Vinum

What Vinum does

VINUM, legally operated as Intervinum AG, is a Swiss-based wine media company headquartered in Schlieren, Switzerland, that has published a monthly wine culture magazine since 1980. Its core product is the VINUM magazine (Magazin für Weinkultur), issued in three country-specific editions serving Switzerland, Germany/Austria, and French-speaking markets, reaching approximately 308,000 monthly readers and featuring over 300 wines per issue. The technology stack centers on the vinum.eu website platform with a proprietary Weinsuche (wine search) database, country-specific sites, event calendar, digital subscription management, and mobile applications, complemented by a weekly newsletter and structured editorial tools such as the Trinkreifetabelle (drinking readiness table) and food-pairing tables.

The business operates a hybrid consumer/trade model across multiple revenue streams. Consumer-facing revenue comes from magazine subscriptions (Abo) across three editions, the Club les Domaines membership program, the Vorteilswelt subscriber benefits platform, books and publications, and mobile apps. B2B revenue is generated through WineTradeClub, a networking and cross-media advertising platform for German wine merchants offering print, digital, newsletter, and social-media ad inventory. Transaction-fee revenue is generated through a portfolio of recurring wine competitions including Riesling Champion, World of Rosé, Best of Portugal, VINUM Sekt Award (in partnership with Verband traditioneller Sektmacher), Best of Rioja, Grand Prix du Vin Suisse, German and Swiss Wine List Awards, Deutscher Rotweinpreis, and Best of Kalifornien. The customer base spans wine enthusiasts (B2C subscribers and readers), wine merchants and HoReCa buyers (WineTradeClub), and wineries/producers (competition entrants and editorial coverage). The company maintains a German-market office in Munich in addition to its Schlieren headquarters and is privately held, with no disclosed venture, private equity, or public-market backing.

Name

Vinum

Legal name

Intervinum AG

Website

https://vinum.eu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Intervinum AG (VINUM) is a privately held Swiss wine media company, publishing a monthly wine culture magazine in three country-specific editions (Switzerland, Germany/Austria, French), running the WineTradeClub B2B merchant platform, and operating an annual portfolio of wine competitions serving enthusiasts, merchants, and producers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions (Abo): Monthly magazine publication in three country-specific editions (Germany, Switzerland, French-speaking) with subscription model.
2. WineTradeClub Membership & Advertising: B2B platform for wine merchants offering advertising in print and digital channels including website, newsletter, and social media.
3. Events & Awards: Wine competitions and awards (Riesling Champion, World of Rosé, Best of Portugal, Sekt Award, etc.) generate revenue through participation fees and associated activities.
4. Advertising: Print and digital advertising opportunities across magazine and online platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VINUM (Intervinum AG) publishes a monthly wine culture magazine in three country-specific editions (Switzerland, Germany/Austria, and French-speaking regions) covering wine reviews, ratings, region guides, food pairing, and wine travel, featuring over 300 wines per issue. The brand complements the magazine with the WineTradeClub B2B platform for wine merchants, international wine competitions and awards (Riesling Champion, World of Rosé, Best of Portugal, VINUM Sekt Award, Grand Prix du Vin Suisse), a weekly newsletter, and digital tools such as the Weinsuche wine search database and Trinkreifetabelle drinking readiness table.

Product overview

VINUM is a comprehensive wine media brand offering a multi-platform portfolio centered on its print and digital magazine (Magazin für Weinkultur). The offering includes the core magazine with country-specific editions, complemented by the WineTradeClub network platform for wine merchants, an extensive Weinsuche wine search database, Events & Awards wine competitions (including VINUM Sekt Award, World of Rosé, Best of Portugal, Riesling Champion), subscription newsletter, and content series such as Unique Wineries, Wine Guides, and regional knowledge bases covering wine regions, food pairing tools, and wine travel. The portfolio is rounded out by Club les Domaines membership, the Vorteilswelt subscriber benefits platform, mobile apps, and specialized books and publications.

Differentiator

Problem solved

Functional benefit

Brands

• WineTradeClub: The networking platform for German wine merchants, part of VINUM's cross-media advertising platform.
• VINUM World of Rosé
• Best of Portugal
• VINUM Sekt Award

Products and services

• VINUM Magazine (Print & Digital)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Verband traditioneller SektmachercoreStrategic or Co-development PartnerPatronage partnership for the annual VINUM Sekt Award competition. The association supports VINUM in organizing the German Sekt Award, which has been running for 9 years with up to 512 entries.
• WSET (Wine & Spirit Education Trust)minorOthersVINUM's event calendar includes WSET qualification courses (Level 1, 2, 3) as part of wine education offerings, but no formal partnership structure is described.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• VinePair: US digital wine media outlet covering wine, spirits, beer, and food. Comparable as an advertising-supported wine content brand, though US-focused and broader in beverage coverage.
• Wine Folly: Digital-first wine education and media brand with strong SEO and a younger audience. Comparable as a wine content brand monetized through education, merchandise, and affiliate partnerships — though digital-native rather than legacy magazine.

Direct peers

• Falstaff: Austrian-published wine and food magazine with a strong DACH footprint and similar editorial model. Highly comparable as a wine-focused magazine brand with competitions, ratings, and country editions serving an overlapping audience.
• Wein-Plus: German wine review platform with professional tastings, community reviews, and a large wine database. Directly comparable as a digital-native wine content brand operating in the same DACH market.
• Decanter: UK-based global wine magazine with competitions, ratings, and country-specific editorial coverage. Closely comparable business model of editorial content + paid subscriptions + wine competitions.
• Meininger Verlag: German specialist publisher focused on wine trade publications (Meininger's Weinwelt, Meininger's Sommelier). Directly comparable as a B2B wine trade media house serving merchants and producers in DACH.
• Robert Parker Wine Advocate: Subscription-based wine rating publication founded by Robert Parker, with paid reviews and a critic-rating-driven business model. Closely comparable on the editorial authority / paid ratings economics.

Broad incumbents

• Wine Spectator: Largest US wine magazine with global reach, restaurant wine list awards, and an extensive ratings database. Comparable as a broader, more established wine media incumbent with overlapping ratings, competition, and subscription economics.
• Der Feinschmecker: German food and wine lifestyle magazine covering gastronomy, wine, and travel. Comparable as a DACH-focused editorial media brand with overlapping wine content and subscription revenue model, though broader than pure wine.
• Wine Enthusiast: US-based wine media brand with magazine, ratings, ecommerce, and events. Comparable as a multi-revenue-stream wine media brand spanning editorial, commerce, and competitions — though operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vinum_magazin
• Facebookfacebook.com/VinumMagazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinum