BigRedF Restaurant

What BigRedF Restaurant does

BigRedF Restaurant Group is an independently owned and operated, Boulder, Colorado-based restaurant management company founded in 1994 by Dave Query and co-owned with Dana Query. The group operates 13 full-service restaurant and bar locations along Colorado's Front Range, organized under six distinct brands: Jax Fish House & Oyster Bar (sustainable seafood, five locations including Boulder, LoDo/Denver, Fort Collins, Colorado Springs, and Glendale), The Post Colorado (craft brewery plus fried chicken concept, five locations including Boulder, Lafayette, Longmont, Rosedale, and Estes Park), Centro Mexican Kitchen (Baja-influenced Mexican with an extensive tequila and mezcal program, downtown Boulder), West End Tavern (American tavern and BBQ, downtown Boulder since 1987), Velvet Elk Lounge (live music venue and cocktail bar, Boulder), and Wonder Press Juice (cold-pressed organic juice and wellness market, downtown Boulder). The company employs between 501 and 1,000 people and has served millions of guests across more than 30 years of continuous operation.

The business generates revenue through four primary streams: dine-in service at all 13 physical locations, pickup and delivery via branded online ordering portals (feedme.jaxfishhouse.com, feedme.thepostcolorado.com, feedme.centromexican.com, feedme.thewestendtavern.com) plus third-party delivery, private event hosting and off-site catering booked through TripleSeat, and gift card sales through its own site and Toast Tab. Pricing is not publicly disclosed; menu-level pricing is only visible at point of order. The customer base is horizontal: general consumers (local residents, Front Range tourists, and visitors) seeking diverse dining occasions ranging from casual brewery visits and live music to fine seafood and private celebrations. The group does not disclose any enterprise or B2B contracts.

Operationally, BigRedF differentiates through sustainability leadership (first in Colorado certified by the Monterey Bay Aquarium Seafood Watch), a culinary talent bench that includes a 2025 Colorado Foodservice Hall of Fame inductee and a GABF-medal brewmaster, and a community engagement model that directs 95% of donations to local charities and partners with organizations including Zero Foodprint, We Don't Waste, and Boss Defrost. Marketing is executed through a multi-brand social media presence, two podcasts (Community Table and F Club), a content blog, email newsletters, live events, and earned media placements. The technology stack is conventional for the sector: branded websites on BentoBox, online ordering via Toast, and gift card fulfillment through Toast Tab; there is no proprietary AI or data product disclosed.

Name

BigRedF Restaurant

Legal name

Big Red F Restaurant Group

Website

https://bigredf.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BigRedF Restaurant Group is an independently owned, Boulder-based restaurant operator running 13 full-service locations across six brands (Jax Fish House, The Post, Centro Mexican Kitchen, West End Tavern, Velvet Elk Lounge, Wonder Press Juice) along Colorado's Front Range, serving local diners, tourists, and private-event customers.

Ownership category

akta.pro rank

Product category

Multi-Brand Restaurant Group

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Family-Style Restaurants (THAFACAC)

Keywords

• Restaurant management
• Casual dining
• Craft brewery
• Private events catering
• Sustainable seafood

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining (Dine-in): The company operates 13 restaurant and bar locations across 6 brands generating revenue through dine-in service. Each brand targets a distinct dining occasion and cuisine type.
2. Pickup and Delivery: All restaurant brands offer pickup and delivery through online ordering portals. Delivery is available through the restaurant's own pickup & delivery ordering systems, as well as third-party platforms. The blog notes the group departed from delivery apps at one point.
3. Private Events and Catering: Each restaurant concept offers private party and event hosting, including full restaurant buyouts, private event rooms, and off-site catering services.
4. Gift Cards: E-gift cards and physical gift cards are sold for all BigRedF locations through the company's own ordering portal and via Toast Tab, redeemable at any BigRedF restaurant.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Big Red F Restaurant Group is an independent, family-owned restaurant company that operates 13 restaurants and bars across 6 brands along Colorado's Front Range. The portfolio spans sustainable seafood (Jax Fish House & Oyster Bar), craft brewery and fried chicken (The Post Colorado), Mexican cuisine (Centro Mexican Kitchen), American BBQ (West End Tavern), live music venue (Velvet Elk Lounge), and cold-pressed juice (Wonder Press Juice), complemented by private event hosting, catering, and gift card sales.

Product overview

BigRedF Restaurant Group is a portfolio of six distinct restaurant and hospitality brands operating 13 locations along Colorado's Front Range. The portfolio includes: Jax Fish House & Oyster Bar (sustainable seafood, certified by Monterey Bay Aquarium Seafood Watch), The Post Colorado (gluten-free fried chicken and craft brewery with award-winning beers), Centro Mexican Kitchen (Colorado-inspired Mexican with extensive tequila/mezcal selection), West End Tavern (BBQ and whiskey bar since 1987), Velvet Elk Lounge (live music venue and cocktail bar), and Wonder Press Juice (cold-pressed organic juice and wellness market). Additional offerings include private event services, Community Table Podcast, and F Club Podcast. The group emphasizes local farm partnerships, sustainable sourcing, and community engagement through charitable donations (directing 95% to local charities).

Differentiator

Problem solved

Functional benefit

Brands

• Jax Fish House & Oyster Bar: Seafood restaurant chain known for sustainable seafood, oysters, and fresh fish. First in Colorado to be certified by Monterey Bay Aquarium Seafood Watch. Locations include Boulder, LoDo, Fort Collins, Colorado Springs, and Glendale.
• The Post Colorado
• Centro Mexican Kitchen
• West End Tavern
• Velvet Elk Lounge
• Wonder Press Juice

Products and services

• Jax Fish House & Oyster Bar Sustainable seafood restaurant chain serving fresh oysters and fish, consistently voted Best Seafood/Best Oysters along Colorado's Front Range. Operates locations in Boulder, LoDo Denver, Fort Collins, Colorado Springs, and Glendale.
• The Post Colorado Colorado-inspired restaurant and brewery serving award-winning craft beers, gluten-free fried chicken, fresh seafood, vegetarian dishes, and seasonal cocktails. Operates locations in Lafayette, Longmont, Rosedale, Boulder, and Estes Park.
• Centro Mexican Kitchen Colorado-inspired Mexican restaurant with Boulder's most extensive tequila and mezcal list, fresh-squeezed cocktails, chef-inspired northern Baja-influenced menu, and year-round covered patio on Pearl Street Mall.
• West End Tavern American tavern and BBQ restaurant in Boulder featuring award-winning BBQ, 20 rotating draft beers, extensive whiskey and bourbon selection, and rooftop patio with Flatirons views. Named 'Best Bar' by 5280 Magazine and The Daily Camera.
• Velvet Elk Lounge Small, funky live music venue and cocktail bar in Boulder featuring local bands, DJs, themed nights, and dance events. Offers a separate Events & Entertainment room with stage and full bar for private parties.
• Wonder Press Juice Cold-pressed juice and wellness market in downtown Boulder offering organic, locally sourced juices made from vegetables, fruits, nuts, seeds, and herbs, never pasteurized or pressure-processed (HPP), and served in glass bottles.
• Private Events & Catering Private party and catering services across all restaurant concepts, offering full buyouts, private event spaces for weddings, corporate events, and celebrations ranging from intimate gatherings to 150+ guests, plus off-site catering.
• Gift Cards (E-Gift and Physical) E-gift cards and physical gift cards sold via Toast Tab and redeemable at any of the BigRedF restaurant locations across the portfolio.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Zero FoodprintcoreStrategic or Co-development PartnerBigRedF is committed to supporting Zero Foodprint, a nonprofit focused on regenerative agriculture and sustainable food systems. Dana Query serves on the Zero Foodprint board. The partnership supports the group's community sustainability mission and local food sourcing initiatives.
• We Don't WastecoreStrategic or Co-development PartnerBigRedF partners with We Don't Waste to minimize food waste across its restaurant operations, aligning with the group's sustainability and community-focused values.
• Boss DefrostminorStrategic or Co-development PartnerBigRedF partners with Boss Defrost, a company focused on reducing food waste and improving food preservation in commercial kitchens.
• North Forty NewsminorOthersNorth Forty News published an article highlighting BigRedF's commitment to local food sourcing and sustainable seafood advocacy, featuring the group's partnerships with local Colorado farms and sustainable seafood initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheVelvetElkLounge
• Facebookfacebook.com/bigredf
• Instagraminstagram.com/bigredfrestaurants
• Xx.com/bigredf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigRedF Restaurant