Deeper

What Deeper does

Deeper (legal name: Deepersonar) is a Lithuanian-based designer and manufacturer of castable, wireless sonar devices for recreational and sport fishing. Founded in 2012 and headquartered in Vilnius, the company sells a portfolio of five portable fish finders — from the entry-level Deeper START ($89.99) to the flagship Deeper MAX ($209.99-$279.99), with mid-tier PRO, PRO+, and PRO+ 2 models. All devices connect via Wi-Fi to the Fish Deeper smartphone and tablet app, which displays real-time sonar readings, creates 2D and 3D bathymetric maps, and integrates a community-based depth map database. Core technology includes CHIRP (Compressed High Intensity Radar Pulse) sonar, multiple beam angles, integrated GPS for accurate bathymetric mapping, and proprietary signal-processing algorithms for fish and structure identification.

Deeper operates as a private, product-led, direct-to-consumer business with no disclosed external funding rounds. Revenue is generated through one-time hardware sales ($89.99-$279.99 for sonars, $6.49-$69.99 for accessories) and a recurring subscription model via the Fish Deeper app — Premium Maps at €24.99/year and a premium tier with sonar protection at €39.99/year. The company ships to 40+ countries, supports 16+ currencies, and maintains a multi-channel organic marketing presence across Facebook, Instagram, TikTok, and YouTube supplemented by an influencer program (Deeper Heroes). Customer segments include shore anglers, kayak/boat anglers, ice anglers, carp specialists, and casual/recreational anglers, with the largest pain point being access to portable, boat-independent underwater scanning. The company is co-founded by Aurelijus Liubinas and Rolandas Sereika and operates with 51-100 employees.

Name

Deeper

Legal name

Deepersonar

Website

https://deepersonar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Deeper is a Lithuanian-based designer and manufacturer of castable wireless fish finders (CHIRP sonar devices) and the Fish Deeper mobile app, selling directly to individual anglers across 40+ countries with a portfolio spanning entry-level to flagship 3D-mapping models.

Ownership category

akta.pro rank

Product category

Portable Fish Finders / Marine Electronics

akta.pro primary industry

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

akta.pro secondary industries

Kayak & Paddle Fishing Specialty Retail (CRAMALAF), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

Keywords

• Castable fish finders
• Wireless sonar devices
• Portable fishing electronics
• Bathymetric mapping
• CHIRP sonar technology

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: Sale of castable wireless fish finders (Deeper Max, CHIRP+ 2, PRO+ 2, PRO, START) and fishing accessories (mounts, cases, covers). One-time purchase model with varying price points from $89.99 to $279.99 for sonars.
2. Fish Deeper App Premium Subscriptions: Recurring subscription revenue from Fish Deeper app premium features including 2D/3D depth maps, hardness maps, and community fishing maps. Tiers include Maps+ at €24.99/year and Maps+ with Sonar Protection at €39.99/year.
3. Accessories: Sale of fishing accessories including flexible arm mounts, smartphone mounts, bank stick phone holders, night fishing covers, hard cases, and replacement parts ranging from $6.49 to $69.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Deeper manufactures and sells castable, wireless sonar fish finders that connect to a smartphone via Wi-Fi and display depth, fish location, and bottom contour data. Its product lineup spans entry-level (START, PRO) through mid-range (PRO+, PRO+ 2) and flagship (MAX) castable units, all paired with the Fish Deeper mobile app and optional premium lake maps. The devices are aimed at recreational shore and kayak anglers who want portable fish-finding electronics without installing fixed boat hardware.

Product overview

Deeper is a company specializing in wireless, castable, portable fish finders. The product portfolio consists of five sonar models (Deeper MAX, PRO+ 2, PRO+, PRO, and START) ranging from entry-level to next-generation with 3D mapping capabilities. All sonars connect via Wi-Fi to the Fish Deeper smartphone/tablet app, which displays real-time sonar data, creates bathymetric maps, and provides access to Premium subscription maps. The ecosystem includes mounting accessories (flexible arm mounts, phone holders, bank stick holders), protective cases, and replacement parts. Premium subscription tiers offer community-based 2D/3D depth maps, bottom hardness maps, and sonar loss protection.

Differentiator

Problem solved

Functional benefit

Brands

• Fish Deeper: Mobile application for sonar data display and fishing map management
• Deeper MAX
• Deeper PRO+ 2
• Deeper PRO
• Deeper CHIRP+ 2
• Deeper START

Products and services

• Deeper START Entry-level castable wireless sonar fish finder for recreational anglers fishing from shore, dock, or kayak, paired with the Fish Deeper app.
• Deeper PRO Castable wireless sonar fish finder for anglers, connecting via Wi-Fi to a smartphone and offering wider scanning and greater depth capability than the START model.
• Deeper PRO+ Castable wireless sonar fish finder with built-in GPS that creates bathymetric maps of lakes when reeled in or trolling, paired with the Fish Deeper app.
• Deeper PRO+ 2 Castable wireless sonar fish finder featuring CHIRP sonar technology and built-in GPS for shore and kayak mapping, paired with the Fish Deeper app.
• Deeper MAX Flagship castable wireless sonar fish finder with GPS-only casting for shore mapping, waterproof self-charging capability, and pairing to the Fish Deeper app.
• Lakebook premium maps Subscription-based bathymetric lake depth maps generated from Deeper sonar data, accessible through the Fish Deeper app for anglers exploring new waters.
• Fish Deeper mobile app Free companion smartphone app for iOS and Android that displays sonar readings, stores fishing logs, and unlocks Lakebook mapping features when paired with a Deeper castable sonar device.

Quantifiable outcome

• 4x more pixels in shallow waters compared to PRO+ 2 for better feature distinction
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Humminbird: Humminbird is a leading fish finder brand known for HELIX and SOLIX series with MEGA Imaging and CHIRP sonar. Targets the same angler customer base as Deeper, primarily via boat-mounted units sold through marine dealers.
• Garmin: Garmin's Striker Cast and full marine electronics line (sonar, GPS, chartplotters) directly overlaps Deeper's portable fish finder offering. Garmin dwarfs Deeper in R&D and global retail distribution, but Deeper's castable form factor and CHIRP+3D-mapping combination remains more portable-specialized.
• Lowrance: Lowrance (a Navico brand) is a major marine electronics brand with HOOK and Elite series fish finders, plus sonar technologies. Overlaps Deeper in target customer (anglers) and core category (sonar/fishfinding), though Lowrance focuses on boat-mounted units and Deeper on castables.
• Raymarine: Raymarine offers Axiom and Element series multifunction displays with sonar. While primarily boat-installed, Raymarine competes for the same fishing-tech wallet and the broader marine-electronics premium positioning Deeper targets with MAX.

Direct peers

• Venterior: Venterior produces portable and castable fish finders sold primarily via Amazon, with Wi-Fi and Bluetooth connectivity to smartphones. Directly comparable to Deeper in form factor and target segment, though without Deeper's CHIRP or 3D mapping depth.
• FishHunter (Navico): FishHunter was a castable fish finder brand (originally independent, later acquired by Navico) offering portable sonar via smartphone. The most direct historical competitor to Deeper, validating the castable-fish-finder product category Deeper helped pioneer.
• LUCKY (LUCKYSONAR): LUCKY makes castable and portable fish finders in similar form factors to Deeper at budget price points ($30-$100). Direct competitor for entry-level shore and kayak anglers; LUCKY competes on price while Deeper competes on CHIRP, app ecosystem, and mapping.

Emerging players

• Reelsonar: Reelsonar (iBobber) is an early-stage US-based castable fish finder brand targeting recreational shore and kayak anglers. Comparable to Deeper's START and PRO models in form factor, but with smaller product line and weaker international distribution.
• HawkEye Electronics: HawkEye makes portable fish finders and depth sounders (FishTrax series) at accessible price points. Overlaps with Deeper's shore-angler segment but without smartphone-app integration or CHIRP mapping.

Others

• Deeper Smart Sonar / SonarPhone: Note: included for context — Deeper itself is the subject; the broader castable-sonar category includes numerous smaller brands on Amazon. Direct comparison in this category is mostly private-label brands with limited differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Buydeeper
• Facebookfacebook.com/deepersonar
• Instagraminstagram.com/buydeeper
• TikToktiktok.com/@deepersonar
• Xx.com/deepersonar
• LinkedInlinkedin.com/company/deeperuab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeper