FilipeFlop
MakerHero (formerly FilipeFlop) is a Brazilian e-commerce retailer founded in 2010 that sells electronic components, development boards, sensors, and 3D printing supplies to makers, hobbyists, students, and B2B customers across Brazil.
- Company typePrivate
- Founded2010
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FilipeFlop does
MakerHero (formerly FilipeFlop) is a Brazilian e-commerce retailer founded in 2010 and headquartered in Florianópolis, Brazil, specializing in electronic components and maker supplies. The company operates a direct-to-consumer online storefront (makerhero.com) offering a broad catalog spanning development boards (Arduino, Raspberry Pi, Micro:bit), sensors, wireless and IoT modules (ESP8266, ESP32, LoRa, GSM/GPS), motors and robotics parts, 3D printing supplies, prototyping tools, soldering equipment, and discrete electronic components. The firm also sells educational kits and courses targeted at the maker community, and maintains a content marketing engine through a blog covering Arduino, embedded systems, 3D printing, Raspberry Pi, robotics, sensors, and IoT topics.
The business runs on a hardware retail revenue model with no disclosed software or platform-as-a-service component. Pricing is set per-unit in Brazilian Reais (examples: Arduino Uno Q at R$534.90, Raspberry Pi 400 at R$699.00, sensor kits at R$149.90), with up to 3x interest-free installments and an additional ~5% discount for PIX payments. Distribution is exclusively domestic Brazil, supported by same-day posting, free shipping on eligible orders, and a local pickup option. A dedicated "Para empresas" (B2B) channel serves enterprise and bulk buyers. The firm is privately held and bootstrapped — no institutional investors, funding rounds, or parent company are disclosed. The company rebranded from FilipeFlop to MakerHero in 2023 and self-positions as the largest maker community in Brazil, backed by a registered MakerHero® trademark and active social channels (Instagram, YouTube, LinkedIn, Facebook) under @sejamakerhero.
FilipeFlop firmographics
Firmographics- Name
- FilipeFlop
- Legal name
- MakerHero
- Website
- https://filipeflop.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MakerHero (formerly FilipeFlop) is a Brazilian e-commerce retailer founded in 2010 that sells electronic components, development boards, sensors, and 3D printing supplies to makers, hobbyists, students, and B2B customers across Brazil.
- Ownership category
- akta.pro rank
FilipeFlop industry classification
Industry- Product category
- Electronic Components Retail
- NAICS
- Other Electronic Component Manufacturing (334419)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
- akta.pro secondary industry
- 3D Printing Parts & Electronics Integration Retail (CRACAKAK)
Keywords
Where FilipeFlop is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
FilipeFlop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales - B2C: Direct retail sales of electronic components, development boards, sensors, 3D printers, and maker supplies through e-commerce website with prices in Brazilian Reais.
- Product Sales - B2B: Enterprise and business sales through dedicated 'Para empresas' (For companies) channel for bulk orders.
- Educational Kits and Courses: Sales of educational kits and courses for makers and educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit Pricing - Individual Products |
| Other | Monthly | Installment Payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
FilipeFlop product offering
Product offeringCore offering
MakerHero (formerly FilipeFlop) operates a Brazilian e-commerce platform selling electronic components, development boards (Arduino, Raspberry Pi, Micro:bit), sensors, 3D printing supplies, motors, robotics parts, wireless/IoT modules, prototyping tools, soldering equipment, and educational kits directly to makers, hobbyists, educators, and businesses. The company complements product sales with technical content through a blog and online courses, multiple payment options including PIX discounts and installments, same-day shipping, and local pickup.
Product overview
MakerHero (formerly FilipeFlop) operates as a Brazilian e-commerce platform specializing in electronic components and maker supplies. The product portfolio spans multiple interconnected categories: Arduino and Raspberry Pi development boards form the core computing platforms; Wireless and IoT modules (ESP8266, ESP32, LoRa, Bluetooth, GSM/GPS) provide connectivity; Sensors enable environmental and physical measurement; Motors, drivers, and robotics parts support automation; 3D printing products cover fabrication needs; and Electronic components, prototyping tools, and soldering equipment supply fundamental building blocks. The company also offers educational kits, Micro:bit products, and courses targeting the maker community. The platform functions as a unified e-commerce storefront without a distinct software product—products are sold directly through the online store with services including same-day shipping, PIX payment discounts, free shipping, installment payment options, and technical support.
Differentiator
Problem solved
Functional benefit
Companies that use FilipeFlop
Customer profileSegments4 records
Ideal customer profiles4 records
FilipeFlop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FilipeFlop partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
FilipeFlop competitors and assessment
Company assessmentDirect peers
- Seeed Studio: Global open-source hardware and IoT module vendor selling Grove-system components, Raspberry Pi accessories, and maker kits. Comparable product breadth and maker/educator positioning.
- SparkFun Electronics: US retailer of development boards, sensors, and prototyping tools with strong educational content and tutorials. Closely aligned with MakerHero on target customer (hobbyists, educators, engineers) and breadth of component offering.
- Adafruit Industries: US-based open-source hardware retailer selling Arduino-compatible boards, sensors, and maker electronics with deep educational content. Most analogous peer in product mix, community-led content model, and maker target customer.
- Pololu Robotics & Electronics: US retailer specializing in motors, motor drivers, sensors, and robotics components with strong engineering depth. Comparable on the motors, robotics, and discrete electronic components categories that MakerHero carries.
Broad incumbents
- Digi-Key Electronics: Global broad-line electronic component distributor operating in Brazil. Significant catalog overlap on components, sensors, and dev boards but skews to professional/industrial buyers rather than the maker/hobbyist community.
- Arrow Electronics: Large global electronic component distributor with Brazilian operations focused on enterprise and OEM customers. Comparable on electronic component portfolio but targets B2B/professional rather than maker consumers.
- Mouser Electronics: Global broad-line electronic component distributor with a Brazilian presence selling semiconductors, passives, connectors, and development boards. Overlaps on electronic components but serves a broader industrial/engineering base rather than hobbyists specifically.
Regional players
- RoboCore: Brazilian retailer focused on robotics, Arduino, and educational kits for the maker and STEM education community. Direct regional competitor sharing the same Brazilian maker customer base and educational kit strategy.
Others
- AliExpress (in Brazil): Cross-border marketplace selling deeply discounted Arduino, ESP32, sensors, and 3D printing supplies into Brazil. Indirect competitor pressuring MakerHero's pricing on commoditized imported SKUs.
- FILIPEFLOP / Mercado Livre (marketplace sellers): Mercado Livre hosts third-party sellers offering Arduino, Raspberry Pi, and electronic components in Brazil. Functions as an indirect competitor and a potential channel for MakerHero-style assortments, shaping Brazilian maker price benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FilipeFlop social profiles
Digital presenceFilipeFlop financial estimates
Financial estimateRevenue estimate
Valuation estimate
FilipeFlop leadership team
Management profileNumber of profiles
Profiles1 record
FilipeFlop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FilipeFlop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FilipeFlop
What does FilipeFlop do?
MakerHero (formerly FilipeFlop) operates a Brazilian e-commerce platform selling electronic components, development boards (Arduino, Raspberry Pi, Micro:bit), sensors, 3D printing supplies, motors, robotics parts, wireless/IoT modules, prototyping tools, soldering equipment, and educational kits directly to makers, hobbyists, educators, and businesses. The company complements product sales with technical content through a blog and online courses, multiple payment options including PIX discounts and installments, same-day shipping, and local pickup.
Is FilipeFlop a public or private company?
FilipeFlop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FilipeFlop founded?
FilipeFlop was founded in 2010. It employs 11 to 50 people.
Where is FilipeFlop based?
FilipeFlop is headquartered in Florianópolis, Brazil, in the Latin America region.
How does FilipeFlop make money?
Three revenue lines are on record. Product Sales - B2C is the primary driver. The others are product Sales - B2B and educational Kits and Courses.
Who are FilipeFlop's main competitors?
Direct peers on record are Seeed Studio, SparkFun Electronics, Adafruit Industries and Pololu Robotics & Electronics. Broad incumbents are Digi-Key Electronics, Arrow Electronics and Mouser Electronics. RoboCore is listed as a regional player. Others are AliExpress (in Brazil) and FILIPEFLOP / Mercado Livre (marketplace sellers).
Does FilipeFlop have an API?
No public API is recorded for FilipeFlop.
What industry is FilipeFlop in?
FilipeFlop's product category is Electronic Components Retail. Its primary akta.pro industry code is CRACAKAI, Embedded, Maker Platforms & Development Kits Retail, with a secondary code of CRACAKAK, 3D Printing Parts & Electronics Integration Retail. Its NAICS code is 334419 and its SIC code is 3670.