BlogPaws

What BlogPaws does

BlogPaws is a pet business education and digital marketing services company operating as Blog Impact, LLC from Broomfield, Colorado. The company serves two intertwined customer segments in the pet industry: pet-focused content creators (bloggers, influencers, podcasters) who need help with SEO, content strategy, and audience growth, and pet brands and small product businesses seeking content marketing, website development, and creator-partnership campaigns. The service catalogue spans SEO audits, content creation and full content management, SEO-optimized website development, email marketing, fractional-CMO strategy consulting, and content-creator campaign management, supplemented by one-on-one coaching, social media profile reviews, and about-page E-E-A-T reviews. Beyond services, BlogPaws operates the free BlogPaws Community (Facebook group with a historical peak of 6,500+ registered members), runs the annual BlogPaws LiVE in-person event, produces the REAL Talks short-form video series distributed on Unleashed by DOGTV, and presents the BlogPaws Best Awards at major US pet trade shows.

The business runs on a four-person core team with 47+ combined years of pet industry and digital marketing experience, operating from a team of founders and directors rather than a larger employee base. Revenue is generated almost entirely through custom-quoted professional services engagements and small-ticket coaching or review products sold through online booking (Kit.com), with no disclosed pricing, no disclosed revenue figures, and no external funding rounds. The company has a complex corporate history, having been acquired by Pet360 in 2012, moved through PetSmart and Chewy, reacquired by co-founder Chloe DiVita in 2018, and rebuilt around a new team structure between 2020 and 2022. The technical stack is services-oriented rather than product-oriented: proprietary capability is concentrated in a documented SEO audit process and content-and-SEO audit alignment methodology, with no software product, API, or app currently offered.

Name

BlogPaws

Legal name

Blog Impact, LLC

Website

https://blogpaws.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BlogPaws is a pet business education company that provides SEO, content, website, email marketing, and consulting services to pet-focused content creators, pet brands, and small pet businesses, supported by a free professional community and annual in-person event.

Ownership category

akta.pro rank

Product category

Pet Industry Digital Marketing Services

SIC

Services-Educational Services (8200), Services-Advertising Agencies (7311)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Pet industry marketing
• Digital marketing services
• SEO consulting
• Content creation services
• Pet business education

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Content Creation Services: Content creation services for brands, including pet-focused writing published on owned sites or in partnership with content creators. Includes mini content and SEO audit to align creation goals with brand authority building.
2. Full Content Management: Comprehensive in-house content management including strategy, research, writing, posting, and tracking. Full content and SEO audit to identify opportunities for content quality, gaps, authority, and optimization.
3. Website Creation: SEO-optimized, user-friendly website development from branding and design to development and SEO-ready copy.
4. SEO Audits: In-depth SEO audits using proprietary processes to analyze data and identify opportunities for website optimization.
5. Email Marketing Services: Email marketing management including lead magnet creation, email sequences, and ongoing newsletter management.
6. Strategy & Consulting: Fractional CMO-style consulting with twice-monthly meetings for strategy, planning, and accountability toward business goals.
7. Content Creator Campaigns: Campaign management connecting brands with pet-focused content creators through ideation, recruitment, and campaign execution.
8. One-on-One Coaching: 45-minute private coaching sessions with BlogPaws team members covering topics including SEO, storytelling, design, branding, website tech, email marketing, and social media. Available individually or in 2-3 month packages.
9. Profile Reviews: Social media profile reviews (Instagram, TikTok, Pinterest) with video feedback delivered within 7 business days.
10. About Page Content Reviews: About page reviews focusing on E-E-A-T optimization with video feedback on content strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BlogPaws is a pet business education company that provides digital marketing services and coaching tailored to the pet industry. It offers content creation, full content management, SEO audits, website creation, email marketing, and strategy consulting to pet brands and pet-focused content creators, supplemented by one-on-one coaching, profile reviews, and an annual in-person educational event (BlogPaws LiVE).

Product overview

BlogPaws is a Pet Business Education Company offering a comprehensive suite of expert services for pet brands, pet-focused creators, and small pet businesses. The core offerings include Content Creation and Full Content Management services (for producing and managing expert pet-focused content), Website Creation and SEO Audits (for building and optimizing online presence), Email Marketing and Strategy & Consulting (for growth and accountability), and Content Creator Campaigns (for brand-creator collaborations). Additional services include One-on-One Coaching, Social Media Profile Reviews, and About Page Content Reviews. The product portfolio also includes REAL Talks by BlogPaws (a short-talk video series streaming on Unleashed by DOGTV), BlogPaws LiVE (an annual in-person educational and networking event), the BlogPaws Best Awards program, a free SEO Checklist resource, and a free BlogPaws Community Facebook group. The company emphasizes expertise in SEO, content creation, digital marketing, and pet industry knowledge, with over 47+ years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Expert pet-focused content creation for brands, including writing, publishing on owned sites or in partnership with content creators, with a mini content and SEO audit to align creation goals with brand authority building. Intended for pet brands seeking expert content production.
• Full Content Management Comprehensive in-house content management including strategy, research, ideation, writing, promoting, tracking, and analyzing. Includes in-depth content and SEO audits to identify content quality gaps, authority opportunities, and optimization needs. Targeted at pet businesses needing turnkey content operations.
• Website Creation SEO-optimized, user-friendly website development from branding and design to development and SEO-ready copy, helping pet content sites reach pet parents or refresh existing sites. Intended for pet-focused businesses needing new or redesigned websites.
• SEO Audits In-depth SEO audits using proprietary processes to uncover opportunities to optimize websites, content, and user experience. Options include deep analysis or summary of main areas for improvement. Targeted at pet businesses and creators seeking organic search performance gains.
• Email Marketing Email marketing services including lead magnet creation, email sequence development for conversion, and ongoing email newsletter management to keep subscribers informed and engaged. Targeted at pet brands looking to build and nurture subscriber lists.
• Strategy & Consulting

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, minor and secondary.

• DOGTV / Unleashed by DOGTVcoreGTM or Marketing Partner · 27 March 2025Media partnership for REAL Talks video series. REAL Talks premiered at Global Pet Expo March 2025 with DOGTV as streaming partner. Episodes air on Unleashed by DOGTV streaming platform, extending reach to DOGTV's subscriber base. The partnership includes co-branded promotion and exclusive content distribution rights.
• Denver KittensminorStrategic or Co-development PartnerCharitable partner for BlogPaws LiVE event. Nonprofit cat rescue organization based in Denver, CO.
• Soul Dog RescueminorStrategic or Co-development PartnerCharitable partner for BlogPaws LiVE event. Dog rescue organization.
• The Pet SummitcoreGTM or Marketing PartnerPlatinum sponsor of BlogPaws LiVE 2024. Strategic collaboration in the pet industry events and education space. Pet Summit team members participate as panelists and moderators at BlogPaws events.
• Only Natural PetsecondaryGTM or Marketing PartnerSilver sponsor of BlogPaws LiVE 2024.
• Pet Sustainability CoalitioncoreStrategic or Co-development PartnerWon BlogPaws Best Sustainable Organization award at Global Pet Expo 2025. BlogPaws featured PSC as key sustainability partner and highlighted their Sustainability Pavilion at trade shows.
• eTown HallsecondaryStrategic or Co-development PartnerVenue partner for REAL Talks live recording event in Boulder, CO (November 2024).

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BlogPaws
• Facebookfacebook.com/BlogPaws
• LinkedInlinkedin.com/company/blogpawscommunity
• Instagraminstagram.com/blogpaws
• Pinterestpinterest.com/blogpaws
• TikToktiktok.com/@blogpaws
• Xx.com/blogpaws

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlogPaws