MJ Valet
MJ Valet is a Washington, DC-based valet parking and ground transportation service provider founded in 2012 by Michael Jasser. The company serves over 1,500 events annually and operates full-time valet contracts at hotels, hospitals, country clubs, and commercial buildings across the DC Metro region.
- Company typePrivate
- Founded2012
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MJ Valet does
Short company description (short version below).
MJ Valet specializes in combining extensive industry knowledge with personalized, detailed service to ensure first and last impressions are flawless. The company provides valet parking and ground transportation services across the DC Metro area, including Richmond, Baltimore, the Eastern Shore, and Middleburg. Operations are built around four core service lines: Special Event Valet Parking (events from 10 to 2,000 guests), Transportation Services (sedans through 55-passenger coach buses), Full-Time Valet Parking at commercial establishments (hotels, hospitals, country clubs, restaurants, casinos, retail, and office buildings), and Traffic Control Services. The company has grown to serve over 1,500 events per year with a team of over 150 staff members.
MJ Valet was founded in 2012 by Michael Jasser, who began his parking career in 1998 and co-founded a prior valet firm in 2004. The company is a privately held LLC headquartered in Washington, DC (1606 17th Street, NW). The business model is built on direct client relationships, with the founder personally involved in client acquisition and event oversight. Pricing is quote-based, with revenue generated on a per-event basis for special events and transportation, and on recurring contracts for full-time valet locations. The go-to-market is sales-led and reputation-driven, with the company explicitly stating that word-of-mouth referrals are its primary marketing channel.
The technology stack is minimal: a company website with a Request a Proposal CTA, a Facebook page, and basic employee scheduling/payroll tools (Intuit paychecks). No proprietary software, mobile applications, or AI/ML capabilities are disclosed. Customer concentration is fragmented across government institutions (Library of Congress, Smithsonian, Corcoran Gallery), event planners (Magnolia Bluebird, Simply Chic, Linder & Associates, The Webster Group), caterers (Susan Gage), performing arts (Washington Ballet), and media (Modern Luxury Magazine). The company claims one of the highest client retention rates in the industry, supported by consistent testimonial-based marketing.
MJ Valet firmographics
Firmographics- Name
- MJ Valet
- Legal name
- MJ Valet, LLC
- Website
- https://mjvalet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MJ Valet is a Washington, DC-based valet parking and ground transportation service provider founded in 2012 by Michael Jasser. The company serves over 1,500 events annually and operates full-time valet contracts at hotels, hospitals, country clubs, and commercial buildings across the DC Metro region.
- Ownership category
- akta.pro rank
MJ Valet industry classification
Industry- Product category
- Valet Parking and Transportation Services
- NAICS
- Parking Lots and Garages (81293), Charter Bus Industry (4855), Charter Bus Industry (485510)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Valet Parking Services (BPABAKAC)
- akta.pro secondary industries
- VIP Transportation & Motorcade Services (HSACAMAG), Parking & Valet Coordination Staff (Non-security) (HSACAEAK), Corporate & Employee Shuttle Charters (THAIAIAC)
Keywords
Where MJ Valet is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MJ Valet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Special Event Valet Parking: Valet parking services for special events ranging from 10 to 2,000 guests. Services include clear signage, key storage, cones, directional flags, 2-way radios, and executive golf umbrellas. Revenue is generated on a per-event basis with pricing quoted upon request.
- Transportation Services: Full-service transportation provider offering sedans, SUVs, limousines, shuttle buses, and coach buses. A transportation coordinator is assigned to each event. Revenue generated per transportation assignment.
- Full-Time Valet Parking Locations: Ongoing valet parking services at commercial establishments including hotels, hospitals, medical office buildings, country clubs, sporting venues, retail shops, restaurants, casinos, and commercial office buildings. These are recurring service contracts providing steady revenue.
- Traffic Control Services: Traffic coordination services for events where valet parking is not practical. Trained coordinators direct guests safely and efficiently with custom signage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MJ Valet product offering
Product offeringCore offering
MJ Valet provides valet parking, ground transportation, and traffic control services for special events (10 to 2,000 guests) and full-time commercial locations such as hotels, hospitals, country clubs, sporting venues, retail shops, restaurants, casinos, and office buildings. Service is delivered on-site by uniformed attendants with hands-on supervision and a single point of contact, supported by equipment including signage, 2-way radios, key storage, cones, directional flags, and executive golf umbrellas.
Product overview
MJ Valet is a valet parking and transportation service company offering a unified suite of services. The core offerings include Special Event Valet Parking (serving events from 10 to 2,000 guests with equipment provision and personalized supervision), Transportation Services (providing various vehicle types from sedans to 55-passenger coach buses with trained coordinators), Full-Time Valet Parking (permanent operations for venues such as hotels, hospitals, country clubs, and commercial buildings), and Traffic Control Services (for events where valet parking is impractical). The company serves clients across the mid-Atlantic region including Richmond, Baltimore, the Eastern Shore, and Middleburg.
Differentiator
Problem solved
Functional benefit
Products and services
- Special Event Valet Parking
Quantifiable outcome
- 1,500+ events per year
- +3 more outcomes
Companies that use MJ Valet
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
MJ Valet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MJ Valet partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
MJ Valet competitors and assessment
Company assessmentBroad incumbents
- SP+ (Metropolis): National valet, parking, and mobility management operator serving hotels, hospitals, stadiums, and commercial real estate. Direct overlap with MJ Valet's full-time valet contracts and enterprise client base, but at vastly greater scale.
- LAZ Parking: One of the largest parking and valet operators in North America, with deep hospital, hotel, and commercial real estate exposure. Competes for the same full-time valet contracts that anchor MJ Valet's recurring revenue.
- Towne Park (Aimbridge Hospitality): Hospitality-focused valet, parking, and guest-experience provider serving hotels, resorts, and casinos nationally. Comparable in service mix and venue profile to MJ Valet's hotel and country club work.
- Ace Parking: Regional-to-national parking and valet operator with hotel, hospital, and event venue focus. Comparable service offering across valet, transportation, and event logistics.
- Lanier Parking: Mid-Atlantic and East Coast parking and valet operator serving commercial real estate, hotels, and healthcare. Closely aligned geography and customer segments to MJ Valet.
- Premium Parking: Parking management and valet operator serving hospitality, healthcare, and commercial real estate across the US. Overlaps with MJ Valet's full-time venue contracts and event work.
- USA Parking: National valet and parking operator with significant hotel and event exposure. Comparable service mix and recurring-venue focus to MJ Valet's full-time operations.
Direct peers
- Colonial Parking: Washington DC-based parking and valet operator serving commercial, hotel, and government clients in the same Mid-Atlantic geography as MJ Valet. Most direct local competitor for DC Metro valet contracts.
Regional players
- Chauffeured Transportation Services (regional DCs): Regional DC-area limousine and coach bus operators competing for the same event transportation business that MJ Valet captures with sedans through 55-passenger coaches.
Emerging players
- Event Transportation Companies (Washington DC metro): Smaller DC-Metro specialty providers focused on event shuttles and coach charters. Direct overlap with MJ Valet's transportation service line within the same Mid-Atlantic event market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MJ Valet social profiles
Digital presenceMJ Valet financial estimates
Financial estimateRevenue estimate
Valuation estimate
MJ Valet leadership team
Management profileNumber of profiles
Profiles1 record
MJ Valet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MJ Valet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MJ Valet
What does MJ Valet do?
MJ Valet provides valet parking, ground transportation, and traffic control services for special events (10 to 2,000 guests) and full-time commercial locations such as hotels, hospitals, country clubs, sporting venues, retail shops, restaurants, casinos, and office buildings. Service is delivered on-site by uniformed attendants with hands-on supervision and a single point of contact, supported by equipment including signage, 2-way radios, key storage, cones, directional flags, and executive golf umbrellas.
Is MJ Valet a public or private company?
MJ Valet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MJ Valet founded?
MJ Valet was founded in 2012. It employs 11 to 50 people.
Where is MJ Valet based?
MJ Valet is headquartered in Washington, United States, in the North America region.
How does MJ Valet make money?
Four revenue lines are on record. Special Event Valet Parking is the primary driver. The others are transportation Services, full-Time Valet Parking Locations and traffic Control Services.
Who are MJ Valet's main competitors?
Broad incumbents on record are SP+ (Metropolis), LAZ Parking, Towne Park (Aimbridge Hospitality), Ace Parking, Lanier Parking, Premium Parking and USA Parking. Colonial Parking is listed as a direct peer. Chauffeured Transportation Services (regional DCs) is listed as a regional player. Event Transportation Companies (Washington DC metro) is listed as an emerging player.
Does MJ Valet have an API?
No public API is recorded for MJ Valet.
What industry is MJ Valet in?
MJ Valet's product category is Valet Parking and Transportation Services. Its primary akta.pro industry code is BPABAKAC, Valet Parking Services, with a secondary code of HSACAMAG, VIP Transportation & Motorcade Services. Its NAICS code is 81293 and its SIC code is 7500.