Perła – Browary Lubelskie

What Perła – Browary Lubelskie does

Perła – Browary Lubelskie S.A. is a publicly listed Polish regional brewery (Warsaw Stock Exchange ticker: PER) headquartered in Lublin, with operations tracing back to 1846 when Karol Vetter established a brewery at Bernardyńska 15. The company operates two production facilities: a modern plant at Kunickiego 106 in Lublin (the sole production site since 2001) and the historic Zwierzyniec Brewery (since 1806), one of the oldest active breweries in Poland. It employs 570+ people, primarily from the Lublin region, and is led by General Director Andrzej Rutkowski.

The core business is brewing and selling beer across a portfolio of brands: Perła (flagship since 1974, including Chmielowa, Export, Mocna, Koźlak, Porter Bałtycki, Bezalkoholowa, Miodowa, Fit, 9.1%, Niepasteryzowana, Mango with Passion Fruit), Zwierzyniec (Pils Premium, Witbier, Ciemny Lekki), and regional brands (Lubelskie, Trybunalskie Miodowe, Janosik Mocny, Zwierzynieckie). Brewing uses bottom fermentation and local Lublin hop varieties (Lubelski, Marynka, Sybilla, Puławski). The company is ISO 22000:2018 and ISO 14001:2015 certified, has secured PLN 38.2M of EU R&D co-financing for a novel standardized sugar profile brewing method, and exports to 20+ countries. In parallel, the company operates a tourism and hospitality ecosystem at its historic Lublin complex, including Perłowa Beer House, Perła Sport Pub near Arena Lublin, Brewery Undergrounds tour, Kino Perła outdoor cinema, Brewery Apartments, Radość Outdoor Club, and an event equipment rental service.

Revenue is generated primarily through unit-priced beer sales to three channels: domestic retail/wholesale via three regional sales areas, a dedicated Gastronomic Department for on-premise HoReCa accounts, and an Export Department for 20+ international markets. Direct-to-consumer revenue is generated through company-owned venues and an event equipment rental business. Distribution includes returnable bottles, non-returnable bottles (500ml, 330ml), cans (500ml), multi-packs, and draught kegs. Pricing is unit-based with no public enterprise tiers. The customer base is mass-market and long-tailed, with no disclosed single-account concentration. The company is not a parent of any disclosed subsidiaries and has no controlling parent entity.

Name

Perła – Browary Lubelskie

Legal name

Perła – Browary Lubelskie S.A.

Website

https://perla.pl

Company type

Public

Founded year

1846

Operating status

Operating

Headcount range

251–500 employees

Short description

Perła – Browary Lubelskie S.A. is a publicly listed Polish regional brewery founded in 1846 in Lublin, producing a portfolio of mainstream, premium, non-alcoholic, and craft beer brands (Perła, Zwierzyniec, Lubelskie, Trybunalskie, Janosik) for Polish consumers across retail, HoReCa, and export to 20+ countries, with an ancillary tourism and hospitality business.

Ownership category

akta.pro rank

Product category

Beer Manufacturing

NAICS

Breweries (312120), Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Beer brewing
• Lager production
• Non-alcoholic beer
• Craft beer varieties
• Brewery hospitality

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Product Sales: Primary revenue from brewing and selling beer products across multiple brands (Perła, Zwierzyniec, Lubelskie, Janosik, Trybunalskie) in various formats (returnable bottles, non-returnable bottles, cans, kegs, draught). Domestic Polish market and export to over 20 countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Perła – Browary Lubelskie S.A. is a regional Polish brewery that brews and sells beer across multiple brand families including Perła (flagship Perła Chmielowa since 1974), Zwierzyniec, Lubelskie, Trybunalskie and Janosik. Products span lagers, non-alcoholic beers, specialty styles (Porter Bałtycki, Koźlak, Witbier, Schwarzbier) and flavored variants in bottles, cans, kegs and draught. The company also operates company-owned hospitality and tourism venues (Perłowa beer house, brewery underground tours, Kino Perła outdoor cinema, brewery apartments, Perła Sport Pub).

Product overview

Perła – Browary Lubelskie S.A. is a regional beer brewery operating since 1846 with a diverse portfolio organized around three main brand families. The Perła brand portfolio includes 13 distinct offerings spanning from flagship Perła Chmielowa (hopped lager since 1974) to specialty beers including Perła Fit (innovative low-calorie 2026 R&D launch), Perła 9.1% (strongest at 9.1% ABV), and the non-alcoholic range (Perła Bezalkoholowa and flavored variants). The Zwierzyniec brand features 3 craft-style beers including Bohemian Pilsner and Belgian Witbier. Additional regional brands include Lubelskie, Zwierzynieckie, Trybunalskie Miodowe, and Janosik Mocny. Beyond beer production, the company operates hospitality and tourism attractions including Perłowa Beer House restaurant, brewery underground tours, outdoor cinema, apartments, and sports pub.

Differentiator

Problem solved

Functional benefit

Brands

• Perła: Main beer brand of Browary Lubelskie, including flagship Perła Chmielowa since 1974, along with variants such as Perła Export, Perła Niepasteryzowana, Perła Fit, Perła Bezalkoholowa, Perła Miodowa, Perła Mocna, Perła 9.1%, Perła Koźlak, and Perła Porter Bałtycki.
• Zwierzyniec
• Lubelskie
• Trybunalskie
• Zwierzynieckie
• Janosik

Products and services

• Perła Chmielowa Flagship hopped lager of Browary Lubelskie, brewed with best Lublin hops and original recipe. Strong hop aroma and characteristic bitter taste. Available in returnable and non-returnable bottles, cans, 6-packs and kegs for gastronomy.
• Perła Export

Quantifiable outcome

• Perła Chmielowa 50th anniversary celebrated in 2024
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• PZU Życie S.A.minorOthers · 1 June 2026Perła received preventive fund support from PZU Życie SA for purchase of AED (Automated External Defibrillator) units together with necessary equipment including modular first-aid kit for hemorrhage control. Initiative in tretrospec for employee safety.
• ZUS (Social Security Fund)minorOthers · 1 February 2025Perła received funding from ZUS Social Security Fund for investment activities to improve health and safety at work. Project includes reducing musculoskeletal load, minimizing fall risks, and monitoring CO2 levels during production. Amount of funding PLN 233,744.11 out of total project value PLN 327,525.64.
• Caritas of the Archdiocese of LublinminorGTM or Marketing Partner · 1 December 2023Four years of partnership providing 400+ Christmas food aid packages annually to people in difficult financial situations. Company brings non-perishable food items (rice, pasta, oil, porridge, canned goods, sweets) to Caritas distribution.
• Speedway Lublin S.A.coreGTM or Marketing Partner · 1 January 2023Perła - Browary Lubelskie S.A. signed sponsorship agreement as main sponsor of Polish speedway team champions. The agreement is described as the largest sports sponsorship contract in company history with automatic extension provisions for subsequent seasons. Perła brand products available at matches at Aleje Zygmuntowskie stadium.
• City of LublinminorGTM or Marketing Partner · 1 March 2022Perła purchased 250 sets of bed linen, blankets, and towels for accommodation points for Ukrainian refugees. Company also provided warehouse space at Bernardyńska brewery for collection of gifts for Ukrainian refugees initiated by City Hall.
• APIS Beekeeping Cooperative in LublinminorStrategic or Co-development Partner · 1 January 2022Supplies honey for Trybunalskie Miodowe beer. Partnership creates distinctive regional product combining Lublin hops with local honey from APIS cooperative.
• Provincial Specialist Hospital in LublinminorOthers · 1 April 2021Donation of Hamilton-C3 clinical ventilator with turbine drive for adult and paediatric patient ventilation. Part of pandemic response supporting hospitals in the region with equipment value nearly PLN 150,000.
• Independent Public Health Care Complex in HrubieszówminorOthers · 1 April 2021Donation of hospital ventilator for COVID-19 patient treatment. Part of PLN 150,000 total equipment donation to two healthcare facilities in Lublin region during pandemic.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Browar Pinta: One of Poland's largest independent craft breweries, focused on flavored, hop-forward, and specialty beers including non-alcoholic SKUs. Highly comparable to Perła's Zwierzyniec specialty line and Perła Bezalkoholowa as a craft/regional alternative.
• Browar Amber: Independent Polish regional brewery with mainstream and craft-style SKUs and significant on-premise draught presence. Closest direct Polish mid-size independent comparable in scale, portfolio breadth and channel mix.
• Browar Fortuna: Mid-size Polish regional brewery producing mainstream lagers, specialty beers and non-alcoholic SKUs. Comparable to Perła in regional positioning, multi-brand portfolio, and competition in HoReCa and retail across eastern Poland.
• Browar Łomża: Regional Polish brewery with strong local brand recognition in mainstream and flavored lagers. Comparable in scale, regional dominance, and portfolio strategy of leveraging a heritage regional brand into adjacent categories.

Regional players

• Budweiser Budvar: State-owned Czech brewery operating from České Budějovice since 1895, exporting a flagship lager and specialty range globally. Comparable to Perła as a Central European heritage brewery with international award presence and export-led model.

Broad incumbents

• Kompania Piwowarska S.A. Polish brewing subsidiary of Asahi Group, owner of Tyskie, Lech, Żubr and Dębowe. Competes with Perła in Polish mainstream lager, on-premise draught, and increasingly in non-alcoholic and craft adjacencies.
• Carlsberg Polska: Polish arm of Carlsberg Group, marketing brands such as Carlsberg, Okocim, Harnaś and Karmi. Overlaps with Perła in regional lager, strong beer, and non-alcoholic categories in Polish retail and HoReCa.
• Grupa Żywiec S.A. Poland's largest brewing group, controlled by Heineken, producing flagship mass-market lagers (Żywiec, Tyskie, Lech, Warka) plus specialty brands. Direct competitor across Perła's mainstream, specialty, and on-premise channels in Poland.

Emerging players

• Browar Nepomucen: Polish craft brewery specializing in hop-forward IPAs, sours and limited releases. Comparable to Perła Zwierzyniec and specialty craft side of the portfolio, and competes for the same craft-curious Polish consumer.
• Browar Artezan: Polish craft brewery with a broad specialty and non-alcoholic range. Comparable to Perła in its specialty positioning (Porter Bałtycki, Koźlak, Witbier) and in competing for the same health-conscious and craft-curious consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/browary.perla
• YouTubeyoutube.com/@PerlaPl-browar
• Facebookfacebook.com/browary.perla
• Instagraminstagram.com/browarperla

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perła – Browary Lubelskie