Global Rubber Industries

What Global Rubber Industries does

Global Rubber Industries (GRI), headquartered in Colombo, Sri Lanka, is a specialty tire manufacturer founded in 2002 that designs and produces tires for three industrial end-markets: agriculture (tractor, harvester, row crop, irrigation, implement, and trailer tires), construction (loader, grader, skid steer, mining, and compactor tires), and material handling (solid forklift, port trailer, and airport ground support equipment tires). Its portfolio is organized under sub-brands including GREEN XLR, GREEN XLR EARTH (its sustainability line using 87.3% sustainable materials such as bio-sourced inputs, recycled carbon black, reclaimed rubber, and natural soybean oil), GREEN EX, GRIP EX, GRIP XLR, ROAD EX, and PEAKMASTER, with radial and bias constructions offered across product lines. Underlying technology centers on specialty natural rubber compounding, with engineered tread designs for heat dissipation, cut and abrasion resistance, low rolling resistance, reduced soil compaction, and high load carrying capacity at low inflation pressure.

GRI's business model is direct B2B hardware sales of physical tires, with quote-based pricing and no public price list, distributed through its own regional sales offices in the United States, Germany, France, Spain, Netherlands, Australia, Lithuania, Latvia, and Estonia, supplemented by a multilingual corporate website (gritires.com) and a Virtual Tire Finder / Showroom digital channel. Its three target customer segments are industrial and agricultural end-users, OEM-equipment manufacturers, and dealer/distributor channels; the company has not disclosed named customer logos, dealer networks, or revenue figures in the available sources. The firm is privately held, structured as a Sri Lankan private limited company (Global Rubber Industries (Pvt) Limited), with leadership under Founder and Managing Director Prabhash Subasinghe and CEO Dr. Mahesha Ranasoma. It employs between 501 and 1,000 people, is not listed, and has no disclosed external funding rounds, acquisitions, or M&A activity in the input data.

Name

Global Rubber Industries

Legal name

Global Rubber Industries (Pvt) Limited

Website

https://gritires.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Global Rubber Industries is a Sri Lanka-headquartered specialty tire manufacturer producing agriculture, construction, and material handling tires for global B2B enterprise customers via direct sales offices across 10 countries.

Ownership category

akta.pro rank

Product category

Specialty Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Agricultural Tires Manufacturing (IMANAKAE)

Keywords

• Specialty tire manufacturing
• Agricultural tires
• Construction tires
• Material handling tires
• Sustainable rubber products

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Tire Sales: GRI manufactures and sells specialty tires for agriculture, construction, and material handling applications. Revenue is generated through product sales of tires with various specifications including radial and bias constructions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Global Rubber Industries manufactures and sells specialty tires across agriculture, construction, and material handling segments. The portfolio covers radial and bias constructions, including tractor, harvester, row crop, irrigation, trailer, and implement tires for farming; loader, grader, skid steer, telehandler, mining, and compactor tires for industrial use; and solid forklift, port trailer, airport ground service equipment, and excavator tires for material handling.

Product overview

Global Rubber Industries (GRI) is a specialty tire manufacturer headquartered in Sri Lanka with global offices. The company operates as a single-brand manufacturer producing high-performance tires across three core product lines: Agriculture Tires (including tractor, harvester, row crop, irrigation, trailer, and implement tires available in both radial and bias constructions), Construction Tires (covering loader, industrial tractor, excavator, grader, skid steer, telehandler, agro-industrial, mining, and compactor applications in both radial and bias formats), and Material Handling Tires (solid forklift tires, port trailer tires, airport ground service equipment tires, and excavator tires across premium, standard, and budget tiers including solid resilient tires, press on band tires, and solid skid steer tires). The GREEN XLR EARTH series represents the company's sustainable tire range made from 87.3% sustainable materials including bio-sourced materials, recycled carbon black, and reclaimed rubber. The product portfolio also includes GREEN EX, GRIP EX, ROAD EX, and PEAKMASTER sub-brand lines targeting different application segments.

Differentiator

Problem solved

Functional benefit

Brands

• GRI Tires: Primary commercial brand for specialty tires including agriculture, construction, and material handling tires
• GREEN XLR EARTH
• GREEN XLR
• GREEN EX
• GRIP EX
• GRIP XLR
• ROAD EX
• PEAKMASTER

Products and services

• Agriculture Tires High-performance agricultural tires for tractors, harvesters, row crop, irrigation, trailers, and implements, available in both radial and bias constructions. Features high load carrying capacity at low inflation pressure, reduced soil compaction, exceptional traction, and superior self-cleaning properties.
• Construction Tires Industrial construction tires for loaders, industrial tractors, excavators, graders, skid steers, telehandlers, agro-industrial applications, mining, and compactors. Features unique tread designs with special natural rubber compounds providing heat, cut, and abrasion resistance, plus outstanding machine stability and longer running hours.
• Material Handling Tires Solid forklift tires and industrial material handling tires including port trailer tires, airport ground service equipment (GSE) tires, and excavator tires. Built with high-quality natural rubber for excellent heat dissipation, high run-time, and low rolling resistance properties.
• GREEN XLR EARTH Series The world's first sustainable Specialty Tire Range made from 87.3% sustainable materials including pure natural rubber, highly dispersible silica, recycled carbon black, reclaimed rubber, and natural soybean oil as a substitute for petroleum-based oil. Features high abrasion resistance and low rolling resistance for fuel efficiency, targeted at high-traction tractor and heavy-duty agricultural applications.
• GREEN EX Series Economy and standard tire line covering agriculture, construction, and material handling applications, including various tread patterns (RT100, RT110, RT120, FT1, FT2, FT3, GW100, FL series) optimized for different terrains and use cases including tractors, implements, and farm equipment.
• GRIP EX Series Heavy-duty tire line for demanding applications including mining, construction, agro-industrial, and multi-purpose use. Features cut and chip resistant tread compounds, strong nylon casings, and optimized traction rock tread designs.
• PEAKMASTER Industrial solid tire built with advanced natural rubber compounds for optimum performance in forklifts and reach stackers. Features high-tensile creel bead wires, wide profile, extra wide rim guard, and aggressive self-cleaning lug pattern. Suitable for internal combustion and electric forklifts in tough and rugged terrains.
• ROAD EX Series Trailer and transport tires designed for on-road applications with maximum tread depth, improved mileage, uniform tread wear, and excellent road-ability. Includes models such as ROAD EX 100, ROAD EX TR100, and ROAD EX II.

Quantifiable outcome

• 87.3% sustainable materials used in GREEN XLR EARTH series tires
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/GRI_Tires
• YouTubeyoutube.com/channel/UCOwBCL63UO_use2RcJX7QuQ
• Facebookfacebook.com/GRItires
• LinkedInlinkedin.com/company/susantha
• Instagraminstagram.com/gritires

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Rubber Industries