33 Capital

What 33 Capital does

33 Capital is a Singapore-headquartered private investment and advisory firm specializing in startup advisory and principal investments across Southeast Asia. The firm operates three core service lines: alternative investments covering private equity, mezzanine financing, and alternative lending targeting absolute returns; private venture capital under the "33 Ventures" sub-brand, focused on consumer tech and fintech with hands-on founder engagement; and tech corporate advisory providing management strategy, planning, and transformation services to partner companies. The firm has established partner offices across five Southeast Asian markets — Singapore, Hong Kong, Thailand, Indonesia, and Cambodia — and has built a disclosed portfolio of seven companies spanning SaaS (TradeGecko), fintech and P2P lending (Helicap), e-commerce rewards (ShopBack), omni-channel payments (MC Payment), employee benefits (Bounceback), and buy-now-pay-later (Billease), with additional exposure to GuavaPass (fitness memberships) and CoAssets (crowdfunding IPO on ASX).

The firm generates revenue through two streams: principal investment returns from equity and debt instruments in private companies, and corporate advisory fees from portfolio companies and partner firms. Distribution is relationship-driven, relying on partner referrals and direct founder engagement rather than a technology platform — there is no proprietary software, API, or AI/ML capability disclosed. Pricing is not publicly disclosed and is negotiated deal-by-deal.

The team is led by Managing Partner Joyce Ang and includes senior advisors How Teck Lim (Chairman of Heliconia Capital, a Temasek Group entity) and Sam Phoen (ex-Director at GIC, ex-Head of Global Markets China at ANZ), plus venture partners with backgrounds at Morgan Stanley, Nomura, Credit Suisse, and JL Capital, providing institutional-grade investment and advisory credibility at boutique scale.

Name

33 Capital

Legal name

33Capital Group Limited

Website

https://33-capital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

33 Capital is a Singapore-based private investment and advisory firm providing principal investments, venture capital (via the 33 Ventures sub-brand), and corporate advisory services to startups across Southeast Asia, with partner offices in five countries.

Ownership category

akta.pro rank

Product category

Private Equity and Venture Capital Advisory

NAICS

Other Financial Investment Activities (5239), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Loan Brokers (6163), Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Geography-Focused Venture Capital (Regional/Emerging Markets) (FSANAAAE)

akta.pro secondary industries

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Corporate Finance & Capital Advisory (BPAHADAB), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Middle-Market Lending (FSANADAI)

Keywords

• Private equity investments
• Venture capital advisory
• Alternative lending
• Corporate advisory services
• Startup growth capital

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Principal Investment Returns: Returns generated through equity investments in private companies, venture capital investments, and mezzanine/alternative lending. The firm targets absolute returns through capital appreciation.
2. Corporate Advisory Fees: Fees earned from providing strategic advisory services to portfolio companies and partner firms, including management strategy planning and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

33 Capital is an Alternative Principal Investment firm with an Advisory Business. It deploys capital through private equity, mezzanine financing, and alternative lending under its 33 Ventures brand (focused on consumer tech and fintech), and provides tech corporate advisory including management strategy planning, build, and transformation services to partner companies across Southeast Asia.

Product overview

33 Capital is an Alternative Principal Investment firm with Advisory Business that operates as a financial services company rather than a technology product company. The firm offers three core service lines: Alternative Investments (private equity, mezzanine financing, and alternative lending targeting absolute returns), Private VC under the 33 Ventures brand (focused on consumer tech and fintech sectors with advisory support for portfolio companies), and Tech Corporate Advisory (strategic management planning and transformation services). The company does not offer a unified technology platform but rather provides investment capital, expertise, and operational support to portfolio companies across Southeast Asia.

Differentiator

Problem solved

Functional benefit

Brands

• 33 Ventures: Venture capital arm focused on consumer tech and financial tech sectors with extensive network of partners for building relationships with founders.

Products and services

• Alternative Principal Investments

Quantifiable outcome

• Southeast Asia regional focus with partner offices in 5 countries

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualgro Partners: Singapore-based early-to-growth stage VC focused on Southeast Asia data/AI, fintech, and consumer tech. Comparable geography, stage, and technology/fintech orientation to 33 Capital.
• Openspace Ventures: Singapore-based venture firm investing across Southeast Asia in fintech, consumer, and digital economy sectors. Comparable geography, stage, and vertical orientation to 33 Capital.
• Wavemaker Partners: Asia-Pacific venture firm with strong Southeast Asia presence investing across consumer, fintech, and enterprise SaaS. Comparable to 33 Ventures in geography and vertical focus.
• EV Growth: Southeast Asia-focused growth-stage venture fund backed by East Ventures, Yozma Group, and others. Co-led ShopBack's $45M Series B alongside Rakuten Capital, overlapping with 33 Capital's consumer tech/fintech focus.
• Jungle Ventures: Singapore-based early- and growth-stage VC investing across Southeast Asia and India. Comparable in geography, stage, and sector focus (consumer internet, fintech, SaaS) to 33 Capital's 33 Ventures.
• East Ventures: One of Southeast Asia's most active early-stage venture funds, headquartered in Singapore with presence across Indonesia, Vietnam, Thailand, and Japan. Closely comparable geography-focused VC with overlapping fintech/consumer tech mandate.
• Monk's Hill Ventures: Singapore-headquartered early-stage VC focused on Southeast Asia, investing in consumer, fintech, and enterprise. Comparable mandate, geography, and stage.
• Vickers Venture Partners: Singapore-headquartered early- and growth-stage investor in deep tech and life sciences with a regional Asia footprint. Most directly comparable Southeast Asian venture firm with co-invested with 33 Capital (e.g., GuavaPass Series A).
• Golden Gate Ventures: Early-stage Southeast Asia-focused VC based in Singapore with operations across the region. Direct comparable in geography, stage, and consumer/fintech deal sourcing approach.
• Vertex Ventures: Temasek-backed venture network operating multiple regional Southeast Asia funds. Direct peer given shared Singapore base, regional focus, and consumer/fintech sector overlap.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 33 Capital