The Moment

What The Moment does

The Moment Inc. is a Toronto-based boutique design consultancy that helps mission-driven institutions — primarily Canadian federal and provincial governments, healthcare, education, foundations, NGOs, and nonprofits — execute complex change that survives past the strategy deck. The firm delivers work through three interconnected service lines: Insight to Impact (a four-phase methodology covering Pathway Discovery, Actionable Insight, Northstar Prototype, and Solution Translation that integrates service design and digital product design), Social Challenges (trauma-informed, co-design-led engagements in healthcare, mental health, and equity contexts), and Design Impact (a two-step Design Maturity Assessment and Accelerator program for in-house design leaders). Underlying practice areas include human-centered design, service design, systems thinking, co-creation, participatory engagement, and causal-loop system mapping, all delivered by a 7-person core team of Partners, Principals, and Senior Associates supplemented by a flexible Associate Network of experienced freelance practitioners. Notable clients visible on its roster include OCAD University, Scouts Canada, the Niagara Escarpment Commission, the International Baccalaureate Organization, TIFF, Elections Ontario, Ontario Power Generation, and Hamilton Health Sciences.

The business model is straightforward professional services: quote-based, project-based consulting engagements beginning with a 4–6 week Pathway Discovery scoping phase and proceeding into full Insight to Impact or other engagements. Pricing is not publicly disclosed. Go-to-market is consultative and relationship-driven, supported by a thought-leadership engine (an Ideas blog of 40+ articles, monthly newsletter, LinkedIn presence, conference presentations at FWD50 and RSD Symposium, and detailed case-study storytelling) and bottom-of-funnel "Book a Chat" and email outreach to [email protected]. There is no software product, marketplace, or self-serve motion; revenue is generated entirely through custom engagements. The firm is privately held, founder-led (Mark Kuznicki and Daniel Rose are co-founding Partners), with no disclosed outside funding, and operates from a single Toronto office (180 John Street) serving the Canadian market.

Name

The Moment

Legal name

The Moment Inc.

Website

https://themoment.is

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moment is a Toronto-based boutique design consultancy that helps Canadian mission-driven institutions — federal and provincial governments, healthcare, education, and nonprofits — execute complex change through human-centered design, co-creation, and systems thinking, delivered via its four-phase Insight to Impact methodology.

Ownership category

akta.pro rank

Product category

Design Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)

Keywords

• Service design consulting
• Human-centered design
• Institutional transformation
• Co-creation facilitation
• Design strategy advisory

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: Project-based consulting engagements with mission-driven institutions including federal/provincial governments, healthcare, education, foundations, and nonprofits. Engagements follow a structured methodology (Pathway Discovery, Insight to Impact, Social Challenges, Design Impact) and are scoped to deliver specific outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Moment is a boutique design consultancy that delivers participatory institutional change for mission-driven clients through three service lines: Insight to Impact (an integrated service and digital product design methodology across four phases), Social Challenges (trauma-informed co-design for health, mental health, and equity contexts), and Design Impact (a maturity assessment and accelerator program to elevate design's strategic role). All offerings are custom, project-based professional services engagements, with most starting in a 4-6 week Pathway Discovery phase.

Product overview

The Moment is a boutique design consultancy offering three interconnected service lines: Insight to Impact (integrated service and digital product design, delivered through four sequential phases: Pathway Discovery, Actionable Insight, Northstar Prototype, and Solution Translation); Social Challenges (trauma-informed, co-design-led service design for health, wellness, and equity contexts); and Design Impact (a two-phase design maturity and coaching program). The Moment also operates an Associate Network of project-based practitioners. There is no software-as-a-product offering; all offerings are professional services engagements. The company has incorporated AI-augmented methods into its analytical and synthesis work while keeping human-centered research and co-creation activities distinctly human.

Differentiator

Problem solved

Functional benefit

Products and services

• Insight to Impact

Quantifiable outcome

• Over 250 students engaged in co-creation for OCAD U Student Wellness Centre redesign
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Associate NetworkcoreOthersThe Moment collaborates with a talented network of Associates who bring diverse experience, expertise, and fresh perspectives to project teams. Associates are experienced design practitioners who work on flexible, project-based engagements, choosing projects aligned with their expertise and working directly with clients as part of the extended team.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Snook: Service design agency applying co-creation and design research to public-sector and social challenges. Comparable to The Moment in methodology (co-creation at depth, participatory design) and mission-driven client focus.
• IDEO: Global design consultancy pioneering human-centered design and service design across public, healthcare, and social sectors. Closest direct peer to The Moment given shared methodology, mission-driven client base, and emphasis on co-creation.
• Meld Studios: Australian service design consultancy applying co-design and participatory methods to government, healthcare, and social challenges. Comparable to The Moment in methodology and mission-driven client focus, though operating in the Asia-Pacific region.
• Bridgeable: Canadian service design and research consultancy working with government, healthcare, and nonprofit clients. Most directly comparable domestic peer given shared geography, sector focus, and human-centered design methodology.
• Public Digital: Specialist consultancy focused on digital transformation of public services and government. Comparable to The Moment in mission-driven public-sector focus, service design approach, and emphasis on participatory methods, though UK-headquartered.
• frog (Capgemini Engineering): Product and service design consultancy working at the intersection of design, technology, and business strategy. Directly comparable to The Moment in service design methodology and institutional transformation engagements, with broader geographic scale.

Regional players

• Zerofootprint: Toronto-based sustainability and design consultancy with experience in mission-driven and institutional projects. Regional peer with comparable Canadian footprint and human-centered design orientation.

Broad incumbents

• Deloitte Digital: Global consulting firm's digital practice offering service design, customer experience, and transformation services at enterprise scale. Comparable service offerings but as part of a broad portfolio rather than specialized mission-driven focus.
• Accenture Song: Accenture's experience design and transformation practice offering service design and digital transformation across industries. Overlaps with The Moment's institutional transformation work but within a much larger consulting portfolio.
• McKinsey & Company (McKinsey Design): Global management consultancy with a dedicated design practice serving government, healthcare, and institutional clients. Comparable in public-sector transformation and human-centered design but operates at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-moment-inc-
• Xx.com/themomentishere
• Facebookfacebook.com/TheMomentIsHere

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moment