ATS ELGI
ATS ELGI is India's largest manufacturer and distributor of automotive service equipment, offering 239+ products — vehicle washing, lifting, body shop, wheel service, automated testing and EV service systems — to OEM workshops, testing stations, RVSFs and private garages via direct sales, twelve regional offices and a national dealer network.
- Company typePrivate
- Founded1965
- HeadquartersCoimbatore, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ATS ELGI does
ATS ELGI Limited, headquartered in Coimbatore, India, is the self-described largest manufacturer and distributor of automotive service equipment in India, operating for over 60 years as a wholly-owned subsidiary of ELGI Equipments Limited. Its integrated Coimbatore facility performs press, weld, machining, paint and assembly for a portfolio of 239+ products spanning vehicle washing systems (automatic, touchless, steam, water recycling), lifting equipment (two-post, four-post, mobile column, EV battery lifts), body shop equipment (paint booths with 1000+ installations, welders, dent repair and collision repair systems), wheel service equipment (3D wheel aligners, balancers, tyre changers, brake lathes), automated testing station equipment (brake, suspension, headlight, emission, OBD), AC recovery units, lubrication systems, exhaust extraction, pneumatic tools (distributed from SP Air and JONNESWAY), mobile service units, and complete Registered Vehicle Scrapping Facility packages.
The company positions itself as a one-stop shop with in-house manufacturing (ISO 9001:2015 and CE certified) plus technology partnerships — notably a 2022 manufacturing agreement with Spain-based VTEQ for automated vehicle testing equipment and a patented Anti-Scaling Technology used in its CompactO Steam cleaner. Newer launches include the Velox contactless and Spectrum 4C premium 3D wheel aligners (Auto Expo 2023), the battery-operated Dent Puller (AAWK Expo 2023), and a dedicated EV service equipment category covering EV battery lifts, stackers, insulated tools and insulation testers.
ATS ELGI generates revenue primarily through hardware sales of garage equipment, distributed via an authorized dealer network across India and through direct sales to enterprise customers. Recurring and service revenue comes from Annual Maintenance Contracts (with a 4-hour response commitment) and a fee-based training program at the ATS ELGI Training Center (Rs 2,000-Rs 5,000 per course). The company serves authorized OEM workshops, RVSFs, automated vehicle testing stations and private garages, with twelve regional offices across India (Ahmedabad, Bangalore, Chennai, Jaipur, Hyderabad, Kochi, Raipur, Kolkata, Mumbai, New Delhi, Pune) and select international markets via distribution partners.
ATS ELGI firmographics
Firmographics- Name
- ATS ELGI
- Legal name
- ATS ELGI Limited
- Website
- https://ats-elgi.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ATS ELGI is India's largest manufacturer and distributor of automotive service equipment, offering 239+ products — vehicle washing, lifting, body shop, wheel service, automated testing and EV service systems — to OEM workshops, testing stations, RVSFs and private garages via direct sales, twelve regional offices and a national dealer network.
- Ownership category
- akta.pro rank
ATS ELGI industry classification
Industry- Product category
- Automotive Garage Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Motor Vehicle Parts Manufacturing (3363), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
Keywords
Where ATS ELGI is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
ATS ELGI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Automotive Garage Equipment Sales: Sale of manufactured automotive service equipment including vehicle washing systems, lifting equipment, body shop equipment, wheel service equipment, air compressors, and related products. Equipment sold directly and through dealer network.
- Annual Maintenance Contracts (AMC): Comprehensive AMC programs covering scheduled maintenance visits, high equipment uptime, 4-hour response time commitment, and spare parts coverage for workshop equipment.
- Training Services: Fee-based training programs at the ATS ELGI Training Center covering vehicle diagnostic equipment, wheel service, lifting equipment, body shop equipment, washing systems, pneumatic tools, and lubricating equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Vehicle Diagnostic Equipment Training - 8 hours |
| Unit Pricing | One time | Wheel Service Equipment Training - 8 hours |
| Unit Pricing | One time | Lifting Equipment Training - 8 hours |
| Unit Pricing | One time | Body Shop Equipment Training - 16 hours |
| Unit Pricing | One time | Washing System Training - 16 hours |
| Unit Pricing | One time | Pneumatic Tools Training - 8 hours |
| Unit Pricing | One time | Lubricating Equipment Training - 8 hours |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ATS ELGI product offering
Product offeringCore offering
ATS ELGI manufactures and distributes automotive service equipment in India, offering over 239 products across vehicle washing systems, lifting equipment, body shop equipment, wheel service equipment, automated testing station equipment, pneumatic tools, AC recovery units, lubrication equipment, exhaust extraction systems, and air compressors. The company operates as a 'One Stop Shop' for automotive workshops, OEM service centers, vehicle testing stations, and registered vehicle scrapping facilities, with manufacturing conducted at its Coimbatore, Tamil Nadu facility.
Product overview
ATS ELGI is the largest manufacturer and distributor of automotive service equipment in India, offering over 239 products through a 'One Stop Shop' approach. The product portfolio spans vehicle washing systems (Smartwash automatic car/bus/two-wheeler washers, touchless washers, under chassis washers, steam cleaners, water recycling), lifting equipment (two-post hydraulic lifts, four-post lifts, mobile column lifts, EV battery lifts, two-wheeler lifts), body shop equipment (paint booths, welding systems, dent pulling equipment, collision repair systems, plastic fusion tools), wheel service equipment (3D wheel aligners like Spectrum 4C and Velox, wheel balancers, tyre changers, brake lathes, nitrogen inflators), automated testing station equipment (roller brake testers, suspension testers, exhaust gas analyzers, OBD scanners), AC recovery units, lubrication equipment (centralized lube management systems, pumps, meters), exhaust extraction systems, pneumatic tools, air compressors (reciprocating and rotary screw), EV equipment, battery management products, mobile service units, and registered vehicle scrapping facilities. The company serves authorized OEM workshops, vehicle testing stations, and private garages with products manufactured at Coimbatore facilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1000+ Paint/Spray booth installations pan India
- +5 more outcomes
Companies that use ATS ELGI
Customer profileNamed customers9 records
Segments7 records
ATS ELGI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ATS ELGI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- VTEQ (Spain)coreATS ELGI announced a manufacturing agreement with VTEQ, a global leader in vehicle testing equipment based in Spain. This partnership enables ATS ELGI to manufacture VTEQ's vehicle testing equipment products, expanding their automated testing station equipment portfolio.
- ELGI Equipments LimitedflagshipATS ELGI is a wholly-owned subsidiary of ELGI Equipments Limited, a Global Player in the air compressor business. ELGI pioneered Mobile Service Technology in 1976 and has been supporting ATS ELGI's operations and R&D capabilities.
- FordcoreATS ELGI is an Authorized Training Partner for Ford, providing specialized body shop training programs to Ford dealership technicians. Training covers advanced body shop repair techniques, structural repair, welding, and panel bonding to OEM standards.
- AIAWA (All India Automobile Workshops Association)minorATS ELGI partners with AIAWA for their National Conventions, providing equipment demonstrations and industry engagement at association events.
- SP Air Corporation and JONNESWAY EnterprisecoreATS ELGI brings the latest global technology for pneumatic tools from SP Air Corporation and JONNESWAY enterprise, one of the largest pneumatic tools manufacturers in the world. Products are made by these manufacturers and distributed by ATS ELGI with local support of over 100 distributors across India.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ATS ELGI competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
ATS ELGI social profiles
Digital presenceATS ELGI compliance and trust
Trust signalCompliance2 records
ATS ELGI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATS ELGI leadership team
Management profileNumber of profiles
ATS ELGI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATS ELGI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATS ELGI
What does ATS ELGI do?
ATS ELGI manufactures and distributes automotive service equipment in India, offering over 239 products across vehicle washing systems, lifting equipment, body shop equipment, wheel service equipment, automated testing station equipment, pneumatic tools, AC recovery units, lubrication equipment, exhaust extraction systems, and air compressors. The company operates as a 'One Stop Shop' for automotive workshops, OEM service centers, vehicle testing stations, and registered vehicle scrapping facilities, with manufacturing conducted at its Coimbatore, Tamil Nadu facility.
Is ATS ELGI a public or private company?
ATS ELGI is a private company. It is currently operating.
When was ATS ELGI founded?
ATS ELGI was founded in 1965. It employs 101 to 250 people.
Where is ATS ELGI based?
ATS ELGI is headquartered in Coimbatore, India, in the Asia region.
How does ATS ELGI make money?
Three revenue lines are on record. Automotive Garage Equipment Sales are the primary driver. The others are annual Maintenance Contracts (AMC) and training Services.
Does ATS ELGI have an API?
No public API is recorded for ATS ELGI.
What industry is ATS ELGI in?
ATS ELGI's product category is Automotive Garage Equipment. Its primary akta.pro industry code is TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 333310 and its SIC code is 3590.