Shizuoka Shimbun

What Shizuoka Shimbun does

Shizuoka Shimbun (legal entity 株式会社 静岡新聞社, jointly operated with 静岡放送株式会社 / SBS) is a privately-held regional media conglomerate headquartered in Shizuoka City, Japan, established circa 1941 and operating across Shizuoka Prefecture. The company runs an integrated multi-platform media portfolio consisting of its flagship Shizuoka Shimbun daily newspaper (print subscriptions via home delivery), SBS television broadcasting, SBS radio broadcasting, the @S (At-S) digital portal at at-s.com offering local news, weather, disaster updates, lifestyle, gourmet, event, and tourism content, and 静岡新聞DIGITAL as the digital edition of the newspaper. The distribution network is supplemented by e-commerce through 静岡新聞SBSショッピング and a freemium digital subscription model on @S. Underlying technology includes the CUE media enterprise platform adopted from Stibo DX for cross-channel content management, eight wholly-owned subsidiaries spanning printing, distribution, promotions, real estate, information systems, Hawaiian newspaper publishing, and an acquired local newspaper brand (伊豆新聞本社), and complementary business platforms SHIZUCONE (しずコネ) for industry-academia-government co-creation with an AI-powered press release maker, and 静岡ビジネスコンパス (Shizuoka Business Compass) for B2B market data and business support.

Revenue is generated through four streams: recurring newspaper subscriptions, broadcasting advertising on SBS TV/RADIO, digital advertising on at-s.com and mobile surfaces, and professional services including event promotion, PR services, SHIZUCONE platform monetization, and related media services. Go-to-market combines sales-led motion (subscription sales force, broadcast advertising sales, direct enterprise services) with a direct-to-consumer @S digital platform supporting free content and paid premium tiers. Customer segments are primarily Shizuoka Prefecture residents (consumer households seeking local information) and secondarily regional businesses and advertisers seeking local marketing reach and industry-academia-government collaboration. The company participated as an investor in Aqua Theon's Pre-Series A round (announced 2026-04-06) alongside Sparx Asset Management and Beyond Next Ventures, signaling an emerging venture capital posture beyond core media operations.

Shizuoka Shimbun's strategic posture is one of an integrated regional incumbent defending a print subscription base amid secular decline while building adjacent digital platforms and ecosystem tools (SHIZUCONE, Business Compass, @S Ambassador Program) to diversify revenue and retain community engagement. Reported employee headcount is 251-500, with one source estimating 1,000+ group-wide across the eight subsidiaries. The leadership listing is sparse in the source data, with a single President referenced. No revenue figure is publicly disclosed.

Name

Shizuoka Shimbun

Legal name

株式会社 静岡新聞社・静岡放送株式会社

Website

https://at-s.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

Shizuoka Shimbun is a privately-held Japanese regional media conglomerate operating the Shizuoka Shimbun newspaper, SBS TV and SBS RADIO broadcasting, and the @S digital portal, delivering local news, weather, lifestyle, events, and tourism content to Shizuoka Prefecture residents and advertising services to regional businesses.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Television Broadcasting Stations (4833), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

News Agencies & Wire Services (General & Specialized) (MPAJADAE), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Regional newspaper publishing
• Local broadcasting services
• Digital news media
• Newspaper subscriptions
• Regional advertising

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Newspaper Subscription: Core print newspaper subscription revenue from Shizuoka Shimbun daily newspaper serving Shizuoka Prefecture readers.
2. Broadcasting Advertising: Television (SBS TV) and radio (SBS Radio) advertising revenue from regional and national advertisers.
3. Digital Advertising: Online advertising revenue from at-s.com website, mobile app advertising, and digital content marketing services.
4. Event and Platform Services: Revenue from event promotion, PR services, SHIZUCONE business platform, and various digital platform services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shizuoka Shimbun publishes the Shizuoka Shimbun daily newspaper serving Shizuoka Prefecture and operates the @S (At-S) digital portal providing local news, weather, disaster updates, events, gourmet, tourism, and lifestyle content. The group also runs SBS television and radio broadcasting, the Shizuoka Shimbun DIGITAL online news site, and business platforms including SHIZUCONE (industry-academia-government collaboration) and Shizuoka Business Compass (company database and market data).

Product overview

Shizuoka Shimbun operates a multi-platform media portfolio consisting of the core newspaper business (@Sアットエス as the main digital portal), broadcast media (SBS TV and SBS RADIO), digital news (静岡新聞DIGITAL), and specialized business platforms (SHIZUCONE for industry-academia-government collaboration and 静岡ビジネスコンパス for business support). The company offers advertising services through EDI-S, e-commerce through its shopping platform, and has adopted the Stibo DX CUE Media Enterprise Platform for content management. The main @S platform provides local news, weather, life information, events, dining, and tourism content for Shizuoka Prefecture.

Differentiator

Problem solved

Functional benefit

Brands

• @S (アットエス): The official website and portal platform operated by Shizuoka Shimbun and Shizuoka Broadcasting System
• SBS TV
• SBS RADIO
• 静岡新聞DIGITAL

Products and services

• @S (At-S) Digital Portal The main official website operated by Shizuoka Shimbun and Shizuoka Broadcasting System (SBS), providing local news, weather, disaster information, life information, events, gourmet dining recommendations, tourism information, and coupons for Shizuoka Prefecture residents.
• Shizuoka Shimbun DIGITAL Digital version of the Shizuoka Shimbun newspaper offering online news content and articles for readers seeking digital access to the regional newspaper.
• SHIZUCONE (Shizu Cone) A co-creation business platform connecting companies, universities, government, and individuals. Includes content articles, press release posting tools, AI-powered press release maker, and industry-academia-government collaboration features for regional businesses.
• Shizuoka Business Compass Business platform offering company database, market data, and business support services for Shizuoka Prefecture businesses seeking local market intelligence.
• SBS NEWS Television news service providing video news content from SBS (Shizuoka Broadcasting System) for audiences seeking broadcast-quality news coverage.
• SBS TV Regional television broadcasting service operated by Shizuoka Broadcasting System, offering program schedules, announcer information, and television advertising inventory.
• SBS RADIO Regional radio broadcasting service operated by Shizuoka Broadcasting System, offering program schedules, personality profiles, and radio advertising. Includes programs such as local business interviews.
• Shizuoka Shimbun SBS Shopping E-commerce shopping service operated by Shizuoka Shimbun SBS offering back issues, books, and various products to consumers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Stibo DXcoreTechnology or Integration · 3 February 2026Stibo DX signed a content technology deal with Shizuoka Shimbun for adoption of the CUE media enterprise platform. This agreement represents a customer acquisition for Stibo DX in the Japanese media market, enabling Shizuoka Shimbun to modernize its content management capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asahi Shimbun: National newspaper group with major digital platform (Asahi Shimbun Digital) and broadcast affiliations. A large incumbent operating in the same print + digital + broadcast space as Shizuoka Shimbun, with a far broader national reach.
• Mainichi Shimbun: National daily newspaper with a strong digital subscription business (Mainichi Shimbun Digital) and historical broadcast ties. A broad incumbent competitor and potential template for how Shizuoka Shimbun's digital subscription and content strategy could scale.
• Yomiuri Shimbun Group: Japan's largest national newspaper group with combined print and digital operations and significant broadcast interests via Yomiuri TV. A broader incumbent that operates at a national scale across the same newspaper and broadcasting value chain Shizuoka Shimbun serves regionally.

Direct peers

• Kobe Shimbun: Regional daily newspaper serving the Kobe/Hyogo area with a comparable subscriber-based, prefecture-anchored print business. Comparable as a similarly-sized privately-controlled regional press group facing the same print-to-digital transition in Japan's regional media sector.
• Chugoku Shimbun: Regional newspaper headquartered in Hiroshima that co-owns RCC (RCC Broadcasting) and has cross-shareholdings with Hiroshima TV. Another strong structural parallel to Shizuoka Shimbun as a regional press group operating within a tightly-defined geographic market.
• Hokkaido Shimbun Group: Dominant regional newspaper in Hokkaido paired with HBC (Hokkaido Broadcasting) television and radio. Closely matches Shizuoka Shimbun's structure of a prefecture/region-leading newspaper that owns and operates affiliated TV and radio stations, with a similarly diversified group of subsidiaries.
• Niigata Nippo: Regional newspaper group in Niigata Prefecture affiliated with BSN (Broadcasting System of Niigata). Closely comparable business model pairing a flagship regional daily with a regional TV affiliate, in the same operational template as Shizuoka Shimbun + SBS.
• Nishinippon Shimbun: Regional newspaper publisher serving the Kyushu (Fukuoka) area with affiliated broadcasting assets (RKB Mainichi Broadcasting, Television Nishinippon). Comparable in scale and structure to Shizuoka Shimbun as another major regional press group with integrated broadcast operations.
• Chunichi Shimbun Group: Regional newspaper publisher serving the Chubu (Nagoya) area with a closely analogous integrated model that pairs a flagship daily newspaper with CBC Television and CBC Radio. The structure of a regional press group owning broadcast affiliates makes it the most direct comparable to Shizuoka Shimbun's newspaper + SBS TV/Radio combination.

Regional players

• Tokai Television Broadcasting: Regional TV broadcaster serving the same Tokai/Shizuoka market as SBS TV. Operates a separate news and advertising business in overlapping geography, making it a regional competitor on the broadcast advertising and content side of Shizuoka Shimbun's SBS operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ShizuokaShimbun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shizuoka Shimbun