GameFi
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
GameFi firmographics
Firmographics- Name
- GameFi
- Legal name
- Atom.com
- Website
- https://GameFi.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GameFi industry classification
Industry- Product category
- Domain Name Marketplace
- akta.pro primary industry
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
- akta.pro secondary industry
- Game & In-App Content Stores (BPAMADAC)
Keywords
Where GameFi is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GameFi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Domain Sales: One-time purchase of premium and brandable domain names at listed prices ranging from hundreds to millions of dollars. Sellers list domains on the marketplace and Atom facilitates the transaction.
- Lease-to-Own Financing: Installment payment plans typically spanning 6-24 months for domain purchases. Domain owners choose the number of months and down payment amounts. Provides recurring revenue stream over the financing period.
- AI Naming Contest Services: AI-powered naming contests where users can launch contests to generate brand name ideas
- Domain Broker Services: Broker services for domain transactions including negotiation support
- Logo Design Services: Optional add-on logo design services for domain purchasers
- Trademark Filing Services: Trademark validation and filing assistance services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Premium Domains |
| Unit Pricing | One time/ perpetual license | Ultra Premium Domains |
| Subscription | Monthly | Lease-to-Own Plans |
| Unit Pricing | One time/ perpetual license | Budget Domains |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GameFi product offering
Product offeringCore offering
GameFi operates an online marketplace for buying, selling, and leasing premium brandable domain names across multiple top-level domains including .com, .ai, .io, and .xyz. The platform aggregates more than 400,000 expert-curated listings organized into three marketplace tiers (Premium, Ultra Premium, and Sapphire) and complements listings with AI-powered naming contests, AI-driven brand name validation, supporting tools such as appraisal, WHOIS lookup, and logo design, plus domain broker and auction services, lease-to-own financing, and a B2B partner ecosystem with APIs and white-label marketplace capabilities.
Product overview
Atom (formerly Squadhelp) is a domain marketplace and AI-powered naming platform offering a portfolio of integrated products. The core offerings include three marketplace tiers: the Premium Domain Marketplace (400,000+ brandable domains), Ultra Premium Marketplace (high-value dictionary words at premium pricing), and Sapphire Marketplace (modern extensions like .ai, .io, .xyz). AI-powered naming products include AI Naming Contest and AI Audience Testing for brand validation. Supporting tools encompass Domain Name Generator, Domain Appraisal, WHOIS Lookup, Logo Design, and Free Trademark Search. For partners, Atom offers Distribution Network API, MCP Server, and White Label Marketplace through Atom Connect. The platform also provides domain transaction services via AtomPay, Domain Broker, and Domain Auction. Flexible Lease-to-Own financing (6-24 months) is available on most domains.
Differentiator
Problem solved
Functional benefit
Brands
- AtomPay: Domain transaction and payment service
- Sapphire Marketplace
- Atom Connect
- AtomRadar
Products and services
- Premium Domain Marketplace Curated marketplace offering 400,000+ expert-curated, brandable domain names for purchase or lease-to-own financing, targeting startups, SMBs, and individual entrepreneurs seeking brandable domains.
- Ultra Premium Marketplace Showcase of the most premium and valuable domains in the collection, including dictionary words and high-value one-word domains at seven-figure price points for top-tier brands and enterprises.
- Sapphire Marketplace Specialized marketplace for one-word domains with modern extensions like .ai, .io, and .xyz, serving technology, AI, and crypto ventures seeking modern brandable domains.
- AI Naming Contest Free AI-powered naming contest that generates creative brand name ideas based on user input and preferences for startups and brand-building initiatives.
- AI Audience Testing AI-powered tool that validates brand names by generating realistic audience personas and predicting how target demographics would respond to proposed brand names.
- Human Naming Contest Crowdsourced naming contest that leverages human creativity and brainstorming alongside AI suggestions to produce powerful brand name ideas.
- Business Name Generator Instant AI-powered tool that generates hundreds of brandable business name suggestions in seconds based on user-specified keywords.
- Domain Appraisal AI-powered instant valuation tool that assesses a domain's market value based on keyword quality, length, brand appeal, and extension factors.
- Logo Design AI-powered instant logo creation tool that generates professional brand logos in minutes, included as an add-on for domain purchasers.
- AtomPay Secure domain transaction service facilitating payments for domain purchases with built-in purchase protection for buyers and sellers.
- Domain Broker Professional domain acquisition service helping buyers negotiate and secure desired premium or hard-to-obtain domains through dedicated brokerage support.
- Domain Auction Time-limited auction platform for premium domain sales where buyers place bids and the highest bidder wins the domain.
- Atom Connect / White Label Marketplace Turnkey white-label solution enabling partners such as agencies and registrars to offer a branded domain marketplace on their own websites.
- Distribution Network API Partner API enabling B2B partners such as web developers, agencies, and registrars to distribute premium domains to their clients through external platforms.
- MCP Server Model Context Protocol server providing programmatic access to premium domains, availability checks, and trademark data for AI agent and partner integrations.
- AtomRadar Domain research and monitoring tool for tracking domain industry trends, market signals, and opportunities for buyers, sellers, and investors.
- Lease to Own Financing option allowing customers to purchase premium domains through monthly installment payments over 6-24 months with flexible down payment amounts, providing a recurring revenue stream over the financing period.
Companies that use GameFi
Customer profileSegments4 records
Ideal customer profiles3 records
GameFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
GameFi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AtomConnect PartnerscoreAtomConnect is Atom's partnership ecosystem program that includes Distribution Network API for accessing premium domains, White Label Marketplace for branded domain storefronts, MCP Server for trademark data access, and Affiliate Program for referrals. Partners can offer Atom's premium domains to their own customers through integrated solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GameFi competitors and assessment
Company assessmentDirect peers
- Dan.com: Dan.com (acquired by GoDaddy) operates a premium domain marketplace known for streamlined installment payments and buyer-seller negotiations. It directly competes with Atom's lease-to-own motion and serves a very similar buyer cohort of startup and SMB founders.
- Sedo: Sedo is one of the world's largest dedicated domain marketplaces, offering domain sales, brokerage, and parking services globally. It directly competes with Atom in premium domain resale and broker services, serving the same buyers and sellers of brandable and ultra-premium domains.
- Afternic: Afternic, owned by GoDaddy, is a major premium domain marketplace integrated with the world's largest registrar. It competes directly with Atom on distribution reach, MLS-style syndication, and ultra-premium inventory breadth.
- BrandBucket: BrandBucket is a curated marketplace focused specifically on brandable business names and domain names. It directly competes with Atom in the brandable/SMB startup segment and offers a similar naming-plus-domain purchase funnel.
- Undeveloped: Undeveloped operates a premium domain marketplace with an emphasis on vetted, brandable inventory and buyer tools. It is a direct competitor to Atom's Premium Domain Marketplace in the same SMB/startup buyer persona.
Broad incumbents
- Namecheap: Namecheap is a major independent registrar with growing marketplace and transfer services. As a broad incumbent, it competes on price and bundle rather than Atom's curated brandable specialization.
- GoDaddy: GoDaddy is the dominant domain registrar and broader small-business internet platform, owning Afternic and Dan.com. It competes with Atom across marketplace listings, registrar services, and website builder bundles, with vastly larger distribution and capital.
Emerging players
- Dynadot: Dynadot is an ICANN-accredited registrar offering domain marketplace features and aftermarket listings. It overlaps with Atom's buyer-side funnel but with a broader registrar-led value proposition.
- Porkbun: Porkbun is a fast-growing independent registrar with aggressive pricing and a developing marketplace offering. It is adjacent rather than a direct brandable-marketplace peer, but competes for the same SMB customer wallet.
Others
- NameBio: NameBio is a domain sales research and analytics database widely used by domain investors. It is an enabling/ecosystem participant that supports price discovery for marketplaces like Atom but does not directly compete in transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GameFi social profiles
Digital presenceGameFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
GameFi leadership team
Management profileNumber of profiles
Profiles2 records
GameFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GameFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GameFi
What does GameFi do?
GameFi operates an online marketplace for buying, selling, and leasing premium brandable domain names across multiple top-level domains including .com, .ai, .io, and .xyz. The platform aggregates more than 400,000 expert-curated listings organized into three marketplace tiers (Premium, Ultra Premium, and Sapphire) and complements listings with AI-powered naming contests, AI-driven brand name validation, supporting tools such as appraisal, WHOIS lookup, and logo design, plus domain broker and auction services, lease-to-own financing, and a B2B partner ecosystem with APIs and white-label marketplace capabilities.
Is GameFi a public or private company?
GameFi is a private company. It is classified as unknown and is currently operating.
When was GameFi founded?
GameFi was founded in 2020. It employs 1 to 10 people.
Where is GameFi based?
GameFi is headquartered in San Francisco, United States, in the North America region.
How does GameFi make money?
Six revenue lines are on record. Domain Sales are the primary driver. The others are lease-to-Own Financing, AI Naming Contest Services, domain Broker Services, logo Design Services and trademark Filing Services.
Who are GameFi's main competitors?
Direct peers on record are Dan.com, Sedo, Afternic, BrandBucket and Undeveloped. Broad incumbents are Namecheap and GoDaddy. Emerging players are Dynadot and Porkbun. NameBio is listed as an others.
Does GameFi have an API?
Yes. Atom offers two developer-facing tools: (1) Distribution Network API - allows partners to share premium domains with their clients; (2) MCP Server - provides access to premium domains, availability checks, and trademark data. Both are positioned under the Partner with Us section rather than a public developer portal. Developer documentation is at www.atom.com/connect/distribution-network.
What industry is GameFi in?
GameFi's product category is Domain Name Marketplace. Its primary akta.pro industry code is BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading), with a secondary code of BPAMADAC, Game & In-App Content Stores.