Florestone

What Florestone does

Florestone is a US-based manufacturer of residential and commercial bathroom sanitary fixtures, founded in 1947 and operating as a subsidiary of American Bath Group. The company's core product portfolio spans shower receptors and pans (F and S Series), shower walls (A Series), fiberglass and RTM custom bathtubs, ADA-compliant and barrier-free accessible bathing units, utility sinks, and a broad range of terrazzo and molded mop sinks. Manufacturing is conducted at two facilities — a California plant in Madera and a Texas plant in Denison — supporting nationwide US and Canadian distribution.

The company's underlying technology rests on three material systems: AcrylX applied acrylic (introduced 2017 with lifetime residential and 30-year commercial warranties); RTM (Reinforced Thermosetting Molded) construction for custom bath products; and terrazzo composites using tan and white marble chips cast in white Portland cement at 3,000 PSI compressive strength, reinforced with 16-gauge wire. Products hold IAPMO listings and ANSI-Z-124.1/.2 certifications aligning with the Uniform Plumbing Code, supported by an extensive CAD drawing library in DWF, DWG, DXF, and PDF formats targeting architect and specifier workflows.

Florestone operates a channel-only go-to-market model with no direct-to-public sales. All orders and pricing inquiries are routed through a network of independent sales representative agencies covering every US state and Canadian provinces including Alberta, British Columbia, Ontario, Saskatchewan, and New Brunswick. Revenue is generated through one-time unit sales of manufactured bath fixtures, with quote-based pricing negotiated territory by territory. The company's SAFLOR color sub-brand and ADA/institutional product specialization position it primarily in accessibility-compliant institutional work, commercial janitorial (mop/utility sinks), and residential remodeling segments.

Name

Florestone

Legal name

Florestone Inc.

Website

https://florestone.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Florestone is a US manufacturer of fiberglass and terrazzo bathroom fixtures — shower pans, tubs, ADA-compliant units, utility and mop sinks — operating two plants in California and Texas under American Bath Group and distributing via independent sales reps across North America.

Ownership category

akta.pro rank

Product category

Bathroom Plumbing Fixtures Manufacturing

NAICS

Plastics Plumbing Fixture Manufacturing (326191), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

Keywords

• Bathroom fixtures manufacturing
• Shower pans installation
• ADA compliant bathing
• Terrazzo shower bases
• Plumbing supplies distribution

Headquarters

HQ city

Madera

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Fixture Sales: Florestone generates revenue through the sale of manufactured bathroom fixtures including shower pans, shower stalls, bathtubs, tub showers, remodeling units, ADA compliant products, utility sinks, and mop sinks. Products are sold as one-time purchases through a network of independent sales representatives. The company does not sell directly to the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Florestone manufactures and distributes residential and commercial bathroom plumbing fixtures, including molded fiberglass shower receptors (F Series and S Series), shower walls (A Series), ADA-compliant institutional bathing units, fiberglass and RTM/AcrylX custom bathtubs, terrazzo shower and mop bases, utility sinks, and molded mop sinks. Products are sold exclusively through a network of independent sales representative agencies covering the United States and Canada.

Product overview

Florestone is a manufacturer of bathroom and commercial sanitary fixtures, operating as a division of American Bath Group. The product portfolio centers on shower receptors and bases (F Series, S Series), shower walls (A Series), bathtubs (fiberglass and RTM/AcrylX custom models), utility sinks, mop sinks, and ADA-compliant institutional products. The company specializes in both standard and specialty products including terrazzo shower bases and mop bases made from marble chips in Portland cement. Products are distributed through a network of sales representatives across the US and Canada and are certified by IAPMO and meet ANSI standards.

Differentiator

Problem solved

Functional benefit

Brands

• SAFLOR: Color product line for Florestone shower and bath products.
• AcrylX

Products and services

• Shower Pans (F Series and S Series) Molded shower receptor pans in the SAFLOR-branded F Series and S Series for residential and commercial bathroom installations.
• Shower Walls (A Series) Shower wall products in the A Series providing complete bathroom enclosure solutions for residential and commercial shower installations.
• Accessible/ADA Compliant Bathing Products Institutional and barrier-free shower products designed for ADA compliance, including models 36-34H, 44-52H, 48-52H, 30-60H, 32-60H, 36-60H, 38-60H, and tub/showers like 60-33HTS, for healthcare, education, and public-sector facilities.
• Fiberglass Bathtubs Fiberglass bathtubs including Reyna Island, Reyna Full Apron, Diana, Island, Oriental, Pegasus, Catrina, Venetian, and Everyday series in various sizes for residential bathroom installations.
• RTM Custom Bathtubs with AcrylX Finish Reinforced Thermosetting Molding (RTM) custom bathtubs featuring AcrylX™ applied acrylic finish including Model 6042TW Everyday with slip-resistant floor, available in multiple configurations with lifetime limited residential warranty.
• Terrazzo Shower Bases Terrazzo shower bases including Model 500 Barrier-Free and Model 23-2HR, manufactured with tan and white marble chips cast in white Portland cement at 3,000 PSI compressive strength.
• Utility Sinks Commercial and residential utility sinks including Models FM, FMD, WM, WMD, 20FM, 20WM, SC, SR, and SR17 in various dimensions for laundry, janitorial, and utility room installations.
• Mop Sinks (Molded and Terrazzo) Industrial mop sinks including MSR-2424 and MSR-3624 Molded Mop Receptors and Terrazzo Mop Base Models 5, 10/20/30/40, 50/60/70, 80/81/82/83, 85/86/87 Neo Angle, 90/91/92 DF, 95/96 Neo Angle, 97 Half Round, and 99 Half Round Drop Front.
• Mop Sink Accessories Accessories for molded and terrazzo mop sinks including MR-370 hose, MR-371 Moen faucet with vacuum breaker, MR-372 mop hanger, MR-373 stainless steel rim guard, MR-374 Wedge-Lok seal, and MR-375 chrome flat strainer.

Quantifiable outcome

• Lifetime warranty on AcrylX™ products for residential use; 30-year warranty for commercial use
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lasco Bathware: Lasco Bathware manufactures fiberglass and acrylic shower bases, tubs and tub/showers sold through distributors — directly comparable in product category, material technology and B2B channel to Florestone.
• Aquatic Bath: Aquatic Bath is a US manufacturer of acrylic/fiberglass bath and shower products under the same American Bath Group parent as Florestone, with a closely overlapping product line and shared warranty administration.
• MTI Baths: MTI Baths designs and manufactures acrylic and engineered-stone tubs, shower bases and tub/showers, competing with Florestone in custom and premium residential bath fixtures.
• Bootz Industries: Bootz Industries manufactures porcelain-enameled steel and acrylic tubs and shower modules for residential and commercial use, with a comparable bath-fixture product mix and distribution model.
• Maax Bath: Maax Bath produces acrylic and fiberglass bath and shower enclosures for residential and commercial markets across North America, competing head-to-head with Florestone's shower and tub product lines.
• Swanstone (Swan): Swan manufactures compression-molded solid-surface and composite shower walls, tub surrounds and shower bases, competing with Florestone's AcrylX and terrazzo product categories in residential and commercial bath.
• Proflo: Proflo markets plumbing fixtures including bath and shower products distributed through Ferguson, overlapping with Florestone on shower bases and tubs sold via wholesale channels.

Broad incumbents

• Kohler: Kohler is a global broad-line plumbing-fixtures incumbent offering cast iron, acrylic and engineered-stone bath products; it competes with Florestone on residential and commercial shower/tub projects but at much greater scale.
• American Standard: American Standard (Trane Technologies) is a broad-line plumbing-fixtures incumbent with acrylic and steel bath lines and significant commercial/institutional market presence, competing with Florestone across multiple segments.
• Mansfield Plumbing: Mansfield Plumbing Products manufactures a broad range of china, acrylic and steel plumbing fixtures including tubs and shower bases; it overlaps with Florestone in residential and light-commercial bath fixtures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Florestone-1746525682038710
• LinkedInlinkedin.com/company/florestone-products-co-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florestone