What MYPIE does

MYPIE is a music-tech platform that connects fan streaming behaviour to direct artist compensation. Users create a free account, connect their Spotify or Apple Music account via official APIs, and set an optional monthly budget (a "Pie"). MYPIE's proprietary LISTEN-TIME-FACTOR algorithm calculates the proportion of each fan's listening time attributable to each artist and automatically distributes the monthly budget across those artists. A "Popularity Slider" lets fans reweight distributions toward less popular artists, and manual include/exclude controls are available. Artists claim their profiles through a verification process (metadata matching and Spotify bio code verification) and withdraw accumulated funds via Stripe; unclaimed funds sit in a Fan Wallet for up to 12 months before being redistributed to a Public Pie.

The platform is a direct-to-consumer, product-led application served through mypie.app with no native mobile app. Core integrations are official Spotify and Apple Music APIs for listening data, Stripe for payment processing, and Last.fm as a supplemental data source. Label/distributor partnerships with Broc Recordz and Unchained Music are used to onboard artist rosters. Earned-media channels include Music Ally (September 2025 coverage) and Reeperbahn Festival visibility.

MYPIE generates revenue solely through a 5% platform fee on each Pie, capped at $10, plus pass-through Stripe processing fees charged to users. Artists receive tips at no cost to them. The company (MYPIE, Inc., Delaware) operates from Amsterdam, has 1-10 employees, was founded in 2023, and remains in Early Access; its own homepage reports $0+ in tips sent and 0+ active users despite claiming 70,000+ artist profiles.

Name

MYPIE

Legal name

MYPIE, Inc.

Website

https://mypie.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MYPIE is a listening-based micro-donation platform that lets music fans automatically distribute monthly tips to artists based on their Spotify and Apple Music streaming. The Delaware-incorporated company operates from Amsterdam and charges a 5% platform fee.

Ownership category

akta.pro rank

Product category

Music Fan Monetization Platform

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

akta.pro secondary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Music fan donations
• Artist micro-tipping
• Streaming-based payouts
• Fan-to-artist support
• Music monetization platform

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Platform Commission on Tips: MyPie deducts a 5% platform fee from each Pie contribution, capped at $10 per Pie. This is the primary revenue stream, covering operational costs. Stripe processing fees are additional charges passed to users.
2. Payment Processing Fees: Standard Stripe transaction fees apply to all contributions. These fees are collected by Stripe and not retained by MyPie.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MYPIE operates a listening-based micro-donation platform that connects music fans with artists on Spotify and Apple Music. Fans set an optional monthly budget (a "Pie") that is automatically split among artists in proportion to their share of the fan's listening time, using the proprietary LISTEN-TIME-FACTOR algorithm and a popularity slider to favor smaller artists. Artists claim their profiles, verify identity, and withdraw accumulated tips via Stripe; MYPIE retains a 5% platform fee per Pie (capped at $10).

Product overview

MYPIE is a listening-based fan-to-artist support platform that enables music fans to support creators through micro-donations tied to their streaming activity. The platform consists of a Fan Dashboard where users set monthly budgets and manage tip distributions based on listening time, an Artist Profile system for creators to claim and verify their profiles and receive payouts via Stripe, and a Pie Budget System that tracks Spotify/Apple Music listening to automatically allocate contributions among top artists. The core value proposition is passive, automated support where fans 'just listen to tip' without manual intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• Fan Dashboard Web-based dashboard for individual music fans to register, connect their Spotify account (with Apple Music and Last.fm as additional sources), set an optional monthly tip budget ("Pie"), preview the resulting artist allocation via Spotify, manually include or exclude specific artists, adjust the popularity slider, and manage monthly billing through Stripe.
• Pie Budget System Monthly listening-based budget engine that tracks streaming activity on Spotify and Apple Music and automatically distributes the fan's set monthly contribution among their top artists in proportion to listen time, weighted by a popularity slider that biases payments toward less popular artists and with manual controls to include or exclude specific artists.
• Artist Profile Claiming Self-serve portal at mypie.app/for-artists where independent artists verify their identity through metadata matching and Spotify bio verification codes, claim their profile, connect a Stripe-linked bank account, and withdraw accumulated fan tips; unclaimed funds are held in the fan wallet for up to 12 months and then redistributed.

Quantifiable outcome

• Platform claims 70,000+ artist accounts claimed

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Broc RecordzminorStrategic or Co-development PartnerLabel partner visible on MyPie's homepage. Broc Recordz artists are featured on the platform, suggesting collaboration to onboard label artists.
• Unchained MusicminorStrategic or Co-development PartnerLabel/distributor partner visible on MyPie's homepage. Unchained Music artists are featured on the platform, indicating partnership to bring their roster onto MyPie.
• SpotifycoreTechnology or IntegrationOfficial API integration partner. MyPie uses Spotify's API to access user listening data with permission. Not affiliated with Spotify. Major DSP supported on the platform.
• Apple MusiccoreTechnology or IntegrationOfficial API integration partner. MyPie uses Apple Music's API to access user listening data with permission. Not affiliated with Apple. DSP supported on the platform.
• StripecoreTechnology or IntegrationPayment processor partner. Handles all payment transactions. MyPie does not store credit card information. Stripe charges standard processing fees.
• Music AllyminorGTM or Marketing PartnerMusic industry publication that featured MyPie in September 2025 article about fan-to-artist support platforms.
• Reeperbahn FestivalminorGTM or Marketing PartnerMajor European music industry festival and conference that featured MyPie's launch.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Buy Me a Coffee: Simple tipping/membership platform for creators. Directly comparable low-friction tipping UX to MYPIE, though not music-specific and without listening-based automation.
• Bandcamp: Direct artist-to-fan music marketplace that historically enabled fans to support artists via direct purchases and tipping. Highly comparable in its music-only, artist-centric monetisation focus, though Bandcamp's model is transaction/sales-based rather than listening-based.
• Tipeee: European tipping and recurring-support platform for creators, popular with musicians. Closely comparable to MYPIE's micro-donation model, especially given MYPIE's Amsterdam HQ and European label partnerships.
• UTip: Creator tipping and live-donation platform with strong European presence. Comparable to MYPIE in micro-donation mechanics and creator-segment focus, with overlap in target geography.
• Ko-fi: Tipping, donation, and membership platform for creators including musicians. Comparable to MYPIE in offering frictionless one-off and recurring tips, though broader than music.

Emerging players

• Resonate: Music streaming cooperative that emphasises fair artist pay and listener-aligned economics. Comparable philosophy to MYPIE in aligning fan behaviour with artist compensation, though delivered through a streaming cooperative rather than a tipping layer.
• Audiomack: Music streaming platform with built-in artist monetisation and tipping features. Comparable overlap on artist-fan support mechanics, with a larger user base but emerging monetisation stack.

Broad incumbents

• Patreon: Large, established membership/subscription platform for creators including musicians. Comparable as a fan-to-artist recurring support channel, but operates at much larger scale with a broader creator base and subscription-led (rather than tip-led) model.
• SoundCloud: Major music platform that has introduced fan-powered royalties, allowing listener support to flow more directly to artists. Comparable as a large incumbent exploring behaviour-aligned artist pay, though operating at vastly larger scale.
• Cameo: Marketplace for personalised video shoutouts from creators/celebrities, a form of fan-to-creator paid content. Comparable as a direct-fan-payment platform for creators, though uses personalised-content commerce rather than tipping.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mypieapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYPIE