What Hello PR Group does

Hello PR Group is a privately held, full-service communications and strategic brand development firm founded in 2014 by Erik L. Perez and headquartered in Los Angeles with a regional office in New York. The firm exclusively serves design, architecture, lifestyle, and luxury brand clients, offering four integrated service modules: PR Campaigns, Media Relations, Events, and Social Media. Its client roster spans architecture practices, interior design studios, home furnishings manufacturers, textile and paint brands, and luxury outdoor living companies, including named accounts such as Marmol Radziner, Romo Group, Tuuci, and Alkemis Paint. The firm is recognized as a Top PR Firm in America by Forbes, Observer, PR News, and The PR Net 100.

The firm operates a pure professional services model with no proprietary technology products. Revenue is generated through customized retainer and project-based engagements under multi-year contracts, with pricing not publicly disclosed. Distribution is direct-to-enterprise via a field sales approach targeting national and international brands, small and large companies, and individual personalities. The team of seven operates across both offices, with principals Perez and Marisa Jones Issa (Partner, joined April 2017) bringing 20+ years of experience each from prior roles at HL Group, Camron PR, Karla Otto, and BPCM.

The company is privately held with no external institutional investment, no parent company, no subsidiaries, and no funding rounds disclosed. Differentiation rests on boutique service intensity, senior-level journalist access across design/luxury/art/travel/fashion publications, cross-category client introductions, and the principals' category depth. Key risks include founder/key-person dependency, absence of technology or AI moat, and limited geographic footprint outside two U.S. coastal markets.

Name

Hello PR Group

Legal name

Hello PR Group

Website

https://helloprgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Media relations
• Brand development
• Communications strategy
• Lifestyle PR

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional services revenue from public relations campaigns, media relations, events, and social media services for design, architecture, lifestyle, and luxury brands. Revenue is generated through customized service engagements for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hello PR Group is a full-service communications and strategic brand development firm offering four integrated service modules: PR Campaigns, Media Relations, Events, and Social Media. The firm specializes exclusively in design, architecture, lifestyle, and luxury brand sectors, providing editorial outreach, social media counsel, event execution, and brand storytelling for national and international clients.

Product overview

Hello PR Group is a full-service communications and strategic brand development firm offering four integrated service modules: PR Campaigns, Media Relations, Events, and Social Media. The firm specializes exclusively in design, architecture, lifestyle, and luxury brand sectors, working with national and international clients. These services function as an interconnected suite where campaigns typically combine strategic PR positioning with media relations outreach, event activations, and social media support to build comprehensive brand presence.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Campaigns Strategic brand analysis and PR campaign development employing editorial outreach, social media, events, and industry participation to position design, architecture, lifestyle, and luxury brands as must-have resources within their categories.
• Media Relations Media relations service leveraging close relationships with high-level journalists across design, luxury, art, business, travel, fashion, and lifestyle publications to position clients as standout members of the design community through press meetings and strategically placed articles.
• Events Creative initiative development and execution of events, partnerships, and activations including trade show presence at international fairs, speaking opportunity procurement, and comprehensive event coordination from planning through day-of support for design and lifestyle brands.
• Social Media Strategic social media counsel including channel evaluation, social branding aligned with existing brand identity, content creation of short and long-form videos and graphics, and community development through continuous engagement for design, architecture, lifestyle, and luxury clients.

Quantifiable outcome

• Top PR Firm recognition by Forbes, Observer, PR News and The PR Net 100

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Richard Beard ArchitectscoreGTM or Marketing Partner · 1 January 2024Hello PR Group is the agency of record for Richard Beard Architects, a San Francisco, CA-based architecture firm specializing in custom work including new builds and historic renovations. Founded in 2014, RBA is known for connection to setting, reverence for materials, and devotion to functional beauty.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Karla Otto: Karla Otto is a global luxury fashion, design, and lifestyle PR agency with offices in NY and LA. Account Director Brian Chan previously worked at Karla Otto on accounts such as APPARATUS, Cassina, and GRT Architects, indicating close product overlap in design/luxury communications.
• Camron PR: Camron PR is a UK-based global consumer lifestyle, design, and luxury PR agency with US offices. Partner Marisa Jones Issa served as Deputy Head and VP Catherine Santonacita was Senior Account Director at Camron, putting it in direct competition for the same design and home-furnishings brand budgets.
• HL Group: HL Group is a global lifestyle and entertainment PR and marketing firm with strong design, home, and luxury vertical expertise. Founder Erik Perez was previously Managing Director of HL Group's LA and NY offices, making it the most direct line of ancestry and direct competitive overlap for Hello PR in design/luxury categories.
• BPCM: BPCM is a global fashion, beauty, lifestyle, and design PR and creative agency with offices in NYC. Account Director Brian Chan previously served as Account Manager at BPCM, indicating overlap in target clientele (design and lifestyle brands) and service mix (media relations, events, creative).
• Novità Communications: Novità is a PR agency specifically focused on the design, architecture, and home industries, offering media relations and product placement services. The firm competes directly for the same architecture and home-furnishings clients as Hello PR Group.

Broad incumbents

• 5W Public Relations: 5WPR is a top-25 U.S. PR agency with consumer lifestyle and home/design practice areas, serving luxury and design brands. As a broader incumbent with dedicated lifestyle teams, it competes for the same enterprise clients Hello PR targets but from a scale advantage.
• Ogilvy PR: Ogilvy PR is a global advertising/PR holding-company network with consumer brand experience. While it serves Fortune 500 brands across many sectors, it competes for the largest design and luxury accounts and represents a strategic threat if boutique clients seek a one-stop global partner.
• Finn Partners: Finn Partners is a large global public relations and integrated marketing firm with a Lifestyle/Digital/Design practice. While broader in scope than Hello PR's boutique focus, it competes for enterprise-level design and home brand mandates that could otherwise be sourced from a boutique.

Others

• The PR Net: The PR Net is a network of top-tier boutique PR agencies across lifestyle, design, and luxury. Hello PR is a member (named to The PR Net 100); it functions as an industry community, peer-credentialing body, and referral source rather than a direct competitor.

Emerging players

• Lotus823: Lotus823 is a content-focused marketing and PR agency serving home, design, and lifestyle brands. As a smaller integrated agency in the same vertical, it represents an emerging/peer competitor that targets similar client segments with a more content-marketing-led service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helloprgroup
• LinkedInlinkedin.com/company/helloprgroup
• Instagraminstagram.com/helloprgroup
• Xx.com/helloprgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello PR Group