust
Trust signalCompliance1 record
Cherubini Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherubini Group leadership team
Management profileNumber of profiles
Profiles2 records
Cherubini Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cherubini Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherubini Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherubini Group
What does Cherubini Group do?
Cherubini designs, manufactures, and distributes tubular electric motors and manual-operation accessories for automated sun protection systems, including roller shutters, venetian blinds, awnings, screens, and pergolas. It complements these hardware products with its own MAGO (Bluetooth) and META (dual-radio) home automation platforms, supported by gateways, mobile apps, and an online product configurator for installers, distributors, OEMs, and end users.
Is Cherubini Group a public or private company?
Cherubini Group is a private company. It is classified as family owned and is currently operating.
When was Cherubini Group founded?
Cherubini Group was founded in 1947. It employs 251 to 500 people.
Where is Cherubini Group based?
Cherubini Group is headquartered in Brescia, Italy, in the Europe region.
How does Cherubini Group make money?
Four revenue lines are on record. Electric Motors are the primary driver. The others are manual Operation Accessories, home Automation Systems and academy and Training Services.
Who are Cherubini Group's main competitors?
Direct peers on record are Selve, Rollease Acmeda, WAREMA Group, Elero, Gaposa and Somfy. Broad incumbents are Nice Group, Hunter Douglas, Schneider Electric (Wiser) and Legrand (Shading).
Does Cherubini Group have an API?
No public API is recorded for Cherubini Group.
What industry is Cherubini Group in?
Cherubini Group's product category is Motorized Sun Protection Systems. Its primary akta.pro industry code is HSAHADAD, Motorized Shades, Blinds & Curtain Automation. Its NAICS code is 33792 and its SIC code is 3634.