GRIMME Group

What GRIMME Group does

GRIMME Landmaschinenfabrik SE & Co. KG, doing business as GRIMME Group, is a family-owned German agricultural machinery manufacturer founded in 1861 in Damme, Germany, and currently employing over 3,100 people worldwide across six operating companies (GRIMME, SPUDNIK, ASA-LIFT, INTERNORM, RICON, Schmiede.One). The company specializes in root-crop technology — planting, harvesting, separating, and soil cultivation equipment for potatoes, sugar beets, and vegetables — and markets itself as the most comprehensive full-liner in potato technology with over 150 machine types in its catalog.

The product portfolio spans four technology stacks. Potato technology covers bed formers, separators (CS 150), cup and belt planters (GL/GB series and the new PRIOS 440 multi-pass planter), rotary and ridging hillers (GF/GH series), and self-propelled harvesters (VARITRON 470 TERRA TRAC at 460 HP with 7 t bunker and NonstopBunker system). Beet technology is anchored by the MATRIX 1200 and MATRIX 1800 mechanical precision seeders with ISOBUS-compatible electric single-row drive for variable seed spacing. Vegetable technology runs through the ASA-LIFT subsidiary in Denmark. A digital layer — GRIMME i-systems (Section Control, Clever Planting, Variable Rate Control) and the myGRIMME customer portal for machine data, documentation, and spare-parts ordering — provides precision-agriculture functionality and post-sale service integration.

GRIMME generates revenue primarily through hardware sales of new agricultural machinery, supplemented by aftersales service and spare-parts revenue delivered through its global Premium Partner network, plus transactional revenue from an online marketplace for used and rental machines. Pricing is quote-based via partners, with no public list pricing; recent promotional programs (2027 Early Order Promotion with 4–10% tiered discounts; Digital Spring 2026 with up to €3,000 off Section Control-equipped planters) demonstrate demand-shaping and digital-attached commercial levers. Distribution is exclusively through Premium Partners supplemented by digital channels (configurator, myGRIMME portal, marketplace), reaching customers in 18+ countries across Europe, North America (SPUDNIK), and Asia.

Name

GRIMME Group

Legal name

GRIMME Landmaschinenfabrik SE & Co. KG

Website

https://grimme.com

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

251–500 employees

Short description

GRIMME Group is a family-owned German agricultural machinery manufacturer specializing in potato, beet, and vegetable technology, offering over 150 machine types across planting, harvesting, and soil cultivation through a global Premium Partner network and six operating companies.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Potato planting machinery
• Root crop harvesters
• Precision seeders
• Agricultural soil cultivation
• Beet vegetable technology

Headquarters

HQ city

Damme

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new agricultural machinery including potato planters, harvesters, separators, soil cultivation equipment, and beet/vegetable technology. Products range from compact 2-row to 8-row high-capacity machines.
2. Aftersales Service and Spare Parts: Comprehensive aftersales services, inspections, spare parts, and 24/7 service support during season through Premium Partners network.
3. Used Machine Marketplace: Online marketplace for new, used, and rental machines with automated search notifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GRIMME Group manufactures and sells agricultural machinery for potato, beet, and vegetable cultivation, including planters, harvesters, separators, soil cultivation equipment, and precision seeders across over 150 machine types. The company distributes this equipment through a global Premium Partner network and supplements it with the GRIMME i-systems digital farming platform and myGRIMME customer portal for precision agriculture and fleet management. Revenue is generated from new machinery sales, aftersales service and spare parts, and transaction fees from its online marketplace for used and rental machines.

Product overview

GRIMME Landmaschinenfabrik SE & Co. KG, founded in 1861 in Damme, Germany, is a full-liner in potato, beet, and vegetable technology with over 3,100 employees and six companies (GRIMME, SPUDNIK, ASA-LIFT, INTERNORM, RICON, Schmiede.One). The company offers the most comprehensive product range in the industry with over 150 machine types. The core portfolio includes: (1) Potato technology spanning separating technology (BF/BFL bed formers, CS 150 separator), planting technology (PRIOS 440, GL and GB series cup/belt planters), soil cultivation (GF rotary hillers, GH ridging hillers, FA front cultivators, GR row-independent tillers), and harvesting technology (VARITRON 470 TERRA TRAC, SELECT 200, CleanLoader); (2) Beet technology including MATRIX 1200/1800 precision seeders; (3) Vegetable technology through ASA-LIFT; (4) GRIMME i-systems digital platform providing precision agriculture features including Section Control, Clever Planting, Variable Rate Control, and MATRIX-seed. The company also provides myGRIMME customer portal, online configurator, service & parts, and marketplace for used machines.

Differentiator

Problem solved

Functional benefit

Brands

• GRIMME i-systems: Control-, Data- and Assistance-systems for agricultural machinery
• myGRIMME
• ASA-LIFT

Products and services

• PRIOS 440 Cup Planter 4-row cup planter with 3.5 t hopper and 3 m road transport width that combines up to seven cultivation steps in a single field pass, designed for commercial potato growers.
• VARITRON 470 TERRA TRAC Self-Propelled Harvester 4-row self-propelled potato harvester with 7 t bunker, NonstopBunker system, 460 HP engine, high separation capability, and rubber tracks for gentle crop handling on commercial potato farms.
• CS 150 Separator Separator providing highest separation for stone and clod free beds, available in CS Combi Star (7 star), CW Combi Web (2 star + 2 main webs), and MW Multi Web versions for potato planting preparation.
• BF / BFL Bed Former Series Bed formers (BF) with convex mouldboards for heavy soils and BFL with long side mouldboards for light soils, available in 1-bed, 2-bed, and 3-bed configurations (BF/BFL 200, 400, 600) for potato and vegetable cultivation.
• GL Cup Planter Series Full range of cup planters from 2-row compact models (GL 32 series) to 8-row high-capacity planters (GL 860/GL 860 Compacta) with various hopper capacities, for calibrated seed potato planting.
• GB Belt Planter Series Belt planters (GB 215, GB 230, GB 330, GB 430) designed for non-calibrated tubers, oblong varieties, and high-speed planting up to 10 km/h, in 2-4 row configurations with 1.5-3 t hoppers.
• GF Rotary Hiller Series Row-dependent rotary hillers and full width tillers (GF 200, GF 400, GF 600, GF 800) for vegetable and potato cultivation, designed for tractor outputs up to 500 HP with intensive soil cultivation capabilities.
• GH Ridging Hiller Series Ridging hillers (GH 2, GH 4, GH 6, GH 8) for mechanical weed control in 2-8 row configurations with row widths from 75 to 91.4 cm, using passive-shaping soil cultivation to reduce tractor power requirements.
• FA Front Cultivator Series Front cultivators (FA 200, FA 400) for 2-row under-root fertilisation or pre-hilling, with 4-row foldable option for loosening and shaping in front attachment configuration.
• GR Rotary Tiller Series Row-independent rotary tillers (GR 300 / GR 360) for fine crumbled soil cultivation on heavy soils, available in front-mounted and rear attachment configurations.
• MATRIX Precision Seeder Mechanical precision seeders (MATRIX 1200, MATRIX 1800) in 12-row and 18-row variants with row width 45 or 50 cm, for seeding beets, canola, and chicory roots with ISOBUS-compatible operation and electric single-row drive for variable seed spacing.
• SELECT 200 Potato Harvester 2-row centre trailed potato harvester with various separator options for different soil conditions.
• CleanLoader Receiving Hopper Receiving hopper for field-side loading with integrated trash separation.
• GRIMME i-systems Precision Farming Platform Suite of intelligent Control-, Data-, and Assistance-systems for precision agriculture including Section Control, Clever Planting, Variable Rate Control, and MATRIX-seed technologies with ISOBUS compatibility, sold as an upgrade on GRIMME machinery.
• myGRIMME Customer Portal Free digital customer portal bundling all digital services for GRIMME machine owners: live machine information, automatic task documentation (Jobs module), spare parts ordering via myGRIMME Shop, and process data overview.
• GRIMME Online Configurator Self-service web tool allowing customers to configure GRIMME machines with country-specific packages, attachments, and specification options before requesting a quote from a Premium Partner.
• GRIMME Marketplace Online marketplace operated by GRIMME for buying, selling, and renting new, used, and rental agricultural machines, with automated search notifications.

Quantifiable outcome

• PRIOS 440 planter combines seven process steps in a single field pass, reducing multiple tractor passes
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ASA-LIFT (Denmark)coreStrategic or Co-development PartnerSubsidiary company within GRIMME Group specializing in vegetable technology. ASA-LIFT builds innovative machines for vegetable cultivation that complement GRIMME's potato and beet technology portfolio.
• SPUDNIK (USA)coreStrategic or Co-development PartnerSubsidiary company within GRIMME Group based in the USA, extending GRIMME's footprint in the North American potato technology market.
• INTERNORMcoreStrategic or Co-development PartnerPart of GRIMME Group of companies, contributing to the diversified product portfolio in agricultural machinery.
• RICONcoreStrategic or Co-development PartnerPart of GRIMME Group of companies, extending the group's capabilities in agricultural machinery.
• Schmiede.OnecoreStrategic or Co-development PartnerPart of GRIMME Group of companies, representing the group's strategic diversification in agricultural technology.
• GRIMME Premium PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of Premium Partners providing local sales, service, spare parts, and aftersales support. Partners operate as authorized dealers across multiple countries worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wühlmaus: German manufacturer of potato and vegetable planting technology including cup planters and belt planters. Directly overlaps with GRIMME's GL and GB planter series, serving similar European growers in the specialty planting segment.
• Ploeger Oxbo Group: Manufacturer of self-propelled harvesters for potatoes, onions, carrots, and other root crops. Competes directly with GRIMME's VARITRON and SELECT harvester lines in the high-capacity self-propelled potato harvesting segment.
• Standen (Pearson): UK-based specialist manufacturer of potato planting, harvesting, and handling equipment. Direct competitor to GRIMME in potato technology, particularly serving British and Irish growers through a similar dealer network structure.
• Monosem: French specialist manufacturer of precision planters for vegetables, sugar beets, and specialty crops. Directly competes with GRIMME's MATRIX precision seeders in the beet and vegetable seeding segment with similar ISOBUS-compatible product offerings.
• Dewulf: Belgian-based manufacturer specializing in potato and root crop machinery including planters, harvesters, and storage systems. Directly competes with GRIMME's potato technology portfolio and shares a similar European Premium Dealer distribution model.
• AVR (Borgs): Belgian manufacturer of potato, vegetable, and fruit machinery including planters, harvesters, and storage equipment. Directly competes with GRIMME in potato technology across Europe with overlapping product categories in planting, harvesting, and handling.

Broad incumbents

• CLAAS: German family-owned agricultural machinery manufacturer specializing in harvesters, tractors, and forage equipment. Adjacent competitor with overlapping European dealer networks and growing precision agriculture ambitions that could encroach on specialty root-crop segments.
• John Deere (Deere & Company): Global full-line agricultural machinery leader including tractors, harvesters, and increasingly precision agriculture solutions. Overlaps with GRIMME through John Deere's potato harvester partnerships and broader precision farming platform that competes for farm capital budgets.
• AGCO Corporation: Global full-line agricultural equipment manufacturer including Fendt, Massey Ferguson, and Valtra brands covering tractors and harvesters. A broad incumbent that competes for farm capital and dealer relationships across Europe, with precision-agriculture offerings increasingly relevant to root-crop growers.

Regional players

• Kverneland Group: Norwegian-origin manufacturer of agricultural implements including seeding, soil cultivation, and crop care equipment owned by Kubota. Competes with GRIMME's soil cultivation and beet seeding (MATRIX) product lines, primarily in European markets with similar dealer structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrimmeGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRIMME Group