What Megas Yeeros does

Megas Yeeros (legal name: MEGAS GREEK TRADITIONAL GYROS S.A.) is a Greek meat processing company producing gyros (yeeros), souvlaki, meatballs, bifteki/burgers, kebabs, and meat fillets. Company imagery and timelines reference founding in 1983, with formal incorporation as an ΑΒΕΕ (Anonymous Commercial Company under Greek law) recorded in 2007. The company operates two ultra-modern production facilities — its headquarters in Aspropyrgos, Greece (Leof. Nato 100, 19300) and a second unit in the United States — and self-describes as the No. 1 producer of gyros in the world, distributing across five continents. Its product portfolio spans a traditional meat line organized across Retail, Food Service, and HO.RE.CA. channels, plus a plant-based sub-brand called Mega Meatless (launched February 2019) offering soy-free and gluten-free alternatives.

The company's production technology centers on meat processing machinery using inverter technology for 20% electricity savings, an in-house quality laboratory performing daily microbiological, chemical composition, allergen, and cleaning-verification analyses, and a dedicated R&D department that claims to be unique within the gyro industry. The R&D function has developed custom mechanical equipment and collaborates with the Agricultural University of Athens and University of West Attica. Environmental systems include wind turbines and biological water treatment. The company holds ISO 22000, IFS, BRC, HALAL, and FDA certifications, supporting global distribution into HORECA and retail accounts.

Megas Yeeros generates revenue through two streams: B2B food service sales (gyros, souvlaki, minced meat products, meat fillets, plant-based) to restaurants, hotels, catering companies, and quick-service establishments; and retail/CPG sales of pre-packaged products through supermarket and convenience store chains. Its go-to-market is sales-led via a dedicated Training & Development Department providing menu consulting, supplemented by the MY Academy program (established 2013) which has trained approximately 3,000 catering professionals in Greece and abroad. Pricing is not publicly disclosed; commercial orders require direct inquiry. Strategic co-branded partnerships include Philadelphia (Kraft Heinz) for stuffed products and Dodoni for cheese-stuffed items.

Name

Megas Yeeros

Legal name

ΜΕΓΑΣ ΕΛΛΗΝΙΚΟΣ ΠΑΡΑΔΟΣΙΑΚΟΣ ΓΥΡΟΣ ΑΒΕΕ (MEGAS GREEK TRADITIONAL GYROS S.A.)

Website

https://megasyeeros.gr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Megas Yeeros is a Greek meat processing company producing gyros, souvlaki, and related meat and plant-based products through two production facilities in Greece and the USA, distributing across five continents via HORECA food service and retail supermarket channels.

Ownership category

akta.pro rank

Product category

Meat Product Manufacturing

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Other Food Manufacturing (3119)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

Keywords

• Gyro manufacturing
• Meat processing
• Frozen meat products
• Plant-based proteins
• HORECA food supply

Headquarters

HQ city

Asprópirgos

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Food Service Sales: Sale of gyros, souvlaki, minced meat products, meat fillets, and plant-based alternatives to restaurants, hotels, catering companies, and quick-service establishments (HORECA sector).
2. Retail / Consumer Packaged Goods: Sale of pre-packaged meat and plant-based products through supermarket and convenience store chains.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Megas Yeeros manufactures and distributes traditional Greek meat products — yeeros (gyros), souvlaki, meatballs (keftedakia), bifteki/burgers, kebabs, and meat fillets — through B2B Food Service / HORECA channels and B2C retail chains. The company also produces a 100% plant-based, soy-free alternative meat line (yeeros, souvlaki, burgers, meatballs, nuggets, falafel, fish sticks) under the Mega Meatless sub-brand. Operations are supported by two ultra-modern production facilities in Greece and the United States, an in-house R&D department, a quality laboratory, and the MY Academy training program.

Product overview

Megas Yeeros is a Greek food manufacturing company and the world's No. 1 gyro/yeeros producer, operating two state-of-the-art production facilities in Greece and the USA. The company offers a comprehensive portfolio of meat products organized across four main categories: Retail (consumer packaged products for retail sale), Food Service (products for restaurants and catering), HO.RE.CA. (products for hotels, restaurants, and cafes), and the Mega Meatless sub-brand (plant-based/alternative meat products). The core product line centers on Yeeros (Greek gyro) made from 100% fresh meat, complemented by souvlaki, meatballs, burgers/kebabs, stuffed X-Tray products, and meat fillets. The company positions itself on superior quality, continuous innovation, and professional training services for partners. Mega Meatless, launched in February 2019, extends the portfolio into plant-based alternatives targeting health-conscious consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Mega Meatless: Plant-based/alternative meat product line offering 100% plant-based, soy-free products including yeeros, souvlaki, burgers, nuggets, falafel, and meatballs for both food service and retail.

Products and services

• Yeeros (Gyros) Flagship Greek gyro/yeeros made from 100% fresh filleted meat (pork, chicken, beef/lamb), marinated with authentic Greek herbs and spices. Available in pork, chicken, and pre-cooked variants for both food service and retail customers.
• Souvlaki Greek grilled meat on skewers available in pork, chicken, veal, lamb, and chicken-wrapped-with-bacon variants, made from selected fresh meat from Greek farms, marinated with natural Greek ingredients bearing the MEGA SOUVLAKI® logo.
• Meatballs (Keftedakia)
• Bifteki / Burger Greek-style burgers and bifteki made from beef, pork, veal, and chicken, available plain or stuffed with feta cheese, semi-hard cheese, or yogurt variants.
• Kebab
• Meat Fillets Fresh and frozen meat fillets including chicken fillet, chicken inner-fillet, pork fillets, pork belly, pork neck, and veal fillets, available plain or marinated, sourced from certified suppliers and selected Greek farms.
• X-Tray Stuffed Products Premium pre-stuffed portion-controlled products including Bifteki stuffed with semi-hard Dodoni cheese, Greek Bifteki stuffed with Dodoni feta cheese, Mega Politiko stuffed with Philadelphia cream cheese, Meatballs Filled with Philadelphia, and Kebab X-Tray.
• Pre-cooked Yeeros Pre-grilled, pre-cooked pork and chicken yeeros ready for final cooking in oven or pan, sold through HO.RE.CA. and retail channels to reduce kitchen preparation time.
• Mega Politiko Signature Constantinople-style stuffed product line, available in plain, yogurt-stuffed, and Philadelphia cream cheese-stuffed variants, sold through Food Service and Retail channels.
• Mega Meatless Plant-Based Line 100% plant-based, soy-free alternative meat sub-brand offering Mega Meatless Yeeros, Souvlaki, Burger (legume-based, high protein), Keftedakia (gluten-free, low fat), Nuggets, Falafel, and Fishless Fish Sticks for retail (300–520g packs) and food service (7–10 kg cases).
• Mega Fishless Fish Sticks Plant-based fish alternative product extending the Mega Meatless line into seafood-style alternatives for retail and food service customers.

Quantifiable outcome

• Approximately 3,000 professionals trained through MY Academy since 2013
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Agricultural University of AthensminorStrategic or Co-development PartnerMegas Yeeros collaborates with the Agricultural University of Athens on research projects studying the behavior of gyros during baking and comparing fresh vs. frozen gyros.
• University of West AtticaminorStrategic or Co-development PartnerMegas Yeeros collaborates with the University of West Attica on scientific research projects.
• Philadelphia (Kraft Heinz)coreStrategic or Co-development PartnerMegas Yeeros has a product collaboration with Philadelphia cream cheese, resulting in the Mega Politiko stuffed with Philadelphia and Meatballs Filled with Philadelphia products. These co-branded products are flagship items in both Food Service and Retail channels.
• Dodoni (Dodoni S.A.)coreStrategic or Co-development PartnerDodoni cheese is the key ingredient in several signature Megas Yeeros products including Bifteki Stuffed with Semi-Hard Cheese Dodoni and Greek Bifteki Stuffed with Feta Cheese Dodoni. The collaboration is featured prominently in product marketing.
• Various Charitable OrganizationsminorOthersMegas Yeeros supports various social causes including donations to Kibotos tou Kosmou, Holy Metropolis of Florina-Prespa, parents association for intellectually disabled persons, Social Solidarity Shop O Plosion, Intercultural Secondary School Athinas, Papatsoukaleion, and Doctors Without Borders.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Haliburton International Foods: Manufacturer of gyros, doner kebabs and Mediterranean-style prepared meat products serving global food-service and retail markets. Comparable in product mix, scale and export orientation.
• Grecian Delight Foods: US-based Greek and Mediterranean food manufacturer producing gyros, souvlaki and related prepared meat products for retail and food-service. Direct competitor in the same product category with overlapping B2B/B2C distribution.
• Kronos Foods: Major US-based gyro and Mediterranean food producer supplying restaurants and retail. Closest direct competitor by product (gyros, souvlaki) and channel (HORECA + supermarkets).

Broad incumbents

• Tyson Foods: One of the world's largest meat processors with broad prepared-foods and protein-alternative portfolios. Competes with Megas Yeeros in food-service protein supply and adjacent retail categories, though without specialty Greek focus.
• JBS: Global meat processing incumbent with operations across beef, pork, poultry and prepared foods. Provides scale benchmark for the broader meat processing industry and competes in some food-service protein segments.
• Nestlé (Garden Gourmet / Garden of Life): Diversified global food major with branded plant-based meat analogue ranges (Garden Gourmet in Europe). Competes in alternative-protein retail and food-service where Mega Meatless is positioned.

Emerging players

• Impossible Foods: Plant-based meat alternative producer competing in the same retail and food-service channels as Mega Meatless. Comparable in addressing the flexitarian/alternative-protein consumer demand that Mega Meatless targets.
• Beyond Meat: US plant-based protein company whose burgers, sausages and ground products compete directly with Megas Yeeros' Mega Meatless line in the alternative-protein segment of the same end markets.

Others

• Philadelphia (Kraft Heinz): Current co-branding partner of Megas Yeeros (Mega Politiko stuffed with Philadelphia). Comparable as a multinational CPG partner that lends brand equity to Megas Yeeros' premium SKUs.
• Dodoni S.A. Greek dairy company and existing Megas Yeeros supply partner (Dodoni feta in Bifteki products). Comparable as a Greek-branded, export-oriented food manufacturer with overlapping HORECA distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsz2oVhoJFRV2vDJJqDcv7Q
• Facebookfacebook.com/MegasYeeros
• LinkedInlinkedin.com/company/megasyeeros
• Instagraminstagram.com/megasyeeros

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megas Yeeros