TruckingTruth
TruckingTruth operates High Road CDL Training, a self-serve web platform that uses AI-driven adaptive learning to help aspiring US truck drivers study for CDL permit and endorsement exams. The bootstrapped, founder-led business targets individual consumer learners via freemium access.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TruckingTruth does
TruckingTruth, operating commercially through its High Road CDL Training platform, provides AI-assisted test preparation for individuals seeking US commercial driver's licenses (CDLs). The company's core product, High Road 2.0, is a self-serve web application at app.highroadtraining.com that delivers step-by-step study of the CDL manual, adaptive quizzes, automated weak-spot tracking, and an AI tutor that explains material in plain English. Coverage spans the general CDL permit curriculum plus major endorsement exams (air brakes, hazmat, tankers, doubles/triples, passenger, school bus) and practical real-world trucking knowledge such as logbook rules and cargo securement. The platform is freemium — free to start with full-program pricing undisclosed publicly — and distributes entirely through digital self-serve channels, primarily organic search and a content-marketing funnel originating from the legacy TruckingTruth.com blog.
The business is bootstrapped and founder-controlled by Brett Aquila, a trucking veteran who entered the industry in 1993, spent 15 years on the road, and has spent nearly two decades mentoring future drivers through the original High Road program on TruckingTruth.com. High Road 2.0, launched in 2024, represents a full technological rebuild that replaced the original content-site delivery model with a modern adaptive learning platform. The company operates with 1-10 employees, serves only US-based aspiring drivers, and has no disclosed external funding, partnerships, or enterprise customers — the business model is pure B2C long-tail consumer. AI is applied as a featured capability rather than as proprietary infrastructure, and revenue mechanics, conversion rates, and paid tier economics are not publicly disclosed.
TruckingTruth firmographics
Firmographics- Name
- TruckingTruth
- Website
- https://truckingtruth.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TruckingTruth operates High Road CDL Training, a self-serve web platform that uses AI-driven adaptive learning to help aspiring US truck drivers study for CDL permit and endorsement exams. The bootstrapped, founder-led business targets individual consumer learners via freemium access.
- Ownership category
- akta.pro rank
TruckingTruth industry classification
Industry- Product category
- CDL Test Preparation / Commercial Driver Education Software
- NAICS
- Automobile Driving Schools (611692)
- akta.pro primary industry
- Commercial Driving & Heavy Transport (CDL) (EDAOANAK)
Keywords
Where TruckingTruth is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
TruckingTruth business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CDL Training Program: Digital training platform providing step-by-step CDL permit test preparation with AI-powered tutoring and adaptive learning features. The platform offers free entry with potential premium features for full access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
TruckingTruth product offering
Product offeringCore offering
TruckingTruth operates High Road CDL Training 2.0, an AI-driven digital learning platform that helps aspiring truck drivers prepare for CDL permit and endorsement exams. The product delivers step-by-step CDL curriculum through adaptive quizzes, an AI tutor that explains material in plain English, and automated weak-spot tracking and review. It also provides practical trucking knowledge such as logbook rules, weight and balance, and cargo securement.
Product overview
High Road CDL Training 2.0 is a single, unified AI-driven learning platform for CDL permit and endorsement exam preparation. The platform combines step-by-step curriculum coverage (CDL permit training, endorsement preparation) with AI-powered tools including an AI tutor for real-time explanations and an automated weak-spot tracking system. Built by TruckingTruth founder Brett Aquila, it replaces the original High Road program on TruckingTruth.com with modernized learning technology.
Differentiator
Problem solved
Functional benefit
Products and services
- High Road CDL Training 2.0 AI-driven CDL permit and endorsement test preparation platform for aspiring commercial truck drivers. Walks users through the full CDL permit curriculum plus all major endorsements (air brakes, hazmat, tankers, doubles and triples, passenger, school bus), with adaptive quizzes, an AI tutor that explains material in plain English, automated weak-spot tracking, and targeted review sessions. Also covers practical trucking knowledge such as logbook rules, weight and balance, and cargo securement.
Companies that use TruckingTruth
Customer profileSegments1 record
Ideal customer profiles1 record
TruckingTruth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
TruckingTruth partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
TruckingTruth competitors and assessment
Company assessmentDirect peers
- DMV Genie: DMV Genie offers AI-powered permit test prep via mobile apps for car, motorcycle, and CDL endorsements. It is a direct competitor in the digital permit-preparation category, using similar adaptive-practice and AI tutor approaches to drive test-pass outcomes for individual learners.
- Driving-Tests.org: Driving-Tests.org provides free state-specific DMV practice tests including CDL general knowledge and endorsements. It competes head-on with High Road on the same target audience (aspiring drivers preparing for permit exams) and similar SEO-driven, free-entry funnel.
- iDriveSafely: iDriveSafely is an online traffic school and driver education platform offering self-paced study with practice exams. It overlaps with High Road on digital driver-test preparation and serves a similar consumer learner seeking to pass state/federal exams.
- CDL.com: CDL.com is a long-standing information hub for CDL training, jobs, and study materials targeting the same future-CDL-driver persona. It competes for the same organic SEO traffic and audience attention around CDL exam preparation.
- Commercial Driver HQ: Commercial Driver HQ provides CDL study guides, practice tests, and training resources for aspiring truck drivers. It is a direct competitor in the digital CDL test-preparation space, sharing the same SEO-led acquisition playbook and learner persona.
- CDL Training Today: CDL Training Today offers online CDL training and endorsement preparation with structured lessons and practice exams. It competes directly with High Road on the same consumer learner, digital self-serve model, and CDL/endorsement curriculum.
Broad incumbents
- Varsity Tutors: Varsity Tutors (a Nerdy Inc. brand) is a broad online test-prep and tutoring platform serving K-12, college, and professional certifications. It is a broad incumbent with overlapping test-prep capabilities, though it does not specialize in CDL-specific content.
- Smith System: Smith System is a large, established driver-safety training provider for commercial fleets. It is a broad incumbent in commercial-driver training, competing in the same end-market (commercial drivers) but with B2B fleet contracts rather than consumer self-serve prep.
Emerging players
- PrepFactory: PrepFactory is an adaptive online test-prep platform that uses personalized practice and AI-style feedback to drive score improvements. It is comparable on adaptive learning mechanics and digital self-serve distribution, though focused on standardized exams rather than CDL.
- Trucker Path: Trucker Path is a mobile platform for truck drivers covering trip planning, parking, and load information, with adjacent training content. It is comparable as a digital ecosystem serving CDL-credentialed drivers and aspirants, with overlapping audience but a different core product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TruckingTruth financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruckingTruth leadership team
Management profileNumber of profiles
Profiles1 record
TruckingTruth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruckingTruth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruckingTruth
What does TruckingTruth do?
TruckingTruth operates High Road CDL Training 2.0, an AI-driven digital learning platform that helps aspiring truck drivers prepare for CDL permit and endorsement exams. The product delivers step-by-step CDL curriculum through adaptive quizzes, an AI tutor that explains material in plain English, and automated weak-spot tracking and review. It also provides practical trucking knowledge such as logbook rules, weight and balance, and cargo securement.
Is TruckingTruth a public or private company?
TruckingTruth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruckingTruth founded?
TruckingTruth was founded in 2007. It employs 1 to 10 people.
Where is TruckingTruth based?
TruckingTruth is headquartered in New York, United States, in the North America region.
How does TruckingTruth make money?
One revenue line is on record: CDL Training Program.
Who are TruckingTruth's main competitors?
Direct peers on record are DMV Genie, Driving-Tests.org, iDriveSafely, CDL.com, Commercial Driver HQ and CDL Training Today. Broad incumbents are Varsity Tutors and Smith System. Emerging players are PrepFactory and Trucker Path.
Does TruckingTruth have an API?
No public API is recorded for TruckingTruth.
What industry is TruckingTruth in?
TruckingTruth's product category is CDL Test Preparation / Commercial Driver Education Software. Its primary akta.pro industry code is EDAOANAK, Commercial Driving & Heavy Transport (CDL). Its NAICS code is 611692.