Gragg Financial

What Gragg Financial does

Gragg Financial is a privately held, fee-only registered investment advisor and CPA firm headquartered at 9 East Marion Street in Shelby, North Carolina, serving individuals and closely held businesses primarily in Cleveland County and the surrounding Southeast region. Founded in 1965 by Gary B. Gragg Sr. as a traditional accounting practice, the firm was acquired by his son G. Bryon Gragg Jr. in 1990 and is now led by Bryon and Jay Gragg, both CPA/PFS credentialed managing partners representing second-generation family leadership. The firm operates as a limited partnership (Gragg & Gragg, LLP) under the Gragg Financial brand and employs approximately 10 staff with an average tenure exceeding 12 years.

The firm delivers an integrated suite of four core service lines: Investment Advisory (fiduciary portfolio management with tax-focused investing and AUM-based fees), Financial Planning (retirement, estate, education, and tax planning), Business Advisory (succession/exit planning, growth consulting, data analytics, and turnaround services added in 2021), and Regulatory Compliance (tax preparation, bookkeeping, payroll, and financial reporting). Client experience is delivered through a stack of third-party platforms — Right Capital for financial planning, Fidelity for investment custody, Tax Caddy for tax document management, and CPA Charge for invoicing — supplemented by the firm's own Tax Caddy-branded software offering.

Revenue is generated through a hybrid model: recurring AUM-based fees on managed investment portfolios combined with professional services fees for tax, accounting, and business advisory engagements. The firm grows primarily through community-based referral networks in Cleveland County, content marketing via educational blog articles and monthly newsletters, and direct consultation requests. Gragg Financial was named by Accounting Today as one of the nation's Top Firms by Assets Under Management in 2020, 2021, and 2022, providing third-party validation of AUM scale.

Name

Gragg Financial

Legal name

Gragg & Gragg, LLP

Website

https://graggfinancial.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Gragg Financial is a privately held, fee-only registered investment advisor and CPA firm in Shelby, NC providing investment advisory, financial planning, business advisory, and regulatory compliance services to individuals and closely held businesses in Cleveland County and the Southeast.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Offices of Certified Public Accountants (541211)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Investment advisory services
• Financial planning services
• Business advisory consulting
• Tax compliance services
• Wealth management

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory (AUM-based): Fee-only compensation model where sole compensation is derived from a fee based on the value of assets under management (AUM). This eliminates conflicts of interest regarding commissions and aligns firm interests with client portfolio performance.
2. Regulatory Compliance Services: Tax and accounting services including tax return preparation, bookkeeping, payroll processing, and financial reporting for individuals and closely held businesses.
3. Business Advisory: Consulting fees for strategic business services including growth planning, succession/exit planning, data analytics, financial reporting, and turnaround services.
4. Financial Planning: Comprehensive personal financial planning services covering retirement planning, estate planning, education planning, goals attainment, and tax planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gragg Financial delivers fee-only investment advisory and comprehensive personal financial planning services to individuals, alongside strategic business advisory, succession/exit planning, and tax/accounting compliance services for closely held businesses. The firm operates under fiduciary duty standards as a CPA-licensed registered investment advisor, integrating investment management, financial planning, business consulting, bookkeeping, payroll, and tax return preparation under one roof. Technology enablers include Right Capital (planning), Fidelity (investments), Tax Caddy (tax workflow), and CPA Charge (invoicing).

Product overview

Gragg Financial offers a comprehensive suite of financial services under one roof, consisting of four core service offerings: Investment Advisory Services, Financial Planning Services, Business Advisory Services, and Regulatory Compliance Services. The firm also provides Tax Caddy, a proprietary software solution for tax preparation. Investment Advisory and Financial Planning form the core client-facing wealth management offering, while Business Advisory provides strategic consulting to business owners, and Regulatory Compliance delivers traditional CPA accounting and tax services. The Tax Caddy software complements the Regulatory Compliance services by streamlining the tax filing process for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Services Registered fiduciary investment advisory offering portfolio management, tax-focused investing, growth and value investment approaches, allocation across asset classes, and after-tax performance optimization; for individuals and business owners seeking strategy aligned with their retirement and financial goals.
• Financial Planning Services Comprehensive personal financial planning covering risk profile review, estate planning, investment strategy, retirement planning, education planning, goals attainment, and tax planning; takes all aspects of a client's financial life into consideration based on their goals and values.
• Business Advisory Services Strategic consulting covering growth and capital planning, succession and exit planning, data analytics, financial reporting, turnaround and bankruptcy services, and baseline assessment with coaching for operational efficiency; for owner-managed businesses and their leadership teams.
• Regulatory Compliance Services Tax and accounting compliance including client accounting, bookkeeping functions, payroll processing, sales tax reporting, property tax calculations, audit support, and income tax return preparation and filing for individuals and closely held businesses.
• Tax Caddy (Software Solution) Software solution provided by Gragg Financial that simplifies tax time, reduces tax season stress, and streamlines tax document collection and filing for individual and closely held business clients.

Quantifiable outcome

• Named Top Firm by Assets Under Management by Accounting Today for 2020, 2021, and 2022

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Right CapitalcoreTechnology or IntegrationRight Capital provides the financial planning portal used by Gragg Financial clients to access their financial planning tools and dashboards. Clients log in through Gragg Financial's client portal to manage their comprehensive financial plans.
• Fidelity InvestmentscoreTechnology or IntegrationFidelity provides the investment platform portal for Gragg Financial clients to access their investment accounts and manage portfolio holdings. Clients access through the client login portal.
• Tax CaddycoreTechnology or IntegrationTax Caddy is a software solution provided by Gragg Financial that simplifies tax time and reduces tax season stress for clients. The firm provides this software as part of their service offering.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Moneta Group: Fee-only, fiduciary RIA serving high-net-worth individuals, families, and business owners with integrated investment advisory, financial planning, and tax-aware strategies — comparable service construct with multiple CPAs on staff.
• Buckingham Strategic Partners: Fee-only RIA-supporting firm providing research, technology, and practice-management resources to independent advisors — comparable fee-only ethos and advisor-services stack including Right Capital-style planning tools.
• CliftonLarsonAllen (CLA): Large U.S. CPA firm with a wealth-management advisory arm serving individuals and closely-held businesses with integrated tax, accounting, and investment advice — directly analogous to Gragg's four-pillar offering.
• Wipfli: Top-20 U.S. accounting and advisory firm with a wealth-management group combining tax planning, financial planning, and investment advisory — same CPA-rooted integrated model targeting entrepreneurs and business owners.
• BDO USA Wealth Advisors: BDO's wealth-management and financial-advisory practice pairs CPAs with investment advisors to deliver holistic tax-aware planning — same service mix and client base (individuals + closely held businesses) as Gragg Financial.
• Plante Moran: Top-20 U.S. accounting firm with an integrated wealth-management and investment-advisory practice operated by CPAs and PFS-credentialed advisors — the same CPA-rooted, fee-based model Gragg Financial operates, but at national scale.

Broad incumbents

• Mercer Advisors: National fee-only RIA delivering integrated investment management, financial planning, and tax strategy to individuals and closely held businesses — comparable integrated offering at significant scale.
• Carson Group: Fast-growing RIA that partners with independent advisors and provides wealth management, business advisory, and tax services — directly comparable integrated service mix at much greater scale.
• Mariner Wealth Advisors: Large national fee-only RIA that aggregates smaller advisory practices and delivers holistic financial, tax, and estate planning — the scaled version of Gragg's fee-only fiduciary model.
• Creative Planning: One of the largest U.S. fee-only RIAs offering comprehensive financial planning, investment management, and tax services to individuals and business owners — same fiduciary, fee-only philosophy as Gragg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/graggfinancial
• LinkedInlinkedin.com/company/graggfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gragg Financial