Bryan Health Connect

What Bryan Health Connect does

Bryan Health Connect is a Nebraska-based nonprofit regional healthcare system headquartered in Lincoln, operating 74 locations across the state including six hospitals (Bryan East Campus, Bryan West Campus, Crete Area Medical Center, Grand Island Regional Medical Center, Kearney Regional Medical Center, and Merrick Medical Center), more than 45 physician offices, four urgent care clinics, and specialty centers including the April Sampson Cancer Center, Bryan Heart, Bryan Bariatrics, and Bryan Family Birthplace. The organization traces its roots to 1935 through the Bryan Foundation and operates Bryan College of Health Sciences (celebrating its 100th anniversary in 2026) as an educational pipeline, with wholly-owned subsidiaries spanning hospitals, behavioral health (Bryan Independence Center), cardiology, a physician network, and a 501(c)(3) fundraising foundation. Leadership includes President and CEO Russ Gronewold, President John Findley, Chief Medical Officer Jessica Heckman, and incoming Chief Nursing Officer Bonnie Jensen (effective May 18, 2026).

The system's core technology stack is Epic Systems' electronic health record platform, with MyChart as the patient-facing portal providing web and mobile access to records, scheduling, prescription refills, provider messaging, and bill payment in English and Spanish. Epic Community Connect extends interoperability to external providers, while Nuance PowerShare supports cloud-based radiology image exchange and DocuSign handles medical records authorization. Patient-facing digital products include ezVisit (24/7 virtual urgent care at $69 or less per visit), on-demand laboratory testing without physician orders, the Bryan Baby App for pregnancy tracking, and online health screenings across multiple behavioral and physical health risk dimensions.

Revenue is generated primarily through patient care services billed to insurance, Medicare/Medicaid, and direct patient payments, with transaction-based virtual care and lab revenue, specialized surgical revenue (bariatrics, oncology, cardiovascular), and philanthropy through the Bryan Foundation. Distribution relies on owned facilities plus digital self-serve channels, with marketing spanning podcasts, blog content, social media, community events, and patient testimonials. The organization maintains multiple accreditations including Commission on Cancer, MBSAQIP, Level II Trauma Center, certified Primary Stroke Center, Blue Distinction Plus, and United Healthcare Center of Excellence, and was named to Epic's Honor Roll for four consecutive years (2023-2026).

Name

Bryan Health Connect

Legal name

Bryan Health

Website

https://bryanhealth.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bryan Health Connect is a nonprofit regional healthcare system headquartered in Lincoln, Nebraska, operating 74 locations including six hospitals, 45+ physician offices, urgent care clinics, and specialty centers, serving Nebraska patient populations with comprehensive services spanning primary care, oncology, cardiology, bariatrics, and virtual care.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Primary revenue stream from comprehensive healthcare services including hospital care, physician office visits, emergency services, urgent care, surgical procedures, diagnostic imaging, laboratory services, and rehabilitation. Revenue generated through insurance billing, Medicare/Medicaid, and direct patient payments.
2. Virtual Care Services: Revenue from telehealth consultations including ezVisit virtual urgent care visits at $69 or less, providing online diagnosis and treatment for minor illnesses 24/7.
3. On-Demand Laboratory Services: Direct-to-consumer laboratory testing without requiring a doctor's order, with affordable pricing at three convenient locations in Nebraska.
4. Bariatric Surgery Services: Surgical weight loss procedures including gastric sleeve, lap band, gastric bypass, and revision surgeries. Blue Cross Blue Shield Blue Distinction Plus and United Health Care Center of Excellence designated program.
5. Bryan Foundation Philanthropy: Fundraising arm of Bryan Health connecting donors with opportunities to support patient care, community services, and healthcare professional education. Tax-deductible donations under 501(c)(3) status.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Bryan Health Connect is a Nebraska-based nonprofit integrated healthcare delivery network that provides comprehensive hospital, physician, urgent care, emergency, specialty, virtual, and ancillary services across 74 locations statewide. Core offerings include inpatient and outpatient hospital care, primary care, cancer treatment, cardiovascular care, bariatric surgery, behavioral health, maternity care, diagnostic imaging, laboratory services, rehabilitation, and surgical services. The system operates an Epic-powered MyChart patient portal and ezVisit virtual urgent care platform as digital access points for patients.

Product overview

Bryan Health Connect is a Nebraska-based nonprofit healthcare system operating as a unified healthcare delivery platform with multiple facilities and services. The core product portfolio centers on Bryan Health MyChart (patient portal powered by Epic Systems), integrated with virtual care (ezVisit), urgent care clinics, emergency services at six hospitals, and specialized services including cancer care (April Sampson Cancer Center), cardiovascular care (Bryan Heart), bariatrics, behavioral health, and primary care. Supporting services include diagnostic imaging (radiology, MRI, mammography), laboratory services (including on-demand testing), physical therapy and rehabilitation, maternity services (Bryan Family Birthplace), and surgery. The ecosystem includes the Bryan Baby App for pregnancy tracking and Bryan Health Podcasts for health education. Bryan Health also operates the Bryan College of Health Sciences for healthcare professional education.

Differentiator

Problem solved

Functional benefit

Brands

• MyChart: Patient portal for managing health records, viewing test results, scheduling appointments, and messaging providers.
• ezVisit
• Bryan Bariatrics
• April Sampson Cancer Center
• Bryan College of Health Sciences
• Bryan Foundation
• Bryan Heart
• Bryan Urgent Care

Products and services

• Bryan Health ezVisit Virtual Urgent Care Virtual urgent care service providing 24/7 online diagnosis and treatment for minor illnesses via licensed providers, with prescription capabilities when needed. Priced at $69 or less per visit. Available to patients in Nebraska or Missouri.
• Bryan Urgent Care Clinics Walk-in and scheduled urgent care services for minor illnesses and injuries with onsite lab and X-ray at four Lincoln and Seward locations.
• Emergency Care 24/7 emergency care at six locations across Nebraska, including a Level II Trauma Center at Bryan West Campus, a certified primary stroke center at Bryan East Campus, and mental health crisis assessment services.
• Cancer Care / April Sampson Cancer Center Comprehensive cancer care delivered through the April Sampson Cancer Center in collaboration with Cancer Partners of Nebraska, offering medical oncology, radiation oncology, imaging, surgical services, clinical trials, rehabilitation, palliative care, and survivorship support. Commission on Cancer accredited with nurse navigators.
• Bryan Heart (Cardiovascular Care) Cardiovascular and heart care services including cardiology, cardiothoracic surgery, and vascular surgery at multiple locations across Nebraska.
• Bryan Bariatrics Weight loss program offering surgical options (gastric sleeve, lap band, gastric bypass, BPD-DS, SADI-S) and revision surgery, plus non-surgical medical weight management. MBSAQIP Accredited Comprehensive Center; Blue Distinction Plus and United Health Care Center of Excellence designated.
• Behavioral Health Services Mental health services including counseling, emergency care, inpatient and outpatient treatment, substance use evaluation and treatment, and medication management. Includes the Bryan Independence Center and Bryan West Campus Mental Health Emergency Department.
• Family Medicine and Primary Care Primary care services for patients of all ages including well-baby care, child and teen care, adult care, health screenings, immunizations, and chronic condition management at offices throughout Nebraska.
• Radiology, Imaging and MRI Advanced imaging services including X-ray, CT, MRI, ultrasound, nuclear medicine, 3D mammography, PET/CT, interventional radiology, and low-dose CT lung cancer screening.
• Laboratory Services Lab testing services with options for scheduled appointments, walk-ins, and on-demand tests without doctor orders at multiple locations. Accredited laboratory services.
• Physical Therapy and Rehabilitation Inpatient and outpatient rehabilitation services including physical, occupational, and speech therapy, sports medicine, neurological therapy, stroke recovery, and pediatric therapy. 82% of inpatient rehabilitation patients are discharged directly home (7+ percentage points above regional and national averages).
• Pregnancy & Baby / Bryan Family Birthplace Maternity services including prenatal care, childbirth classes, delivery at Family Birthplaces, postpartum care, and the Bryan Baby App for pregnancy tracking.
• Surgery Services Comprehensive surgical services including bariatric, cancer, cardiovascular, gastrointestinal, gynecologic, orthopedic, neurosurgery, robotic-assisted, and trauma surgery.

Quantifiable outcome

• 82% of inpatient rehabilitation patients discharged directly home (7+ percentage points above regional and national averages)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Cancer Partners of NebraskacoreStrategic or Co-development PartnerBryan Health and Cancer Partners of Nebraska collaborate at the April Sampson Cancer Center, a comprehensive community cancer center offering advanced technology and treatment. Bryan Health provides imaging services through Bryan Medical Center, while Cancer Partners of Nebraska provides medical oncology, radiation oncology, gynecologic oncology, clinical trials, rehabilitation, palliative care, and pharmacy services. The collaboration brings nearly every element of cancer care under one roof.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nebraska Medicine: Nebraska Medicine is the state's primary academic medical center based in Omaha, offering tertiary and quaternary care that competes with Bryan's specialty programs (cancer, cardiac, bariatrics) and draws referrals from across Nebraska including Bryan's referral catchment.
• Methodist Health System (Nebraska): Methodist operates hospitals and clinics across Nebraska and Iowa, directly competing with Bryan for patients in the Omaha-metro border region and sharing similar multi-site nonprofit health system structure with Epic-based digital tools.
• CHI Health (CommonSpirit Health): CHI Health operates the largest Nebraska hospital network with 14+ hospitals, academic partnerships, and similar regional health system positioning. It is the most direct competitor in Nebraska markets including Lincoln and Grand Island where Bryan competes head-to-head.

Others

• McKesson (healthcare IT/distribution): Healthcare distribution and information-technology provider that underpins the pharmacy, lab, and care-management supply chain for hospital systems like Bryan Health, representing an adjacent ecosystem enabler.

Broad incumbents

• Regional Health (Monument Health): Midwest-based nonprofit regional health system with comparable size (multiple hospitals, employed physician network, telehealth offerings), illustrating the broader playbook Bryan is executing in Nebraska.

Emerging players

• Madonna Rehabilitation Hospitals: Specialty rehabilitation provider based in Nebraska that overlaps with Bryan's Physical Therapy and Rehabilitation services, competing for inpatient rehab discharges where Bryan already achieves 82% home-discharge rates.

Regional players

• Children's Hospital & Medical Center (Omaha): Pediatric specialty hospital in Nebraska competing with Bryan's maternity and pediatric service lines, particularly Bryan Family Birthplace, for statewide pediatric referrals.
• Mary Lanning Healthcare (Hastings, NE): Independent regional health system serving central Nebraska including Hastings, overlapping Bryan's footprint around Grand Island and Kearney and a potential acquisition or partnership target for Bryan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bryanhealth
• Facebookfacebook.com/BryanHealth
• LinkedInlinkedin.com/company/bryan-lgh-medical-ctr
• Instagraminstagram.com/bryanhealth

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan Health Connect