White Cross Pharmacy

What White Cross Pharmacy does

White Cross Pharmacy is a third-generation, family-owned specialty pharmacy headquartered in Lincoln, Rhode Island, that provides prescription dispensing and medication management services to long-term care facilities and individual patients across Southern New England (Rhode Island, Massachusetts, and Connecticut). Founded in 1933 by Orestes and Primo Iacobucci, the company pivoted away from retail pharmacy in 1999 to focus exclusively on long-term care, including skilled nursing facilities, assisted living residences, group homes for children/adults and the developmentally disabled, mental health facilities, hospice organizations, visiting nursing agencies, and individual home-care patients.

The company's core product is MedPack, a registered-trademark multi-dose medication compliance packaging system that organizes a patient's prescriptions into individually sealed pouches labeled with patient name, date, time, medication, dose, and prescribing doctor. Pouches are produced via an automated dispensing system with image-recognition verification that checks each pouch for correct medication by pill size, shape, color, and density, overseen by pharmacists. White Cross bundles MedPack with adjacent technology platforms sold into long-term care facilities: WebConnect (browser-based ordering/refill/portal), QuickMAR (barcode-based eMAR for bedside medication administration), and Docutrack with QS/1 (document management and real-time claim submission). Supporting services include Auto-Fill automatic refills, free daily delivery six days a week with 24/7 emergency courier availability, and pharmacy consulting (drug regimen reviews, MTM, nursing in-services, quality committee participation).

White Cross generates revenue primarily through prescription dispensing — paid via Medicare Part D, commercial insurance, RI Medical Assistance, and Massachusetts Managed HMO plans at standard formulary copays — with MedPack packaging, delivery, and most consulting services offered at no incremental charge to patients or facilities. Its go-to-market combines enterprise field sales to long-term care accounts, a direct-to-consumer signup funnel (online, radio/TV, community liaison referrals), and community-led outreach to nursing agencies and hospice organizations. The company operates from a 5,100-square-foot facility in Lincoln, RI and employs roughly 40 people, with no external funding, parent company, or subsidiaries disclosed.

Name

White Cross Pharmacy

Legal name

White Cross Pharmacy

Website

https://whitecrosspharmacy.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

White Cross Pharmacy is a family-owned specialty pharmacy serving long-term care facilities and individual patients across Rhode Island, Massachusetts, and Connecticut. It provides automated multi-dose MedPack packaging, pharmacy consulting, and integrated eMAR and portal technology for facility medication management.

Ownership category

akta.pro rank

Product category

Long-Term Care Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Local Messengers and Local Delivery (49221)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Long-term care pharmacy
• Multi-dose medication packaging
• Specialty pharmacy services
• Medication management solutions
• Assisted living pharmacy

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Prescription Drug Dispensing: Core revenue from filling and dispensing prescription medications. Accepts Medicare Part D, commercial insurance, RI Medical Assistance, and Massachusetts Managed HMO plans. Patients pay standard prescription plan formulary copays.
2. MedPack Packaging Service: Multi-dose medication compliance packaging bundled with prescription service at no additional charge. Includes automated dispensing and delivery.
3. Pharmacy Consulting Services: Consulting services including monthly/quarterly drug regimen reviews, medication therapy management, nursing station inspections, and continuing education for long-term care facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

White Cross Pharmacy is a specialty long-term care pharmacy that fills prescriptions and packages them into its proprietary MedPack multi-dose pouch system, delivered monthly to nursing facilities, assisted living communities, group homes, mental health facilities, and individual patients across Rhode Island, Massachusetts, and Connecticut. The service bundles automated dispensing, compliance packaging, delivery, auto-refills, and pharmacy consulting into a single medication management platform. Enterprise customers additionally access the WebConnect portal, QuickMAR eMAR, and Docutrack/QS1 systems for facility-level ordering and medication administration.

Product overview

White Cross Pharmacy is a family-owned, full-service pharmacy founded in 1933, offering a unified medication management platform centered on the MedPack multi-dose packaging system. The core MedPack product organizes medications into labeled pouches delivered monthly, with an alternative MedBook format for weekly tracking. Supporting the platform are proprietary technology tools including WebConnect for facility management, QuickMAR for bedside medication verification, and Docutrack/QS1 for document processing. The portfolio also includes Auto-Fill for automatic refills, delivery services, and pharmacy consulting—collectively serving long-term care facilities, assisted living, nursing homes, and individual patients in Rhode Island, Massachusetts, and Connecticut.

Differentiator

Problem solved

Functional benefit

Brands

• MedPack: Personalized medication packaging system that organizes patients' medications into individual pouches labeled with medication name and time to be taken. Also known as MedPack Simplified Medication Management.

Products and services

• MedPack Multi-dose medication packaging system that organizes pills into individual sealed pouches labeled with patient name, date/time, medication name, dose, description, prescription number, and prescribing doctor. Each MedPack contains a 28-day supply delivered monthly to long-term care residents and individual patients.
• MedBook Alternative packaging format that pre-sorts medications into 4 cards, one for each week of the month, allowing customers to see what pills they have already taken and which remain.
• WebConnect Browser-based software providing a secure connection between White Cross Pharmacy and long-term care facilities. Enables authorized facility employees to order and refill medications, update patient information, check drug interactions, and track delivery status.
• QuickMAR eMAR Point-of-care barcode medication administration system for bedside medication monitoring. Ensures delivery of exact dosage, eliminates paper medication sheet auditing, and records medication administration electronically for long-term care facility staff.
• Docutrack and QS/1 Document organization and order processing system. Docutrack handles processing, filing, and retrieval of pharmacy documents with easy communication between pharmacy and facility. QS/1 provides customizable software parameters, real-time claim submissions, and clinical management tools.
• Auto-Fill Automatic prescription refill service that refills and delivers medications when due. White Cross sets up customized refill schedules and processes all due medications weekly.
• Delivery Service Free routine daily delivery 6 days a week with delivery personnel available 24/7 for emergencies. Sunday deliveries reserved for new admissions and emergency situations.
• Pharmacy Consulting Consulting services including monthly/quarterly drug regimen reviews, patient care conference participation, continuing education, medication therapy management (MTM), and quality improvement committee participation for long-term care facilities.

Quantifiable outcome

• 100% dispensing accuracy with automated system and pharmacist oversight
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• QuickMARcoreTechnology or IntegrationQuickMAR is White Cross Pharmacy's point-of-care medicine system using barcode-reading technology for bedside medication monitoring. White Cross is an authorized QuickMAR partner, offering this eMAR solution to long-term care facilities for electronic medication administration records.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• PharMerica: A leading U.S. long-term care and institutional pharmacy provider (operated as part of BrightSpring Health Services) serving skilled nursing, assisted living, and behavioral health facilities nationwide. Directly comparable to White Cross's LTC pharmacy model but at vastly greater scale and geographic breadth.
• Omnicare (CVS Health): CVS Health's long-term care pharmacy division, providing prescription dispensing, clinical consulting, and medication management to nursing homes, assisted living, and other LTC settings nationwide. Competes with White Cross in the same LTC customer base but operates as part of a much larger healthcare enterprise.

Direct peers

• Guardian Pharmacy Services: A national LTC pharmacy company with a regional partner model that provides medication management, consulting, and automated packaging to assisted living, skilled nursing, and behavioral health groups. Closely mirrors White Cross's multi-facility LTC focus and recurring monthly dispensing service.
• PharmScript: A specialty LTC pharmacy focused on skilled nursing and assisted living facilities, offering multi-dose packaging, electronic medication records, and delivery. Highly comparable to White Cross's MedPack and LTC service offering, particularly the integrated packaging-plus-technology model.
• ExactCare Pharmacy: A multi-dose medication management and pharmacy provider serving patients with complex medication regimens, including those in LTC and home settings. Directly comparable to White Cross's MedPack value proposition and recurring monthly dispensing workflow.
• CareMed Specialty Pharmacy: A specialty pharmacy providing chronic disease and medication management to long-term care facilities and patients with complex regimens. Overlaps with White Cross's LTC focus and packaging/delivery model for skilled nursing and assisted living clients.
• MedWiz Pharmacy: A long-term care and specialty pharmacy serving assisted living, group homes, and behavioral health facilities with multi-dose packaging and consultant pharmacist services. Comparable to White Cross's facility mix and bundled packaging-delivery model.

Others

• PioneerRx Pharmacy Software: An independent pharmacy management software provider serving LTC and retail pharmacies with workflow, packaging, and eMAR integration capabilities. Functions as an enabling technology peer for operations similar to White Cross's QS1 and QuickMAR-backed stack.
• QS/1 (J M Smith Corporation): Pharmacy management software vendor whose system White Cross uses for clinical management, billing, and order processing. Serves as both an infrastructure peer and the underlying technology layer powering White Cross's LTC operations.
• QuickMAR: Electronic medication administration record (eMAR) vendor whose bedside barcode system White Cross resells to LTC facilities. Comparable as an enabling-technology peer that powers the safety/verification layer of White Cross's LTC service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whitecrossri
• Xx.com/WhiteCrossRx_RI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Cross Pharmacy